WalkMe Digital Adoption Platform (DAP) (NASDAQ: WKME) sits on top of your tech stack, providing visibility into software usage at every level. Pinpoint and resolve digital friction across applications and workflows. Create engaging, people-centric experiences using personalized guidance and automation, boosting adoption, improving efficiency, reducing risk, and enhancing productivity. Manage constant change, onboard faster, and maximize the value of your software investments with WalkMe.
Pinpoint and resolve digital friction, manage future change, and achieve the software ROI you expect.
WalkMe Digital Adoption Platform (DAP) (NASDAQ: WKME) sits on top of your tech stack, giving you visibility into software usage at every level. With WalkMe, create people-first, frictionless experiences across apps and workflows, improving software adoption, saving money, reducing risk, boosting productivity, and enhancing employee engagement.
Manage constant change better. Adapt to new processes, software, and shifting business priorities with ease. Onboard people faster. And prove the value of your software investments while maximizing ROI.
Features:
Data
Application usage analytics: Monitor software usage and adoption at the application, department, and user level.
Workflows analytics: See how apps are used, in what context and where users are experiencing friction.
Guidance analytics: Understand how users engage with WalkMes interactive on-screen guidance.
License optimization: Compare software investments to actual usage to optimize your software spend.
Form analytics: Uncover actionable insights into where users get stuck, waste time, or abandon processes.
Report customization: Track and measure user engagement and digital adoption projects.
Action
Content creation: Design personalized workflows using a self-service editor.
Process automation: Easily automate repetitive, tedious, and complex processes within and across applications.
Manage and scale workflows: Resolve building issues in real time. Automate testing and maintenance processes for fast, reliable deployment. Seamlessly integrate the look and feel of your brand across all WalkMe elements.
Experience
In-app guidance: Provide contextual guidance and support on key workflows with tooltips, visual cues, onboarding task lists, and on-demand resources.
Notifications and surveys: Deliver key information, gather feedback, and activate your users with pop-up notifications and surveys.
Conversational interface: Leverage a natural language chat interface to find information, automate processes, and complete tasks faster.
Employee hub: Drive employee efficiency and engagement with a unified gateway to work on desktop and mobile.
About WalkMe
WalkMe is cloud-based digital adoption platform (DAP) enables organizations to measure, drive, and act to ultimately accelerate their digital transformations and better realize the value of their software investments. Our platform leverages proprietary technology to provide visibility to an organization Chief Information Officer and business leaders, while improving user experience, productivity and efficiency for employees and customers. Alongside walkthroughs and third-party integration capabilities, our platform can be customized to fit an organization needs.
Highlights
Deliver frictionless, people-first software experiences with the worlds leading Digital Adoption Platform. Get full visibility into the software running in your organization and whether its being used as intended, all in the context of the jobs your people are trying to get done.
Instantly deliver personalized, automated experiences at the point of friction. Manage change effectively as you implement new processes, software, and business priorities.
Show software ROI with clear and measurable adoption and efficiency KPIs by application, workflow, or business process. WalkMe DAP is purpose-built with security in mind, using a robust approach to protect data privacy and adhere to compliance regulations. This enables global customers to accelerate digital adoption with peace of mind.
Access real-time vendor security and compliance information through their Trust Center powered by Drata or Vanta. Review certifications and security standards before purchase.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing has one pricing dimension: WalkMe for Employees, billed per user under a contract. You buy a set number of user licenses, called the Permitted Number, defined in your order. Pricing scales with how many users you license to access the platform and receive in-app guidance across your internal applications. Your payment obligation is fixed for the committed term and does not depend on how many users you actually deploy. Actual usage matters only if it exceeds your licensed count, which can trigger overage charges.
Top-of-mind questions for buyers
What counts as one user for billing under WalkMe for Employees?
A user is a licensed individual who accesses the platform or receives in-app guidance. End Users are limited to your employees, including contract employees but not vendors. Each user is tracked by a unique user ID assigned through the Console, or by a browser cookie when no ID is present.
What happens if my actual user count exceeds the licensed number I purchased?
Your payment is fixed for the committed term based on the Permitted Number in your order. Actual usage matters only for overages. If deployed users exceed your licensed count, overage charges may apply. Tracking by cookie instead of a unique user ID can raise reported counts and required fees.
Does my fee change if I deploy the platform to fewer users than I licensed?
No. Your obligation to pay is not conditioned on whether you actually deploy the platform to End Users. You pay for the licensed Permitted Number regardless of how many users you activate. Fees are non-cancelable for the committed term and non-refundable except in specific termination cases.
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Monitor software usage and adoption metrics at the application, department, and user level to track digital adoption across the organization.
Workflow Analytics and Friction Detection
Analyze how applications are used in context and identify where users experience friction within workflows to pinpoint areas requiring intervention.
Process Automation
Automate repetitive, tedious, and complex processes within and across applications with self-service workflow design capabilities.
In-App Contextual Guidance
Provide on-screen guidance including tooltips, visual cues, onboarding task lists, and on-demand resources to support users at the point of friction.
Conversational Interface
Leverage natural language chat interface to enable users to find information, automate processes, and complete tasks through conversational interactions.
Automatic Data Capture Architecture
Tagless data capture mechanism that automatically collects 100% of user interactions across web and mobile applications without requiring manual tagging or configuration.
Deployment Flexibility
Support for hybrid, single-tenant, and multi-tenant deployment environments to accommodate enterprise-grade compliance and operational requirements.
Cross-Platform Application Support
Comprehensive support for web applications, mobile apps, single-page applications, React Native, and Flutter frameworks to capture user behavior across all digital touchpoints.
Data Privacy and Masking
Automatic masking of sensitive data including PII, PCI, PHI, and NPI to ensure security and regulatory compliance standards.
Real-Time Anomaly Detection and Analysis
Real-time identification and analysis of digital friction, anomalies, and fraud patterns with root cause analysis capabilities across customer journeys.
User Interaction Visualization
Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
Session Replay Technology
Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
Customer Journey Analysis
End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
Impact Quantification Engine
Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
AI-Powered Analytics Platform
Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
WalkMe Enables ROI Insights and Boosts Adoption with Data-Driven Guidance
Reviewed on Aug 12, 2026
Review provided by G2
What do you like best about the product?
For our department, we develop several in-house applications to track data and complete work processes. The tools developed have limited back-end data, which makes it hard to measure ROI. WalkMe has enabled us to collect data and conduct analysis to better identify the tool's ROI and create learning interventions to increase adoption.
What do you dislike about the product?
Very little. I would appreciate the ability to move around or minimize forms created to allow employees to complete their work and complete a form when they are ready.
What problems is the product solving and how is that benefiting you?
Our general analytics for in-house-produced technology applications.
James F.
Flexible Learning with Fast Implementation
Reviewed on Aug 05, 2026
Review provided by G2
What do you like best about the product?
I love the flexibility WalkMe allows in terms of active, passive, and aggressive learning solutions. WalkMe solutions can be created fairly quickly, which is great when working in a fast-paced environment.
What do you dislike about the product?
I think there is an opportunity for WalkMe to integrate more AI-powered authoring solutions or general AI assistance. It would be great if WalkMe allowed things like shoutout templates or smart tip icons to be created using AI text to image prompts.
What problems is the product solving and how is that benefiting you?
I use WalkMe to improve onboarding, change training, policy guidance, and process reinforcement for my team, integrating seamlessly with our CRM.
Construction
Flexible Walkthrough Customisation That Lets Me Design Freely
Reviewed on Aug 05, 2026
Review provided by G2
What do you like best about the product?
I love that I can adjust walkthroughs and think outside the box when designing and creating walkthrough content. It gives me the flexibility to shape the experience the way I want and tailor the content as I go.
What do you dislike about the product?
It would be really helpful to have an option to attach images when creating surveys
What problems is the product solving and how is that benefiting you?
With the release of Learning Arc, this should be an amazing way to get things set up for our sales team first, and then we can work through the rest of the roles from there.
reviewer2879928
Direct in-app guidance has boosted client engagement and delivers timely operational insights
Reviewed on Jul 28, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case for WalkMe is pop-ups within the applications that we offer our clients.
Regarding my main use case for WalkMe, we also use it for guided walkthroughs and smart tips, which are icons on the screen where clients can hover their mouse over those icons and receive educational insights for the applications that we offer.
What is most valuable?
The best feature that WalkMe offers is the amount of features available, as it is very thorough and in-depth. It does offer a lot of various options and features for clients to use, and the team does a great job. If one feature stood out, it would be the pop-up, so it would be the shout-out feature within WalkMe, which works really well.
WalkMe has positively impacted our organization as it has allowed us to reach our clients directly without impeding their emails or anything else. We can directly tap into their workspace while they are using our application, and we will just do pop-ups that can be closed on their end. This also provides some crucial details that are operationally relevant to them at a moment's notice.
This approach with WalkMe has led to measurable improvements. We used to use social media posts only before we started using WalkMe for market engagement. This application allows us to advertise within our application itself and provides operational tips regarding the operational usage of our applications. It currently achieves nine times the engagement that we used to have without it.
What needs improvement?
WalkMe can be improved by being simplified.
Regarding needed improvements for WalkMe, I think that if they removed the jQuery altogether and replaced it with layman's language that masks the coding within WalkMe, that would be highly appreciated. I think they could accomplish that by utilizing AI to smooth over that more complex usage within WalkMe.
For how long have I used the solution?
I have been using WalkMe for four years.
What do I think about the stability of the solution?
WalkMe is stable.
What do I think about the scalability of the solution?
WalkMe is quite scalable, as it just requires some snippets to be implemented into the development side of things.
How are customer service and support?
Customer support for WalkMe is good, as I did not have any massive issues with them during my time using it.
On a scale of one to ten, I would rate the customer support an eight.
Which solution did I use previously and why did I switch?
We did not use a different solution previously, as we used WalkMe initially and we switched from WalkMe.
How was the initial setup?
WalkMe was implemented before I joined the business, but it was not implemented far before, as it was implemented about a year or two before I joined.
What was our ROI?
I have not seen a return on investment, as some competitors are significantly cheaper.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing for WalkMe was that pricing was actually quite expensive for this particular application, and that was the main reason why we had to move on to a competitor.
Which other solutions did I evaluate?
Competitors are easier to use, and you can train people up faster with them.
What other advice do I have?
Regarding WalkMe's AI capabilities, it meets our needs in terms of governance and security.
WalkMe's AI capabilities also meet our needs for accuracy and reliability of output.
I think I have mentioned everything relevant regarding other improvements WalkMe needs.
My advice for others looking into using WalkMe is to plan some time for education so you get your head around WalkMe before you need to implement it. I would rate this review an eight overall.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Kellyandrade Andrade
Guided workflows have reduced user errors and have increased productivity in complex processes
Reviewed on Jul 22, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for WalkMe is its application in SAP to guide the end users in order to avoid errors. A quick and specific example of how I use WalkMe in SAP to avoid these errors is an enablement; it is a step-by-step flow that I built from scratch for example, SAP MM there in a purchase requisition, guiding the end user to make fewer mistakes.
What is most valuable?
In my opinion, the best features that WalkMe offers include the dashboard, where we can see and monitor the errors, understand where the end users are making mistakes, and why they are making mistakes. We can have very accurate metrics.
WalkMe has had a positive impact on my organization by reducing the workload of the IT area, lowering support tickets, and resulting in a drop of approximately 15% after the rollout.
What needs improvement?
WalkMe can be improved in the way that it took three months before we could start implementing it, and it has some functions that are not very clear at the beginning, but after it was implemented, it was very good.
I focused more on the learning curve, so we had a very refined effort in teaching the user how to use WalkMe. It was a very detailed hands-on guide, and I believe that the preparation for it is the foundation of everything.
I give it that number nine because more trainings from SAP's side for WalkMe were missing, so that we could learn and reduce the three-month learning period.
For how long have I used the solution?
I have been using WalkMe for approximately eight months.
What do I think about the stability of the solution?
WalkMe is stable.
How are customer service and support?
WalkMe's customer support has some flaws.
Which solution did I use previously and why did I switch?
I previously used PowerLeads, which provided trainings for the end user, and we had a reduction in the training part.
How was the initial setup?
The process of reducing tickets became easier as we reduced the issue of trainings, travel time, and the cost of the end user having to stop in order to take an online training or sometimes even in-person training.
What was our ROI?
I have already obtained return on investment, with productivity increased by 60%, a time and training cost savings of almost 80%. We had metrics to know where the user makes the most mistakes and where they fail the most, focusing training more on almost 80–90%. It was a very enjoyable job, and it was really nice to see the results.
What's my experience with pricing, setup cost, and licensing?
My experience with WalkMe's pricing, setup costs, and licensing indicates that it is a high price, but it brings a nice return.
Which other solutions did I evaluate?
I did not evaluate other options before choosing WalkMe.
What other advice do I have?
My advice to other people who are thinking about using WalkMe is to adopt it as it helps a lot. It brings quantitative visibility of numbers, failures, errors, and it also helps the end user to reach the final point. I would recommend it, around 8–9%.
WalkMe is a very good platform that brings a resource to companies that is very, very quantitative, where you can monitor many things. It was a very nice project in which I took part in the implementation, and I do recommend it.
I liked this interview a lot, and I am going to implement it in my projects as well. I gave this review a rating of 9.