Sold by: Insider One
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
4.8
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider One connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Vendor refund policy
Please contact Insider
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Cross-Channel Data Integration
Connects customer data across multiple channels including App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, and Google Ads from a single platform.
Customer Segmentation and Personalization
Intelligently segments customers for hyper-personalization and delivers individualized content across channels based on customer data analysis.
AI-Powered Behavioral Prediction
Utilizes AI capabilities to predict customer behavior and enable personalized offerings with measurable ROI.
Enterprise Data Source Connectivity
Integrates with enterprise data sources including Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, and Oracle.
Omni-Channel Journey Orchestration
Enables creation and management of individualized cross-channel customer journeys and experiences for B2C enterprises.
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels
Customer Journey Orchestration
Visual journey designer for mapping and automating seamless customer lifecycle journeys across multiple touchpoints
Behavioral Analytics and Reporting
Analytics and reporting tools for tracking customer behavior, campaign performance metrics, user preferences, and growth indicators
AI-Powered User Behavior Prediction
Machine learning capabilities to predict user behavior patterns and enable real-time engagement optimization
Customer Data Platform
Centralized data platform for collecting, unifying, and leveraging customer data to enable hyper-personalized and contextually relevant campaigns
Omni-Channel Communication
Enables customer engagement across web, mobile, and email channels from a unified platform
Customer Behavior Analytics
Provides analysis of customer behavior patterns to inform engagement strategies
AI-Powered Journey Orchestration
Utilizes artificial intelligence to automate and optimize customer journey workflows
Personalization Engine
Delivers personalized communication and experiences based on customer data and insights
Integrated Analytics Dashboard
Combines product analytics, marketing analytics, and customer insights in a single unified interface
Standard contract
No
Customer reviews
Reza M.
Powerful Analytics and Segmentation for Understanding User Behavior
Reviewed on May 26, 2026
Review provided by G2
What do you like best about the product?
Architect, user behavior, analytics and segmentation
What do you dislike about the product?
In several areas, the mobile app architecture still has limitations in automation capabilities, particularly in gamification features, which are relatively limited compared to other SaaS platforms.
What problems is the product solving and how is that benefiting you?
Insider one solving for increasing engagement to our customer and help us to suggest the right campaign specific audience
Ksenia G.
Packed with Practical Features and an Easy-to-Navigate Interface
Reviewed on May 19, 2026
Review provided by G2
What do you like best about the product?
What I like most is that the tool offers many practical features and has a user-friendly interface that’s easy to navigate.
What do you dislike about the product?
At the moment, i don’t see any significant downsides.
What problems is the product solving and how is that benefiting you?
Thanks to this tool, we can efficiently communicate with clients, segment audiences, and deliver personalized content tailored to their needs.
Bilal Z.
Comprehensive CLM Tool with Stellar Customer Support
Reviewed on May 18, 2026
Review provided by G2
What do you like best about the product?
I love the dynamic marketing automation features around custom segments and trigger-based campaigns, which many solutions don't offer. I also appreciate the amazing customer experience team. In Architect, I can literally pull anything as a trigger, like an event from the app or an API response. The initial setup of Insider One was very easy, with different environments for staging and production.
What do you dislike about the product?
Bulk/batch SMS would be a great addition.
What problems is the product solving and how is that benefiting you?
Insider One offers marketing automation for dynamic and custom segments, provides trigger-based campaigns, and features a great customer experience team.
Seray Y.
Flexible, Easy Personalization Across Channels with Proactive Customer Success
Reviewed on May 14, 2026
Review provided by G2
What do you like best about the product?
The platform lets us test different communication strategies across channels without adding operational complexity. As a result, we’ve been able to sharpen campaign targeting, optimize user flows, and respond faster to seasonal trends and evolving customer needs.
It’s also worth highlighting the Insider team’s partnership mindset. They don’t just provide technical support; they actively contribute strategic recommendations, use-case ideas, and optimization suggestions that help us continue getting more value from the platform over time.
It’s also worth highlighting the Insider team’s partnership mindset. They don’t just provide technical support; they actively contribute strategic recommendations, use-case ideas, and optimization suggestions that help us continue getting more value from the platform over time.
What do you dislike about the product?
One area that could be improved is the learning curve around some of the more advanced features and reporting screens. Because the platform offers many different products and capabilities, it can take new users a while to fully understand how everything works and where to find the right functionality.
In some cases, more out-of-the-box templates and simplified reporting views would make the overall experience smoother, especially for teams that move quickly and need to launch campaigns fast.
In some cases, more out-of-the-box templates and simplified reporting views would make the overall experience smoother, especially for teams that move quickly and need to launch campaigns fast.
What problems is the product solving and how is that benefiting you?
As a beauty and makeup brand, we need to respond quickly to trends, seasonal campaigns, and shifting customer interests. Insider helps us segment users based on their behavior, build automated customer journeys, and deliver more relevant product recommendations and on-site experiences.
This has improved customer engagement, increased campaign efficiency, and strengthened the overall user experience, while also reducing the operational effort required to manage campaigns across multiple tools.
This has improved customer engagement, increased campaign efficiency, and strengthened the overall user experience, while also reducing the operational effort required to manage campaigns across multiple tools.
Boris S.
Versatile, Fast Platform with Excellent Support
Reviewed on May 12, 2026
Review provided by G2
What do you like best about the product?
The platform is super versatile and easy to navigate. It works fast and rarely ever has issues. The support team also does a great job handling our tickets.
What do you dislike about the product?
Overall I’ve had a positive experience. There may be opportunities to further improve audience segmentation for web push notifications, which could make campaigns more targeted and relevant for users.
What problems is the product solving and how is that benefiting you?
Optimizing all of our on-site activities and saving us hours of work, while also providing fresh campaign ideas.