Sold by: Insider One
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
4.8
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider One connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Vendor refund policy
Please contact Insider
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Cross-Channel Data Integration
Connects customer data across multiple channels including App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, and Google Ads from a single platform.
Customer Segmentation and Personalization
Intelligently segments customers for hyper-personalization and delivers individualized content across channels based on customer data analysis.
AI-Powered Behavioral Prediction
Utilizes AI capabilities to predict customer behavior and enable personalized offerings with measurable ROI.
Enterprise Data Source Connectivity
Integrates with enterprise data sources including Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, and Oracle.
Omni-Channel Journey Orchestration
Enables creation and management of individualized cross-channel customer journeys and experiences for B2C enterprises.
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Standard contract
No
Customer reviews
Marketing and Advertising
Ease and great cost-benefit
Reviewed on Jun 26, 2026
Review provided by G2
What do you like best about the product?
Ease of the tool. Good cost-benefit
What do you dislike about the product?
Some campaigns require the external team and this creates dependency. Complexity in creating a complete CDP
What problems is the product solving and how is that benefiting you?
Unification of the CRM channel with web campaigns
Marcelo M.
Great results with personalized customer communication
Reviewed on Jun 26, 2026
Review provided by G2
What do you like best about the product?
Insider is an intuitive platform that is easy to integrate and allows me to communicate effectively with my customer base, taking into account their profile, interests, and behavior when interacting with the company.
What do you dislike about the product?
I would like to see more reports and dashboards for campaign analysis (e.g., click heat maps) and customer analytics (e.g., customer clustering, CAC/LTV metrics, etc.). It would also be very valuable to be able to combine dynamic audience segments with imported customer lists within the same campaign.
What problems is the product solving and how is that benefiting you?
I believe that having a dedicated Customer Success Manager who provides strategic guidance is a great benefit. In addition, flexibility in commercial terms always helps us in our ongoing effort to achieve the best cost per lead.
Sabrina Q.
Intuitive and easy-to-use interface
Reviewed on Jun 26, 2026
Review provided by G2
What do you like best about the product?
The platform's interface is very intuitive and easy to use for the user.
What do you dislike about the product?
Some translation resources do not work in the best way.
What problems is the product solving and how is that benefiting you?
It is helping me map out the best way to communicate with my contact base.
Marketing and Advertising
Smart journeys and automation according to User behavior
Reviewed on Jun 26, 2026
Review provided by G2
What do you like best about the product?
The versatility of communication tools, in addition to behavior analysis that allows for the creation of more assertive communications
What do you dislike about the product?
Some stages of communication sometimes seem too rigid, or they do not allow for the creation of more personalized layouts. Some parts within the architect do not have all the features that a single communication does.
What problems is the product solving and how is that benefiting you?
The platform is constantly renewing itself, the updates in the in-apps have been quite interesting to bring versatility.
Arlete M.
Complete and intuitive platform, with fast and efficient support
Reviewed on Jun 26, 2026
Review provided by G2
What do you like best about the product?
The platform, in general, is very comprehensive, intuitive, and easy to use. I don't see major difficulties in operating it and I think it adapts well to different types of products and strategies, which greatly facilitates daily activities.
Another point I highlight is the support. Whenever I need it, I can count on the team. The service is quick, efficient, and most of the time, they manage to resolve or direct the request without much bureaucracy. This makes a big difference in the routine and provides security for those who use the platform.
Another point I highlight is the support. Whenever I need it, I can count on the team. The service is quick, efficient, and most of the time, they manage to resolve or direct the request without much bureaucracy. This makes a big difference in the routine and provides security for those who use the platform.
What do you dislike about the product?
1. Segmentation
The process of excluding groups/lists in a send could be much simpler. Currently, to exclude certain audiences, we need to create a series of steps: develop a rationale, generate a dynamic segmentation, export it, upload it again as a static list, and only then use it as an exclusion in the send.
It would be much more efficient to allow direct exclusion of dynamic segmentations and enable the selection of multiple exclusion lists in the campaign setup. This would significantly reduce operational time, decrease the need to create parallel processes, and make campaign building much more agile.
2. Data Extraction
For companies that use platform extractions as the main source to feed dashboards and analyses, there are some important limitations.
- Not all information available on the dashboards can be extracted. In some cases, the data is only available on the platform interface, requiring manual queries when we need to use them in analyses. An example is the number of uninstalls: in the consolidated extraction by period, this data is presented only in general terms, without detailing by campaign, which complicates performance analyses.
- When we configure more than three conversion criteria in a campaign, the extraction returns a maximum of three of them. The other criteria, even if they have recorded conversions, do not appear in the exported file, limiting the analysis of results.
- In the extraction of email campaign results, the period filter is not respected. Even when defining a specific range for the query, the exported file returns all sends already made on the platform, instead of bringing only the campaigns related to the selected period.
The process of excluding groups/lists in a send could be much simpler. Currently, to exclude certain audiences, we need to create a series of steps: develop a rationale, generate a dynamic segmentation, export it, upload it again as a static list, and only then use it as an exclusion in the send.
It would be much more efficient to allow direct exclusion of dynamic segmentations and enable the selection of multiple exclusion lists in the campaign setup. This would significantly reduce operational time, decrease the need to create parallel processes, and make campaign building much more agile.
2. Data Extraction
For companies that use platform extractions as the main source to feed dashboards and analyses, there are some important limitations.
- Not all information available on the dashboards can be extracted. In some cases, the data is only available on the platform interface, requiring manual queries when we need to use them in analyses. An example is the number of uninstalls: in the consolidated extraction by period, this data is presented only in general terms, without detailing by campaign, which complicates performance analyses.
- When we configure more than three conversion criteria in a campaign, the extraction returns a maximum of three of them. The other criteria, even if they have recorded conversions, do not appear in the exported file, limiting the analysis of results.
- In the extraction of email campaign results, the period filter is not respected. Even when defining a specific range for the query, the exported file returns all sends already made on the platform, instead of bringing only the campaigns related to the selected period.
What problems is the product solving and how is that benefiting you?
Insider has brought much more visibility to the consumption data of our products. Before the platform, we practically didn't have this level of information to track user behavior.
Today we can understand the numbers much better, identify opportunities, and use this data to create strategies and improvements for our products. This makes a significant difference in decision-making and makes CRM actions much more targeted and strategic.
Today we can understand the numbers much better, identify opportunities, and use this data to create strategies and improvements for our products. This makes a significant difference in decision-making and makes CRM actions much more targeted and strategic.