Sold by: Branch MetricsÂ
Deployed on AWS
Branch provides the leading deep linking and attribution platform, offering solutions unifying user experience and measurement across all devices and channels. With the power of Branch, marketers see increased engagement, higher conversions, and better retention.
Overview
Branch's linking platform is what you need for a mobile world. Using Branch links behind your marketing communications delivers a better customer experience, driving higher performance. Branch seamlessly integrates your app into every customer journey, adding new value to offline and online touch points. With Branch links behind all your marketing communications, you have a consistent platform to capture lost attribution data and comprehensively and accurately measure the impact of those efforts. The data from all your marketing is easily exported to a single database where it can be utilized for downstream personalization efforts and multi-touch attribution reporting.
Eliminate Broken Customer Experiences: Intelligent linking is a critical component is delivering personal, seamless experiences that drive higher engagement and performance across all channels.
Measure Comprehensively: Branch solves growing gaps in attribution with predictive modeling capabilities that match important in-app events to the channels and campaigns that drove them.
Aggregate all your data in the Cloud: With a common linking infrastructure, all campaign data can be harmonized to better inform marketing decisions.
Bridge Offline and Online: Customer expectations for touch-less engagement is integrating offline communications with an app to extend the life cycle of those moments.
Enterprise customers can purchase Branch through Private Offer by emailing AWSmarketplace@branch.io .
Highlights
- The industry-leading cross-platform mobile measurement and deep linking solution
- Increase performance in every channel across mobile web, email, ads, and app
- Easily connect Branch data to partners in the ecosystem to measure and optimize campaigns
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Branch Core | Branch's core platform for apps with up to 10,000 MAUs | $1.00 |
Vendor refund policy
All fees are non-cancellable and non-refundable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Branch Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Branch Metrics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Deep Linking Technology
Advanced cross-platform linking infrastructure enabling seamless navigation between web and mobile application environments
Attribution Modeling
Predictive modeling capabilities for matching in-app events to specific marketing channels and campaigns
Data Integration
Cloud-based data aggregation platform for harmonizing campaign data across multiple marketing touchpoints
Cross-Channel Tracking
Comprehensive measurement solution supporting multiple digital channels including mobile web, email, ads, and native applications
Marketing Analytics
Advanced event tracking and performance measurement system with capabilities for downstream personalization and multi-touch attribution reporting
Data Attribution
Advanced multi-channel marketing data attribution with comprehensive tracking across mobile, web, console, and connected TV platforms
AI Integration Protocol
Secure Model Context Protocol (MCP) enabling natural language interactions with marketing data using large language models
User Segmentation
Advanced user segmentation capabilities based on in-app behavior and performance metrics
Fraud Prevention
Real-time mobile ad fraud detection and prevention mechanisms
Deep Linking Technology
Cross-platform deep linking and engagement tools for creating seamless user journeys
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Standard contract
No
Customer reviews
0 ratings
0 AWS reviews
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4 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Airlines/Aviation
Branch Deeplinking Solution
Reviewed on Feb 03, 2022
Review provided by G2
What do you like best about the product?
Creating a better user experience for mobile app users
What do you dislike about the product?
Attribution Analytics (method) and documentation
What problems is the product solving and how is that benefiting you?
We have been reducing the time to convert by enabling users to access their screen faster and acquiring new users.
Kseniya S.
Powerful mobile linking tool
Reviewed on Aug 17, 2021
Review provided by G2
What do you like best about the product?
Powerful deep links, ad links, and quick links that function across all platforms and channels. The dashboard is simple to use and understand, and it is easy to integrate with third-party vendors.
What do you dislike about the product?
Lack of materials where you can learn how to use it in the re-engagement campaigns.
What problems is the product solving and how is that benefiting you?
We like that we can deep link with this software. The ability to direct different device users to appropriate apps and pages is awesome.
Recommendations to others considering the product:
If you need a mobile app tracking tool, Branch is a good choice.
luo x.
It's too difficult to use. Although you provided a free trial period, there is no human technical support. When someone starts using something, whether it's free or paid, there must first be guidance to know how to view and set up statistics, and understand whether the ad integration is successful before discussing any form of cooperation.
Reviewed on Apr 08, 2021
Review provided by G2
What do you like best about the product?
What is the most helpful aspect of Branch? What are the benefits of using Branch? It teaches you to overcome difficulties on your own, without help from others, with written assistance, but not point-to-point instructions; there are no advantages.
What do you dislike about the product?
What is the most useless thing about branches? What are the disadvantages of using branches?
They are always useless.
All disadvantages, no advantages.
They are always useless.
All disadvantages, no advantages.
What problems is the product solving and how is that benefiting you?
Solve statistical problems
But, I can't understand anything
But, I can't understand anything
Recommendations to others considering the product:
Is there someone who can provide guidance and product support?
Mark C.
Solve many problems for mobile app marketers
Reviewed on Nov 10, 2016
Review provided by G2
What do you like best about the product?
We found Branch as a way to address some issues with campaign attribution envy and in-linking when marketing mobile/multi-platform apps. Essentially,
1. Manage the logic to determine whether a campaign click should resolve to an installed app, or to the relevant App Store to download the app first.
2. If the respondent already has your app, they can be taken to a specific location within it - great for nurturing/onboarding campaigns.
3. It maintains the necessary tokens and identifiers to associate in-app actions and post-download continuity back to the campaign originating from the click.
1. Manage the logic to determine whether a campaign click should resolve to an installed app, or to the relevant App Store to download the app first.
2. If the respondent already has your app, they can be taken to a specific location within it - great for nurturing/onboarding campaigns.
3. It maintains the necessary tokens and identifiers to associate in-app actions and post-download continuity back to the campaign originating from the click.
What do you dislike about the product?
Like any solution in this space, it's a bit natural to scratch your head. I wouldn't consider this as 'dislike', Branch does a great job of simplifying it as much as possible.
What problems is the product solving and how is that benefiting you?
Link the application users to the marketing campaign