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    Sprout Social

     Info
    Deployed on AWS
    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
    4.4

    Overview

    Transform social insights into business intelligence

    Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.

    Capture real-time audience insights

    Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.

    Demonstrate the impact and ROI of social

    Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.

    Offer personalized support across the customer lifecycle

    Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.

    Optimize your results with data-tested, centralized tools

    Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.

    For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.

    Highlights

    • Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
    • Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
    • Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Advanced Plan - 20 Users
    Advanced Plan; 20 Users and Unlimited Profiles
    $119,760.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional users over contracted value
    $1.00

    Vendor refund policy

    Refer to the Terms of Service

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Tell us how we can improve this page, or report an issue with this product.
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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Sprout Social
    By SOCi Inc.

    Accolades

     Info
    Top
    10
    In Content Management
    Top
    10
    In Natural Language Processing
    Top
    25
    In Content Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    AI-Powered Social Listening
    Captures real-time audience insights from millions of unfiltered thoughts, opinions, and feedback across social channels to inform business strategy and identify new opportunities.
    Multi-Channel Publishing and Engagement
    Operates across all major social media networks and digital platforms with centralized publishing, scheduling, and engagement tools for content distribution and audience interaction.
    Customizable Analytics and Reporting
    Provides flexible analytics tools that allow tailored report creation and data sharing across organizational departments to measure campaign results and content performance.
    AI-Powered Automation Workflows
    Delivers automation-powered workflows designed to streamline business processes, provide actionable data access, and enable focus on strategic and creative initiatives.
    Customer Lifecycle Management
    Offers personalized support and engagement tools across the entire customer journey with AI and automation capabilities to meet evolving customer needs across preferred communication channels.
    Social Media Management
    Enables management and deployment of localized content across multiple locations while maintaining brand consistency at enterprise and local levels.
    Business Listings Management
    Manages business listings at scale with capabilities for syncing, updating, custom audits, profile recommendations, and local manager updates with corporate oversight.
    Localized Web Pages
    Deploys branded web pages for individual locations with real-time updates to local page and website data, supporting localized brand presence and conversion optimization.
    Review Aggregation and AI-Powered Responses
    Aggregates reviews from over 20 networks across locations with automated, customizable, and intelligent review responses using artificial intelligence technology and on-brand training models.
    Multi-Channel Listening and Monitoring
    Monitors customer conversations across online channels with localized listening feeds to track brand mentions and identify potential business risks in real-time.
    Multi-Channel Customer Engagement
    Support for engagement and service delivery across 30+ digital and social channels from a unified platform
    Proprietary AI Engine
    Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
    Unified Customer Experience Management Platform
    Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
    Unstructured Data Processing
    Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
    Digital-First Customer Service Solution
    Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.4
    6716 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    62%
    32%
    4%
    1%
    1%
    4 AWS reviews
    |
    6712 external reviews
    External reviews are from G2  and PeerSpot .
    Non-Profit Organization Management

    Pricey and Needs Better UX and Training. Better be good.

    Reviewed on Sep 01, 2026
    Review provided by G2
    What do you like best about the product?
    Still getting to know it. Boy, it is pricey! Better be good.
    What do you dislike about the product?
    Pricing. It could have a better UX. Also training.
    What problems is the product solving and how is that benefiting you?
    We are a rapidly scaling nonprofit organization working to reach beyond our island and harness broader support. Our hope is to stop existing in 25 years because we will have solved the problem we set out to address and helped change the world from Puerto Rico. We need Sprout to help us evaluate how well we are communicating. I was told there was a $50 a month service comparable to sprout, I hope this really helps us.
    Anonymous

    All-Inclusive Yet Complex Social Media Solution

    Reviewed on Aug 31, 2026
    Review provided by G2
    What do you like best about the product?
    I use Sprout Social to monitor and post across several platforms for my organization, and I like how all-inclusive it is. It has everything I could possibly need and more. I appreciate the tagging feature and the social listening feature. As I explore more of what it offers, it feels like the possibilities are truly endless.
    What do you dislike about the product?
    It does feel very complicated. Like, there are so many things I feel like it's a little hard to navigate at times.
    What problems is the product solving and how is that benefiting you?
    Sprout Social solves the issue of managing multiple platforms by allowing me to post and track data in one place. It's all-inclusive, with features like tagging and social listening, making it easier to handle numerous posts.
    Meggie F.

    Smooth, Organized Social Scheduling

    Reviewed on Aug 31, 2026
    Review provided by G2
    What do you like best about the product?
    I find Sprout Social incredibly organized, making it easy to view and toggle between social accounts and platforms. It's great that it houses everything, including all of the analytical data, in one space. I like the scheduling calendar view the most, and social listening on Sprout is a huge benefit. I also appreciate how smooth the social media scheduling is with Sprout compared to HubSpot. The initial setup was super easy, and the team was really great to work with, setting us up right away. With Sprout, I can align our content with campaigns and planning, letting the team know what's posting when, months in advance.
    What do you dislike about the product?
    n/a
    What problems is the product solving and how is that benefiting you?
    Sprout Social keeps everything organized, consolidating content and analytics in one space. It helps align my content with campaigns and plan months ahead. The scheduling calendar and social listening features are also invaluable.
    Recommendations to others considering the product:
    n/a
    Consumer Goods

    Easily Manage Multiple Accounts Across Platforms in One Place

    Reviewed on Aug 31, 2026
    Review provided by G2
    What do you like best about the product?
    Manage multiple accounts on multiple platforms for the same place It saves many hours, so it definitely pays off
    What do you dislike about the product?
    Analytics for creatives and overall can be improved and simplified
    What problems is the product solving and how is that benefiting you?
    Managing multiple social media accounts across different platforms can be time-consuming and complex. This product is designed for medium- to large brands, providing a centralized hub where they can manage all their social media channels in one place. By streamlining account management, content coordination, and platform oversight, the product helps brands save time and simplify their social media operations.
    Johanna S.

    Powerful Scheduling and Content Tracking with an Intuitive Dashboard

    Reviewed on Aug 29, 2026
    Review provided by G2
    What do you like best about the product?
    The scheduling tools are really useful, and I love the content tracking. It greatly simplifies managing multiple accounts, and the post scheduling is one of its standout features. Overall, the scheduling function is especially helpful, and I also appreciate the intuitive dashboard and the analytics tools.
    What do you dislike about the product?
    More flexible integration options would be helpful, and calendar loading can sometimes be slower than I expect. I’d also like to see improved reporting, since the current system limits more specialized tracking.
    What problems is the product solving and how is that benefiting you?
    It allows us to gather information quickly and ensures a steady flow of content. It helps our team publish regulatory content and significantly improves our workflow. It also makes the publishing process easier for me.
    View all reviews