Sold by: G2
Deployed on AWS
G2 is the world's largest and most trusted software marketplace. Over 80M people annually - including employees at all Fortune 500 companies - use G2.com to research and compare software to make smarter decisions based on authentic peer reviews. G2's full suite of sales and marketing solutions enable software and services vendors to build their category reputation, drive awareness and demand, and grow their business. Businesses use G2 data to proactively reach and engage with in-market buyers showing purchasing intent on G2, ultimately driving influence, pipeline, and revenue.
4.6
Overview
G2 Marketing Solutions enable software and services businesses to build brand presence, drive awareness and demand, and proactively engage with in-market buyers to drive pipeline and revenue. G2 also syndicates reviews and ratings into AWS Marketplace product pages, increasing trust, engagement, and top-line revenue for software vendors selling in Marketplace. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
G2 offers three plans to help you meet your sales and marketing objectives:
Essential:
Advanced G2 profile customization to control your brand presence and reputation Add CTAs to your business profile to drive demo requests, schedule prospect meetings, and content downloads Proven review generation strategies and tools to collect more reviews Review promotion features to begin amplifying your customer voice content Advanced analytics to track prospects Unlimited access to demand capture tools to start engaging with in-market buyers
Pro:
Everything in included in Essential, plus:
Create and display Sponsored Content for your brand to highlight your differentiators Leverage Sponsored Content signals to assess who is viewing a competitor's profile Focus on active buyers viewing your brand with buyer intent signals Notification tools to get intent data in the hands of your reps so they can take immediate action on warm prospects Amplify the voice of the customer with advanced review display and distribution tools such as identifying references and utilizing crowd quotes
Power:
Everything included in Pro, plus:
Category-wide buyer intent signal access for a complete view of in-market buyers Competitive comparison signals to enhance your marketing campaigns and arm your reps when they're prospecting, closing, and retaining Insights into market buyers who are not engaging directly with your brand Access comprehensive buyer intent signals including visits to your profile, competitors' profiles, categories, and sub-categories
For custom pricing, please reach out to: cloudoffers@g2.com
Highlights
- Build your reputation, drive high intent traffic to your site, and engage in customer marketing.
- Leverage buyer intent signals to focus marketing and sales efforts on active buyers with your profile.
- Supercharge your pipeline with the most comprehensive buyer intent signals to your profile, your category, sub-categories, and competitive insights to increase market presence and maximize the volume of in-market buyers to engage.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Essential | Base platform access, unlimited admins, and review generation support. | $25,000.00 |
Dimensions summary
This listing offers one pricing dimension: Essential. You buy it as a contract measured in units. It gives you base platform access with unlimited admins and support for generating reviews. Because there is a single dimension, pricing does not step through tiers or instance sizes. Instead, you adjust the quantity of units to match your needs. The price scales directly with the number of units you commit to under the contract.
Top-of-mind questions for buyers
The Essential dimension covers base platform access with unlimited admins and review generation support. Units are the quantity you commit to under the contract. The listing does not spell out a per-unit resource. For an exact definition of what a single unit maps to, confirm with the vendor before purchase.
You get review generation support. G2 offers several collection methods, including vendor-run campaigns, review refresh campaigns, in-app widgets, links, and hands-off managed services. You can also add up to two custom questions to your review form. Exact inclusions under this contract should be confirmed with the vendor.
The Essential dimension covers base platform access, unlimited admins, and review generation support. Buyer intent signals and visitor analytics are described on the seller site as separate capabilities, not part of this dimension's stated scope. Confirm with the vendor whether those features are bundled or purchased separately.
sell.g2.com+1
Helpful?
Vendor refund policy
There are no refunds available.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available through in-app chat and via email (listed as support contact). Additionally, there are in-app knowledge articles. The support team is available M-F and will respond within one business day. Dedicated Customer Support Manager.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
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25
In Business Intelligence & Advanced Analytics, Collaboration & Productivity
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10
In Data Integration, Collaboration & Productivity
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Buyer Intent Signal Analysis
Access comprehensive buyer intent signals including visits to product profile, competitors' profiles, categories, and sub-categories to identify and engage active in-market buyers
Review Generation and Syndication
Collect and syndicate customer reviews and ratings into marketplace product pages with proven review generation strategies and advanced display distribution tools
Competitive Intelligence Tracking
Monitor competitive comparison signals and track buyer engagement with competitor profiles to enhance marketing campaigns and sales prospecting efforts
Profile Customization and Content Management
Customize brand presence with advanced profile configuration, add call-to-action elements for demo requests and content downloads, and create sponsored content to highlight product differentiators
Real-time Sales Engagement Tools
Utilize notification systems and demand capture tools to deliver intent data to sales representatives for immediate action on warm prospects and in-market buyers
Comprehensive Data Integration
Combines company, contact, and signal data from multiple sources, integrating first and third-party data, signals, and AI insights into a unified platform that connects with existing tech stacks.
Intent Signal Detection
Identifies high-value accounts and buying signals including funding events, competitive research activity, and organizational changes to determine buyer readiness and optimal engagement timing.
Automated Data Management
Provides automated segmentation, deduplication, and account planning capabilities to streamline operations and reduce manual data maintenance tasks.
Data Privacy and Compliance
Implements industry-leading GDPR and CCPA compliance with multiple data security and privacy certifications to ensure regulatory adherence.
AI-Ready Architecture
Designed with automation capabilities that enable AI agents and systems to layer on top of the platform while maintaining data quality and accuracy for intelligent decision-making.
Predictive Buying Stage Analysis
Machine Learning and Natural Language Processing engine that predicts customer buying stages and fit accuracy to identify accounts most likely to purchase.
Intent Data Intelligence
World-class intent data collection and analysis that uncovers anonymous buying signals and hidden demand within target accounts.
AI-Powered Workflow Automation
Automated workflow orchestration using AI-driven insights to route audiences, enrich data, and execute campaigns across multiple channels.
Dynamic Audience Segmentation
Dynamic segment creation based on intent signals, company attributes, and people data to enable targeted engagement strategies.
Conversational AI Engagement
Generative AI-powered email agents that personalize conversations at scale and automatically respond to buyer interactions.
Standard contract
No
No
Customer reviews
Kene U.
Real-Time Intent Signals and Peer Reviews That Sharpen Pipeline Quality
Reviewed on Aug 07, 2026
Review provided by G2
What do you like best about the product?
The real-time buyer intent signals and verified peer reviews give clear visibility into active prospects and competitive positioning, which has consistently helped prioritise high-value opportunities and accelerate decision-making across complex project portfolios. After 25+ years delivering major programs, this combination of authentic social proof and actionable intelligence stands out as one of the most practical tools for driving pipeline quality and vendor credibility.
What do you dislike about the product?
While the platform delivers strong value overall, the premium pricing and annual contract model can feel restrictive for multi-product or phased project portfolios, and the advanced intent filters occasionally require extra setup time before they fully integrate into daily workflows.
What problems is the product solving and how is that benefiting you?
G2 Marketing Solutions addresses the difficulty of identifying genuine in-market buyers amid scattered research signals by delivering real-time intent data and verified peer reviews. This has allowed us to prioritise high-value opportunities more accurately, shorten vendor evaluation cycles, and increase stakeholder confidence when selecting tools for large-scale project delivery.
Computer Software
Structured Campaign Planning with Strong KPI Tracking and Dashboards
Reviewed on Aug 07, 2026
Review provided by G2
What do you like best about the product?
Structured campaign planning possibilities, KPI tracking, dashboarding that can be built around it.
What do you dislike about the product?
More self service analytics options could be beneficial. Documentation and onboarding resources for new users is also a miss out.
What problems is the product solving and how is that benefiting you?
Campaign planning, structure to the entire flow, single platform to consolidate data
Information Technology and Services
Effortless, Targeted Review Generation with Powerful Reporting in G2 Marketing Solutions
Reviewed on Aug 07, 2026
Review provided by G2
What do you like best about the product?
What I like most about G2 Marketing Solutions is the level of control it gives me over review generation without requiring a lot of manual effort. The campaign tools make it straightforward to create targeted asks, so I’m not sending the same generic message to every customer. The incentive management piece also makes it easy to track and fulfill gift cards without keeping separate spreadsheets on the side. And because generation is tied directly to G2’s reporting, I can view response rates and review velocity in one place instead of having to stitch the data together myself.
What do you dislike about the product?
Honestly, nothing specific comes to mind—the review generation tools have worked well for what my team needs, and they’ve been reliable for our day-to-day use.
What problems is the product solving and how is that benefiting you?
G2 solves the challenge of generating credible, third-party social proof at scale. Without it, collecting and managing customer reviews would be a manual, ad hoc effort—chasing customers one by one, tracking responses in spreadsheets, and lacking any consistent pipeline of fresh reviews. G2’s campaign and review-generation tools allow us to request reviews systematically from the right customers at the right time, keeping both our review volume and recency strong. That has a direct impact on sales and marketing, since prospects rely heavily on G2 ratings and the review content during their evaluation process.
Tasneem G.
Real-Time Intent Data That Helps Us Find In-Market Healthcare Accounts
Reviewed on Aug 07, 2026
Review provided by G2
What do you like best about the product?
What I love most about using G2 Marketing Solutions for our healthcare consulting firm is how it helps us uncover major healthcare accounts that are actively looking for advisory services. Since the healthcare buying cycle is complex and heavily relies on trust, this software acts as a critical signal tracker by revealing exactly which hospitals, health systems, or medical groups are secretly browsing our consulting category or researching our competitors.Instead of our business development team making blind, cold introductions, G2 feeds real-time account-level intent data right into our CRM so we can approach clinical and financial executives with perfectly timed, relevant solutions.
What do you dislike about the product?
In my industry of healthcare and lifesciences consulting, G2 tells me the exact hospital or drug company visiting our page, but it hides the specific person's name. This means my sales team still has to play detective and waste time searching LinkedIn or ZoomInfo to guess which executive was actually looking at us.
What problems is the product solving and how is that benefiting you?
The Main Problems it Solves : It is really hard to get busy hospital and drug company bosses to talk to us because they are always skeptical and protective of their time. G2 fixes this big headache by showing us exactly who is already interested in our healthcare consulting help. Instead of making our sales team cold-call random health systems and hope for the best, the software tracks which companies are secretly reading about our services or checking out our rivals. This takes away the guessing game and shows us exactly which healthcare businesses are actively looking to buy right now. Benefits to Us: The best part about it is that we can reach out to these healthcare bosses at the exact moment they need our advice. We get these alerts in real-time, so our team can message them right when they are looking for help, which helps us close deals much faster. Plus, we get to put official "Top Rated" G2 badges and real customer reviews directly into our slideshows. This instantly proves to new buyers that we know our stuff and can be trusted with strict medical regulations, making it much easier to win big consulting contracts.
Marketing and Advertising
Flexible Plans, Worthwhile Free Tier, and Swift Support
Reviewed on Aug 07, 2026
Review provided by G2
What do you like best about the product?
Apart from the tool, we love the plans G2 provides. HAs flexibility to choose from a starter to Enterprise range. Even the free tier is very worth for small businesses. Other than that, the support is swift and easy to use.
What do you dislike about the product?
I dont have ny such as of now, its been a whole good experience so far with G2 tool.
What problems is the product solving and how is that benefiting you?
I think G2 helps B2B companies by providing real-time data that makes it easier to find useful, insightful information about the software they’re considering. It helps them understand which option best suits their business and what other users are saying, which ultimately makes the decision process easier.