Sold by: OneSignalÂ
Omni-Channel Customer Engagement Platform
Overview
OneSignal is the market-leading customer engagement solution, powering customer journeys across push notifications, in-app messaging, SMS, and email. This powerful and easy-to-use omnichannel platform enables over a million businesses to deliver 12 billion messages daily. In just 15 minutes, companies can integrate OneSignal into their app and website to start sending messages through any channel.
OneSignal is a G2 Leader in Marketing Automation Software, with offices and customers globally. See why customers love OneSignal: https://www.g2.com/products/onesignal/reviewsÂ
Contact us to learn more about OneSignal and our custom pricing.
Highlights
- Mobile and Web Push Notifications, Email, SMS & In-App Messaging to drive engaged and loyal customers.
- Seamlessly create and automate User Journeys across all channels.
- Display custom app experiences with real-time updates via Live Activities.
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Custom | Unlimited Contacts & API Access; 20+ Journeys; Custom MAU, Email, SMS | $12,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Custom volume-based pricing available for Monthly Active Users | Custom volume-based pricing available for Monthly Active Users | $0.012 |
Custom volume-based pricing available for Email (1000 sends) | Custom volume-based pricing available for Email (1000 sends) | $2.00 |
Custom volume-based pricing available for Push subscribers (1000 subs) | Custom volume-based pricing available for Push subscribers (1000 subs) | $3.00 |
Custom volume-based pricing available for Web subs | Custom volume-based pricing available for Web subs | $0.004 |
Custom volume-based pricing available for Messages (1000 In-App impression) | Custom volume-based pricing available for In-App Messages (1000 In-App impression) | $3.00 |
Custom volume-based pricing available for SMS segment sent | Custom volume-based pricing available for SMS segment sent | $0.03 |
Custom volume-based pricing available for Global SMS segment sent | Custom volume-based pricing available for Global SMS segment sent | $0.20 |
Custom volume-based pricing available for MMS segment sent | Custom volume-based pricing available for MMS segment sent | $0.04 |
Custom volume-based pricing available for Global MMS segment sent | Custom volume-based pricing available for Global MMS segment sent | $0.04 |
Vendor refund policy
All fees are non-refundable and non-cancellable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
OneSignal strives to prioritize customer access to support, with a dedicated team devoted to issue resolution, product usage, and setup requests. OneSignal provides first-class technical support through email and chat services that aim to answer every customer request within 24 hours.
https://onesignal.com/contactÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Messaging Channels
"Supports multiple communication channels including push notifications, in-app messaging, SMS, and email"
Message Automation
"Enables creation and automation of user journeys across different communication channels"
Real-time Messaging
"Provides live activity updates and real-time custom app experiences"
Integration Speed
"Offers rapid integration capability with minimal setup time of approximately 15 minutes"
Scalability
"Capable of delivering billions of messages daily across multiple platforms and applications"
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Messaging Channels
"Supports multiple messaging channels including SMS, WhatsApp, RCS, Instagram, Web, and App communication"
Carrier Network Coverage
"Direct carrier connections across 200+ countries with 95% OTP delivery success rate within 10 seconds"
Language Support
"Comprehensive support for Unicode and regional language messaging"
Communication Automation
"AI-powered two-way interaction capabilities with industry-trained conversational agents"
Delivery Optimization
"Robust prioritization and fallback system designed to handle peak message loads with high reliability"
Standard contract
No
Customer reviews
0 ratings
0 AWS reviews
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1014 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
One signal works for me like a charm
Reviewed on Jul 26, 2025
Review provided by G2
What do you like best about the product?
The scheduling feature is super helpful.i can plan my notifications in advance and it saves me alot of time.Also the integration was pretty straightforward.
What do you dislike about the product?
Honestly,nothing major comes to mind,it's been a solid experience so far,I don't have any bad experiences,I am loving one signal.
What problems is the product solving and how is that benefiting you?
One signal is helping me keep my customers in a loop,about important updates,like network issues and new product offers.its a great way to give them a heads up and keep them engaged.with the scheduling feature,I can plan ahead and make sure my messages gets out at the right time.
Great option for startups
Reviewed on Jul 25, 2025
Review provided by G2
What do you like best about the product?
Great plans for startups who does not have the audience yet to be making review. They offer free plan which is for limited users and for a startup who don't want to pay huge amount for push notification when they have not yet grown is the best strategy one can offer.
What do you dislike about the product?
Currently I live everything about OneSignal.
What problems is the product solving and how is that benefiting you?
They are providing push notification service with maintained libraries across platforms and they don't charge for small business startups who has limited number of users. This created engaging relationship and we would love to pay when we hit the big user base.
Powerful & Easy Push Notification Tool for Any App
Reviewed on Jul 24, 2025
Review provided by G2
What do you like best about the product?
I love how easy it is to send push notifications and schedule campaigns in just a few clicks. The UI is clean and beginner-friendly!
What do you dislike about the product?
Sometimes advanced features require a paid plan. Would be great if a few more tools were available in the free version too.
What problems is the product solving and how is that benefiting you?
OneSignal helps me easily send real-time push notifications to all users of my app. It saves time and keeps my audience updated instantly, without needing to build a custom backend or notification system.
Program Development
Easy Push Notifications
Reviewed on Jul 23, 2025
Review provided by G2
What do you like best about the product?
The dashboard is clean, intuitive, and lets us segment users and schedule notifications without needing to write backend logic.
What do you dislike about the product?
A few features are behind higher-tier pricing...
What problems is the product solving and how is that benefiting you?
OneSignal helped us avoid building our own notification system, saving us weeks of dev time!
Joseffirst b.
OneSignal Review: A Powerful Cross-Platform Messaging Solution for Businesses
Reviewed on Jul 17, 2025
Review provided by G2
What do you like best about the product?
Fast Setup: You can get started in under 15 minutes with minimal code, thanks to detailed documentation and SDKs.
All-in-One Messaging: Managing web push, mobile push, in-app messages, email, and SMS from one place saves a ton of time and ensures consistent messaging.
Advanced Automation & Segmentation: You can trigger messages based on user behavior (like cart abandonment or inactivity), helping to drive engagement and conversions automatically.
Generous Free Tier: Up to 10,000 subscribers on the free plan is great for startups and small businesses.
All-in-One Messaging: Managing web push, mobile push, in-app messages, email, and SMS from one place saves a ton of time and ensures consistent messaging.
Advanced Automation & Segmentation: You can trigger messages based on user behavior (like cart abandonment or inactivity), helping to drive engagement and conversions automatically.
Generous Free Tier: Up to 10,000 subscribers on the free plan is great for startups and small businesses.
What do you dislike about the product?
Email and SMS Features Still Developing:
Compared to leaders like Mailchimp (email) or Twilio (SMS), OneSignal’s offerings in these areas feel less mature.
The design flexibility, analytics depth, and deliverability tools are still catching up.
Pricing at Scale:
For businesses with very large subscriber bases, the cost can increase rapidly, especially when using multichannel messaging (email + SMS + push).
Some premium features are gated behind higher plans, which can be limiting for growing teams.
Compared to leaders like Mailchimp (email) or Twilio (SMS), OneSignal’s offerings in these areas feel less mature.
The design flexibility, analytics depth, and deliverability tools are still catching up.
Pricing at Scale:
For businesses with very large subscriber bases, the cost can increase rapidly, especially when using multichannel messaging (email + SMS + push).
Some premium features are gated behind higher plans, which can be limiting for growing teams.
What problems is the product solving and how is that benefiting you?
Budget Constraints: Generous Free Tier
Problem: Startups and small sites often can’t afford expensive tools.
OneSignal’s Solution:
Their free plan includes up to 10,000 web push subscribers, along with key features such as segmentation and testing.
Benefit:
Allows growing businesses to scale engagement without breaking the bank
Problem: Startups and small sites often can’t afford expensive tools.
OneSignal’s Solution:
Their free plan includes up to 10,000 web push subscribers, along with key features such as segmentation and testing.
Benefit:
Allows growing businesses to scale engagement without breaking the bank