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    Sprout Social

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    Deployed on AWS
    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.

    Overview

    Transform social insights into business intelligence

    Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.

    Capture real-time audience insights

    Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.

    Demonstrate the impact and ROI of social

    Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.

    Offer personalized support across the customer lifecycle

    Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.

    Optimize your results with data-tested, centralized tools

    Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.

    For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.

    Highlights

    • Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
    • Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
    • Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Sprout Social

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Advanced Plan - 20 Users
    Advanced Plan; 20 Users and Unlimited Profiles
    $119,760.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional users over contracted value
    $1.00

    Vendor refund policy

    Refer to the Terms of Service

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Sprout Social
    By SOCi Inc.

    Accolades

     Info
    Top
    10
    In Content Management
    Top
    10
    In Natural Language Processing
    Top
    25
    In Content Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Social Media Listening
    AI-powered tool for capturing real-time audience insights from millions of unfiltered thoughts and opinions
    Cross-Platform Management
    Comprehensive functionality operating across major social media networks and digital platforms
    Analytics and Reporting
    Flexible analytics tools enabling customized report generation and performance measurement
    Engagement Automation
    AI and automation-powered tools for managing customer interactions and support across social channels
    Content Scheduling
    Intuitive planning and scheduling tools for crafting and distributing targeted social media content
    Social Media Management
    Enables multi-location businesses to manage and deploy localized content at scale while maintaining brand consistency
    Review Aggregation and AI Response
    Aggregates reviews from over 20 key networks and provides intelligent, automated review responses using advanced AI technology
    Business Listings Optimization
    Manages business listings at scale, synchronizes updates, and provides custom audits to improve local search rankings
    Local Web Page Deployment
    Allows rapid creation of branded web pages with real-time updates and localized content for multiple locations
    Advertising Insights
    Provides comprehensive reporting and analytics for social advertising campaigns across account, group, and location levels
    Artificial Intelligence Engine
    Advanced proprietary AI engine built for enterprise across multiple digital and social channels
    Multi-Channel Support
    Comprehensive customer engagement platform supporting over 30 digital and social communication channels
    Customer Experience Management
    Unified platform enabling customer interaction, research, marketing, sales, and engagement from a single interface
    Data Interpretation
    Capability to interpret large volumes of unstructured consumer data and identify strategic opportunities
    Enterprise-Grade Platform
    Purpose-built solution designed to handle complex customer interaction and communication requirements across different business functions

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

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    0 AWS reviews
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    4758 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Joseph A. F.

    Strong User-Friendly Analytics, But SSO Login Needs Improvement

    Reviewed on Oct 29, 2025
    Review provided by G2
    What do you like best about the product?
    Analytics are easy to read and reports are easy to produce and share to multiple team members.
    What do you dislike about the product?
    Logging in via SSO is a pain and should be easier!
    What problems is the product solving and how is that benefiting you?
    we publish content across 7 ish different lines of business and being able to use custom tags is a god send! Analytics and being able to slice and dice things the way I need to for certain stakeholders is critical to my function within marketing supporting sales enablement
    Non-Profit Organization Management

    Intuitive and User-Friendly, But Many Features Locked Behind Paywall

    Reviewed on Oct 29, 2025
    Review provided by G2
    What do you like best about the product?
    It's very intuitive and easy to use the platform.
    What do you dislike about the product?
    The cost and how many features are behind a paywall.
    What problems is the product solving and how is that benefiting you?
    It makes scheduling and putting posts through an approval process easy. It also gives me all messages in one place.
    Financial Services

    Easy to Use with Intuitive Features—Perfect for Solo Marketers

    Reviewed on Oct 29, 2025
    Review provided by G2
    What do you like best about the product?
    I like that Sprout Social is easy to use and has clear drafting and publishing tools. I'm the only Social Media Marketer at the company I work at, so I appreciate a tool that I can use to run a campaign or publish a post from start to finish. I use the Publishing platform 2-3x a week and the Advocacy tool just as often.

    Our company makes good use of Sprout's Employee Advocacy platform, and even folks with no social media savvy have been able to learn quickly and love the tool. It's made it easy to share brand-approved imagery and messaging with the wider team for publishing on personal platforms. Before Sprout's Employee Advocacy tool, that process was the wild wild west and things would get lost in Slack. Everyone is always rightfully wary of learning how to use a new platform, but Sprout was super easy to implement and integrate into our daily operations, and our Sales team uses Advocacy just as frequently as I do.

    Customer support is also usually quick to respond to email inquiries.
    What do you dislike about the product?
    The only thing I've found to be less-than-great about Sprout is the lack of clarity on how certain metrics are calculated, for example, "Potential reach" on Employee Advocacy. I've emailed our Account Manager for clarification but get redirected to Sprout's help articles, which don't answer that specific question. This makes reporting our social media performance to leadership more difficult.
    What problems is the product solving and how is that benefiting you?
    For me, Sprout has everything I need in one place - drafting, scheduling, publishing, reporting, and Employee Advocacy. I *love* the feature that allows me to send brand profile posts to Employee Advocacy upon publishing. Working as the only Social Media Marketer at my org means that I need everything to be streamlined, so this definitely benefits me.
    Higher Education

    Powerful, Intuitive Platform with Excellent Insights

    Reviewed on Oct 29, 2025
    Review provided by G2
    What do you like best about the product?
    The unified Smart Inbox and Review Management: It centralizes all engagement and customer care from every network.
    In-depth Analytics and Reporting: The customizable reports turn social data into clear, strategic business insights.
    Intuitive Interface and Collaboration Tools: The platform is remarkably easy to navigate, making team workflow and post approvals effortless.
    What do you dislike about the product?
    The premium price tag and cost of advanced features (like Social Listening) often place it out of reach for smaller teams or budget-conscious businesses.
    What problems is the product solving and how is that benefiting you?
    Scattered Social Data - By unifying all network data and engagement into a single platform, it eliminates the chaos of logging into individual apps.
    Efficiency and Strategic Focus - This centralization boosts team productivity by an impressive margin, freeing us to focus on high-impact strategy instead of manual workflow.
    Proving ROI - The robust analytics reports allow us to directly connect social activity (posts, engagement, etc.) to tangible business results, finally proving the channel's true ROI to stakeholders.
    Hospitality

    All-in-One Platform with Room for Improvement in Client Review Process

    Reviewed on Oct 29, 2025
    Review provided by G2
    What do you like best about the product?
    Everything is all in one system. Scheduling, analytics, and team discussions can all be made through the platform.
    What do you dislike about the product?
    Sometimes the review process with clients can be tricky. They don’t love that they can’t see the posts after they reject them.
    What problems is the product solving and how is that benefiting you?
    Making it an easy platform for scheduling, seeing analytics, and performing community management.
    View all reviews