Sold by: OneSignal
Omni-Channel Customer Engagement Platform
4.7
Overview
OneSignal is the market-leading customer engagement solution, powering customer journeys across push notifications, in-app messaging, SMS, and email. This powerful and easy-to-use omnichannel platform enables over a million businesses to deliver 12 billion messages daily. In just 15 minutes, companies can integrate OneSignal into their app and website to start sending messages through any channel.
OneSignal is a G2 Leader in Marketing Automation Software, with offices and customers globally. See why customers love OneSignal: https://www.g2.com/products/onesignal/reviews
Contact us to learn more about OneSignal and our custom pricing.
Highlights
- Mobile and Web Push Notifications, Email, SMS & In-App Messaging to drive engaged and loyal customers.
- Seamlessly create and automate User Journeys across all channels.
- Display custom app experiences with real-time updates via Live Activities.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Buyer guide
Gain valuable insights from real users who purchased this product, powered by PeerSpot.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Custom | Unlimited Contacts & API Access; 20+ Journeys; Custom MAU, Email, SMS | $12,000.00 |
Dimension | Description | Cost/unit |
|---|---|---|
Custom volume-based pricing available for Monthly Active Users | Custom volume-based pricing available for Monthly Active Users | $0.012 |
Custom volume-based pricing available for Email (1000 sends) | Custom volume-based pricing available for Email (1000 sends) | $2.00 |
Custom volume-based pricing available for Push subscribers (1000 subs) | Custom volume-based pricing available for Push subscribers (1000 subs) | $3.00 |
Custom volume-based pricing available for Web subs | Custom volume-based pricing available for Web subs | $0.004 |
Custom volume-based pricing available for Messages (1000 In-App impression) | Custom volume-based pricing available for In-App Messages (1000 In-App impression) | $3.00 |
Custom volume-based pricing available for SMS segment sent | Custom volume-based pricing available for SMS segment sent | $0.03 |
Custom volume-based pricing available for Global SMS segment sent | Custom volume-based pricing available for Global SMS segment sent | $0.20 |
Custom volume-based pricing available for MMS segment sent | Custom volume-based pricing available for MMS segment sent | $0.04 |
Custom volume-based pricing available for Global MMS segment sent | Custom volume-based pricing available for Global MMS segment sent | $0.04 |
Dimensions summary
This contract uses volume-based pricing across separate messaging channels, so you pay per channel based on your usage. Mobile push bills by Monthly Active Users, while web push bills by subscriber count. Email, In-App Messages, SMS, Global SMS, MMS, and Global MMS each bill by their own send or impression volume. The Custom dimension bundles unlimited contacts, API access, 20+ journeys, and custom allotments for the metered channels. Each dimension scales independently with your volume, and pricing is negotiated to fit your projected usage rather than fixed per-unit rates.
Top-of-mind questions for buyers
A Monthly Active User is a mobile subscription record active in your app within the last 30 days, whether or not it opted in for push. Mobile covers Android, iOS, Chrome Extensions, macOS, Windows, Windows Phone, Alexa, and Amazon Fire devices. Web push, email, and SMS are not included in this count.
Each channel bills independently and appears on the same invoice. Mobile push meters Monthly Active Users, and web push meters subscribers. Email, In-App Messages, SMS, Global SMS, MMS, and Global MMS each meter their own send or impression volume. Your channel mix determines which dimension drives the largest share.
A web push subscriber is a device that has opted in to push notifications on your website, including desktop and mobile browsers. Unsubscribed devices are not counted toward your subscriber total. You get unlimited sends to those subscribers regardless of send volume.
onesignal.com
Helpful?
Vendor refund policy
All fees are non-refundable and non-cancellable except as required by law.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
OneSignal strives to prioritize customer access to support, with a dedicated team devoted to issue resolution, product usage, and setup requests. OneSignal provides first-class technical support through email and chat services that aim to answer every customer request within 24 hours.
https://onesignal.com/contact
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By OneSignal
By GupShup Inc
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Messaging
Support for push notifications, in-app messaging, SMS, and email across mobile and web platforms
User Journey Automation
Capability to create and automate customer journeys seamlessly across all communication channels
Real-Time Experience Personalization
Display of custom app experiences with real-time updates via Live Activities
High-Volume Message Processing
Infrastructure capable of processing and delivering 12 billion messages daily at scale
Rapid Integration
Integration capability into apps and websites within 15 minutes of setup
Omni-Channel Communication
Support for customer engagement across web, mobile, and email channels from a unified platform
Customer Analytics
Product and marketing analytics capabilities for analyzing customer behavior and engagement metrics
AI-Powered Journey Orchestration
Artificial intelligence-driven customer journey orchestration for automated engagement workflows
Personalization Engine
AI-driven personalization functionality to deliver customized communication based on customer insights
Unified Dashboard
Centralized dashboard integrating customer analytics, journey orchestration, and personalization capabilities
Message Prioritization and Fallback System
Robust prioritization and fallback system that handles peak loads seamlessly for reliable delivery of transactional and promotional messages
Multi-Channel Carrier Connectivity
Direct carrier connections across 200+ countries with low latency, achieving 95% success rates for OTPs within 10 seconds
Advanced Campaign Analytics and Reporting
Comprehensive reporting tools and analytics for measuring campaign effectiveness, tracking engagement insights through trackable URL links, and optimizing performance
Multi-Language and Unicode Support
Support for Unicode and regional languages enabling personalized messaging across diverse geographic markets
Two-Way Messaging and Automation
Two-way messaging capabilities with automated SMS campaigns and real-time delivery reports for transactional alerts, promotional offers, and customer engagement
Standard contract
No
Customer reviews
Reliable and Easy-to-Use Push Notifications for Developers
Reviewed on Oct 06, 2026
Review provided by G2
What do you like best about the product?
It’s very easy to integrate and reliable. I can trigger notifications from backend events and easily manage subscriptions and click handlers without much stress.
What do you dislike about the product?
I haven’t really had any major issues with it so far. It has worked well for what I’ve needed it for.
What problems is the product solving and how is that benefiting you?
It solves the complexity of setting up and managing push notifications. It saves development time and makes it easy to send timely notifications based on backend events and user actions.
Simple and quite intuitive tool
Reviewed on Oct 04, 2026
Review provided by G2
What do you like best about the product?
It's pretty intuitive, and the free plan is incredibly generous
What do you dislike about the product?
Some features aren't exactly available on the free plan
What problems is the product solving and how is that benefiting you?
It takes so much less time to schedule campaigns
Push notifications simply done right
Reviewed on Oct 03, 2026
Review provided by G2
What do you like best about the product?
The ability to include action buttons directly inside the push notifications makes OneSignal so effective and user-friendly.
What do you dislike about the product?
Adding custom sounds to notifications is difficult, much more than it needs to be. But it is really not a big deal, not some big thing or flaw to be seriously considered as a disadvantage.
What problems is the product solving and how is that benefiting you?
OneSignal reduces the friction for users to take action, leading to a much higher conversion rate on our alerts that are very time-sensitive as the niche and offers are time-sensitive so it is very necessary to have a reliable tool to reach users in the fastest possible way with news or updates or any piece of information that needs to be delivered fast.
Top-tier multi-channel engagement even on free plan
Reviewed on Sep 29, 2026
Review provided by G2
What do you like best about the product?
Consolidating our tech stack by replacing three different tools (one for email marketing and communication, one for push notification and one for SMS time to time), with only one, which is OneSignal, is the best move in making our marketing efforts and client communication easier.
What do you dislike about the product?
Sometimes, it can be hard to track how often a single user is messaged across all channels, and that is risking fatigue.
What problems is the product solving and how is that benefiting you?
OneSignal cuts our software costs down significantly by providing an all-in-one platform for use communication. This way, it replaces three different separate tools and combines all needed features in one effective place.
It's the best. Should be the industry standard.
Reviewed on Sep 26, 2026
Review provided by G2
What do you like best about the product?
How swift it is. Plus it's free for all my requirements.
What do you dislike about the product?
I have not experienced any downside but I will be back if I ever did.
What problems is the product solving and how is that benefiting you?
My business deals with delivery riders who require constant notifications on received orders and alerts for bike service.