Category: Customer Solutions

Football is about passion and broadcasters use storytelling to transmit their football passion to the fans. Every moment, or insight, of a match could turn into an iconic story. Being able to extract meaningful insights from football’s ever-growing data landscape continues to intensify. Capturing event data for significant moments in the game (such as shots, […]

When it comes to streaming, audiences have a wide selection at their fingertips. With so many options available to customers, a key differentiator when considering where to watch content is often the user experience. Prime Video continuously strives to provide the best streaming experience possible, from helping customers find the perfect movie (or the next […]

Dynamic ad insertion for live sports is notoriously complex. Unlike video-on-demand (VOD), live event streams drive sustained viewer concurrency as fans tune in simultaneously, which can overwhelm the AdTech decisioning path. This impacts supply-side platform (SSP) and demand-side platform (DSP) interactions, programmatic insertions, and stitching, among other workflow aspects. Further complicating matters, ad breaks are […]

In the high-octane world of racing, precision and fairness are non-negotiable. SRO Motorsports America (SRO), the organization behind GT World Challenge America, partnered with Amazon Web Services (AWS) Professional Services to revolutionize how race car compliance is verified—transforming a 90-minute manual process into an automated system that takes less than 15 minutes. This collaboration not […]

This post is co-authored by Ruth Buscombe-Divey, AWS Motorsports Ambassador and Technical Advisor and Race Strategist at Formula 1. In the high-octane world of Formula 1® (F1), where milliseconds separate triumph from defeat, data isn’t just valuable—it’s the invisible force reshaping the sport itself. Since 2018, F1 and Amazon Web Services (AWS) have innovated together […]

Every year, the National Football League (NFL) Scouting Combine brings together hundreds of the most promising college football prospects to showcase their abilities through a series of physical and mental tests. While individual drill results—like 40-yard dash times or bench press repetitions—provide valuable data points, synthesizing this information into actionable insights presents a significant challenge. […]

The NFL’s Next Gen Stats Combine IQ system, powered by AWS and Amazon QuickSight, transforms athlete performance data into meaningful insights through real-time tracking, sophisticated analytics, and machine learning models that predict player success probabilities for scouts, teams, and fans following the NFL Combine.

The highly anticipated 4 Nations Face-Off (February 12-20, 2025) doesn’t just showcase international hockey excellence—it also highlights the future of hockey analytics. NHL EDGE IQ analytics powered by Amazon Web Services (AWS) machine learning help transform how fans experience the game. Breaking down Ice Tilt Watch as Stathletes’ CEO Meghan Chayka and NHL’s Brant Berglund […]

Behind every gravity-defying catch and over-the-top tackle, a team of engineers and data scientists work tirelessly to bring National Football League (NLF) fans closer to the on-field action. One of the latest NFL analytics implementations is a sophisticated generative AI system built on Amazon Web Services (AWS). Its creation and deployment is one of the […]

In the fiercely competitive digital media landscape, news organizations face the constant challenge of capturing and maintaining user attention. As demand for timely, high-quality journalism grows, publishers need tools that not only speed up content production but also improve its quality and relevance to audiences. For Le Parisien, one of France’s leading newspapers, providing journalists […]