MoEngage - Intelligent Customer Engagement Platform

In my current organization, we are using MoEngage  to engage with our customers, improve our funnel metrics, and onboard new users from our unpaid to paid category of business.

MoEngage  is currently live on our MathUp app, which is a math gaming app for kids. There are users who come into our funnel from different sources, and we use MoEngage to increase the DAU and MAU and ultimately reach out to them through in-app popups and push notifications to pitch them our math and English program, which is a paid program. This is how we use MoEngage; it is one of the revenue-generating channels for us.

There are a couple more ways that we use MoEngage. For example, we recently came across a lower rating on our application, and we are using MoEngage to run a campaign on the active user base who are on the application to take them to the Play Store and App Store to get their reviews. Since we do not have the bandwidth of our current product managers to enable a feature on the app, we are using MoEngage push notifications as well as in-app popups as a way to redirect the user to the Play Store and App Store for the ratings.

I think the best features MoEngage offers, in my experience, are send time optimization and the recent AI insights that are very helpful.

Send time optimization is beneficial since Bhanzu is serviceable across the globe, and there are different behavior patterns from users in different geographies. By using send time optimization, it helps us capture more eyes and increase our user interaction across different geographies. Additionally, AI insights help us optimize the campaign; we also get suggestions in terms of the creatives and the content. MoEngage has been a good platform so far, and I think it is very useful for keeping our users engaged on the application, which ultimately turns into a revenue channel. The more users engage with my platform, the more they will end up buying my product, which is the actual math course. MoEngage helps me reach out to these users very actively based on their activity, and hyper-personalization combined with reaching the audience at the right time helps me improve the end-to-end funnel and create more revenue opportunities.

Our MAU has increased from 10,000 users to 35,000 users in India, and we were also able to run a championship through our MathUp application, wherein we generated almost one crore of revenue across different verticals in the last year through various campaigns and championships that we run on the MathUp application.

I think MoEngage's AI capabilities comply with all the security norms.

Regarding the accuracy and reliability of MoEngage's AI capabilities, I think it takes a lot of time to learn and can be optimized. There is definitely scope for improvement, and the better data you feed into it, the better it gets. However, it can learn more, and the speed can be improved.

I think there are more tools available in the market that are very competitive and similar to MoEngage. MoEngage is a bit on the expensive side considering the features available, especially since similar features are available in the market. If there is something that can be worked around to bring down the cost, it will definitely increase the ROI for the users of MoEngage.

I have been working in my current field for 11 years.

I would suggest considering the different use cases for MoEngage. It definitely enables use cases that are not practically possible in-house, in terms of hyper-personalization, real-time notification, event-based cards, and other capabilities. MoEngage also has a feature called LPs, landing pages, where you can create your own landing pages, customize them, and make modifications to go live. You can explore multiple use cases with MoEngage and should discuss your business objectives with the MoEngage SPOC for different alternatives and available use cases that you might not have thought of. I give this review an overall rating of 7.

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The marketing team with help of an chatbot is offering dollars worth of reward for the reviews and once the reviews are posted, the bot just wont respond..

MoEngage  found a fraud way to get reviews..

A specific example of how I used the reports for media performance in CRM  is by observing the results of the campaigns through the trackings and using the funnel report dashboards, retention report, and prediction reports with MoEngage .

Regarding the funnel report, I would highlight that it is a report that has several possible perspectives regarding CRM attributions and it helps significantly in decision-making for upcoming communications and day-to-day strategies.

MoEngage  is primarily used for campaigning through push notifications and in-app notifications. Additionally, I heavily utilize the flows project that MoEngage  launched in 2024 as part of orchestrated campaigning.

A specific example of how MoEngage is used for campaigning involves seller onboarding in IndiaMART. When a seller registers in the IndiaMART app, they complete an onboarding journey consisting of three different steps. If a seller completes only two steps and does not complete the third step, which is the most important step to complete their registration, MoEngage is used to inform the user after a certain time that they have completed two steps and only one step remains to complete the registration. A push notification is sent to the user informing them about the drop-off and encouraging them to complete the registration process as soon as possible in order to use IndiaMART and its features to grow their business.

In addition to push notifications, in-app notifications are used heavily in MoEngage by the marketing team. For instance, if there is a New Year offer on buy leads, which is very important for the subscription model purchased by paid sellers, multiple offers and promotions are shared while the user is using the app. This is an excellent use case for in-app notifications, and good conversions are achieved using MoEngage.

MoEngage's best feature is that it itself functions as an analytics engine. It is not just a notification service provider; it provides features to push notifications, show in-apps, and create flows. Having access to analytics helps in conducting valuable case studies. For example, I can analyze all users who came to the app, viewed the buy lead screen, but did not purchase the buy lead. Having this data allows for analysis of the problems that may have prevented the user from making a purchase. MoEngage's analytics engine is an important feature, along with the flows that allow creation of a complete web based on user journeys.

MoEngage has positively impacted the organization in three ways. First, there has been an increase in notification delivery rate by five to eight percent on Chinese OEMs, which typically have battery-aggressive operating systems. MoEngage has partnerships with these Chinese OEMs, enhancing the delivery of push notifications, leading to better user engagement.

One area where MoEngage could improve is by providing a feature that allows the app to maintain a persistent connection with internal organization servers. MoEngage claims partnerships with OEMs to ensure their processes are not killed when the app is in the background. If this feature were implemented, it could help run background services, engage users who have not been active on the app for days, and collect valuable information.

I have been using MoEngage for about five years.

MoEngage is quite stable overall. Some issues were encountered during the last quarter of 2023 due to GDPR changes implemented by Google, which required MoEngage to alter its architecture. This resulted in a slight dip in delivery rates, but it did not affect any key performance indicators significantly. Overall, MoEngage's performance remains smooth, and their status is consistently 200 OK.

MoEngage's scalability is impressive, as it can easily handle growing workloads and user numbers. With 2.2 million users per month served, this figure is not even close to the peak capacity MoEngage can manage. It can handle millions of users and hundreds of millions of events per month, making it a robust product utilized by many top companies in the market.

I have had positive experiences with MoEngage's customer support. There is a direct way to reach them, and about a year and a half ago, they established a ticketing system for help and support, which I find to be a significant improvement. Tickets can now be raised in MoEngage's help and support section, and communications are reflected in email automatically, making the entire support experience much more streamlined.

My advice to others looking into using MoEngage is to consider whether you are using it on the app side or API side. If using it on the app side, ensure that the unique MoEngage profile is created using the user account rather than the Google Advertiser ID. Using the user account helps in identifying users and reduces the number of profiles created, leading to lower costs. This is a crucial metric that can greatly benefit organizations in their monthly invoices and allow them to achieve more events and reach more users.

Having used MoEngage for five years, I have many thoughts about it. I have observed its ups and downs and the innovations it has undertaken over time. MoEngage's scope as an analytics engine is significant. I am confident that it will provide insights to product managers to improve their products, and I encourage everyone to try it.

Regarding MoEngage's governance and security related to its AI capabilities, I find that MoEngage takes care of every compliance and privacy law, including GDPR compliance.

MoEngage's accuracy and reliability of AI output have met my expectations. For example, when creating campaigns through push notifications or in-app notifications, content is crucial. MoEngage utilizes its Merlin AI to generate campaigns that yield maximum conversions. If data fed into the system contains PII, MoEngage flags it and ensures data privacy. High-performing campaigns have been successfully created using their AI, and there has been a conversion increase of ten to twelve percent compared to previous click rates.

I provide this review a rating of nine out of ten.