Sold by: Insider
Deployed on AWS
Customer Data Platform, Personalisation Engine, Omni Channel Journey Builder
Overview
Insider help create individualized cross-channel customer experiences and journeys for B2C enterprises. Insider enables digital marketers to connect customer data across all channels, intelligently segment customers for hyper personalization, and reach out to them with the most relevant content. Our AI capabilities help you predict customers' behaviour and personalize your offering with high ROI. Our channel capabilities include App, Web, Push Notifications, Email, SMS, WhatsApp, Conversational Commerce, Line, TikTok, Facebook Ads, Google Ads and many others. Enterprise data sources include Salesforce CRM, Dynamics 365, Snowflake, DataBricks, Apache Kafka, CSAT, Google Analytics, Oracle etc.
Please contact Insider at sales@useinsider.com for further details.
Highlights
- Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.
Details
Unlock automation with AI agent solutions
Fast-track AI initiatives with agents, tools, and solutions from AWS Partners.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
0-50K | Monthly Tracked Active User Amount: 0-50K | $950.00 |
Vendor refund policy
Please contact Insider
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Customer Data Unification
Cross-channel data integration from multiple enterprise data sources including CRM, analytics, and streaming platforms
AI-Powered Prediction
Machine learning algorithms for predicting customer behavior and enabling hyper-personalized experiences
Omni-Channel Engagement
Multichannel communication capabilities spanning web, mobile app, push notifications, email, SMS, and social media platforms
Customer Segmentation
Intelligent customer segmentation using advanced analytics for targeted personalization
Journey Orchestration
Automated customer journey builder with real-time personalization across different digital touchpoints
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Standard contract
No
Customer reviews
0 ratings
0 AWS reviews
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1165 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Damla .
The unified experience drove user engagement across platforms
Reviewed on Sep 05, 2025
Review provided by G2
What do you like best about the product?
First of all, the team is able to provide consistent brand experience across web and mobile. Secondly, it has become easy for us to drive app installs and reactivations using architect tool.
What do you dislike about the product?
Initial learning curve for Architect is steep, but once familiar, it empowered our team to launch customer journeys independently.
What problems is the product solving and how is that benefiting you?
We used Insider to create unified digital experiences for our customers across all their platforms. Architect allowed our marketing team to trigger contextual journeys based on the actions a user took. This led to higher engagement rates and a seamless transition from web to app.
Batuhan G.
Launched successful Loan Campaigns with omnichannel messaging
Reviewed on Sep 03, 2025
Review provided by G2
What do you like best about the product?
-Insider helps us to create unified messaging across email and SMS, which we felt was important for the successful campaign.
-We could target customers based on behavioural and demographic data.
-We could target customers based on behavioural and demographic data.
What do you dislike about the product?
More advanced scheduling options would help in longer campaigns, but the current capabilities of the tool is sufficient for weekly sends.
What problems is the product solving and how is that benefiting you?
We used to run monthly campaigns promoting loan products and financial tools. Insider gave us the capability to segment our users based on eligibility and send cohesive SMS-Email journeys. This led to an increase in CTR and loan applications.
Eylül K.
Achieved fast form fills for test drives
Reviewed on Sep 03, 2025
Review provided by G2
What do you like best about the product?
-We used WebSuite and customized pop-up campaigns to recommend the car prospects are looking for.
-Really liked their reporting feature; we were able to export campaign performance for 6 months in just 2 mins.
-Really liked their reporting feature; we were able to export campaign performance for 6 months in just 2 mins.
What do you dislike about the product?
Training is a bit time-consuming but their platform is easy to understand so some parts of training can be avoided.
What problems is the product solving and how is that benefiting you?
We were not getting test drive form fills and struggling with conversions. Insider’s team collaborated and made us familiar with their platform. We launched relevant campaigns, analyzed outcomes, and started getting responses for test drives.
Yigithan O.
Achieved 10%+ Conversion Rate Uplift and Stronger ROI Using Insider’s Cross-Channel Orchestration
Reviewed on Sep 02, 2025
Review provided by G2
What do you like best about the product?
Robust scenario-based customer journeys with Architect enable deep personalization
Unified campaign management across web, email, and SMS drives consistent brand experience
Easy-to-use interface for segmenting audiences and setting up frequency-capped journeys
Fast recovery of abandoned carts and automated win-back for dormant customers
Highly responsive customer success team with deep industry expertise
Unified campaign management across web, email, and SMS drives consistent brand experience
Easy-to-use interface for segmenting audiences and setting up frequency-capped journeys
Fast recovery of abandoned carts and automated win-back for dormant customers
Highly responsive customer success team with deep industry expertise
What do you dislike about the product?
Occasionally, some advanced journey analytics take extra configuration time, but their support team is always ready to help optimize reporting. UI updates could be a bit more frequent to keep up with evolving needs—but roadmap transparency is improving.
What problems is the product solving and how is that benefiting you?
With Insider, we’ve automated recovery of high-value abandoned carts and enabled personalized messaging that increases conversion rates by over 10% in our core European markets. Targeted omnichannel engagement has helped us win back dormant customers, reactivate lapsed buyers, and boost customer lifetime value. Multi-country orchestration is now seamless, allowing us to run hyper-local campaigns at scale—from email and SMS to AI-powered website journeys—without overwhelming our team or over-communicating to customers.
Ahmet A.
Personalized recommendations increased average order value by 18% in 2 months
Reviewed on Sep 02, 2025
Review provided by G2
What do you like best about the product?
By combining behavior-based targeting with predictive segmentation, we’ve transformed how customers interact with our website. Eureka enables us to interpret intent more accurately and surface the right results, making every search more meaningful.
What do you dislike about the product?
The detailed dashboard provides multiple sub-reports, giving us valuable insights to refine our strategies
What problems is the product solving and how is that benefiting you?
Our objective was to optimize conversion, retention, and customer satisfaction across web and mobile. We wanted to create a seamless, personalized luxury shopping journey. Insider helped us achieve these goals with Smart Recommender and AI-powered automation, enabling us to engage each customer according to their unique needs, behaviors, and preferences across the entire journey