Category: Amazon DynamoDB

The media industry is experiencing a fundamental shift in how content is processed, analyzed, and monetized. Recent breakthroughs in vision-based generative AI models have dramatically reduced both the cost and complexity of understanding video content at scale. By introducing these models into media supply chain workflows, organizations can reduce manual tagging and metadata generation costs […]

Live streaming now reaches audiences across continents in real time, but language barriers still limit how many people can engage with this content. Traditional subtitle generation methods, which rely on manual translation services or prerecorded content workflows, can’t keep pace with the demands of live broadcasting. In this post, we share a solution that delivers […]

Live streaming helps businesses engage global audiences with low latency. Cloud-based streaming costs less up front than traditional broadcasting and scales to match your needs. By using serverless Amazon Web Services (AWS) services, you can automatically scale resources to match your exact streaming needs, spinning up channels for major events and efficiently cleaning up afterwards. […]

This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. Feed latency and marker accuracy are two critical challenges in live sports broadcasting. Warner Bros. Discovery (Nasdaq: WBD) has developed a solution to tackle both as it […]

On a FORMULA 1® (F1) race day, broadcasts face a significant challenge: identifying the most impactful stories for fans amidst the complex, fast-paced action on the track. F1 cars generate 1.1 million telemetry data points every second, from 300 sensors on each of the 20 race cars. Helping production teams quickly pinpoint and narrate the […]

Many media organizations face complexity in their content operations. Teams can spend weeks coordinating asset management, content analysis, and distribution across disconnected systems. Manual handoffs between different teams such as creative, operations, and distribution teams create bottlenecks that delay progress and limit business agility. A media workflow could involve multiple teams and dozens of tools, […]

In the high-stakes world of NASCAR, fuel management can make the difference between victory and defeat. Recent races have demonstrated how critical fuel calculations are, with multiple top drivers experiencing last-minute fuel shortages, dramatically altering race outcomes. NASCAR broadcasts have historically provided limited visibility into fuel consumption—one of racing’s most crucial strategic elements. While announcers […]

Football is about passion and broadcasters use storytelling to transmit their football passion to the fans. Every moment, or insight, of a match could turn into an iconic story. Being able to extract meaningful insights from football’s ever-growing data landscape continues to intensify. Capturing event data for significant moments in the game (such as shots, […]

Many companies struggle to manage their vast collections of digital media files stored across multiple Amazon Simple Storage Service (Amazon S3) buckets. This scattered storage approach can create significant challenges for organizations. Searching for specific content can be difficult and time-consuming (with organizing files effectively becoming a complex task) making extracting the full value from […]

At NAB 2025 (April 6-9, 2025), Amazon Web Services (AWS) is launching new guidance and tools for cloud-native fast-turnaround media workflows as part of the Cloud-native Agile Production (CNAP) program. The CNAP program is a collaboration project between AWS, the BBC, Sky and AWS Partners. CNAP is based on BBC Research & Development’s (BBC R&D) […]