AWS for M&E Blog

Category: Media Services

S4C on Freely: How a local broadcaster delivered a complex live TV workflow with AWS Elemental Media Services

S4C on Freely: How a local broadcaster delivered a complex live TV workflow with AWS Elemental Media Services

S4C has been the home of Welsh-language television since 1982. In its recent “digital first” strategy, the public service broadcaster describes itself as being “more than a TV channel,” and its mission is clear: to show the world through the Welsh language with content for audiences in Wales, the UK, and beyond on the platforms […]

AWS brings AI-powered scale to storytellers at NAB 2026

NAB Show brings together the global media and entertainment community to explore new ideas and discover emerging tools, setting new trends for how stories are created, distributed, and monetized. At this year’s NAB, being held April 18-22, 2026, at the Las Vegas Convention Center, Amazon Web Services (AWS) has prepared a can’t miss lineup of […]

Live streaming localization and accessibility using AWS Media Services

Live streaming localization and accessibility using AWS Media Services

This blog post provides a comprehensive overview of current streaming technology for localization and accessibility. It helps you evaluate live streaming localization technology and choose cost-effective, proven, integrated, deployable, and production-ready solutions.

How Sony Pictures Networks India Delivered Personalized Ad Insertion at Scale on AWS

How Sony Pictures Networks India Delivered Personalized Ad Insertion at Scale on AWS

Sony Pictures Network India (SPNI) runs Sony LIV, which is one of the leading popular over-the-top (OTT) video-streaming platform in India. The content offering includes original and acquired TV shows and films, alongside live sporting events. SPNI secured the media rights for the Asia Cricket Council (ACC) from 2025 to 2031, making the Asia Cup Cricket […]

How AWS powers Dramaze AI-enhanced streaming platform

How AWS powers Dramaze AI-enhanced streaming platform

Netmedias recently launched Dramaze.com, a groundbreaking freemium video-on-demand (VOD) streaming platform that brings short-form drama episodes to audiences across Asia and the Middle East. In an increasingly competitive streaming landscape where content localization and rapid scaling are critical for success, the company faced the challenge of delivering culturally relevant entertainment while maintaining operational efficiency and […]

TV 2 Norway scales to support 20,000 live sports streams with AWS

Live sports production and delivery have changed tremendously in the past decade, backed by cloud and streaming advancements making it more accessible to a broader range of organizations. TV 2 Norway has helped pioneer this incredible transformation, building a video platform on Amazon Web Services (AWS) that can support the live streaming of more than […]

Set up LucidLink with service managed fleet scripts for AWS Deadline Cloud

Modern creative workflows demand high-performance rendering capabilities that can scale on demand without the operational overhead of managing infrastructure. AWS Deadline Cloud service-managed fleets address this challenge. It handles the complexity of Amazon Elastic Compute Cloud (Amazon EC2) instance management, operating system updates, virtual private cloud (VPC) configuration, and networking. You can then focus on […]