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    Sprout Social

     Info
    Deployed on AWS
    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
    4.4

    Overview

    Transform social insights into business intelligence

    Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.

    Capture real-time audience insights

    Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.

    Demonstrate the impact and ROI of social

    Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.

    Offer personalized support across the customer lifecycle

    Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.

    Optimize your results with data-tested, centralized tools

    Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.

    For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.

    Highlights

    • Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
    • Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
    • Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Advanced Plan - 20 Users
    Advanced Plan; 20 Users and Unlimited Profiles
    $119,760.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional users over contracted value
    $1.00

    Vendor refund policy

    Refer to the Terms of Service

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Tell us how we can improve this page, or report an issue with this product.
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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Sprout Social
    By SOCi Inc.

    Accolades

     Info
    Top
    10
    In Content Management
    Top
    10
    In Natural Language Processing
    Top
    25
    In Content Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    AI-Powered Social Listening
    Captures real-time audience insights from millions of unfiltered thoughts, opinions, and feedback across social channels to inform business strategy and identify new opportunities.
    Multi-Channel Publishing and Engagement
    Operates across all major social media networks and digital platforms with centralized publishing, scheduling, and engagement tools for content distribution and audience interaction.
    Customizable Analytics and Reporting
    Provides flexible analytics tools that allow tailoring of reports and metrics to measure campaign results, content performance, and social ROI across organizational departments.
    AI-Powered Automation Workflows
    Delivers automation-powered workflows designed to streamline business processes, provide actionable data access, and enable teams to focus on strategic and creative initiatives.
    Customer Lifecycle Engagement Tools
    Offers AI and automation-powered engagement capabilities to deliver personalized support across customer journey touchpoints on preferred social media channels.
    Social Media Management
    Enables management and deployment of localized content at scale across multiple locations while maintaining brand consistency at enterprise and local levels.
    Business Listings Management
    Manages business listings at scale with capabilities for syncing, updating, custom audits, profile recommendations, and local manager updates with corporate oversight to optimize online presence and local search rankings.
    Automated Review Management
    Aggregates reviews from over 20 key networks in a centralized platform and provides automated, customizable, intelligent review responses using artificial intelligence technology with on-brand training models and localization capabilities.
    Multi-Channel Advertising Analytics
    Provides reporting and insights at account, group, and location levels for social advertising campaigns, enabling tracking and comparison of spend across regions and individual locations with metrics on spend, reach, engagement, demographics, and ad placement.
    Conversational AI Chatbot
    Delivers localized, proactive responses through Facebook, Google, and SMS messaging channels with capabilities for call-to-action including calls, website clicks, appointment setting, and purchases.
    Multi-Channel Customer Engagement
    Support for engagement and service delivery across 30+ digital and social channels from a unified platform
    Proprietary AI Engine
    Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
    Unified Customer Experience Management Platform
    Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
    Unstructured Data Processing
    Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
    Digital-First Customer Service Solution
    Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.4
    6700 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    62%
    32%
    4%
    1%
    1%
    4 AWS reviews
    |
    6696 external reviews
    External reviews are from G2  and PeerSpot .
    Simrat S.

    Best-in-Class Support: Timely Answers, Helpful Articles, and Loom Videos

    Reviewed on Jul 31, 2026
    Review provided by G2
    What do you like best about the product?
    The help channel is the best thing about Sprout, every agent is so resourceful and respectful, I always get timely answers. Even if they don't have an answer they email you back and also include help articles. They are great at recording Loom videos too.
    What do you dislike about the product?
    The user interface is too busy, It's very easy to get lost. It's not very intuitive, so it's easy to get lost. Also the app doesn't have any settings like desktop, it's very limited.
    What problems is the product solving and how is that benefiting you?
    We use Sprout Social for customer support, it's benefiting us because we have over 20 different lines of business and we can all service them from the same account.
    Chelsea H.

    Time-Saving Reporting with Quick Access to Key Metrics

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    The reporting features save me a lot of time. Since I’m a one-person team, having quick access to key metrics is essential for me.
    What do you dislike about the product?
    It’s not easy to measure paid versus organic performance when I've boosted posts.
    What problems is the product solving and how is that benefiting you?
    I have everything I need for social in one place. Since I have limited resources and no other team members dedicated to social, it’s been a real lifesaver.
    Katherine W.

    Intuitive, Reliable Social Media Management with Room for CSAT Improvement

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    I've had a great experience using Sprout Social. The platform is intuitive, which makes it easy to manage multiple social channels in one place. I find the reporting tools provide valuable insights that help inform our strategy. The scheduling, engagement, and analytics features save our team time and make day-to-day social media management much more efficient. Overall, it's a reliable and user-friendly solution for teams managing a strong social presence.
    What do you dislike about the product?
    I can't get CSAT surveys by agent, which is something I wish worked better.
    What problems is the product solving and how is that benefiting you?
    Sprout Social centralizes multiple social channels, provides valuable insights, and enhances scheduling and engagement. It saves our team time and makes daily social media management efficient. It's intuitive, user-friendly, and reliable for maintaining a strong social presence.
    Higher Education

    Sprout Social Makes Team Publishing and Performance Reporting Effortless

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    I appreciate the publishing and reporting aspects of Sprout Social. The publishing tools make it easy to collaborate with multiple team members on social scheduling and speed up the process considerably. The reporting also makes it simple to see what is performing well and what isn’t, so we can understand what’s working and what needs improvement.
    What do you dislike about the product?
    I wish we could do custom thumbnails across all platforms through Sprout.
    What problems is the product solving and how is that benefiting you?
    Sprout is solving issues we had before, when not as many people were able to post on our social channels and lacked information to have clean reporting tools.
    Jordi B.

    Excellent Sprout User Experience—Easy to Find Everything

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    Overall, the user experience with Sprout is excellent. I can always find what I’m looking for without any trouble.
    What do you dislike about the product?
    The one time code every time I log in is slightly annoying
    What problems is the product solving and how is that benefiting you?
    Scheduling social media so far in advance and being able to see it in a calendar view
    View all reviews