Sold by: Rootly
Deployed on AWS
Rootly is the AI-native on-call and incident management platform trusted by NVIDIA, SoFi, Canva, DoorDash, Tripadvisor, Wise, Replit, Elastic and more to resolve incidents faster and streamline operations.
4.7
Overview
Rootly is an incident management platform on Slack that helps automate manual admin work during incidents. The only enterprise-grade incident management platform loved by 100's of leading companies such as Cisco, NVIDIA, Figma, Squarespace, Canva, and more.
Some things you can automate with Rootly:
- Creating dedicated incident channels, Zoom rooms, and Jira tickets
- Looping in the right teams/responders and assign roles (e.g. Commander)
- Setting reminders and tasks (e.g. updating executive team every 30min)
- Communication with stakeholders (e.g. Statuspage, Slack, Email)
- Automated postmortem timeline generation and action item tracking
- Paging on-call via PagerDuty / Opsgenie without leaving Slack
- Tracking and visualizing metrics such as MTTR and incident causes
- Write postmortems in tools you use like Confluence, Google Docs, and more ...and much more!
Will Rootly work with my existing process? Yes!
- Workflow builder lets you customize Rootly (e.g. page Infra and email leadership when incident > SEV1)
- 40+ integrations across PagerDuty, Opsgenie, Jira, GitHub, Datadog, Zendesk, and API for custom requests
Highlights
- AI-native incident resolution with automated root cause analysis, dynamic escalation paths, and BYO AI key support for OpenAI, Anthropic, Google Gemini, Azure OpenAI, and Mistral AI. Rootly acts as an always-on production AI agent that identifies patterns, automates remediation steps, and surfaces what's actually causing repeat incidents - going beyond basic alerting to help teams resolve incidents faster and improve system resilience.
- 100+ integrations across PagerDuty, Opsgenie, Jira, GitHub, Datadog, Zendesk, Slack, Microsoft Teams, Confluence, Zoom, and Backstage - plus a Terraform provider for infrastructure-as-code incident workflows, API, CLI, and webhooks. Rootly fits into your existing toolchain to automate channel creation, on-call paging, stakeholder updates, and blameless retrospectives without switching contexts.
- Enterprise-grade security and compliance with SOC2, GDPR, CCPA, and BAA compliance, SSO with SAML and SCIM, role-based access control, audit logs, native secrets management, and custom data retention. Trusted by thousands of companies including NVIDIA, Cisco, Canva, DoorDash, Figma, Squarespace, Elastic, and SoFi for mission-critical incident management.
Details
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Buyer guide
Gain valuable insights from real users who purchased this product, powered by PeerSpot.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. Request a private offer to receive a custom quote. Sign in to view any offers that have been extended to you.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
Rootly provides enterprise-grade support to ensure your team can resolve issues quickly and stay operational.
24/7 Global Coverage Rootly support is available around the clock. For urgent issues, you can page an on-call Rootly engineer 24/7 to get immediate assistance.
Dedicated Support Channels
- Shared Slack Connect channels for direct, real-time communication with the Rootly team
- Dedicated success manager for enterprise customers
Self-Service Resources Access comprehensive Product, API, and Terraform documentation at https://docs.rootly.com/ to configure integrations, build workflows, and manage your incident response setup independently.
Getting Started Rootly integrates with Slack, Microsoft Teams, and 100+ tools including PagerDuty, Jira, Datadog, and GitHub. Self-service documentation covers setup guides, integration references, and API specs to help your team get operational quickly.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
AI-Powered Root Cause Analysis
Automated root cause analysis with pattern identification and repeat incident detection capabilities
Multi-Platform Integration
100+ integrations including PagerDuty, Opsgenie, Jira, GitHub, Datadog, Zendesk, Slack, Microsoft Teams, Confluence, Zoom, Backstage, plus Terraform provider, API, CLI, and webhooks
Workflow Automation and Customization
Customizable workflow builder for automating incident channel creation, on-call paging, stakeholder communications, and postmortem generation with role assignment and task management
Enterprise Security and Compliance
SOC2, GDPR, CCPA, and BAA compliance with SSO (SAML and SCIM), role-based access control, audit logs, native secrets management, and custom data retention policies
Flexible AI Model Support
Support for multiple AI providers including OpenAI, Anthropic, Google Gemini, Azure OpenAI, and Mistral AI with bring-your-own-key capability
Alert Noise Reduction
Machine learning-powered functionality that reduces alert noise by up to 98% through adaptive models based on user behavior patterns and 10+ years of data ingestion.
Incident Response Orchestration
End-to-end incident response orchestration with service ownership model that mobilizes appropriate team members and automates infrastructure workflows across digital operations.
Process Automation and Runbook Management
Managed cloud service enabling creation and delegation of automated operational tasks including service provisioning, CI/CD, configuration management, and incident diagnosis and remediation.
Multi-Platform Integration
Over 700 integrations, APIs, and applications supporting connectivity with AWS services including CloudWatch, GuardDuty, CloudTrail, EventBridge, Security Hub, DevOps Guru, Control Tower, Outposts, and S3 Storage Lens.
Mean Time to Resolution Acceleration
Critical context delivery for faster triage and effective automation to drive down MTTR with machine learning-powered AIOps functionality.
On-Call Management and Scheduling
Customizable on-call schedules, rules, and escalation policies with team-based alerting capabilities
Service Catalog Integration
Built-in service catalog that enables rapid incident assembly by identifying service owners, experts, recent deployments, and relevant resources
Incident Response Automation
Unified incident response workspace with Slack integration that consolidates team and tools to reduce context switching
API-First Architecture with Integrations
API-first design with 25+ integrations including PagerDuty, Jira, OpsGenie, DataDog, and Terraform provider support
Runbook Engine and Analytics
Customizable runbook engine with automatic data capture, guided retrospectives, and built-in metrics for alert-to-noise and MTTX analysis
Standard contract
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Customer reviews
MatthewTaylor
On-call workflows have become reliable and onboarding new engineers runs smoothly
Reviewed on Sep 29, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for Rootly is on-call alerts. In my use case for on-call alerts, we plug into various applications using Rootly's out of the box plugins. If an alert triggers, Rootly is then responsible for alerting the engineer and it has all the paperwork as well that follows the incident.
How has it helped my organization?
Rootly has positively impacted my organization because before Rootly, we were missing alerts due to our legacy tool that was unable to call out engineers effectively. We occasionally missed alerts, but now we have achieved a 100% success rate of alert delivery, which is a massive step especially when trying to fix and identify these problems.
Regarding metrics or specific outcomes, we do not have noisy on-call alerts, but I would say we missed about three alerts a month previously, whereas now we miss zero.
What is most valuable?
The best feature that Rootly offers, which I really appreciated when we onboarded Rootly, is the shadowing feature. I evaluated quite a few tools but Rootly was the only one at the time that had this, and this allowed us to onboard new engineers into the on-call rota smoothly, which was a really cool feature.
Regarding how the shadowing feature helped with onboarding new engineers, rather than manually tweaking schedules to try to hack a way to shadow existing engineers, Rootly gave us a shadow feature which allowed us to say person X, please shadow person Y, using these times and these days, very customizable, and it allowed us to onboard people in a much more graceful manner.
What needs improvement?
The team at Rootly seems to always be adapting and looking at what the market is doing and adding new features, so for us, Rootly currently fits the bill. If there was something we needed, we could reach out to the team at Rootly and they would add it to their roadmap. I do not think there are any improvements needed for Rootly that I haven't already mentioned; overall, I am really happy with the product.
For how long have I used the solution?
I have used Rootly for about two years.
What do I think about the stability of the solution?
Rootly is stable, and I have had no issues.
What do I think about the scalability of the solution?
Rootly's scalability is fine; we are easily able to add new alerts. We manage our configuration by Terraform, which is a big touchpoint for us. If we ever need to add a new alert, we just put it into the code, run the pipeline, and we are done. The same applies for adding people; it is very easy.
How are customer service and support?
Rootly's customer support is great; every time we have had to use it, they have gotten in touch with us really quickly and connected us to the relevant teams to fix our problems or potentially suggest a feature for the future. I would rate Rootly's customer support a 10, as there are no issues whatsoever.
Which solution did I use previously and why did I switch?
We previously used Jira, the Atlassian suite. We switched because if we wanted the phone feature, we would have had to upgrade the whole organization's license to a premium license and that became very costly.
What was our ROI?
I am not certain about specific metrics, but we do not miss alerts anymore, so you could use that as a metric that it has effectively increased our reliability when handling incidents.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing was really easy. Rootly scheduled a call with us and was very quick to give us a POC license to trial out the full product. They were not pushy and we were able to have calls as and when needed, which was really good and we were able to onboard the tool quite efficiently.
Which other solutions did I evaluate?
Before choosing Rootly, we evaluated other options, including PagerDuty and Atlassian's premium version, along with Rootly.
What other advice do I have?
I would rate Rootly a nine on a scale of one to ten. I give it a nine because nothing is perfect and there are always improvements that can be added. We have not used Rootly's AI capabilities yet. My advice to others looking into using Rootly would be to get in contact with them and try to get a POC set up because it speaks for itself; it is a brilliant tool. I am providing an overall review rating of nine for Rootly.
Anonymous
Streamlined Shift Management and Incident Tracking
Reviewed on Sep 29, 2026
Review provided by G2
What do you like best about the product?
I like Rootly because of its automated scheduling, which really helps us replace tedious manual coordination with structured shift plans that keep the team aligned. The on-call automated phone feature is also a huge plus, providing customers with one number to call. Plus, its integration with Slack makes it even more efficient for our use.
What do you dislike about the product?
The initial setup for complex shift schedules with Rootly can be time-intensive. Although setting up basic shift rotations is straightforward, configuring non-standard, highly complex shift overrides or handling multi-timezone handoffs required some fine-tuning during the initial onboarding. The Operations team had a more intensive setup process due to the need to migrate more integrations. I think having pre-built out-of-the-box shift templates or an agent that you can verbally explain your needs to might improve the setup experience.
What problems is the product solving and how is that benefiting you?
I use Rootly to automate shift management, eliminating the need for manual scheduling and aligning our team. It also streamlines incident tracking across our SaaS applications, making SLA evaluations and reporting more efficient and data-driven.
Information Technology and Services
Modern UI with Plenty of Integrations and a Forward-Looking Roadmap
Reviewed on Sep 27, 2026
Review provided by G2
What do you like best about the product?
it is a modern UI, contains a lot integrations and they are open to new features
What do you dislike about the product?
support is slow for not urgent tickets. executives for customer care change constantly
What problems is the product solving and how is that benefiting you?
this is our incident management platform and our oncall platform. we have been able to create our process on top of the tools provided
Anonymous
Streamlined Incident Management with Stellar Support
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
I love Rootly's support team; they're incredibly responsive and helpful, always willing to hop on a call to simplify things. The platform is easy to use and very intuitive, supporting all the necessary integrations. I value the workflows feature that helps automate complex processes from different alert sources and presents the data in a format that's easy to understand.
What do you dislike about the product?
No complaints!
What problems is the product solving and how is that benefiting you?
Rootly automates our alerting from various sources, helping us respond promptly and digest data easily and quickly.
Information Technology and Services
Easy to Use in Slack for Smooth Collaboration
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
It’s easy to use within Slack, which is also a great collaboration tool.
What do you dislike about the product?
It isn’t used enough in my day-to-day work, especially when I’m working with others and interacting with customers.
What problems is the product solving and how is that benefiting you?
Internal issues, customer interactions, and note-taking