WebEngage - Full Stack Customer Engagement and Retention Platform

What do you like best about the product?

Ease of use, easy UI/UX, almost no time to get upto speed on the tool, service is pretty great

What do you dislike about the product?

Some customizations are maybe not at par + whatsapp integrations are deep with 3/4 players only

What problems is the product solving and how is that benefiting you?

Customer retention and lifecycle management

What do you like best about the product?

I have been using WebEngage from last six months for my organization. Its user friendly dashboard is all what i loved the most. Sending marketing communications to target audience is very easy, it offers various channels like Whatsapp, RCS, SMS, Email and WebPush Notifications. Moreover, it is very easy to create various types of Audience Segments. The most important thing is it has capability to reach unknown users via Onsite Notifications. And those users can further be used for remarketing purposes via Google and Meta Ads. I highly recommend WebEngage to Marketers who want to go with Automation.

What do you dislike about the product?

Sometimes it takes time to approve the Whatsapp templates. I don’t know whether it is from Meta side or WebEngage.

What problems is the product solving and how is that benefiting you?

There were various data feeds related pages on our website where displaying a lead capture form was not possible due to shared server from our developers. With the help of WebEngage, we created a Onsite Survey and implemented on those pages as a lead capture form. It makes our lead capturing job possible on our Next.js platform.

What do you like best about the product?

Quick response and friendly interface has mad is a complete reliable software.

What do you dislike about the product?

I have not faced any such issue with their team or software.

What problems is the product solving and how is that benefiting you?

We have been using for WhatsApp marketing and re-marketing.

What do you like best about the product?

The platform brings a lot of value with its wide number of features—push notifications, emails, journeys, segmentation, everything works well together. I found the ease of use to be very good, especially once things were up and running. We use it regularly, and it’s helped us improve communication with users across different channels. The journey builder is especially well-designed and easy to work with.

What do you dislike about the product?

The ease of implementation could be better. Setting things up, especially for web, needed some back and forth. The documentation wasn’t very clear in some places, and the ease of integration depends a lot on your setup. It wasn’t super difficult, but I did expect it to be smoother. Also, customer support was helpful, but responses could have been a little quicker during the setup phase.

What problems is the product solving and how is that benefiting you?

We’re mainly using WebEngage for marketing automation, push notifications, and customer journey analytics, and it’s been a big help. Earlier, we had to rely on separate tools or manual processes to send campaigns, track engagement, and understand user behaviour. Now, with WebEngage, we can manage everything from one place.

It’s solving the problem of scattered communication and helping us engage users in a more timely and personalised way. Whether it’s onboarding journeys, transactional nudges, or re-engagement campaigns—it’s all automated. Also, the mobile marketing part is solid, especially with push and in-app notifications. Plus, the marketing analytics help us track what’s working and what needs improvement, which has really helped us make smarter decisions.

What do you like best about the product?

1. Accurate campaign metrics & analytics:
WebEngage’s dashboard provides precise, real-time campaign data—funnels, cohorts, paths, and more—so I always know what's working and can optimize quickly.

2. Easy and smooth campaign execution
The journey builder and campaign manager are intuitive and user-friendly, enabling me to set up multi‑channel campaigns (email, SMS, WhatsApp) with minimal effort.

3. Excellent customer support
WebEngage’s support is proactive and responsive, helping me troubleshoot and refine campaigns swiftly

4. User-friendly and growth-oriented platform
The interface is clean and easy to navigate, even when building complex workflows. It's helped me grow professionally by enabling me to design and execute sophisticated, data-driven campaigns independently.

What do you dislike about the product?

1. Slow performance during peak times:
I often experience noticeable slowdowns, especially around 6 pm each day when the platform seems to lag. It affects my workflow and campaign setup process.

2. Segmentation limitations
While WebEngage allows segmentation based on inclusion or exclusion criteria, it doesn't support combining both for more advanced, nuanced audience targeting. This restricts the flexibility in crafting precise segments.

3. Lack of control over email A/B test timing:
In email A/B testing, I can't specify how long the experiment should run before selecting a winner. The tool doesn't let me wait for a custom duration; it just picks the winning variant based on default criteria and immediately applies it. This limits my ability to make data-driven decisions over a chosen time frame.

What problems is the product solving and how is that benefiting you?

WebEngage solves the challenges of fragmented customer engagement by providing a unified, drag‑and‑drop journey builder for seamless omnichannel automation (email, SMS, WhatsApp), empowering me to personalize and time campaigns more effectively. It also delivers real-time analytics and live segmentation, enabling me to monitor performance instantly and optimize campaigns on the fly.