Sold by: OneSignal
Omni-Channel Customer Engagement Platform
4.7
Overview
OneSignal is the market-leading customer engagement solution, powering customer journeys across push notifications, in-app messaging, SMS, and email. This powerful and easy-to-use omnichannel platform enables over a million businesses to deliver 12 billion messages daily. In just 15 minutes, companies can integrate OneSignal into their app and website to start sending messages through any channel.
OneSignal is a G2 Leader in Marketing Automation Software, with offices and customers globally. See why customers love OneSignal: https://www.g2.com/products/onesignal/reviews
Contact us to learn more about OneSignal and our custom pricing.
Highlights
- Mobile and Web Push Notifications, Email, SMS & In-App Messaging to drive engaged and loyal customers.
- Seamlessly create and automate User Journeys across all channels.
- Display custom app experiences with real-time updates via Live Activities.
Details
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Buyer guide
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Custom | Unlimited Contacts & API Access; 20+ Journeys; Custom MAU, Email, SMS | $12,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Custom volume-based pricing available for Monthly Active Users | Custom volume-based pricing available for Monthly Active Users | $0.012 |
Custom volume-based pricing available for Email (1000 sends) | Custom volume-based pricing available for Email (1000 sends) | $2.00 |
Custom volume-based pricing available for Push subscribers (1000 subs) | Custom volume-based pricing available for Push subscribers (1000 subs) | $3.00 |
Custom volume-based pricing available for Web subs | Custom volume-based pricing available for Web subs | $0.004 |
Custom volume-based pricing available for Messages (1000 In-App impression) | Custom volume-based pricing available for In-App Messages (1000 In-App impression) | $3.00 |
Custom volume-based pricing available for SMS segment sent | Custom volume-based pricing available for SMS segment sent | $0.03 |
Custom volume-based pricing available for Global SMS segment sent | Custom volume-based pricing available for Global SMS segment sent | $0.20 |
Custom volume-based pricing available for MMS segment sent | Custom volume-based pricing available for MMS segment sent | $0.04 |
Custom volume-based pricing available for Global MMS segment sent | Custom volume-based pricing available for Global MMS segment sent | $0.04 |
Dimensions summary
This contract uses volume-based pricing across separate messaging channels, so you pay per channel based on your usage. Mobile push bills by Monthly Active Users, while web push bills by subscriber count. Email, In-App Messages, SMS, Global SMS, MMS, and Global MMS each bill by their own send or impression volume. The Custom dimension bundles unlimited contacts, API access, 20+ journeys, and custom allotments for the metered channels. Each dimension scales independently with your volume, and pricing is negotiated to fit your projected usage rather than fixed per-unit rates.
Top-of-mind questions for buyers
A Monthly Active User is a mobile subscription record active in your app within the last 30 days, whether or not it opted in for push. Mobile covers Android, iOS, Chrome Extensions, macOS, Windows, Windows Phone, Alexa, and Amazon Fire devices. Web push, email, and SMS are not included in this count.
Each channel bills independently and appears on the same invoice. Mobile push meters Monthly Active Users, and web push meters subscribers. Email, In-App Messages, SMS, Global SMS, MMS, and Global MMS each meter their own send or impression volume. Your channel mix determines which dimension drives the largest share.
A web push subscriber is a device that has opted in to push notifications on your website, including desktop and mobile browsers. Unsubscribed devices are not counted toward your subscriber total. You get unlimited sends to those subscribers regardless of send volume.
onesignal.com
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Vendor refund policy
All fees are non-refundable and non-cancellable except as required by law.
Legal
Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
OneSignal strives to prioritize customer access to support, with a dedicated team devoted to issue resolution, product usage, and setup requests. OneSignal provides first-class technical support through email and chat services that aim to answer every customer request within 24 hours.
https://onesignal.com/contact
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
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AI generated from product descriptions
Multi-Channel Messaging
Support for push notifications, in-app messaging, SMS, and email across mobile and web platforms
User Journey Automation
Capability to create and automate customer journeys seamlessly across all communication channels
Real-Time Experience Personalization
Display of custom app experiences with real-time updates via Live Activities
High-Volume Message Processing
Infrastructure capable of processing and delivering 12 billion messages daily at scale
Rapid Integration
Integration capability into apps and websites within 15 minutes of setup
Omni-Channel Communication
Support for customer engagement across web, mobile, and email channels from a unified platform
Customer Analytics
Product and marketing analytics capabilities for analyzing customer behavior and engagement metrics
AI-Powered Journey Orchestration
Artificial intelligence-driven customer journey orchestration for automated engagement workflows
Personalization Engine
AI-driven personalization functionality to deliver customized communication based on customer insights
Unified Dashboard
Centralized dashboard integrating customer analytics, journey orchestration, and personalization capabilities
Message Prioritization and Fallback System
Robust prioritization and fallback system that handles peak loads seamlessly for reliable delivery of transactional and promotional messages
Multi-Channel Carrier Connectivity
Direct carrier connections across 200+ countries with low latency, achieving 95% success rates for OTPs within 10 seconds
Advanced Campaign Analytics and Reporting
Comprehensive reporting tools and analytics for measuring campaign effectiveness, tracking engagement insights through trackable URL links, and optimizing performance
Multi-Language and Unicode Support
Support for Unicode and regional languages enabling personalized messaging across diverse geographic markets
Two-Way Messaging and Automation
Two-way messaging capabilities with automated SMS campaigns and real-time delivery reports for transactional alerts, promotional offers, and customer engagement
Standard contract
No
Customer reviews
Excellent for behavioral triggers
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
Connecting user actions to specific messages works flawlessly once it is configured. That is why we like OneSignal so much.
What do you dislike about the product?
The documentation for setting up data tags can be a bit broad and dense to read through, but that would be minor flaw, if we compare everything else this amazing tool has to offer.
What problems is the product solving and how is that benefiting you?
OneSignal turns passive users into active ones by sending them relevant prompts, news, announcements or deals exactly when they need them.
The dashboard is top-notch, really
Reviewed on Sep 25, 2026
Review provided by G2
What do you like best about the product?
Everything is clearly labeled and creating a new message takes just a few clicks. It is really that simple.
What do you dislike about the product?
I wish it had a better native system for managing multiple sub-accounts for different clients.
What problems is the product solving and how is that benefiting you?
OneSignal makes day-to-day operations smooth, allowing anyone on our team to safely draft and send news updates or alerts to our clients. Sometimes, it is a very time-sensitive deal about a new real estate listing, so clients interested in such a property profile need to be informed as soon as possible because they will have to act fast. Because of that, push notifications are the best possible way to reach them all in the shortest possible time and proceed.
Reliable and Easy to Work With
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
What I like most about OneSignal is how reliable and straightforward it is. The integration process is well documented, and once everything is set up, it works consistently without requiring much maintenance.
I also like that it provides a good set of features without making the platform feel overly complicated. For our use case, especially push notifications, it has been easy to manage and dependable.
I also like that it provides a good set of features without making the platform feel overly complicated. For our use case, especially push notifications, it has been easy to manage and dependable.
What do you dislike about the product?
There isn't much I strongly dislike. The main downside is that some of the more advanced features can take a little time to understand, and the dashboard can feel a bit overwhelming at first because there are so many options.
That said, once you get familiar with the platform, it becomes much easier to use.
That said, once you get familiar with the platform, it becomes much easier to use.
What problems is the product solving and how is that benefiting you?
OneSignal helps us manage push notifications in a centralized and reliable way without having to build and maintain the entire notification infrastructure ourselves.
It makes it easier to send updates to users, automate notifications, and manage delivery across different projects. This saves development time and gives us a more consistent way to communicate with users.
It makes it easier to send updates to users, automate notifications, and manage delivery across different projects. This saves development time and gives us a more consistent way to communicate with users.
Great starter tool
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
The setup wizard practically holds your hand through the entire integration and initial setup process, so don't worry if you are new.
What do you dislike about the product?
Advanced customization requires diving deep into their API, which isolates non-developers.
What problems is the product solving and how is that benefiting you?
OneSignal got our engagement strategy off the ground instantly, avoiding the need for a lengthy development cycle. It is a really nice and straightforward experience, and the free plan helped us a lot to get a better sense of how everything works and how to interact with our clients, customers, and user base in general, in a better way.
Stable and predictable tool
Reviewed on Sep 21, 2026
Review provided by G2
What do you like best about the product?
The software never crashes, and the interface is consistently snappy!
What do you dislike about the product?
They frequently push sales calls and emails on you once your audience grows past a certain volume.
What problems is the product solving and how is that benefiting you?
OneSignal provides peace of mind, simply! We know that our messaging system will always be online when we need it to share some announcements, share new offers or any other piece of information relevant to our users.