Category: Database

This blog is co-authored by Abbie Lin, Assistant Manager, KKBOX. KKBOX, the leading music streaming platform in Taiwan and across Asia, is using Amazon Personalize to elevate its recommendation engine—delivering more relevant, diverse content with less operational overhead. Serving over 12 million users across Taiwan, Hong Kong, Japan, and Singapore, KKBOX aims to deepen user […]

In the high-stakes world of NASCAR, fuel management can make the difference between victory and defeat. Recent races have demonstrated how critical fuel calculations are, with multiple top drivers experiencing last-minute fuel shortages, dramatically altering race outcomes. NASCAR broadcasts have historically provided limited visibility into fuel consumption—one of racing’s most crucial strategic elements. While announcers […]

Sports broadcasters face an ongoing challenge: how to deliver compelling stories while managing vast amounts of real-time and historical data during live events. For mountain bike racing commentators, this means processing information about hundreds of athletes, multiple race configurations, and constantly changing conditions—all while keeping viewers engaged in real-time. We’re excited to share how Warner […]

Football is about passion and broadcasters use storytelling to transmit their football passion to the fans. Every moment, or insight, of a match could turn into an iconic story. Being able to extract meaningful insights from football’s ever-growing data landscape continues to intensify. Capturing event data for significant moments in the game (such as shots, […]

Many companies struggle to manage their vast collections of digital media files stored across multiple Amazon Simple Storage Service (Amazon S3) buckets. This scattered storage approach can create significant challenges for organizations. Searching for specific content can be difficult and time-consuming (with organizing files effectively becoming a complex task) making extracting the full value from […]

At NAB 2025 (April 6-9, 2025), Amazon Web Services (AWS) is launching new guidance and tools for cloud-native fast-turnaround media workflows as part of the Cloud-native Agile Production (CNAP) program. The CNAP program is a collaboration project between AWS, the BBC, Sky and AWS Partners. CNAP is based on BBC Research & Development’s (BBC R&D) […]

This blog is co-authored by Jakub Abramczyk, Data Scientist, Sebastian Boruch, ChurnIQ Product Manager, and Kirstin White, Growth Marketing Manager from Cleeng. In the competitive direct-to-consumer (D2C) streaming market, understanding subscriber behavior is essential for increasing engagement, optimizing content, and reducing customer churn. According to Forbes, acquiring new customers costs 5-7 times more than retaining […]

This blog was co-authored by Wenzhou Wang, Tech Lead, Bitmoji at Snap Inc. Snapchat’s Bitmoji allows users to create personalized avatars that mirror their appearance and style, adding a unique, expressive dimension to their online interactions. With millions of rendering requests generated every minute across Chats, Stories, and AR experiences, Snap needed an infrastructure capable […]

Enhanced story identification enables production team to create a more immersive fan experience. On a FORMULA 1® (F1) race day, the broadcast control room is pressure-packed as production personnel seek to keep pace with all the action on the track and behind the wheel to relay impactful stories to viewers around the world. On track, […]

For race organizers and sports teams, providing near real-time participant tracking across vast distances has traditionally required extensive physical infrastructure. With Amazon Location Service, you can now deliver immersive fan experiences by tracking athletes from motorsports to marathons at scale in the cloud. Whether it’s motorsports, cycling, running, or sailing, knowing participants’ locations in near […]