AWS for M&E Blog
Category: AWS Elemental MediaLive
Personalize live viewing, monetize every impression, and reach every device with AWS Elemental at IBC 2026
We’re announcing four new capabilities across AWS Elemental that bring AI, personalization, and intelligent monetization to the live video workflow, launching in time for IBC 2026 in Amsterdam.
How 5 runs live pop-up events from a browser with AWS Elemental MediaLive
In this post, we describe how, on top of that pipeline, 5 built a browser-based console where a single remote operator can run a live pop-up event (with monitoring, input switching, ad signaling, and graphics) using the control capabilities of AWS Elemental MediaLive. Because these events arrive on an international feed shared with other broadcasters, the console also has to supply what a viewer would normally get from a produced channel: holding slates between segments, and on-screen messaging in 5’s own brand.
How 5 migrated to AWS Elemental MediaPackage v2
In this blog, learn how 5, part of Paramount, migrated from a dual-pipeline packaging architecture to AWS Elemental MediaPackage v2—consolidating infrastructure, eliminating manual failover, and expanding to new platforms across a 12-month collaborative journey with AWS. Discover the key technical enhancements delivered through the partnership, including DVB-DASH accessibility signaling, HLS manifest attributes, SCTE-35 flexibility, and SPEKEv2 DRM integration, and how early engagement with beta features accelerated 5’s modernization.
Distribute NDI content from AWS with AWS Elemental MediaConnect
In this post, learn how to build a demonstration of low-latency live NDI video conversion to a transport stream in the AWS Cloud with MediaConnect.
AWS brings AI-powered scale to storytellers at NAB 2026
NAB Show brings together the global media and entertainment community to explore new ideas and discover emerging tools, setting new trends for how stories are created, distributed, and monetized. At this year’s NAB, being held April 18-22, 2026, at the Las Vegas Convention Center, Amazon Web Services (AWS) has prepared a can’t miss lineup of […]
Live streaming localization and accessibility using AWS Media Services
This blog post provides a comprehensive overview of current streaming technology for localization and accessibility. It helps you evaluate live streaming localization technology and choose cost-effective, proven, integrated, deployable, and production-ready solutions.
TV 2 Norway scales to support 20,000 live sports streams with AWS
Live sports production and delivery have changed tremendously in the past decade, backed by cloud and streaming advancements making it more accessible to a broader range of organizations. TV 2 Norway has helped pioneer this incredible transformation, building a video platform on Amazon Web Services (AWS) that can support the live streaming of more than […]
Schedule AWS Elemental MediaLive channel operations with AWS EventBridge
Live streaming helps businesses engage global audiences with low latency. Cloud-based streaming costs less up front than traditional broadcasting and scales to match your needs. By using serverless Amazon Web Services (AWS) services, you can automatically scale resources to match your exact streaming needs, spinning up channels for major events and efficiently cleaning up afterwards. […]
From flat to full immersion: The AWS path to Dolby Vision and Dolby Atmos
This blog post was co-authored by José Luis Tamez de Gyves, Client Executive Manager, Dolby. Remember watching grainy web videos in tiny windows that constantly paused to buffer? How about those streaming videos with washed-out colors, inaccurate skin tones, and a loss of detail in both shadows and highlights? We’ll show how to implement Dolby […]
Warner Bros. Discovery reinvents linear television advertising with AWS
When brands run ads during linear free-to-air (FTA) broadcasts, they can loosely target messages based on a program’s viewer demographics, but they’re generally casting a wide net. There’s limited visibility into whether they’re reaching the intended audience and if the message engages the viewer. Committed to shaking up the status quo, the Warner Bros. Discovery […]








