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    Measurement data, marketing analytics and engagement tools

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    Sold by: AppsFlyer 
    Deployed on AWS
    The AppsFlyer marketing measurement data and analytics platform provides full visibility into the performance of mobile marketing campaigns across every channel, platform, and device. It delivers the most robust, accurate data and actionable insights that brands need to make better marketing decisions faster. With built-in support for LLMs and AI agents via the AppsFlyer Model Context Protocol (MCP), teams can query, analyze, and act on their data instantly without relying on dashboards or technical teams.

    Overview

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    AppsFlyer helps brands make better choices for their business and their customers through a suite of advanced measurement, analytics, deep linking, fraud protection, and privacy-preserving technologies.

    With a strong focus on holistic measurement in the age of privacy, AppsFlyer provides the most accurate attribution, the richest behavioral and cost data, and the insights needed to optimize campaign performance across every channel and device.

    The AppsFlyer platform has MCP (Model Context Protocol), a secure orchestration layer that connects AppsFlyer data to large language models (LLMs) like Claude and ChatGPT. MCP empowers marketers and AI agents to interact with their marketing data in natural language, asking questions, retrieving insights, and even triggering actions such as audience activation or link audits. It enables brands to transform their marketing operations into AI-powered systems, delivering faster decisions and greater agility, without compromising on privacy, control, or data integrity.

    To get in touch with AppsFlyer and explore tailored solutions on AWS Marketplace, please complete the form below.

    AppsFlyer Helps Brands:

    • Gain full visibility into user acquisition and remarketing campaigns across all paid, owned, offline, and cross-device channels (mobile, web, console, and CTV)

    • Identify the highest-value users by measuring performance and ROI using the most complete, accurate, and real-time cost and revenue data

    • Segment users based on in-app behavior and reach them with precisely targeted messages

    • Create seamless, high-converting user journeys using deep linking and engagement tools

    • Protect marketing budgets from mobile ad fraud with real-time detection and prevention

    • Enable marketers, teams, and AI agents to access campaign insights and take action instantly and securely with AppsFlyer MCP.

    Highlights

    • The most comprehensive measurement suite in the industry, offering unmatched accuracy and scale from a 100% independent and unbiased provider, backed by rigorous data security and privacy standards, and adherence to global and regional regulations.
    • Integrated with the broadest range of media and technology partners, including Meta, Google Ads, Snap, Apple Search Ads, TikTok, and many more, via a single SDK.
    • Built-in support for natural language and AI-powered workflows via the Model Context Protocol (MCP).

    Details

    Delivery method

    Deployed on AWS

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    Pricing

    Measurement data, marketing analytics and engagement tools

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    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Marketplace Welcome Package - 20K Conversions
    Contact us for a private offer
    $100,000.00

    Vendor refund policy

    N/A

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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    Accolades

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    Top
    25
    In Analytic Platforms
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    50
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    Top
    10
    In Application Performance and UX Monitoring

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    Overview

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    AI generated from product descriptions
    Data Attribution
    Advanced multi-channel marketing data attribution with comprehensive tracking across mobile, web, console, and connected TV platforms
    AI Integration Protocol
    Secure Model Context Protocol (MCP) enabling natural language interactions with marketing data using large language models
    User Segmentation
    Advanced user segmentation capabilities based on in-app behavior and performance metrics
    Fraud Prevention
    Real-time mobile ad fraud detection and prevention mechanisms
    Deep Linking Technology
    Cross-platform deep linking and engagement tools for creating seamless user journeys
    Deep Linking Technology
    Advanced cross-platform linking infrastructure enabling seamless navigation between mobile web, apps, and digital channels
    Attribution Modeling
    Predictive modeling capabilities for matching in-app events to specific marketing channels and campaigns
    Data Integration
    Cloud-based data aggregation platform for harmonizing campaign data across multiple marketing touchpoints
    Cross-Channel Tracking
    Comprehensive measurement solution supporting engagement tracking across mobile web, email, ads, and application environments
    Marketing Analytics
    Advanced event tracking and performance measurement system with capabilities for downstream personalization and multi-touch attribution reporting
    Data Capture Mechanism
    Tagless architecture that automatically captures 100% of user interactions across web and mobile applications without manual configuration
    Cross-Platform Support
    Comprehensive insights across mobile apps, web applications, single page applications, and major frameworks including React Native and Flutter
    Privacy and Compliance Framework
    Automatic masking of sensitive data types including PII, PCI, PHI, and NPI to ensure regulatory compliance and data security
    Deployment Flexibility
    Support for hybrid, single tenant, and multi-tenant deployment environments to meet enterprise-specific operational requirements
    Anomaly Detection Capability
    Advanced system for identifying digital friction, detecting fraud risks, and uncovering behavioral anomalies across digital platforms

    Contract

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    Standard contract
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