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    Sprout Social

     Info
    Deployed on AWS
    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.

    Overview

    Transform social insights into business intelligence

    Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.

    Capture real-time audience insights

    Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.

    Demonstrate the impact and ROI of social

    Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.

    Offer personalized support across the customer lifecycle

    Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.

    Optimize your results with data-tested, centralized tools

    Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.

    For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.

    Highlights

    • Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
    • Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
    • Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Sprout Social

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Advanced Plan - 20 Users
    Advanced Plan; 20 Users and Unlimited Profiles
    $119,760.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional users over contracted value
    $1.00

    Vendor refund policy

    Refer to the Terms of Service

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Sprout Social
    By SOCi Inc.

    Accolades

     Info
    Top
    10
    In Content Management
    Top
    10
    In Natural Language Processing
    Top
    25
    In Content Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Social Media Listening
    AI-powered tool for capturing real-time audience insights from millions of unfiltered thoughts and opinions
    Cross-Platform Management
    Comprehensive functionality operating across major social media networks and digital platforms
    Analytics and Reporting
    Flexible analytics tools enabling customized report generation and performance measurement
    Engagement Automation
    AI and automation-powered tools for managing customer interactions and support across social channels
    Content Scheduling
    Intuitive planning and scheduling tools for crafting and distributing targeted social media content
    Social Media Management
    Enables multi-location businesses to manage and deploy localized content at scale while maintaining brand consistency
    Review Aggregation and AI Response
    Aggregates reviews from over 20 key networks and provides intelligent, automated review responses using advanced AI technology
    Business Listings Optimization
    Manages business listings at scale, synchronizes updates, and provides custom audits to improve local search rankings
    Local Web Page Deployment
    Allows rapid creation of branded web pages with real-time updates and localized content for multiple locations
    Advertising Insights
    Provides comprehensive reporting and analytics for social advertising campaigns across account, group, and location levels
    Artificial Intelligence Engine
    Advanced proprietary AI engine built for enterprise across multiple digital and social channels
    Multi-Channel Support
    Comprehensive customer engagement platform supporting over 30 digital and social communication channels
    Customer Experience Management
    Unified platform enabling customer interaction, research, marketing, sales, and engagement from a single interface
    Data Interpretation
    Capability to interpret large volumes of unstructured consumer data and identify strategic opportunities
    Enterprise-Grade Platform
    Purpose-built solution designed to handle complex customer interaction and communication requirements across different business functions

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

     Info
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    0 AWS reviews
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    4013 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Construction

    Sprout helps us stay organized across platforms

    Reviewed on Jun 29, 2025
    Review provided by G2
    What do you like best about the product?
    Sprout’s publishing calendar is one of my favorite features—it’s clean, intuitive, and makes it easy to visualize posts across multiple platforms at once. I also appreciate how smoothly the post preview works for different networks. The asset library and tagging features save our team a ton of time when scheduling content or tracking campaign performance. It’s also helpful that you can respond to comments and DMs directly from the platform, especially for Instagram and Facebook.
    What do you dislike about the product?
    The analytics dashboard looks nice, but some of the data feels limited unless you’re on a higher-tier plan. I wish there was more flexibility in customizing reports, especially when comparing post performance across platforms and even industries. Also, the pricing can be a bit steep for smaller teams. Mobile experience can be improved.
    What problems is the product solving and how is that benefiting you?
    Sprout Social helps us manage multiple social accounts across different platforms without bouncing between apps. It centralizes our scheduling, engagement, and reporting into one place, which saves our team time and improves coordination. The smart inbox is especially helpful for staying on top of messages and comments with automated tagging and notifications, so nothing slips through the cracks. Overall, it’s made our workflow more efficient and helped us deliver more consistent content.
    Pratique du droit

    Doux et Lisse

    Reviewed on Jun 29, 2025
    Review provided by G2
    Qu'aimez-vous le plus Ă  propos de the product?
    La simplicité en ce qui concerne le signalement et la réponse aux commentaires et aux messages directs des plateformes de médias sociaux.
    Que n’aimez-vous pas à propos de the product?
    Parfois, les serveurs tombent en panne sans préavis, ce qui rend notre travail quotidien difficile et nous fait perdre du temps et de l'argent.
    Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
    N/A
    Kyle D.

    Sprouts reporting is head and shoulders above the rest

    Reviewed on Jun 10, 2025
    Review provided by G2
    What do you like best about the product?
    The reporting that Sprout offers is head and shoulders from other social media platforms I have used
    What do you dislike about the product?
    The price per user is the only thing I dislike
    What problems is the product solving and how is that benefiting you?
    Posting to multiple platforms easily
    Eduardo P.

    Well-rounded solution for social posts and customer satisfaction management

    Reviewed on Jun 06, 2025
    Review provided by G2
    What do you like best about the product?
    Sprout Social is able to connect with several social media sites/platforms without issues once the permissions have been set up - more than other platforms we have used in the past. We have also used the bulk publishing tool extensivel, with great results. Moreover, the review reports have provided great insight to manage customer satisfaction and increasing incentives for our in-store associates.
    What do you dislike about the product?
    It has a tendency to get some profiles disconnected here and there. It seems the profiles are tethered to the person who added them. Changes in the organization might cause some profiles to get disconnected once a superadmin is removed. Fortunately, all admins are always notified when it happens.
    What problems is the product solving and how is that benefiting you?
    We needed a social media management tool that allowed us to streamline the process of posting and collecting reviews from different platforms. Before using Sprout, it had been difficult to have a one-stop software to handle everything, especially since we can't have so many users administrating our social accounts directly. Moreover, customer sentiment is extremely important to us because it also allows us to create CSAT scores for our stores, therefore contributing to fairly incentivize our associates.
    Molly C.

    Very interactive and user friendly!

    Reviewed on Jun 06, 2025
    Review provided by G2
    What do you like best about the product?
    Bulk scheduling, targeting countries for audience. So easy to use and makes content scheduling a breeze. Their customer service support is always attentive and responds quick. All our platforms integrate seamlessly.
    What do you dislike about the product?
    Not able to delete instagram posts from Sprout like you can with Facebook
    What problems is the product solving and how is that benefiting you?
    Bulk scheduling and targeting audiences in different countries.
    View all reviews