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    Sprout Social

     Info
    Deployed on AWS
    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
    4.4

    Overview

    Transform social insights into business intelligence

    Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.

    Capture real-time audience insights

    Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.

    Demonstrate the impact and ROI of social

    Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.

    Offer personalized support across the customer lifecycle

    Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.

    Optimize your results with data-tested, centralized tools

    Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.

    For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.

    Highlights

    • Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
    • Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
    • Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Advanced Plan - 20 Users
    Advanced Plan; 20 Users and Unlimited Profiles
    $119,760.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional users over contracted value
    $1.00

    Vendor refund policy

    Refer to the Terms of Service

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Sprout Social
    By SOCi Inc.

    Accolades

     Info
    Top
    10
    In Content Management
    Top
    10
    In Natural Language Processing
    Top
    25
    In Content Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Social Media Listening
    AI-powered tool for capturing real-time audience insights from millions of unfiltered thoughts and opinions
    Cross-Platform Management
    Comprehensive functionality operating across major social media networks and digital platforms
    Analytics and Reporting
    Flexible analytics tools enabling customized report generation and performance measurement
    Engagement Automation
    AI and automation-powered tools for managing customer interactions and support across social channels
    Content Scheduling
    Intuitive planning and scheduling tools for crafting and distributing targeted social media content
    Social Media Management
    Enables multi-location businesses to manage and deploy localized content at scale while maintaining brand consistency
    Review Aggregation and AI Response
    Aggregates reviews from over 20 key networks and provides intelligent, automated review responses using advanced AI technology
    Business Listings Optimization
    Manages business listings at scale, synchronizes updates, and provides custom audits to improve local search rankings
    Local Web Page Deployment
    Allows rapid creation of branded web pages with real-time updates and localized content for multiple locations
    Advertising Insights
    Provides comprehensive reporting and analytics for social advertising campaigns across account, group, and location levels
    Artificial Intelligence Engine
    Advanced proprietary AI engine built for enterprise across multiple digital and social channels
    Multi-Channel Support
    Comprehensive customer engagement platform supporting over 30 digital and social communication channels
    Customer Experience Management
    Unified platform enabling customer interaction, research, marketing, sales, and engagement from a single interface
    Data Interpretation
    Capability to interpret large volumes of unstructured consumer data and identify strategic opportunities
    Enterprise-Grade Platform
    Purpose-built solution designed to handle complex customer interaction and communication requirements across different business functions

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.4
    5581 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    39%
    46%
    13%
    2%
    0%
    0 AWS reviews
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    5581 external reviews
    External reviews are from G2 .
    Landon M.

    Fast, Effective with Excellent Advocacy Features

    Reviewed on Dec 19, 2025
    Review provided by G2
    What do you like best about the product?
    I use Sprout Social to create a clickable landing page for Instagram, which helps drive traffic from posts to specific products. I like the employee advocacy aspect, particularly using the Bambu features to provide pre-written content. The setup process was fast, making it easy to get started.
    What do you dislike about the product?
    I don't like the per seat pricing model.
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to create clickable landing pages for Instagram, schedule professional performance reports, and utilize the Bambu features for pre-written content. It supports employee advocacy effectively.
    Olivia C.

    Streamlined Social Media Management with Some Reporting Gaps

    Reviewed on Dec 18, 2025
    Review provided by G2
    What do you like best about the product?
    I use Sprout Social mainly for publishing social media content, replying to inbox messages, and reporting. I like the smart inbox the best, as well as the tag tool. It lets me manage all of my social platforms in one place, which is super convenient. Plus, the initial setup was very easy.
    What do you dislike about the product?
    I think there could definitely be better reporting - the custom reporting plan is way out of our budget. I would like to see more graphs and charts, rather than just tables of data, so I can copy and paste them into presentations and visualize the data better.
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to manage all my social platforms in one place. It helps with publishing, replying to inbox messages, and reporting campaigns. I really like the smart inbox and tag tool.
    Rahees A.

    Effortless Social Media Management with Powerful Collaboration Tools

    Reviewed on Dec 17, 2025
    Review provided by G2
    What do you like best about the product?
    What I like best about Sprout Social is how organized and easy it makes social media management. When I worked at Foundever handling AVG and Avast customer support, Sprout Social helped us monitor messages, comments, and mentions across multiple platforms all in one place. The interface is clean and easy to use. Features like tagging, scheduling, and analytics made it simpler to manage high message volumes. It also helps teams work together effectively without missing any customer interactions.
    What do you dislike about the product?
    The‍‌‍‍‌‍‌‍‍‌ only thing I was not really happy with is that there were times when the platform would take some time to sync messages or refresh the feed, and this happened usually during the period of high traffic. Besides that, the price may seem a little too high for small businesses, but for such teams as large ones, the cost is definitely worth it considering the ‍‌‍‍‌‍‌‍‍‌features.
    What problems is the product solving and how is that benefiting you?
    Sprout​‍​‌‍​‍‌​‍​‌‍​‍‌ Social was a great tool for handling customer conversations on various social media networks in a seamless way. The company was able to respond to customers in less time, team members were more effectively coordinated, and they received valuable insights into the engagement trends. So, essentially, it was instrumental in enabling our team to provide quick and good customer service while at the same time keeping a strong brand presence ​‍​‌‍​‍‌​‍​‌‍​‍‌online.
    Education Management

    Outstanding Paid Social Reporting Features

    Reviewed on Dec 16, 2025
    Review provided by G2
    What do you like best about the product?
    Paid social media reporting as it pulls in all platforms
    What do you dislike about the product?
    Paid social reporting is not that flexible - I want a reporting section that's 100% customizable dimensions and metrics-wise. And social listening reporting flexibility is limited.
    What problems is the product solving and how is that benefiting you?
    This tool brings together all of our paid social media data in one place, something I can't find elsewhere without having to pay additional fees.
    Kalyan N.

    Efficient All-in-One Social Media Management

    Reviewed on Dec 16, 2025
    Review provided by G2
    What do you like best about the product?
    I love Sprout Social for its all-in-one platform that centralizes social media management. The unified inbox is great for centralizing all messages for faster replies. I find the powerful scheduling, especially with AI help, ensures consistent posting at optimal times. I also appreciate the deep analytics, which reveal what works, allow data-driven strategy refinement, prove ROI, and streamline reporting for teams.
    What do you dislike about the product?
    The primary areas where Sprout Social could be improved are its high pricing structure, the occasional slow adaptation to new social media features, and certain limitations in the analytics and reporting functions.
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to manage multiple social profiles efficiently, streamline content publishing, and handle customer engagement in one place. Its unified inbox, scheduling, and deep analytics boost efficiency, improve engagement, and drive strategy with data-driven insights.
    View all reviews