Category: Amazon DynamoDB

Football is about passion and broadcasters use storytelling to transmit their football passion to the fans. Every moment, or insight, of a match could turn into an iconic story. Being able to extract meaningful insights from football’s ever-growing data landscape continues to intensify. Capturing event data for significant moments in the game (such as shots, […]

Many companies struggle to manage their vast collections of digital media files stored across multiple Amazon Simple Storage Service (Amazon S3) buckets. This scattered storage approach can create significant challenges for organizations. Searching for specific content can be difficult and time-consuming (with organizing files effectively becoming a complex task) making extracting the full value from […]

At NAB 2025 (April 6-9, 2025), Amazon Web Services (AWS) is launching new guidance and tools for cloud-native fast-turnaround media workflows as part of the Cloud-native Agile Production (CNAP) program. The CNAP program is a collaboration project between AWS, the BBC, Sky and AWS Partners. CNAP is based on BBC Research & Development’s (BBC R&D) […]

This blog is co-authored by Jakub Abramczyk, Data Scientist, Sebastian Boruch, ChurnIQ Product Manager, and Kirstin White, Growth Marketing Manager from Cleeng. In the competitive direct-to-consumer (D2C) streaming market, understanding subscriber behavior is essential for increasing engagement, optimizing content, and reducing customer churn. According to Forbes, acquiring new customers costs 5-7 times more than retaining […]

This blog was co-authored by Wenzhou Wang, Tech Lead, Bitmoji at Snap Inc. Snapchat’s Bitmoji allows users to create personalized avatars that mirror their appearance and style, adding a unique, expressive dimension to their online interactions. With millions of rendering requests generated every minute across Chats, Stories, and AR experiences, Snap needed an infrastructure capable […]

Enhanced story identification enables production team to create a more immersive fan experience. On a FORMULA 1® (F1) race day, the broadcast control room is pressure-packed as production personnel seek to keep pace with all the action on the track and behind the wheel to relay impactful stories to viewers around the world. On track, […]

For race organizers and sports teams, providing near real-time participant tracking across vast distances has traditionally required extensive physical infrastructure. With Amazon Location Service, you can now deliver immersive fan experiences by tracking athletes from motorsports to marathons at scale in the cloud. Whether it’s motorsports, cycling, running, or sailing, knowing participants’ locations in near […]

At the 2024 International Broadcasting Convention (IBC), Amazon Web Services (AWS) will unveil the Cloud Native Agile Production (CNAP) project, an open-source initiative aimed at accelerating the creation and delivery of media during live production. Developed in collaboration with BBC’s research and development (R&D) team, Sky, and AWS Partners, including Adobe and CuttingRoom, CNAP debuts […]

This blog is co-authored by William Reyes, Data Engineer, MLSE, Sport Performance Lab. How MLSE developed a cloud-based rapid prototyping solution to reduce time-to-insight In the dynamic world of professional sports, analytics and data-driven decision-making offer competitive advantage to sports teams and leagues. New avenues for competitive advantage have emerged as the varieties of performance […]

This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. In this blog post, we explain how Warner Bros. Discovery (WBD), a global media and entertainment company, used serverless components from Amazon Web Services (AWS) to improve […]