Sold by: OneSignal
Omni-Channel Customer Engagement Platform
4.7
Overview
OneSignal is the market-leading customer engagement solution, powering customer journeys across push notifications, in-app messaging, SMS, and email. This powerful and easy-to-use omnichannel platform enables over a million businesses to deliver 12 billion messages daily. In just 15 minutes, companies can integrate OneSignal into their app and website to start sending messages through any channel.
OneSignal is a G2 Leader in Marketing Automation Software, with offices and customers globally. See why customers love OneSignal: https://www.g2.com/products/onesignal/reviews
Contact us to learn more about OneSignal and our custom pricing.
Highlights
- Mobile and Web Push Notifications, Email, SMS & In-App Messaging to drive engaged and loyal customers.
- Seamlessly create and automate User Journeys across all channels.
- Display custom app experiences with real-time updates via Live Activities.
Details
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Features and programs
Buyer guide
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Custom | Unlimited Contacts & API Access; 20+ Journeys; Custom MAU, Email, SMS | $12,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Custom volume-based pricing available for Monthly Active Users | Custom volume-based pricing available for Monthly Active Users | $0.012 |
Custom volume-based pricing available for Email (1000 sends) | Custom volume-based pricing available for Email (1000 sends) | $2.00 |
Custom volume-based pricing available for Push subscribers (1000 subs) | Custom volume-based pricing available for Push subscribers (1000 subs) | $3.00 |
Custom volume-based pricing available for Web subs | Custom volume-based pricing available for Web subs | $0.004 |
Custom volume-based pricing available for Messages (1000 In-App impression) | Custom volume-based pricing available for In-App Messages (1000 In-App impression) | $3.00 |
Custom volume-based pricing available for SMS segment sent | Custom volume-based pricing available for SMS segment sent | $0.03 |
Custom volume-based pricing available for Global SMS segment sent | Custom volume-based pricing available for Global SMS segment sent | $0.20 |
Custom volume-based pricing available for MMS segment sent | Custom volume-based pricing available for MMS segment sent | $0.04 |
Custom volume-based pricing available for Global MMS segment sent | Custom volume-based pricing available for Global MMS segment sent | $0.04 |
Dimensions summary
This contract uses volume-based pricing across separate messaging channels, so you pay per channel based on your usage. Mobile push bills by Monthly Active Users, while web push bills by subscriber count. Email, In-App Messages, SMS, Global SMS, MMS, and Global MMS each bill by their own send or impression volume. The Custom dimension bundles unlimited contacts, API access, 20+ journeys, and custom allotments for the metered channels. Each dimension scales independently with your volume, and pricing is negotiated to fit your projected usage rather than fixed per-unit rates.
Top-of-mind questions for buyers
A Monthly Active User is a mobile subscription record active in your app within the last 30 days, whether or not it opted in for push. Mobile covers Android, iOS, Chrome Extensions, macOS, Windows, Windows Phone, Alexa, and Amazon Fire devices. Web push, email, and SMS are not included in this count.
Each channel bills independently and appears on the same invoice. Mobile push meters Monthly Active Users, and web push meters subscribers. Email, In-App Messages, SMS, Global SMS, MMS, and Global MMS each meter their own send or impression volume. Your channel mix determines which dimension drives the largest share.
A web push subscriber is a device that has opted in to push notifications on your website, including desktop and mobile browsers. Unsubscribed devices are not counted toward your subscriber total. You get unlimited sends to those subscribers regardless of send volume.
onesignal.com
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Vendor refund policy
All fees are non-refundable and non-cancellable except as required by law.
Legal
Vendor terms and conditions
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
OneSignal strives to prioritize customer access to support, with a dedicated team devoted to issue resolution, product usage, and setup requests. OneSignal provides first-class technical support through email and chat services that aim to answer every customer request within 24 hours.
https://onesignal.com/contact
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Messaging
Support for push notifications, in-app messaging, SMS, and email across mobile and web platforms
User Journey Automation
Capability to create and automate customer journeys seamlessly across all communication channels
Real-Time Experience Personalization
Display of custom app experiences with real-time updates via Live Activities
High-Volume Message Processing
Infrastructure capable of processing and delivering 12 billion messages daily at scale
Rapid Integration
Integration capability into apps and websites within 15 minutes of setup
Omni-Channel Communication
Support for customer engagement across web, mobile, and email channels from a unified platform
Customer Analytics
Product and marketing analytics capabilities for analyzing customer behavior and engagement metrics
AI-Powered Journey Orchestration
Artificial intelligence-driven customer journey orchestration for automated engagement workflows
Personalization Engine
AI-driven personalization functionality to deliver customized communication based on customer insights
Unified Dashboard
Centralized dashboard integrating customer analytics, journey orchestration, and personalization capabilities
Message Prioritization and Fallback System
Robust prioritization and fallback system that handles peak loads seamlessly for reliable delivery of transactional and promotional messages
Multi-Channel Carrier Connectivity
Direct carrier connections across 200+ countries with low latency, achieving 95% success rates for OTPs within 10 seconds
Advanced Campaign Analytics and Reporting
Comprehensive reporting tools and analytics for measuring campaign effectiveness, tracking engagement insights through trackable URL links, and optimizing performance
Multi-Language and Unicode Support
Support for Unicode and regional languages enabling personalized messaging across diverse geographic markets
Two-Way Messaging and Automation
Two-way messaging capabilities with automated SMS campaigns and real-time delivery reports for transactional alerts, promotional offers, and customer engagement
Standard contract
No
Customer reviews
Solid, but has a learning curve
Reviewed on Sep 02, 2026
Review provided by G2
What do you like best about the product?
The sheer capability of the platform is massive if you know how to use it. Free plan is quite generous and worth trying if you are not sure about it.
What do you dislike about the product?
The initial setup for webhooks and custom events can confuse non-technical users. And support could be better and more responsive too.
What problems is the product solving and how is that benefiting you?
OneSignal automates complex communication flows, letting us engage users at scale without manual intervention.
Phoenix C.
Easy-to-Use Push Notifications at an Unbelievably Reasonable Price
Reviewed on Sep 02, 2026
Review provided by G2
What do you like best about the product?
The push notification feature is easy to use and the pricing is unbelievable reasonable
What do you dislike about the product?
The push notification is not available or accessible in China
What problems is the product solving and how is that benefiting you?
Solve my app's push notification integration
How OneSignal Platform's Time Schedule Upgrade Improved My Workflow
Reviewed on Sep 01, 2026
Review provided by G2
What do you like best about the product?
I really enjoy the seamless experience the OneSignal Platform provides. The recent time-scheduling upgrade has made it even more convenient to plan and manage notifications efficiently. I also appreciate how quickly notifications are delivered to users once they’re sent. Overall, it’s a reliable and easy-to-use platform that makes communication much smoother.
What do you dislike about the product?
One issue is the slow initial load time on mobile when opening the app. Might call it cold start. Don't know if I'm the only one experiencing that, but OneSignal is seamless on desktop/laptop compared to mobile app.
What problems is the product solving and how is that benefiting you?
OneSignal helps us reach our users through push notifications, which drives more traffic to our platform. The AI feature is also useful for refining text into more engaging content, helping us improve our click-through rates.
Transportation/Trucking/Railroad
Very positive very easy to set up
Reviewed on Aug 27, 2026
Review provided by G2
What do you like best about the product?
Ease of set up and easy monitoring of messages
What do you dislike about the product?
Nothing so far, it has worked very well for our purposes with the developed app
What problems is the product solving and how is that benefiting you?
In app push notifications
reviewer2885628
Automated journeys have improved onboarding and retention for cross‑channel user messaging
Reviewed on Aug 26, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for OneSignal is in-app messaging and push notifications in our app.
A specific example of how I use in-app messages or push notifications with OneSignal involves the Journey feature, where I create certain campaign scenarios and set them up as CRM message campaigns.
A typical example of those campaigns would be onboarding, where if a user signs up but does not complete a key action, I can wait for a certain period and send a push notification. If they still do not engage, I can follow up with another message or a different channel.
I also used OneSignal for a retention use case, which involves segmentation of users who visit our website but do not take any specific action there. I then target those cohorts and send reminder in-app messages or in-web browser messages if they return.
What is most valuable?
The best feature OneSignal offers is the Journey feature, which is the most powerful function.
What makes the Journey feature so powerful for me is that it includes both automation and customization. It can be the automated campaign for a certain user scenario, so if I imagine something, I can make it happen as automatically set campaigns with the Journey feature.
OneSignal has positively impacted my organization as it was the very first CRM messaging SaaS in our company, making it really easy to implement.
I can share specific outcomes from using OneSignal. I first used it from the very beginning of the establishment of the CRM messaging system itself, and all those results were our first step, which improved significant results through certain CRM activity.
What needs improvement?
I am not certain how OneSignal can be improved, but recently there are so many good CRM systems and software in the field that I can name more than five of them that I have not even experienced. This indicates a need for some special distinction through special features or values that only OneSignal can provide to the field or customers.
In marketing, when a company tries to search for CRM tools, there can be uncertainty about the reasons behind the decision to start with OneSignal. I think this is definitely related to the pricing system, which is relatively cheaper than other well-known CRM messaging tools. While the price does not pose any problems, the question remains on how OneSignal can become more famous among CRM marketers in the field who are willing to use it and partially have decision-making rights. From my experience, OneSignal's product marketing is not as powerful compared to much more well-known CRM messaging tools, so improvements can be made.
For how long have I used the solution?
I have used OneSignal for around one year.
How are customer service and support?
When I used OneSignal in my country, South Korea, there was no localized customer service, so I had to communicate in English. Fortunately, I can speak English, so it was no problem, but if there were no one who could speak English, that could have been trouble. That was a few years ago, and I am sure that OneSignal currently has some localized customer support systems or teams in South Korea.
Which solution did I use previously and why did I switch?
Before OneSignal, I did not use other CRM tools in that company.
Which other solutions did I evaluate?
Before choosing OneSignal, I wanted to adopt Braze first because at that time, that was the only tool that I knew. However, our superior, who was the decision-maker, decided to adopt OneSignal instead, so I had no other choice.
What other advice do I have?
My advice for others looking into using OneSignal is to recommend it to mobile-first companies, SaaS businesses, or e-commerce companies that want to improve activations, retention, and engagement through push, in-app messages, emails, or SMS, as it can be serviced by itself. It is especially suited for companies that want to launch quickly without building their own messaging infrastructure.
OneSignal is a great tool that is really easy to adopt, and I especially recommend it for the beginning of a business.
OneSignal is deployed in my organization on our private servers. I rate this product a 9 out of 10.