Sold by: G2Â
Deployed on AWS
G2 Launchpad helps small businesses with 1-50 employees elevate their brand and drive demand on the world's largest B2B marketplace through profiles, reviews, and buyer engagement.
Overview
G2 Launchpad helps small businesses with 1-50 employees grow and thrive on G2, the world's largest B2B software marketplace. With a suite of powerful tools, vendors can brand their profile, generate authentic user reviews, and connect with buyers through targeted pay-per-click (PPC) ads.
Build trust and reputation: Elevate your brand with videos, demos, and compelling content. Gain valuable market insights with G2 Profile analytics and leverage G2 Badges to promote your achievements and customer satisfaction.
Make the shortlist: Collect authentic customer feedback to boost credibility. Run automated review campaigns, use the in-app review collection, or integrate with review generation tools to help gather customer voice, product insights, and user experience.
Drive pipeline: Convert buyers into customers with G2 Clicks PPC advertising, driving targeted traffic to your profile. Use G2 Deals to attract price-conscious buyers and leverage your personalized AI Agent to capture leads effortlessly.
Highlights
- G2 is the world's largest software marketplace, with over 100 million visitors each year.
- G2 syndicates reviews and ratings into AWS Marketplace product pages, increasing trust and engagement. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
- On average, upgraded G2 profiles see 17x more buyer traffic, 2000% monthly time on profile, and 4x more customer reviews.
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
G2 Launchpad for 1-50 FTE Companies | Upgraded profile, unlimited admins, and review generation. | $299.00 |
Vendor refund policy
G2 Launchpad does not offer refunds post-purchase. However, G2 Launchpad plans purchased with month-to-month pricing may be cancelled at any time. Annual purchases require a one year commitment.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
G2 Launchpad offers scaled support from our team, as well as automated support from AI Support Monty in my.G2.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
0 ratings
0 AWS reviews
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1107 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Sandeep M.
Good one !
Reviewed on Jul 31, 2025
Review provided by G2
What do you like best about the product?
What I like best about G2 Marketing Solutions is their data-driven approach to marketing and their commitment to measurable results. They don’t just rely on creativity — they back every campaign with analytics and performance insights, which makes their strategies both innovative and accountable. Additionally, G2 stands out for its collaborative culture and client-first mindset. They really take the time to understand each client’s unique goals and tailor solutions that drive growth.
What do you dislike about the product?
While I appreciate G2 Marketing Solutions’ results-driven approach, one area I think could improve is their internal communication and turnaround time on certain projects. At times, there seems to be a delay between strategy alignment and execution, which can affect deadlines. That said, I believe these are growing pains common in dynamic, fast-paced environments, and they seem committed to continuous improvement.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions is helping us solve several key challenges, particularly around lead generation, brand visibility, and digital campaign performance. Before partnering with them, we struggled to reach the right audience consistently and convert engagement into qualified leads.
G2 brought in a more data-driven, strategic approach — optimizing our SEO, refining our paid ad targeting, and enhancing our social media presence. As a result, we’ve seen a significant increase in web traffic, better lead quality, and a measurable boost in ROI. Their expertise has helped us focus on what works and cut down on ineffective spending.
G2 brought in a more data-driven, strategic approach — optimizing our SEO, refining our paid ad targeting, and enhancing our social media presence. As a result, we’ve seen a significant increase in web traffic, better lead quality, and a measurable boost in ROI. Their expertise has helped us focus on what works and cut down on ineffective spending.
Javier C.
Review the Marketing and is nice
Reviewed on Jul 23, 2025
Review provided by G2
What do you like best about the product?
Yes, for sure I am sharing this G2 Marketing solution to a friend because it is a good way to let them know about the software that is on the market
What do you dislike about the product?
I like it a lot. The software is easier to understand and use
What problems is the product solving and how is that benefiting you?
Well to know better about a software before you buy it
Rose M.
The TripAdvisor of Software
Reviewed on Jul 22, 2025
Review provided by G2
What do you like best about the product?
G2 is a great way to compare software for very specific needs and hone in on what sets one platform apart from another. I love their comparison features, like being able to place two platforms side-by-side. It integrates with Slack, too, so my company is immediately updated as soon as we get a new review. Love the ability to sort and search through reviews from other users as well.
What do you dislike about the product?
I've had some issues trying to use the comparison feature recently where results don't load. Other than that I have no complaints.
What problems is the product solving and how is that benefiting you?
G2 is such a great, easy way to get real feedback from users that can help other people discover our software.
Information Technology and Services
Great platform for driving visibility, reviews, and referrals
Reviewed on Jun 16, 2025
Review provided by G2
What do you like best about the product?
We've been working with G2 to help increase profile visibility, attract more website visitors, and generate high-quality customer reviews and referrals. The G2 account manager is hands-on and makes it easy to execute campaigns, suggest new tactics, and surface opportunities we hadn’t considered before. Implementation has been seamless, and changes to our profile are made quickly without any friction.
What do you dislike about the product?
One improvement would be the addition of a central knowledge base or customer resource hub — a go-to library that outlines the full range of tools, capabilities, and best practices. A short onboarding course or customer success guide would also go a long way in helping users get the most out of the platform.
What problems is the product solving and how is that benefiting you?
G2 is helping us solve the challenge of increasing visibility in a crowded market and driving more qualified traffic to our company profile. It's also addressing the ongoing need for fresh, authentic customer reviews — which are crucial for building credibility and trust. The added benefit is having a strategic partner who actively helps us manage campaigns and optimize performance.
Health, Wellness and Fitness
Overall trusted sited.
Reviewed on Apr 25, 2025
Review provided by G2
What do you like best about the product?
Nice badges and lists, definitely valuable insights and trust.
What do you dislike about the product?
Does not actually produce leads with the same rate as some other channels.
What problems is the product solving and how is that benefiting you?
It helps us to gather valuable insights.