AWS for M&E Blog
Category: Amazon Machine Learning
Unified multimodal search across live events and VOD assets on AWS
This post describes how a multi-leg hybrid search architecture solves this problem by combining vector similarity and keyword matching across multiple embedding channels in a single query, with results spanning both live events (searchable within 90 seconds of broadcast) and VOD archives simultaneously.
AI-enriched ingestion pipelines for searchable live and VOD media on AWS
As organizations adopt TAMS and cloud-centered workflows through the Amazon Web Services (AWS) Cloud-Native Agile Production (CNAP) program, the opportunity is clear: Make content discoverable by what it contains rather than how it was tagged. This post, which is Part 1 of a two-part series, describes how AI-powered ingestion pipelines analyze each piece of media at ingest time.
Finding the perfect moment: How Formula 1® uses AWS AI to search archives in seconds
F1 worked with AWS to migrate petabytes of footage from ageing tape robots, in multiple formats and proxy files, into Amazon Simple Storage Service (Amazon S3) alongside the live footage from every new race. That gave the sport one durable home for its heritage: the F1 Video Archive. In April 2026, F1 upgraded the archive with a new Media Archive Discovery system. Working with Amazon Web Services (AWS), the team added Amazon Bedrock in a deliberately narrow role: a layer that reads a request in plain language, works out what it means, looks up any facts it depends on, and turns it into a precise search the archive can retrieve.
AWS AI shines at IBC 2026
From the halls of the RAI to local gatherings in Amsterdam, conversations around this year’s International Broadcasting Convention (IBC Show) centered on AI and collaboration. A reported 41,225 attendees from 170 countries and 1,300 exhibitors attended the event, held September 11-14, 2026. Amazon Web Services (AWS) hosted hands-on demos of new services, in-depth sessions, and events that reflected the rapidly changing industry landscape.
Streamlining content compliance: Automating media analysis with AWS Bedrock – Part 2
In this post, we extend that foundation by providing a complete reference implementation on GitHub with deployment instructions so you can run the solution with your own content.
Bitmovin enhances streaming intelligence with Amazon Bedrock
In this blog, learn how Amazon Web Services (AWS) Partner Bitmovin has developed the AI Session Interpreter powered by the Mistral 7B foundation model (FM) on Amazon Bedrock, a fully managed service that offers a choice of industry-leading FMs.
How PGA TOUR automated live profanity detection with AWS using Amazon Transcribe
In this post, we share how the PGA TOUR automated their approach with an AI-powered profanity detection and filtering system built on Amazon Transcribe. The solution meant that experienced production staff could take on higher value creative and technical roles while improving detection speed and consistency.
How Xytech AI cut media production scheduling from hours to minutes with AWS
Launched at NAB Show 2026, Xytech AI is the first step in a much larger vision: making the full depth of the Xytech media operations platform accessible through natural language.
Building audio provenance for AI-generated content at the source with AWS
In this post, we show how to build SENTINEL, an Amazon Web Services (AWS) pipeline that embeds a cryptographic provenance watermark into AI-generated audio at the point of synthesis and carries a verifiable chain of custody through a live-streaming media pipeline. This post covers the architecture, AWS service implementation, deployment approach, and engineering trade-offs we encountered while building SENTINEL.
How CNN Weather is reimagining forecasts with AWS AI
In this blog, learn how the CNN Weather app delivers real-time weather summaries using AI/ML, alongside its trusted journalism.








