Sold by: Insider One
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
4.8
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider One connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Vendor refund policy
Please contact Insider
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Customer Data Unification
Cross-channel data integration from multiple enterprise data sources including CRM, analytics, and streaming platforms
AI-Powered Predictive Analytics
Machine learning capabilities for predicting customer behavior and personalizing marketing interactions
Omni-Channel Journey Orchestration
Comprehensive journey builder supporting multiple communication channels including web, mobile, push notifications, email, SMS, and social platforms
Customer Segmentation Engine
Advanced customer segmentation capabilities for creating hyper-personalized marketing experiences
Enterprise Data Compatibility
Native integration support for major enterprise data platforms like Salesforce, Snowflake, Apache Kafka, and DataBricks
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Standard contract
No
Customer reviews
Leticia V.
Centralizing CRM for Better Engagement and Conversion
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
A very comprehensive platform, with several new guidelines for the consumer sector, which is very broad. In addition, the implementation team truly delivers and provides strong support. It is also a very user-friendly platform.
What do you dislike about the product?
I believe Insider needs to further develop its commercial processes, as there is a lot of misalignment of information regarding sales and contracts.
What problems is the product solving and how is that benefiting you?
Insider One has helped us centralize and organize our CRM actions into a single platform, making it easier to manage journeys, segmentations, and activations across different channels. This improves operational efficiency, increases the accuracy of customer communications, and directly contributes to better engagement and conversion results. Additionally, the platform supports more strategic decision-making through better-structured data and automations.
Consumer Goods
All-in-One WhatsApp Business Solution with Powerful Personalization
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
Deep, native WhatsApp Business capabilities, from opt-in growth and template approval to analytics, all managed in one place.
MindBehind’s conversational flows layered over Insider’s segmentation, so each WhatsApp experience feels tailored to the user’s behavior and interests.
Ability to run both rich promotional broadcasts and 1:1 conversational journeys that handle FAQs, recommendations, and even cart and payment actions.
Being an official WhatsApp Business Solution Provider means faster, more reliable delivery and access to the latest WhatsApp features.
MindBehind’s conversational flows layered over Insider’s segmentation, so each WhatsApp experience feels tailored to the user’s behavior and interests.
Ability to run both rich promotional broadcasts and 1:1 conversational journeys that handle FAQs, recommendations, and even cart and payment actions.
Being an official WhatsApp Business Solution Provider means faster, more reliable delivery and access to the latest WhatsApp features.
What do you dislike about the product?
Setting up advanced conversational flows and aligning them with multiple brands and markets requires careful planning, governance, and ongoing optimization.
What problems is the product solving and how is that benefiting you?
With Insider’s WhatsApp Marketing and MindBehind, we can meet consumers in their favorite messaging app and guide them from curiosity to purchase through seamless, two-way conversations.
Industrial Automation
Insider tools turn insurance into simple steps from quote claim
Reviewed on Dec 17, 2025
Review provided by G2
What do you like best about the product?
Architect simplifies creating journeys focused on insurance events—quote, policy issuance, renewal, claim—ensuring customers consistently understand the next step and where to navigate.
Email and SMS collaborate for alerts and reminders whereas WhatsApp is utilized for more detailed interactive support when customers seek answers or express concerns.
The Mobile App channel utilizes the data and logic ensuring that, in-app messages correspond with what customers receive via email or WhatsApp minimizing confusion.
The Conversational Support Suite enables agents to intervene whenever a bot or flow requires human assistance maintaining context and history centralized.
Email and SMS collaborate for alerts and reminders whereas WhatsApp is utilized for more detailed interactive support when customers seek answers or express concerns.
The Mobile App channel utilizes the data and logic ensuring that, in-app messages correspond with what customers receive via email or WhatsApp minimizing confusion.
The Conversational Support Suite enables agents to intervene whenever a bot or flow requires human assistance maintaining context and history centralized.
What do you dislike about the product?
Organizing journeys, for product lines (auto, health, property, etc.) requires initial effort but once foundational templates are established, customizing flows for each product and segment becomes far easier.
What problems is the product solving and how is that benefiting you?
Insider helps us reduce drop‑offs in key flows (quote, payment, renewal) by reacting to behavior in real time and nudging customers on the channel they’re most likely to see. It also supports a better service experience by combining proactive notifications with two‑way WhatsApp and chat support, so customers can resolve small issues quickly without calling a call center.
Food & Beverages
Exceptional Support from the Insider Team
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
Great support from the Insider team on a daily basis
What do you dislike about the product?
Lack of a deeper analytical vision.
What problems is the product solving and how is that benefiting you?
Customization in the customer journey
Luis L.
Powerful Segmentation Tools and Personalized Impact
Reviewed on Dec 16, 2025
Review provided by G2
What do you like best about the product?
The segmentation tools and multiple ways to impact the user.
What do you dislike about the product?
The analytical part of the platform. They could have more data and reports.
What problems is the product solving and how is that benefiting you?
Insider is helping us communicate in a segmented way with our users and perform customizations in our digital journey.