Sold by: G2
Deployed on AWS
G2 is the world's largest and most trusted software marketplace. Over 80M people annually - including employees at all Fortune 500 companies - use G2.com to research and compare software to make smarter decisions based on authentic peer reviews. G2's full suite of sales and marketing solutions enable software and services vendors to build their category reputation, drive awareness and demand, and grow their business. Businesses use G2 data to proactively reach and engage with in-market buyers showing purchasing intent on G2, ultimately driving influence, pipeline, and revenue.
4.6
Overview
G2 Marketing Solutions enable software and services businesses to build brand presence, drive awareness and demand, and proactively engage with in-market buyers to drive pipeline and revenue. G2 also syndicates reviews and ratings into AWS Marketplace product pages, increasing trust, engagement, and top-line revenue for software vendors selling in Marketplace. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
G2 offers three plans to help you meet your sales and marketing objectives:
Essential:
Advanced G2 profile customization to control your brand presence and reputation Add CTAs to your business profile to drive demo requests, schedule prospect meetings, and content downloads Proven review generation strategies and tools to collect more reviews Review promotion features to begin amplifying your customer voice content Advanced analytics to track prospects Unlimited access to demand capture tools to start engaging with in-market buyers
Pro:
Everything in included in Essential, plus:
Create and display Sponsored Content for your brand to highlight your differentiators Leverage Sponsored Content signals to assess who is viewing a competitor's profile Focus on active buyers viewing your brand with buyer intent signals Notification tools to get intent data in the hands of your reps so they can take immediate action on warm prospects Amplify the voice of the customer with advanced review display and distribution tools such as identifying references and utilizing crowd quotes
Power:
Everything included in Pro, plus:
Category-wide buyer intent signal access for a complete view of in-market buyers Competitive comparison signals to enhance your marketing campaigns and arm your reps when they're prospecting, closing, and retaining Insights into market buyers who are not engaging directly with your brand Access comprehensive buyer intent signals including visits to your profile, competitors' profiles, categories, and sub-categories
For custom pricing, please reach out to: cloudoffers@g2.com
Highlights
- Build your reputation, drive high intent traffic to your site, and engage in customer marketing.
- Leverage buyer intent signals to focus marketing and sales efforts on active buyers with your profile.
- Supercharge your pipeline with the most comprehensive buyer intent signals to your profile, your category, sub-categories, and competitive insights to increase market presence and maximize the volume of in-market buyers to engage.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Essential | Base platform access, unlimited admins, and review generation support. | $25,000.00 |
Dimensions summary
This listing offers one pricing dimension: Essential. You buy it as a contract measured in units. It gives you base platform access with unlimited admins and support for generating reviews. Because there is a single dimension, pricing does not step through tiers or instance sizes. Instead, you adjust the quantity of units to match your needs. The price scales directly with the number of units you commit to under the contract.
Top-of-mind questions for buyers
The Essential dimension covers base platform access with unlimited admins and review generation support. Units are the quantity you commit to under the contract. The listing does not spell out a per-unit resource. For an exact definition of what a single unit maps to, confirm with the vendor before purchase.
You get review generation support. G2 offers several collection methods, including vendor-run campaigns, review refresh campaigns, in-app widgets, links, and hands-off managed services. You can also add up to two custom questions to your review form. Exact inclusions under this contract should be confirmed with the vendor.
The Essential dimension covers base platform access, unlimited admins, and review generation support. Buyer intent signals and visitor analytics are described on the seller site as separate capabilities, not part of this dimension's stated scope. Confirm with the vendor whether those features are bundled or purchased separately.
sell.g2.com+1
Helpful?
Vendor refund policy
There are no refunds available.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available through in-app chat and via email (listed as support contact). Additionally, there are in-app knowledge articles. The support team is available M-F and will respond within one business day. Dedicated Customer Support Manager.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Top
25
In Business Intelligence & Advanced Analytics, Collaboration & Productivity
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10
In Data Integration, Collaboration & Productivity
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Buyer Intent Signal Analysis
Access comprehensive buyer intent signals including visits to product profile, competitors' profiles, categories, and sub-categories to identify and engage active in-market buyers
Review Generation and Syndication
Collect and syndicate customer reviews and ratings into marketplace product pages with proven review generation strategies and advanced display distribution tools
Competitive Intelligence Tracking
Monitor competitive comparison signals and track buyer engagement with competitor profiles to enhance marketing campaigns and sales prospecting efforts
Profile Customization and Content Management
Customize brand presence with advanced profile configuration, add call-to-action elements for demo requests and content downloads, and create sponsored content to highlight product differentiators
Real-time Sales Engagement Tools
Utilize notification systems and demand capture tools to deliver intent data to sales representatives for immediate action on warm prospects and in-market buyers
Comprehensive Data Integration
Combines company, contact, and signal data from multiple sources, integrating first and third-party data, signals, and AI insights into a unified platform that connects with existing tech stacks.
Intent Signal Detection
Identifies high-value accounts and buying signals including funding events, competitive research activity, and organizational changes to determine buyer readiness and optimal engagement timing.
Automated Data Management
Provides automated segmentation, deduplication, and account planning capabilities to streamline operations and reduce manual data maintenance tasks.
Data Privacy and Compliance
Implements industry-leading GDPR and CCPA compliance with multiple data security and privacy certifications to ensure regulatory adherence.
AI-Ready Architecture
Designed with automation capabilities that enable AI agents and systems to layer on top of the platform while maintaining data quality and accuracy for intelligent decision-making.
Predictive Buying Stage Analysis
Machine Learning and Natural Language Processing engine that predicts customer buying stages and fit accuracy to identify accounts most likely to purchase.
Intent Data Intelligence
World-class intent data collection and analysis that uncovers anonymous buying signals and hidden demand within target accounts.
AI-Powered Workflow Automation
Automated workflow orchestration using AI-driven insights to route audiences, enrich data, and execute campaigns across multiple channels.
Dynamic Audience Segmentation
Dynamic segment creation based on intent signals, company attributes, and people data to enable targeted engagement strategies.
Conversational AI Engagement
Generative AI-powered email agents that personalize conversations at scale and automatically respond to buyer interactions.
Standard contract
No
No
Customer reviews
Emma C.
Sleek, Easy-to-Use Interface That Makes Leaving Reviews a Breeze
Reviewed on Aug 06, 2026
Review provided by G2
What do you like best about the product?
The interface is sleek and easy-to-use, it makes leaving reviews a breeze and helps prompt every step!
What do you dislike about the product?
The AI is often helpful, but can sometimes interfere a bit too heavily
What problems is the product solving and how is that benefiting you?
The platform is useful in its performance and gives important information on software. It is easy to get started with
Computer Software
Powerful Intent Data That Strengthens Outreach
Reviewed on Aug 06, 2026
Review provided by G2
What do you like best about the product?
G2 has real substance once you get past the surface. The intent data and buyer signal tracking are genuinely useful. I can see when accounts are actively researching category solutions and time outreach accordingly. The category and competitive intelligence tools also give us a credible, third-party lens on how we stack up, which is more persuasive to prospects than anything we'd say about ourselves.
What do you dislike about the product?
The platform is robust but is not as intuitive as I need it to be, and it reuires a bit of time investment. There's a learning curve to get real value out of it, and as a lean marketing team, that's a challenge. I don't always have a dedicated analyst to sit in G2 and mine it for insights. I'd also flag that campaign and ad targeting inside the platform doesn't let us get specific enough on ICP.
What problems is the product solving and how is that benefiting you?
Third-party validation and competitive visibility in a category where there are lot of different vendors. It also gives us a lower-lift way to surface buyer intent without building that infrastructure ourselves.
Adam Y.
Essential for Scaling Reviews and Lead Generation
Reviewed on Aug 06, 2026
Review provided by G2
What do you like best about the product?
I really appreciate how G2.com helps us generate reviews at scale, which ensures our sales team is successful by being able to point to us at the top in the quadrants. It answers our buyers' questions about where we stand against the market and industry, generates leads, and allows us to look at risk signals from the reviews. The platform is great for facilitating conversations with our customers and has a fantastic team that helps us understand where we should be ranking in categories, getting more reviews, and further utilizing functionality. I love how G2.com is constantly innovating and moving forward with an AI approach, which aligns well with our AI strategies. Additionally, the setup is very simple and managing campaigns, turning features on and off is straightforward.
What do you dislike about the product?
Right now, one of the AI system review features is a bit buggy for me, so I can't complete one of my AI workflows that I'm working on. But besides that, overall, it's been absolutely fantastic. I think the feature has a lot of promise, and the product team just needs to double down and look at that. Once they realize the potential of it and spend some time and energy on it, that will unlock a lot of value for the customers.
What problems is the product solving and how is that benefiting you?
I use G2.com to generate reviews at scale, helping us answer buyers' questions on market position, generate leads, and assess customer feedback and risk indicators, facilitating customer conversations.
Market Research
G2 Marketing Solutions: Seamless Salesforce Connection and Trend-Savvy Automations
Reviewed on Aug 06, 2026
Review provided by G2
What do you like best about the product?
The option to connect to Salesforce, which allows us to share G2 data across all our teams. I appreciate how they keep up with marketing trends including new AEO tracking and AI automations. Our success team is always quick to respond and help when needed.
What do you dislike about the product?
Nothing at the moment that I dislike about G2 Marketing Solutions.
What problems is the product solving and how is that benefiting you?
Helps with brand awareness and tracking how we compare in the marketplace
Nicole J.
Amazing AI That Boosts B2B Sales and Simplifies Review Tracking
Reviewed on Aug 06, 2026
Review provided by G2
What do you like best about the product?
This has helped with my B2B sales, and it’s also made it easier for me to track reviews. The AI is amazing
What do you dislike about the product?
The only thing I don’t like is that it’s traffic-dependent .Not to mention the price is high
What problems is the product solving and how is that benefiting you?
It helps me pinpoint challenges around brand visibility, customer trust, and identifying active buyers. The software integration is amazing, and it makes the overall experience feel smooth and easy to use.