Category: Media & Entertainment

In this blog, learn how 5, part of Paramount, migrated from a dual-pipeline packaging architecture to AWS Elemental MediaPackage v2—consolidating infrastructure, eliminating manual failover, and expanding to new platforms across a 12-month collaborative journey with AWS. Discover the key technical enhancements delivered through the partnership, including DVB-DASH accessibility signaling, HLS manifest attributes, SCTE-35 flexibility, and SPEKEv2 DRM integration, and how early engagement with beta features accelerated 5’s modernization.

In this post, we walk through how Sony extended their on-premises video production environment into the cloud, and how AWS Elemental MediaConnect Router solved a key technical constraint that made the hybrid architecture possible.

This blog discusses how the Amazon Web Services (AWS) NBA Draft Combine gives teams one of their first concentrated looks at the next generation of NBA talent. Over several days, prospects undergo a wide range of basketball activities and evaluation. The results can help explain why a player is rising or how a particular skill may translate to the court.

In this post, I show you how to enable Elemental Inference on an AWS Elemental MediaLive channel and use the Smart Crop (vertical video) feature to automatically convert landscape broadcast content into vertical 9:16 format.

Learn how by partnering with Amazon Web Services (AWS), FOX transformed how news, sports, and entertainment content gets created, produced and distributed. FOX consolidated into a unified cloud platform that now powers content operations across FOX Sports, FOX News Media, Tubi Media Group, FOX Entertainment, and FOX Television Stations—delivering three Super Bowls to record-breaking audiences.

This post walks through what the feature does, how to enable it, and where it fits in a typical live streaming workflow.

Learn how Bedrock Streaming hosts their solutions on Amazon Web Services (AWS) to serve major European broadcasters such as M6+, Videoland, and RTL+. With an AWS budget of several million dollars per year, each percentage point of optimization generates considerable savings.

Learn more about Captain, an agentic AI companion built by Bundesliga Media and embedded inside the official Bundesliga app.

This post explains the framework and walks through an end-to-end example using LiveRamp identity enrichment.

In this post, we show how you can monetize your live streams using Amazon IVS SSAI.