Sold by: Rootly
Deployed on AWS
Rootly is the AI-native on-call and incident management platform trusted by NVIDIA, SoFi, Canva, DoorDash, Tripadvisor, Wise, Replit, Elastic and more to resolve incidents faster and streamline operations.
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Overview
Rootly is an incident management platform on Slack that helps automate manual admin work during incidents. The only enterprise-grade incident management platform loved by 100's of leading companies such as Cisco, NVIDIA, Figma, Squarespace, Canva, and more.
Some things you can automate with Rootly:
- Creating dedicated incident channels, Zoom rooms, and Jira tickets
- Looping in the right teams/responders and assign roles (e.g. Commander)
- Setting reminders and tasks (e.g. updating executive team every 30min)
- Communication with stakeholders (e.g. Statuspage, Slack, Email)
- Automated postmortem timeline generation and action item tracking
- Paging on-call via PagerDuty / Opsgenie without leaving Slack
- Tracking and visualizing metrics such as MTTR and incident causes
- Write postmortems in tools you use like Confluence, Google Docs, and more ...and much more!
Will Rootly work with my existing process? Yes!
- Workflow builder lets you customize Rootly (e.g. page Infra and email leadership when incident > SEV1)
- 40+ integrations across PagerDuty, Opsgenie, Jira, GitHub, Datadog, Zendesk, and API for custom requests
Highlights
- AI-native incident resolution with automated root cause analysis, dynamic escalation paths, and BYO AI key support for OpenAI, Anthropic, Google Gemini, Azure OpenAI, and Mistral AI. Rootly acts as an always-on production AI agent that identifies patterns, automates remediation steps, and surfaces what's actually causing repeat incidents - going beyond basic alerting to help teams resolve incidents faster and improve system resilience.
- 100+ integrations across PagerDuty, Opsgenie, Jira, GitHub, Datadog, Zendesk, Slack, Microsoft Teams, Confluence, Zoom, and Backstage - plus a Terraform provider for infrastructure-as-code incident workflows, API, CLI, and webhooks. Rootly fits into your existing toolchain to automate channel creation, on-call paging, stakeholder updates, and blameless retrospectives without switching contexts.
- Enterprise-grade security and compliance with SOC2, GDPR, CCPA, and BAA compliance, SSO with SAML and SCIM, role-based access control, audit logs, native secrets management, and custom data retention. Trusted by thousands of companies including NVIDIA, Cisco, Canva, DoorDash, Figma, Squarespace, Elastic, and SoFi for mission-critical incident management.
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Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. Request a private offer to receive a custom quote. Sign in to view any offers that have been extended to you.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
Rootly provides enterprise-grade support to ensure your team can resolve issues quickly and stay operational.
24/7 Global Coverage Rootly support is available around the clock. For urgent issues, you can page an on-call Rootly engineer 24/7 to get immediate assistance.
Dedicated Support Channels
- Shared Slack Connect channels for direct, real-time communication with the Rootly team
- Dedicated success manager for enterprise customers
Self-Service Resources Access comprehensive Product, API, and Terraform documentation at https://docs.rootly.com/ to configure integrations, build workflows, and manage your incident response setup independently.
Getting Started Rootly integrates with Slack, Microsoft Teams, and 100+ tools including PagerDuty, Jira, Datadog, and GitHub. Self-service documentation covers setup guides, integration references, and API specs to help your team get operational quickly.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
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AI generated from product descriptions
Incident Channel Automation
Automated creation of dedicated incident channels, Zoom rooms, and Jira tickets during incident response
Workflow Customization Engine
Workflow builder enabling customization of incident response processes with conditional logic based on severity levels and team assignments
Multi-Platform Integration
40+ integrations with incident management tools including PagerDuty, Opsgenie, Jira, GitHub, Datadog, Zendesk, Terraform, and custom API support
Automated Postmortem Generation
Automated postmortem timeline generation with action item tracking and support for writing postmortems in Confluence and Google Docs
Incident Metrics Tracking
Tracking and visualization of incident metrics including Mean Time To Resolution (MTTR) and incident cause analysis
Alert Noise Reduction
Machine learning-powered functionality that reduces alert noise by up to 98% through adaptive models based on user behavior patterns and 10+ years of data ingestion.
Incident Response Orchestration
End-to-end incident response orchestration with service ownership model that mobilizes appropriate team members and automates infrastructure workflows across digital operations.
Process Automation and Runbook Management
Managed cloud service enabling creation and delegation of automated operational tasks including service provisioning, CI/CD, configuration management, and incident diagnosis and remediation.
Multi-Platform Integration
Over 700 integrations, APIs, and applications supporting connectivity with AWS services including CloudWatch, GuardDuty, CloudTrail, EventBridge, Security Hub, DevOps Guru, Control Tower, Outposts, and S3 Storage Lens.
Mean Time to Resolution Acceleration
Critical context delivery for faster triage and effective automation to drive down MTTR with machine learning-powered AIOps functionality.
On-Call Management and Scheduling
Customizable on-call schedules, rules, and escalation policies with team-based alerting capabilities
Service Catalog Integration
Built-in service catalog that enables rapid incident assembly by identifying service owners, experts, recent deployments, and relevant resources
Incident Response Automation
Unified incident response workspace with Slack integration that consolidates team and tools to reduce context switching
API-First Architecture with Integrations
API-first design with 25+ integrations including PagerDuty, Jira, OpsGenie, DataDog, and Terraform provider support
Runbook Engine and Analytics
Customizable runbook engine with automatic data capture, guided retrospectives, and built-in metrics for alert-to-noise and MTTX analysis
Standard contract
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Customer reviews
Dhaval P.
Better UI Than PagerDuty and Easy Automation Setup
Reviewed on Sep 09, 2026
Review provided by G2
What do you like best about the product?
Better UI than PagerDuty, also the automation setups are easy to do
What do you dislike about the product?
So far having good experience, sometimes the clicking on some UI buttons can be tricky but overall good
What problems is the product solving and how is that benefiting you?
On Call is more easier with the calendar view which they have
Marketing and Advertising
User-Friendly UI and Seamless Slack Integrations
Reviewed on Aug 27, 2026
Review provided by G2
What do you like best about the product?
I like that rootly has User friendly UI and integrations with many popular software such as slack
What do you dislike about the product?
The notifications page and setting up different notifications (email, call, etc) was a bit confusing
What problems is the product solving and how is that benefiting you?
On call management and rotation, paging mechanisms, integration with popular Software
christopher d.
Unified End-to-End Incident Response with Exceptionally Responsive Support
Reviewed on Aug 27, 2026
Review provided by G2
What do you like best about the product?
Rootly’s On-call and Incident Response platform helped us consolidate several disparate platforms into one unified solution. Previously, we had to stitch an incident’s lifecycle across separate tools—one for alerting and paging, another for coordinating the response, and others for status updates and retrospectives. Now we can run that entire path end to end in a single, modern system.
Beyond the product itself, Rootly’s support has been exceptionally responsive. When we need help, we get quick, knowledgeable answers, which made rolling out features like Advanced Alert Routing feel much lower-risk.
Beyond the product itself, Rootly’s support has been exceptionally responsive. When we need help, we get quick, knowledgeable answers, which made rolling out features like Advanced Alert Routing feel much lower-risk.
What do you dislike about the product?
The main area with room to grow is the documentation. At times it has lagged behind the product, and I’ve had to confirm a detail directly in the API instead of finding it clearly written down. That said, it’s improving every day and the gaps are closing quickly, so it feels more like a fast-moving product than a genuine pain point.
What problems is the product solving and how is that benefiting you?
Rootly solves the fragmentation that used to define our incident response. Alerting, on-call paging, and incident management previously lived in separate tools, which led to lossy handoffs and multiple integrations to maintain. With Rootly, it all comes together in one platform: an alert fires, our rules route it to the right on-call responder, and it moves straight into incident response with the context intact. The result is faster response and far less tool-wrangling when it matters most. The AI companion keeps improving, and speeds our ability to quickly and effectively respond to incidents with each iteration.
Brooke T.
Streamlined Incident Management with Quick Setup
Reviewed on Aug 27, 2026
Review provided by G2
What do you like best about the product?
I use Rootly to automate war room creation, which really helps streamline processes. I like how it creates dedicated Slack or Microsoft Teams channels to keep incident-related communication organized in one place. One aspect I like most is the fast responder mobilization, which greatly improves efficiency. The setup was quick, simplifying the onboarding process.
What do you dislike about the product?
I think the AI recognition in Rootly could be more precise. Continuing to improve AI suggestions so that recommended actions are highly relevant to the specific service would be beneficial.
What problems is the product solving and how is that benefiting you?
I use Rootly to automate war room creation, creating dedicated Slack or Microsoft Teams channels for incidents. It keeps our communication organized and helps with fast responder mobilization.
Pharmaceuticals
Outstanding Support with Consistent, Real-People Check-Ins
Reviewed on Aug 27, 2026
Review provided by G2
What do you like best about the product?
the support - consistent meetings with real people
What do you dislike about the product?
have not come across anything that I dislike
What problems is the product solving and how is that benefiting you?
Rootly is used to keep all aspects of incident management organized and in one location;