AWS for M&E Blog
Category: Customer Solutions
France Télévisions prepared for 2024 Olympic Games with AWS Countdown Premium
The Paris 2024 Olympic Games represented much more than a sporting celebration—they marked a revolution in how global events are broadcast and monetized. France Télévisions, with its heritage of over 60 years of Olympic coverage, partnered with Amazon Web Services (AWS) to tackle this unprecedented technological challenge, leveraging the AWS Countdown program to ensure optimal […]
PBS enhances search on digital platforms using Amazon Bedrock
Generative AI is transforming how audiences discover and consume content across streaming platforms, unlocking more personalized viewing experiences. The Public Broadcasting Service (PBS), the beloved network behind popular US programs like Sesame Street and Frontline, recognized the value of using generative AI to provide enhanced search results to viewers on the PBS App and PBS […]
Warner Bros. Discovery Sports engages fans using scaled audio data analysis on AWS
This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. Feed latency and marker accuracy are two critical challenges in live sports broadcasting. Warner Bros. Discovery (Nasdaq: WBD) has developed a solution to tackle both as it […]
ETS-Wheebox enhances online exam security with Amazon IVS real-time streaming
In today’s connected world, many tasks previously accomplished in-person are now done remotely over the internet, from education and training, to work and medical appointments. Offering a secure platform for online exam administration, education technology provider Educational Testing Service (ETS)-Wheebox supports nearly three million exams each year and is growing fast. With an infrastructure built […]
Real-time storytelling: The AWS architecture behind Formula 1® Track Pulse
On a FORMULA 1® (F1) race day, broadcasts face a significant challenge: identifying the most impactful stories for fans amidst the complex, fast-paced action on the track. F1 cars generate 1.1 million telemetry data points every second, from 300 sensors on each of the 20 race cars. Helping production teams quickly pinpoint and narrate the […]
NFL and AWS annual Big Data Bowl competition will predict player movement
The moment before an NFL quarterback releases the ball contains infinite possibilities. The receiver could break inside or fade outside, the safety might jump the route or hang back, the cornerback could close the gap or get beaten deep. For decades, these split-second decisions existed only as game film debates and coaching hypotheticals. Now, the […]
Reading the defense: How the NFL and AWS quantify coverage responsibility
While many aspects of football have been thoroughly analyzed with modern metrics, our understanding of defensive coverage schemes remains one of the last major untapped areas in football analytics. Tackles, sacks, and passing yards can be easily quantified. However, determining who was responsible for covering whom—and how well they did it—has historically been a manual […]
Bundesliga Match Fact: Match Momentum – Revealing the game’s invisible pulse
This blog post was co-authored by Luc Eluère, Data Scientist, Sported Solutions AG and Joshua Bär, Product Owner, Sportec Solutions AG. In football, there are moments that define matches—periods when one team seizes control and the momentum shifts decisively in their favor. Picture the relentless attacking waves of Bayern München during their dominant phases, such […]
DAZN streams 2025 FIFA Club World Cup to billions of fans with M2A Media and AWS
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatched live viewing experience. The event took place June 14-July 13, 2025, and included the broadcast of 63 matches, held in 12 US venues to audiences in 200 global territories, […]
Conversational XR sports viewing experiences powered by Amazon Nova Sonic
This blog is co-authored by José Somolinos, Portfolio Manager – XR, AI & Innovation, Accedo, and Christian Marko, Chief Innovation Officer, Stats Perform. Figure 1: Accedo Xtend headset experience. The convergence of cloud computing and advanced viewing technologies is revolutionizing how we experience sports and media content. Through extended reality (XR) headsets and smart glasses, […]









