Sold by: Sprinklr
Deployed on AWS
With 31 products across 4 robust product suites and the only unified customer experience management (Unified-CXM) platform, Sprinklr helps the world's biggest companies make customers happier - with the most advanced proprietary AI engine built for enterprise across 30+ digital & social channels.
4.3
Overview
The only Unified-CXM platform powered by industry-leading AI.
As the first platform purpose-built for unified customer experience management (Unified-CXM) and trusted by the enterprise, Sprinklr's industry-leading AI and powerful Care, Marketing, Research, and Engagement solutions enable the world's top brands to learn about their customers, understand the marketplace, and reach, engage, and serve customers on all channels to drive business growth.
Sprinklr Modern Care is the only digital-first solution powered by a Unified-CXM platform, helping you engage with customers earlier across 30+ channels and scale service with a human touch.
Sprinklr Modern Research is how leading brands become customer-centric -- by interpreting customer data at scale, identifying opportunities, and building smarter strategies.
With Sprinklr Modern Sales & Engagement, you can deliver a positive experience that's true to your brand -- no matter where your customers are digitally -- from a single, unified platform.
74% of consumers follow brands on social media. Sprinklr Modern Marketing & Advertising makes it easy to use these channels to build relationships -- and track your ROI every step of the way.
Please contact Aaron.VanWart@sprinklr.com to be connected with a product specialist for a demo and pricing details. Sprinklr utilizes AWS Private Offers to extend deal terms once agreed upon.
Highlights
- The way the world communicates has changed. The rise of modern digital and social channels has transformed the customer journey -- creating a more interactive, immediate, and personalized path.
- Customer data has grown exponentially. Traditional systems can't keep up. 2.5 quintillion bytes of unstructured consumer data are created each day on channels that brands don't own. Point solutions can't support seamless customer experiences.
- Customers are now connected. And their expectations have changed. Consumers now expect a brand experience that flows seamlessly from one channel to the next. One that understands their connections, and delivers instant, personalized attention.
Details
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Delivery method
Deployed on AWS
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Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Unified CXM Platform | Starting at $15k USD. Please contact your representative for pricing. | $15,000.00 |
Dimension | Cost/unit |
|---|---|
For additional mid contract seats. Please contact your representative. | $3,600.00 |
Dimensions summary
You buy this platform through a contract with two pricing dimensions. The Unified CXM Platform dimension is your main purchase, priced per unit and starting at a set minimum. Actual pricing is not fixed here; you contact a Sprinklr representative to confirm your quote. The second dimension covers extra seats added partway through your contract term. You use it to expand user access without waiting for renewal, again by contacting your representative. Both dimensions are quoted rather than self-service, so final costs depend on your agreed scope and seat count.
Top-of-mind questions for buyers
The marketplace table does not define a fixed unit count for this dimension. It is quoted per your agreed scope, starting at a set minimum. Contact your Sprinklr representative to confirm what your unit covers, including included seats, channels, and modules for your deployment.
The two dimensions bill separately. Your Unified CXM Platform purchase sets your base contract. The mid-contract seats dimension adds user access partway through the term without waiting for renewal. Both require a quote from your representative, so combined cost depends on your base scope plus added seats.
The platform offers standard out-of-the-box connectors for many external tools and lets you build custom integrations through REST APIs. The marketplace table does not itemize integration pricing separately. Confirm which connectors your quote includes with your Sprinklr representative.
www.sprinklr.com
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
Technical Support available 24x7x365 leveraging Sprinklr Modern Care channels. Platinum support is also available: Reach your goals faster with 24/7 priority support, one-on-one coaching and proactive expert guidance to realize the value from your Sprinklr Unified Front Office Platform. support@sprinklr.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Managing the interactions between the customer and the organisation throughout the customer lifecycle requires the correct business processes, organising and leveraging the data collected at each interaction, and using it to ensure the appropriate content and service is delivered at the right time and by the best method.
Customer reviews
Julia R.
Appreciate Sprinklr's breadth of capabilities
Reviewed on Oct 08, 2026
Review provided by G2
What do you like best about the product?
Overall, I find Sprinklr to be a powerful platform for managing social media, customer care, and customer engagement at scale. I particularly like its ability to unify interactions from multiple channels into one workspace, support structured workflows and case management, and provide strong routing, monitoring, reporting, and AI-powered capabilities. As of late, I appreciate the performance analytics and reporting dashboards. What I like most about the platform is the support we get from the team. They are always quick to respond, share new trends and developments, and a pleasure to work with.
What do you dislike about the product?
Sprinklr can sometimes feel overly complex, and simple tasks require navigating multiple workflows, queues, or settings before you can get where you need to go. Learning curve can be steep, and the cost of the service is high.
What problems is the product solving and how is that benefiting you?
Before Sprinklr, customer conversations and cases could be spread across different channels and teams. Having everything in one place makes it much easier to stay organized, track issues, and ensure nothing falls through the cracks.
Alfonsina D.
A really powerful tool that helps you keep track of of your costumers on one place
Reviewed on Oct 07, 2026
Review provided by G2
What do you like best about the product?
For me, as a community specialist, the most valuable thing is being able to have all community interactions, engagement, mentions, and messages, in one place. As a community specialist, it’s difficult to keep track of what the community is doing and interacting with on each social platform. With Sprinklr service and the Care Console, I’m able to provide fast attention and act across all our social media accounts and, on top of that, keep track of user sentiment, see their history with us, and maintain a solid relationship with our customers. I also like the reporting section, since it can be molded to view and analyze exactly what I need. Overall, it’s a really powerful platform when it comes to customer service, sentiment tracking, and analysis.
What do you dislike about the product?
One thing I dislike about Sprinklr Service is that it isn’t very easy to understand and is complex. It’s not very intuitive, and sometimes finding the right button can be difficult. I understand the platform now, how it works and how to use the tool correctly, but it took me a while to get there. There are many features that aren’t easy to digest, and that can feel a bit overwhelming at times. Another thing I don’t like about Service is that it doesn’t have Sprinklr Copilot, so there’s no AI assistant. I think that could be really useful.
What problems is the product solving and how is that benefiting you?
In my previous roles as a community manager or specialist, I often had to jump from platform to platform just to engage across different social media accounts. What helps the most is being able to see all interactions in one place, along with a level of analysis that many platforms don’t offer. Sprinklr is highly focused on customer experience and customer care, and I think that’s really valuable. Thanks to these features, I can better understand the audience, track how sentiment is evolving over time, and, of course, save a lot of time.
María Alejandra P.
A powerful AI-driven CCaaS solution for unified customer support
Reviewed on Oct 07, 2026
Review provided by G2
What do you like best about the product?
What makes Sprinklr Service truly special is its ability to bring together traditional contact center channels with the latest digital messaging options. From a PR and external communications perspective, during a crisis, we can keep an eye on customer support tickets in real-time across voice, email, and live chat. The AI-powered routing quickly directs high-priority cases or urgent customer complaints to the most suitable specialized agents. Since we started using the platform, our first-contact resolution rates have seen a positive boost.
What do you dislike about the product?
Getting the CCaaS modules up and running along with the automated voice and chatbots can be quite challenging. Our team invested significant time in training to master the agent copilot features, ensuring that the AI can recommend answers that stay true to our brand during busy customer interactions.
What problems is the product solving and how is that benefiting you?
Sprinklr Service has played a vital role in bringing together our customer support channels through modern digital messaging. This connection is especially important for our external communications approach. It helps us overcome the challenge of scattered customer interactions, which used to make it hard to track and prioritize issues across various platforms.
Some of the benefits include:
1. Unified Monitoring: Our support tickets and social media conversations are now all visible in one place, in real-time. This means our PR and communications teams can quickly spot and address potential issues before they escalate.
2. AI-Powered Efficiency: Thanks to AI, cases are automatically sorted and sent to the right experts, making our response process faster and more effective.
Some of the benefits include:
1. Unified Monitoring: Our support tickets and social media conversations are now all visible in one place, in real-time. This means our PR and communications teams can quickly spot and address potential issues before they escalate.
2. AI-Powered Efficiency: Thanks to AI, cases are automatically sorted and sent to the right experts, making our response process faster and more effective.
Hussein S.
The new era of AI and CX
Reviewed on Oct 07, 2026
Review provided by G2
What do you like best about the product?
Having a unified team really makes a difference, and the AI is easy to use as well!
What do you dislike about the product?
The only issue I have with Sprinklr is the Technical Support Team “tickets.”
What problems is the product solving and how is that benefiting you?
Having a unified team makes a real difference.
Automotive
Streamlined, Effective and Faster
Reviewed on Oct 07, 2026
Review provided by G2
What do you like best about the product?
My team is able to work in a more streamlined, effective, and faster way when using Sprinklr. Their customer support team has also made huge strides over the past year, doing a better job of keeping up with ever-changing API integrations across platforms and helping ensure that anything we can do natively, Sprinklr has a solution for.
What do you dislike about the product?
I would like more proactive updates to the API where possible.
What problems is the product solving and how is that benefiting you?
Helps with customer service!