Sold by: WebEngage
Deployed on AWS
WebEngage is a powerful customer engagement platform designed to transform the way businesses interact with their customers. With a focus on personalization and meaningful connections, WebEngage empowers brands to deliver targeted, timely, and contextually relevant messages across multiple channels.
Overview
WebEngage is a customer data platform and marketing automation solution that helps consumer tech enterprises and SMBs engage users effectively and simplify retention. We help brands drive revenue by targeting existing customers and anonymous users with highly contextual and hyper-personalized engagement campaigns across multiple communication channels.
Product and marketing experts worldwide use WebEngage to craft seamless user lifecycle journeys that convert current users through data-driven, well-timed omnichannel engagement initiatives. We enable brands with in-depth product and marketing analytics to track growth metrics and campaign performance. Leverage WebEngage's AI capabilities to predict user behavior and engage them live!
Highlights
- Multi-Channel Communication: Reach customers through various communication channels, including email, SMS, in-app messages, web push notifications, and more
- Journey Designer: Design seamless customer journeys with the intuitive Journey Designer, ensuring a consistent experience across touchpoints
- In-Depth Analytics: Leverage powerful analytics and reporting tools to gain actionable insights into customer behavior, campaign performance, and user preferences
Details
Sold by
Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
WebEngage CEP | Monthly Active User | $1,000.00 |
Vendor refund policy
No Refund
Legal
Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
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Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Customer Data Unification
Cross-channel data integration from multiple enterprise data sources including CRM, analytics, and streaming platforms
AI-Powered Prediction
Machine learning algorithms for predicting customer behavior and enabling hyper-personalized experiences
Omni-Channel Engagement
Multichannel communication capabilities spanning web, mobile app, push notifications, email, SMS, and social media platforms
Customer Segmentation
Intelligent customer segmentation using advanced analytics for targeted personalization
Journey Orchestration
Automated customer journey builder with real-time personalization across different digital touchpoints
Standard contract
No
Customer reviews
0 ratings
0 AWS reviews
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696 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Piyush S.
Experience with Webengage
Reviewed on Jul 14, 2025
Review provided by G2
What do you like best about the product?
1. Accurate campaign metrics & analytics:
WebEngage’s dashboard provides precise, real-time campaign data—funnels, cohorts, paths, and more—so I always know what's working and can optimize quickly.
2. Easy and smooth campaign execution
The journey builder and campaign manager are intuitive and user-friendly, enabling me to set up multi‑channel campaigns (email, SMS, WhatsApp) with minimal effort.
3. Excellent customer support
WebEngage’s support is proactive and responsive, helping me troubleshoot and refine campaigns swiftly
4. User-friendly and growth-oriented platform
The interface is clean and easy to navigate, even when building complex workflows. It's helped me grow professionally by enabling me to design and execute sophisticated, data-driven campaigns independently.
WebEngage’s dashboard provides precise, real-time campaign data—funnels, cohorts, paths, and more—so I always know what's working and can optimize quickly.
2. Easy and smooth campaign execution
The journey builder and campaign manager are intuitive and user-friendly, enabling me to set up multi‑channel campaigns (email, SMS, WhatsApp) with minimal effort.
3. Excellent customer support
WebEngage’s support is proactive and responsive, helping me troubleshoot and refine campaigns swiftly
4. User-friendly and growth-oriented platform
The interface is clean and easy to navigate, even when building complex workflows. It's helped me grow professionally by enabling me to design and execute sophisticated, data-driven campaigns independently.
What do you dislike about the product?
1. Slow performance during peak times:
I often experience noticeable slowdowns, especially around 6 pm each day when the platform seems to lag. It affects my workflow and campaign setup process.
2. Segmentation limitations
While WebEngage allows segmentation based on inclusion or exclusion criteria, it doesn't support combining both for more advanced, nuanced audience targeting. This restricts the flexibility in crafting precise segments.
3. Lack of control over email A/B test timing:
In email A/B testing, I can't specify how long the experiment should run before selecting a winner. The tool doesn't let me wait for a custom duration; it just picks the winning variant based on default criteria and immediately applies it. This limits my ability to make data-driven decisions over a chosen time frame.
I often experience noticeable slowdowns, especially around 6 pm each day when the platform seems to lag. It affects my workflow and campaign setup process.
2. Segmentation limitations
While WebEngage allows segmentation based on inclusion or exclusion criteria, it doesn't support combining both for more advanced, nuanced audience targeting. This restricts the flexibility in crafting precise segments.
3. Lack of control over email A/B test timing:
In email A/B testing, I can't specify how long the experiment should run before selecting a winner. The tool doesn't let me wait for a custom duration; it just picks the winning variant based on default criteria and immediately applies it. This limits my ability to make data-driven decisions over a chosen time frame.
What problems is the product solving and how is that benefiting you?
WebEngage solves the challenges of fragmented customer engagement by providing a unified, drag‑and‑drop journey builder for seamless omnichannel automation (email, SMS, WhatsApp), empowering me to personalize and time campaigns more effectively. It also delivers real-time analytics and live segmentation, enabling me to monitor performance instantly and optimize campaigns on the fly.
Akarsh G.
Powerful customer engagement platform with excellent segmentation and automation.
Reviewed on Jul 12, 2025
Review provided by G2
What do you like best about the product?
WebEngage offers an intuitive dashboard and a powerful journey builder that helps us automate our customer engagement across multiple channels like email, push, SMS, and WhatsApp. Its segmentation feature is highly precise, enabling us to create dynamic user journeys based on real-time behavior. The analytics and reporting tools are also helpful in optimizing campaigns for better ROI.
What do you dislike about the product?
While the platform is feature-rich, the learning curve can be slightly steep for new users. It would be great if they offered more quick-start templates or guided walkthroughs for setting up campaigns. Also, at times the UI can feel a bit cluttered when handling large projects.
What problems is the product solving and how is that benefiting you?
WebEngage has helped us solve the challenge of engaging users across multiple channels in a personalized and automated way. We use it for sending targeted campaigns based on real-time user behavior, which has significantly improved our retention and conversion rates. It also helps us reduce churn by proactively reaching out to inactive users with customized offers and content.
Rahul K.
WebEngage Helped Us Reduce Drop-Offs & Drive Growth
Reviewed on Jul 07, 2025
Review provided by G2
What do you like best about the product?
We’ve been using WebEngage to improve our demat onboarding journey at SMC Global. The journey builder is intuitive, segmentation is strong, and support has been excellent. It helped us reduce drop-offs post-OTP and eKYC stages. Highly recommended for teams focused on automation and growth.
Best thing is easy journey builder and strong segmentation.
Best thing is easy journey builder and strong segmentation.
What do you dislike about the product?
Creating lists takes longer than expected — it could be more streamlined. Despite that, the results and support have been solid.
What problems is the product solving and how is that benefiting you?
Users onboarding and reducing drop offs.
Marketing and Advertising
New yet challenging experience
Reviewed on Jul 06, 2025
Review provided by G2
What do you like best about the product?
The detailed analysis of the user event where I can see every activity of the user and according to that I can create my journey to retain the customer. Also the AI powered suggestions also help a lot. Features enabled in journeys are very useful for example segregating users through UTM Source and UTM Content.
What do you dislike about the product?
Data discrepancy. We are still not ready to fully shift to webengage due to this. Also there are extra clicks to run campaigns which i feel is not a good customer experience.
What problems is the product solving and how is that benefiting you?
Helps us understand user events in depth and features of journey are good. We can now target users on utm medium/content which we were not able to do earlier. Also data which we get on every block.
Food & Beverages
Best Customer Engagement and Retention tool I have seen so far.
Reviewed on May 17, 2025
Review provided by G2
What do you like best about the product?
WebEngage has proven to be a valuable CRM tool for our food and beverage brand, especially since we need to engage customers across our website and mobile app. What stands out is its capability to track the customer journey effectively, providing us with clear insights into how our customers interact with our brand at different touchpoints.
Furthermore, the platform offers robust features for analyzing our CRM campaigns. The analytics dashboards are intuitive and provide the necessary data to measure campaign performance, understand what resonates with our audience, and refine our marketing efforts for better results. For a growing food and beverage business like ours, the fact that WebEngage is also budget-friendly compared to many other CRM tools in the market is a significant advantage.
Furthermore, the platform offers robust features for analyzing our CRM campaigns. The analytics dashboards are intuitive and provide the necessary data to measure campaign performance, understand what resonates with our audience, and refine our marketing efforts for better results. For a growing food and beverage business like ours, the fact that WebEngage is also budget-friendly compared to many other CRM tools in the market is a significant advantage.
What do you dislike about the product?
More gamification tools can be incorporated into the low subscription plan so that we can increase the website's conversion.
What problems is the product solving and how is that benefiting you?
WebEngage has proven to be a valuable CRM tool for our food & beverages brand, especially with our need to engage customers across both our website and mobile app. What stands out is its capability to effectively track the customer journey, providing us with clear insights into how our customers interact with our brand at different touchpoints. This has been instrumental in understanding user behavior and optimizing our engagement strategies.