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Experience with Webengage
What do you like best about the product?
1. Accurate campaign metrics & analytics:
WebEngage’s dashboard provides precise, real-time campaign data—funnels, cohorts, paths, and more—so I always know what's working and can optimize quickly.
2. Easy and smooth campaign execution
The journey builder and campaign manager are intuitive and user-friendly, enabling me to set up multi‑channel campaigns (email, SMS, WhatsApp) with minimal effort.
3. Excellent customer support
WebEngage’s support is proactive and responsive, helping me troubleshoot and refine campaigns swiftly
4. User-friendly and growth-oriented platform
The interface is clean and easy to navigate, even when building complex workflows. It's helped me grow professionally by enabling me to design and execute sophisticated, data-driven campaigns independently.
WebEngage’s dashboard provides precise, real-time campaign data—funnels, cohorts, paths, and more—so I always know what's working and can optimize quickly.
2. Easy and smooth campaign execution
The journey builder and campaign manager are intuitive and user-friendly, enabling me to set up multi‑channel campaigns (email, SMS, WhatsApp) with minimal effort.
3. Excellent customer support
WebEngage’s support is proactive and responsive, helping me troubleshoot and refine campaigns swiftly
4. User-friendly and growth-oriented platform
The interface is clean and easy to navigate, even when building complex workflows. It's helped me grow professionally by enabling me to design and execute sophisticated, data-driven campaigns independently.
What do you dislike about the product?
1. Slow performance during peak times:
I often experience noticeable slowdowns, especially around 6 pm each day when the platform seems to lag. It affects my workflow and campaign setup process.
2. Segmentation limitations
While WebEngage allows segmentation based on inclusion or exclusion criteria, it doesn't support combining both for more advanced, nuanced audience targeting. This restricts the flexibility in crafting precise segments.
3. Lack of control over email A/B test timing:
In email A/B testing, I can't specify how long the experiment should run before selecting a winner. The tool doesn't let me wait for a custom duration; it just picks the winning variant based on default criteria and immediately applies it. This limits my ability to make data-driven decisions over a chosen time frame.
I often experience noticeable slowdowns, especially around 6 pm each day when the platform seems to lag. It affects my workflow and campaign setup process.
2. Segmentation limitations
While WebEngage allows segmentation based on inclusion or exclusion criteria, it doesn't support combining both for more advanced, nuanced audience targeting. This restricts the flexibility in crafting precise segments.
3. Lack of control over email A/B test timing:
In email A/B testing, I can't specify how long the experiment should run before selecting a winner. The tool doesn't let me wait for a custom duration; it just picks the winning variant based on default criteria and immediately applies it. This limits my ability to make data-driven decisions over a chosen time frame.
What problems is the product solving and how is that benefiting you?
WebEngage solves the challenges of fragmented customer engagement by providing a unified, drag‑and‑drop journey builder for seamless omnichannel automation (email, SMS, WhatsApp), empowering me to personalize and time campaigns more effectively. It also delivers real-time analytics and live segmentation, enabling me to monitor performance instantly and optimize campaigns on the fly.
Powerful customer engagement platform with excellent segmentation and automation.
What do you like best about the product?
WebEngage offers an intuitive dashboard and a powerful journey builder that helps us automate our customer engagement across multiple channels like email, push, SMS, and WhatsApp. Its segmentation feature is highly precise, enabling us to create dynamic user journeys based on real-time behavior. The analytics and reporting tools are also helpful in optimizing campaigns for better ROI.
What do you dislike about the product?
While the platform is feature-rich, the learning curve can be slightly steep for new users. It would be great if they offered more quick-start templates or guided walkthroughs for setting up campaigns. Also, at times the UI can feel a bit cluttered when handling large projects.
What problems is the product solving and how is that benefiting you?
WebEngage has helped us solve the challenge of engaging users across multiple channels in a personalized and automated way. We use it for sending targeted campaigns based on real-time user behavior, which has significantly improved our retention and conversion rates. It also helps us reduce churn by proactively reaching out to inactive users with customized offers and content.
WebEngage Helped Us Reduce Drop-Offs & Drive Growth
What do you like best about the product?
We’ve been using WebEngage to improve our demat onboarding journey at SMC Global. The journey builder is intuitive, segmentation is strong, and support has been excellent. It helped us reduce drop-offs post-OTP and eKYC stages. Highly recommended for teams focused on automation and growth.
Best thing is easy journey builder and strong segmentation.
Best thing is easy journey builder and strong segmentation.
What do you dislike about the product?
Creating lists takes longer than expected — it could be more streamlined. Despite that, the results and support have been solid.
What problems is the product solving and how is that benefiting you?
Users onboarding and reducing drop offs.
New yet challenging experience
What do you like best about the product?
The detailed analysis of the user event where I can see every activity of the user and according to that I can create my journey to retain the customer. Also the AI powered suggestions also help a lot. Features enabled in journeys are very useful for example segregating users through UTM Source and UTM Content.
What do you dislike about the product?
Data discrepancy. We are still not ready to fully shift to webengage due to this. Also there are extra clicks to run campaigns which i feel is not a good customer experience.
What problems is the product solving and how is that benefiting you?
Helps us understand user events in depth and features of journey are good. We can now target users on utm medium/content which we were not able to do earlier. Also data which we get on every block.
Best Customer Engagement and Retention tool I have seen so far.
What do you like best about the product?
WebEngage has proven to be a valuable CRM tool for our food and beverage brand, especially since we need to engage customers across our website and mobile app. What stands out is its capability to track the customer journey effectively, providing us with clear insights into how our customers interact with our brand at different touchpoints.
Furthermore, the platform offers robust features for analyzing our CRM campaigns. The analytics dashboards are intuitive and provide the necessary data to measure campaign performance, understand what resonates with our audience, and refine our marketing efforts for better results. For a growing food and beverage business like ours, the fact that WebEngage is also budget-friendly compared to many other CRM tools in the market is a significant advantage.
Furthermore, the platform offers robust features for analyzing our CRM campaigns. The analytics dashboards are intuitive and provide the necessary data to measure campaign performance, understand what resonates with our audience, and refine our marketing efforts for better results. For a growing food and beverage business like ours, the fact that WebEngage is also budget-friendly compared to many other CRM tools in the market is a significant advantage.
What do you dislike about the product?
More gamification tools can be incorporated into the low subscription plan so that we can increase the website's conversion.
What problems is the product solving and how is that benefiting you?
WebEngage has proven to be a valuable CRM tool for our food & beverages brand, especially with our need to engage customers across both our website and mobile app. What stands out is its capability to effectively track the customer journey, providing us with clear insights into how our customers interact with our brand at different touchpoints. This has been instrumental in understanding user behavior and optimizing our engagement strategies.
Webengage provides a one-stop-solution for both re-engagement and analytics
What do you like best about the product?
The ability to run varied campaign types under one platform, something we weren't able to do before and get deep down data on campaign performance. The event tracking is very helpful, giving us the ability to track user movement and behaviour through our website and webapps. The analytics makes it very easy to track users flows and get a handle of funnel breakage.
What do you dislike about the product?
The integrations with third party vendors, in particular, Karix.
Nothing about that WhatsApp message aggregator is smooth, also we still aren't able to get click data on our WhatsApp campaigns.
Nothing about that WhatsApp message aggregator is smooth, also we still aren't able to get click data on our WhatsApp campaigns.
What problems is the product solving and how is that benefiting you?
Consolidating marketing campaigns and their performance and helps us in giving deep down analytical data on how users flow through our platforms.
A great omni channel platform will all the major features, helps in making retaining customer a easy
What do you like best about the product?
The platform is quite user friendly in terms of anaylysis and launching any campaign. Integration process also went smooth at the very start. I have been using analytics and campaign manager quite frequently almost on daily basis. The customer support is also very propmpt and helpful. Implementing any new task like journeys has been quite smooth.
What do you dislike about the product?
lack of features like predictive behaviour and maintaning a library of templates. Sometimes while pucnhing any info, dashboard auto refresh itself which result in losing all work in progress. Should be optimized for other browsers like safari.
What problems is the product solving and how is that benefiting you?
Its helping in reengaging with dormant users and retaining them through various channels in one go. It aslo helps to understand user behavious thus creating personalized approach to each one of them.
Easy to use Engagement Marketing tools and best for my website
What do you like best about the product?
One of the stand-out features for me is the ease of use and navigation within the platform. Finding my way around the different sections, from analytics to campaign creation, feels logical and straightforward. This ease extends directly to the creation of customer journeys. The visual journey builder is excellent, making it simple to map out complex user flows and automate communication across various channels. The overall collection of tools provided, such as the segmentation engine and A/B testing capabilities, are powerful and readily accessible, allowing us to execute sophisticated marketing strategies without getting bogged down in overly technical hurdles.
What do you dislike about the product?
While many aspects are easy to use, I've found the integration process can be a bit complex. Connecting WebEngage with other third-party systems sometimes requires a deeper technical understanding than I would prefer. Additionally, when it comes to personalization for one's own design, achieving highly customized layouts often requires delving into HTML. While this offers flexibility, it would be a significant improvement to have a more robust drag-and-drop form builder or template editor that allows for greater design control without needing coding knowledge. This would streamline the creation of branded and highly personalized communication assets
What problems is the product solving and how is that benefiting you?
In conclusion, WebEngage is a powerful tool that excels in making marketing automation and customer journey creation accessible. While there's a slight learning curve with integrations and a desire for more visual design tools, its strengths in usability and feature set make it a valuable platform.
Good Simple UI
What do you like best about the product?
Simple user friendly UI, quick insights.
What do you dislike about the product?
Live Segment creation takes a bit of time
What problems is the product solving and how is that benefiting you?
Automating reaching to the dropped off user in a realtime manner
Best Application
What do you like best about the product?
Simple and classic to use and understand Webengage and its application across all different analytics.
What do you dislike about the product?
Easy making of Dashboards is still I am over expecting from webengage
What problems is the product solving and how is that benefiting you?
1. Easy Campaign setup and its analysis
2. Various integration facilities to merge other product outcomes
3. Analytics view
2. Various integration facilities to merge other product outcomes
3. Analytics view
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