Sold by: G2
Deployed on AWS
G2 is the world's largest and most trusted software marketplace. Over 80M people annually - including employees at all Fortune 500 companies - use G2.com to research and compare software to make smarter decisions based on authentic peer reviews. G2's full suite of sales and marketing solutions enable software and services vendors to build their category reputation, drive awareness and demand, and grow their business. Businesses use G2 data to proactively reach and engage with in-market buyers showing purchasing intent on G2, ultimately driving influence, pipeline, and revenue.
4.6
Overview
G2 Marketing Solutions enable software and services businesses to build brand presence, drive awareness and demand, and proactively engage with in-market buyers to drive pipeline and revenue. G2 also syndicates reviews and ratings into AWS Marketplace product pages, increasing trust, engagement, and top-line revenue for software vendors selling in Marketplace. An internal analysis by AWS shows that G2 reviews increase Marketplace transactions by up to 13%.
G2 offers three plans to help you meet your sales and marketing objectives:
Essential:
Advanced G2 profile customization to control your brand presence and reputation Add CTAs to your business profile to drive demo requests, schedule prospect meetings, and content downloads Proven review generation strategies and tools to collect more reviews Review promotion features to begin amplifying your customer voice content Advanced analytics to track prospects Unlimited access to demand capture tools to start engaging with in-market buyers
Pro:
Everything in included in Essential, plus:
Create and display Sponsored Content for your brand to highlight your differentiators Leverage Sponsored Content signals to assess who is viewing a competitor's profile Focus on active buyers viewing your brand with buyer intent signals Notification tools to get intent data in the hands of your reps so they can take immediate action on warm prospects Amplify the voice of the customer with advanced review display and distribution tools such as identifying references and utilizing crowd quotes
Power:
Everything included in Pro, plus:
Category-wide buyer intent signal access for a complete view of in-market buyers Competitive comparison signals to enhance your marketing campaigns and arm your reps when they're prospecting, closing, and retaining Insights into market buyers who are not engaging directly with your brand Access comprehensive buyer intent signals including visits to your profile, competitors' profiles, categories, and sub-categories
For custom pricing, please reach out to: cloudoffers@g2.com
Highlights
- Build your reputation, drive high intent traffic to your site, and engage in customer marketing.
- Leverage buyer intent signals to focus marketing and sales efforts on active buyers with your profile.
- Supercharge your pipeline with the most comprehensive buyer intent signals to your profile, your category, sub-categories, and competitive insights to increase market presence and maximize the volume of in-market buyers to engage.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Essential | Base platform access, unlimited admins, and review generation support. | $25,000.00 |
Dimensions summary
This listing offers one pricing dimension: Essential. You buy it as a contract measured in units. It gives you base platform access with unlimited admins and support for generating reviews. Because there is a single dimension, pricing does not step through tiers or instance sizes. Instead, you adjust the quantity of units to match your needs. The price scales directly with the number of units you commit to under the contract.
Top-of-mind questions for buyers
The Essential dimension covers base platform access with unlimited admins and review generation support. Units are the quantity you commit to under the contract. The listing does not spell out a per-unit resource. For an exact definition of what a single unit maps to, confirm with the vendor before purchase.
You get review generation support. G2 offers several collection methods, including vendor-run campaigns, review refresh campaigns, in-app widgets, links, and hands-off managed services. You can also add up to two custom questions to your review form. Exact inclusions under this contract should be confirmed with the vendor.
The Essential dimension covers base platform access, unlimited admins, and review generation support. Buyer intent signals and visitor analytics are described on the seller site as separate capabilities, not part of this dimension's stated scope. Confirm with the vendor whether those features are bundled or purchased separately.
sell.g2.com+1
Helpful?
Vendor refund policy
There are no refunds available.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available through in-app chat and via email (listed as support contact). Additionally, there are in-app knowledge articles. The support team is available M-F and will respond within one business day. Dedicated Customer Support Manager.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
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25
In Business Intelligence & Advanced Analytics, Collaboration & Productivity
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10
In Data Integration, Collaboration & Productivity
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Buyer Intent Signal Analysis
Access comprehensive buyer intent signals including visits to product profile, competitors' profiles, categories, and sub-categories to identify and engage active in-market buyers
Review Generation and Syndication
Collect and syndicate customer reviews and ratings into marketplace product pages with proven review generation strategies and advanced display distribution tools
Competitive Intelligence Tracking
Monitor competitive comparison signals and track buyer engagement with competitor profiles to enhance marketing campaigns and sales prospecting efforts
Profile Customization and Content Management
Customize brand presence with advanced profile configuration, add call-to-action elements for demo requests and content downloads, and create sponsored content to highlight product differentiators
Real-time Sales Engagement Tools
Utilize notification systems and demand capture tools to deliver intent data to sales representatives for immediate action on warm prospects and in-market buyers
Comprehensive Data Integration
Combines company, contact, and signal data from multiple sources, integrating first and third-party data, signals, and AI insights into a unified platform that connects with existing tech stacks.
Intent Signal Detection
Identifies high-value accounts and buying signals including funding events, competitive research activity, and organizational changes to determine buyer readiness and optimal engagement timing.
Automated Data Management
Provides automated segmentation, deduplication, and account planning capabilities to streamline operations and reduce manual data maintenance tasks.
Data Privacy and Compliance
Implements industry-leading GDPR and CCPA compliance with multiple data security and privacy certifications to ensure regulatory adherence.
AI-Ready Architecture
Designed with automation capabilities that enable AI agents and systems to layer on top of the platform while maintaining data quality and accuracy for intelligent decision-making.
Predictive Buying Stage Analysis
Machine Learning and Natural Language Processing engine that predicts customer buying stages and fit accuracy to identify accounts most likely to purchase.
Intent Data Intelligence
World-class intent data collection and analysis that uncovers anonymous buying signals and hidden demand within target accounts.
AI-Powered Workflow Automation
Automated workflow orchestration using AI-driven insights to route audiences, enrich data, and execute campaigns across multiple channels.
Dynamic Audience Segmentation
Dynamic segment creation based on intent signals, company attributes, and people data to enable targeted engagement strategies.
Conversational AI Engagement
Generative AI-powered email agents that personalize conversations at scale and automatically respond to buyer interactions.
Standard contract
No
No
Customer reviews
Dalton L.
Easy, Straightforward Assessments and Detailed Reviews
Reviewed on Aug 05, 2026
Review provided by G2
What do you like best about the product?
It is easy and straightforward to contribute to assessments and reviews.
It allows space to weigh pros and cons and also helps contribute to the community with detailed reviews of niche products and services.
It allows space to weigh pros and cons and also helps contribute to the community with detailed reviews of niche products and services.
What do you dislike about the product?
Some may consider the reviews a bit generic and not in-depth in some cases, but that doesn't seem to be the case with some of the recent changes to the tool, which help you identify gaps in the assessments.
What problems is the product solving and how is that benefiting you?
It helps users and potential clients to better evaluate costs and compare different options in the market, without spending much time themselves
Also helps evaluate unusual integrations between different products and services - which could be so specific that we don't have content elsewhere.
Also helps evaluate unusual integrations between different products and services - which could be so specific that we don't have content elsewhere.
Vikram R.
Invaluable Buyer Review Data and Real-Time Category Insights
Reviewed on Aug 05, 2026
Review provided by G2
What do you like best about the product?
The buyer review data is very useful. You can actually see which companies are actively looking at your category or competitors right now on G2, and that first-party signal is pretty hard to beat anywhere else.
What do you dislike about the product?
Its not cheap and once you want the real buyer intent stuff it jumps up pretty high, also if your category doesn't get much traffic on g2 the signals aint that useful and the contracts are usually yearly which feels bit locked in.
What problems is the product solving and how is that benefiting you?
Getting found and trusted by these buyers comes down to knowing which companies are actually in-market right now, and building enough social proof to stand out. From there, it’s about turning that visibility into real pipeline. Customer support and AI chat bot are quick and very helpful.
Abdul r.
G2 Rewards Real-Time User Feedback with Genuine Appreciation
Reviewed on Aug 05, 2026
Review provided by G2
What do you like best about the product?
G2 takes genuine feedback from real-time users and gives them an opportunity to earn gifts.
What do you dislike about the product?
There is no reason to dislike it, as it is not judging me anytime. it is taking the feedback and appreciating me
What problems is the product solving and how is that benefiting you?
know facts about the real tie applications taking feed back from real users
Pratik P.
G2 Marketing Solutions: A Reliable Way to Turn Customer Reviews Into Marketing Assets
Reviewed on Aug 05, 2026
Review provided by G2
What do you like best about the product?
I like that it brings verified customer reviews and marketing assets together in one place. It’s easy to find customer feedback that we can actually reuse across campaigns, sales collateral, and our website. The interface is straightforward, so it doesn’t take long to locate what I’m looking for, and everything feels organized instead of scattered across different tools. I also appreciate how well it integrates with the rest of our marketing workflow, which makes sharing review content much easier. Overall, it’s helped us build more credibility with prospects by leaning on authentic customer feedback rather than generic marketing copy.
What do you dislike about the product?
There isn’t much I dislike about G2 Marketing Solutions, but there are a few areas where it could be better. Because the platform includes so many features, it can feel a bit overwhelming at first especially when you’re trying to track down specific settings or reports for the first time. I also wish some of the dashboards and filters were more customizable, particularly when I’m working with larger sets of review data. From time to time, review approvals or updates take longer than I expect, and it would be helpful to have more visibility into where things are in that process. Overall, these are fairly minor issues and they haven’t taken away from the value I’ve gotten from the platform.
What problems is the product solving and how is that benefiting you?
Before using G2 Marketing Solutions, it was hard to collect customer reviews consistently and turn that feedback into something our marketing and sales teams could actually act on. We also lacked a clear view of how we stacked up against competitors, or which prospects were actively researching solutions like ours.
Since adopting G2, we’ve been able to gather more authentic customer feedback, highlight reviews as social proof, and get a clearer understanding of what customers value most about our product. The buyer intent insights have also helped us focus on higher-intent prospects, rather than spending time on broad outreach. Overall, it’s made our marketing efforts more data-driven, strengthened collaboration between marketing and sales, and saved us time by keeping review management, analytics, and customer insights in one place.
Since adopting G2, we’ve been able to gather more authentic customer feedback, highlight reviews as social proof, and get a clearer understanding of what customers value most about our product. The buyer intent insights have also helped us focus on higher-intent prospects, rather than spending time on broad outreach. Overall, it’s made our marketing efforts more data-driven, strengthened collaboration between marketing and sales, and saved us time by keeping review management, analytics, and customer insights in one place.
Rohan B.
Informed, Meaningful Surveys from a Global B2B Marketing Leader
Reviewed on Aug 04, 2026
Review provided by G2
What do you like best about the product?
G2 is a global leader in B2B marketing. The surveys we’re asked to complete require a solid depth of knowledge, which helps ensure the feedback is informed and meaningful.
What do you dislike about the product?
No such downsides but I genuinely feel that there should be a proper application to conduct surveys rather than getting links over email.
What problems is the product solving and how is that benefiting you?
G2 is a leader in B2B marketing, and it collects data directly from customers. This creates a platform where we can share our thoughts, experiences, and feedback.