Sold by: Branch MetricsÂ
Deployed on AWS
Branch provides the leading deep linking and attribution platform, offering solutions unifying user experience and measurement across all devices and channels. With the power of Branch, marketers see increased engagement, higher conversions, and better retention.
Overview
Branch's linking platform is what you need for a mobile world. Using Branch links behind your marketing communications delivers a better customer experience, driving higher performance. Branch seamlessly integrates your app into every customer journey, adding new value to offline and online touch points. With Branch links behind all your marketing communications, you have a consistent platform to capture lost attribution data and comprehensively and accurately measure the impact of those efforts. The data from all your marketing is easily exported to a single database where it can be utilized for downstream personalization efforts and multi-touch attribution reporting.
Eliminate Broken Customer Experiences: Intelligent linking is a critical component is delivering personal, seamless experiences that drive higher engagement and performance across all channels.
Measure Comprehensively: Branch solves growing gaps in attribution with predictive modeling capabilities that match important in-app events to the channels and campaigns that drove them.
Aggregate all your data in the Cloud: With a common linking infrastructure, all campaign data can be harmonized to better inform marketing decisions.
Bridge Offline and Online: Customer expectations for touch-less engagement is integrating offline communications with an app to extend the life cycle of those moments.
Enterprise customers can purchase Branch through Private Offer by emailing AWSmarketplace@branch.io .
Highlights
- The industry-leading cross-platform mobile measurement and deep linking solution
- Increase performance in every channel across mobile web, email, ads, and app
- Easily connect Branch data to partners in the ecosystem to measure and optimize campaigns
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Branch Core | Branch's core platform for apps with up to 10,000 MAUs | $1.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Branch Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Branch Metrics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Deep Linking Technology
Advanced cross-platform linking infrastructure enabling seamless navigation between web and mobile application environments
Attribution Modeling
Predictive modeling capabilities for matching in-app events to specific marketing channels and campaigns
Data Integration
Cloud-based data aggregation platform for harmonizing campaign data across multiple marketing touchpoints
Cross-Channel Tracking
Comprehensive measurement solution supporting multiple digital channels including mobile web, email, ads, and native applications
Marketing Analytics
Advanced event tracking and performance measurement system with capabilities for downstream personalization and multi-touch attribution reporting
Data Attribution
Advanced multi-channel marketing data attribution with comprehensive tracking across mobile, web, console, and connected TV platforms
AI Integration Protocol
Secure Model Context Protocol (MCP) enabling natural language interactions with marketing data using large language models
User Segmentation
Advanced user segmentation capabilities based on in-app behavior and performance metrics
Fraud Prevention
Real-time mobile ad fraud detection and prevention mechanisms
Deep Linking Technology
Cross-platform deep linking and engagement tools for creating seamless user journeys
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Standard contract
No
Customer reviews
0 ratings
0 AWS reviews
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444 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Computer Software
Good for measuring app traffic, but buggy and doesn't integrate well with our vendors.
Reviewed on Jul 24, 2025
Review provided by G2
What do you like best about the product?
The ability to customise the user journey
What do you dislike about the product?
Bugs - doesn't always do what it's meant to
What problems is the product solving and how is that benefiting you?
Branch supports us with creating measurable tracking links for app install campaigns, helping us attribute marketing activity to results.
Saravanan U.
Good product for deep linking
Reviewed on Jul 23, 2025
Review provided by G2
What do you like best about the product?
Easy and customer/business friendly - asy for developers to understand and integrated
What do you dislike about the product?
Nothing dislike. All are well document and easy for developers to understand and integrated
What problems is the product solving and how is that benefiting you?
Mobile attributions
Lovepreet S.
Branch is a very good option for generating deep links on the go, supports custom urls too.
Reviewed on Jun 06, 2025
Review provided by G2
What do you like best about the product?
1. SDK is easy to integrate.
2. Configuration is simple.
3. Used almost on daily basis, has overall reports based on certain key type.
2. Configuration is simple.
3. Used almost on daily basis, has overall reports based on certain key type.
What do you dislike about the product?
1. All Quick links can't be downloaded at once.
2. Search function only runs loaded quick links not all.
3. There is no way to check report by particular link.
4. Customer Support doesn't help much.
2. Search function only runs loaded quick links not all.
3. There is no way to check report by particular link.
4. Customer Support doesn't help much.
What problems is the product solving and how is that benefiting you?
1. Generating deep links on the go.
2. Marketing : tie up with few agencies and can track clicks/installs etc through that agency on branch dashboard.
3. Overall which link is generating more clicks, installs etc. this helped us in placing advertisement in a better way.
2. Marketing : tie up with few agencies and can track clicks/installs etc through that agency on branch dashboard.
3. Overall which link is generating more clicks, installs etc. this helped us in placing advertisement in a better way.
Airlines/Aviation
Excellent customer service
Reviewed on May 06, 2025
Review provided by G2
What do you like best about the product?
Our customer support team from Branch is exemptional. Quick to respond, always willing to hold working meetings to solve issues or help us innovate effeciencies and improvements. The tools have been easy to implement and adopt for our teams.
What do you dislike about the product?
Organizational and search limitations within the dashboard have made auditing tasks a bit cumbersome. Would love to see the search features within the linkhub expanded to include exclusion filters and other utilities.
What problems is the product solving and how is that benefiting you?
Expediting the ability to deep link into our app. Utilizing branch allowed us to expand this capability quicker and easier, while speeding up TTM for deep link targeted communications to customers and business partners. The security of fallback URLs and available redirects has also assisted in improving our UX for these communications.
Armando D.
Branch as an effective mobile link creation and tracking software.
Reviewed on Mar 03, 2025
Review provided by G2
What do you like best about the product?
Branch has been very helpful in creating essential links for mobile tracking such as app installs, link clicks, etc. It is easy to implement for multiple campaigns and for different channels of communication. It can be frequently used for multiple requirements such as link tracking, link creation, improving conversions and more.
What do you dislike about the product?
The link search filter of the software needs to be improved to find old links created in the past.
What problems is the product solving and how is that benefiting you?
Branch has helped solve the problem of link tracking, as all the insights related post the link creation is all available on the Branch dashboard and interface itself.