Scale your customer engagement with a reliable SMS API

I typically use Gupshup  for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take decisions on my end. So, it becomes a really neat helper for my application, which I can make with low-code or no-code using Gupshup .

While using Gupshup's drag and drop chatbot tool in a real project, we had KYC, and instead of making a user guess what their KYC is actually going to be, we gave them a chatbot to chat with so that they can explore the different pathways. There were different kinds of KYC standards: silver and gold. Users could select the options from the chatbot and it would tell them all the features they would get with the acceptance of any one of the KYC options, so the user may have greater insight into which type of KYC they should do for our application.

I have covered most of what I have used Gupshup for. There might be vastly more things which Gupshup could do but my use case was only related to the chatbot, and I did not have to vastly explore it. My use case was very easily solved by Gupshup, and that is what I have used it for.

In my experience, the best features Gupshup offers include the ability for a user with no prior knowledge of code to also use this platform if they are creative. The only thing that Gupshup's use case is limited to is the person's own creativity. It can be used in any way a person sees fit. It is a very versatile tool.

Gupshup has impacted my organization positively by bringing QA really closer to the developers because the one thing which kept us apart was the ability to affect the code and behavior of the application. Now the QA themselves can also affect the behavior of the application in the chatbot area. So they also feel ownership towards the product without actually writing the code. This has brought QA and the developer into a parallel mindset and it is not QA versus developer as it is in a typical situation. It has become QA and developer, so it has brought people closer.

Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in which we have chatbots integrated we try to use Gupshup itself, but that is a very specific use case. I do not think that is the whole solution that Gupshup provides, so I am not the one to comment on how to improve it, but it really did fit very neatly into my requirement of application.

I have been using Gupshup for the past year and a half.

In my experience, Gupshup is stable since there has been no downtime or issues reported by the customers, and we also have not faced any downtime with it. There might be downtime in the off hours that might not affect the customer, so that is fine.

Gupshup's scalability has been good in my experience. However, I will not be able to comment on the scalability in detail because when we introduced the chatbot, our customer base was already mature and customers have not increased vastly so as to comment on its scalability. However, the amount of customers which we have, Gupshup is handling it pretty well.

I have not interacted with Gupshup customer support as of yet because we have not had any such problems.

Before using Gupshup, we tried making a chatbot on our own, but it was really static and clunky. During my college, I had used Gupshup for my personal project. So I suggested that to my BA and then we got to use it in our organization as well because it was a one-stop solution, and we did not look for any alternatives.

I have seen a return on investment with Gupshup because our business expanded with gold customers. All these metrics are being measured by the BA, so more details will be with them.

Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to answer it.

Regarding evaluating other options before choosing Gupshup, there were different people with different tools. We just provided our inputs to the BA and the decision was taken by the BA.

My advice to others looking into using Gupshup is to dive right in, get your hands dirty, and you will find yourself understanding why you are going to use Gupshup in your organization.

Gupshup is a pretty neat software for people who are looking for integrating a chatbot or other AI capabilities into their applications, and it is a pretty neat solution.

I found this interview to be a pretty neat kind of interview. It is really new, and I have not had any voice-assisted reviews for any products earlier, so it was really refreshing.

I would appreciate a short poem or haiku that summarizes my review. My review rating for Gupshup is nine out of ten.

My main use case for Gupshup  is for integration with WhatsApp.

A quick and specific example of how I use this integration with WhatsApp in my day-to-day work is that we use the integration with OTEC call centers. OTEC is a national manufacturer from Florianópolis that has a PBX, and we use Gupshup 's broker to do this integration with OTEC's system and have customers communicating on WhatsApp through it.

I do not have anything else I would like to add about this use case or any detail I consider relevant.

In my experience, the best features that Gupshup offers are support in Portuguese, relatively fast support, and ease of integration. It is much easier to carry out the integration via Gupshup than to do it directly through Meta.

The ease of integration that I mentioned contributes to my team's day-to-day work because using their webhook makes the integration process fast. You create the account in a much more agile way. Regarding support, whenever we needed changes, alterations or even assistance in cases of blocking or banning, they were very quick in supporting us, even with calls and hands-on service. This was very positive.

I believe Gupshup has made the process of integrating WhatsApp for customers more agile.

I do not have anything else I would like to add about Gupshup's features.

I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email.

I do not have anything else I would like to add about the necessary improvements.

I have been using Gupshup for approximately three years.

In my experience, Gupshup is stable.

I think Gupshup serves both small and large projects. We have customers that send thousands of messages per day and customers that send fewer, and it works stably in all scenarios. I think it is very good.

Today, Gupshup's support is essentially via email, so most of the requests we send are by email. In critical cases where we had a customer banned, we managed to schedule a call with the analyst. However, ninety-nine percent of the time requests are by email, and it takes twenty-four to forty-eight hours to get a response.

At UANET, I have not used a different solution; we have always used Gupshup from the beginning.

I was not involved in the cost part. The only part that I got involved in was the credit and balance part for sending messages for customers. It is relatively simple, as they have a wallet with the balance for sending messages and we can monitor the sending and how much the customer consumes. We do not have server, storage, cloud, or any costs with Gupshup.

I was not the one who made the decision to choose Gupshup. When I joined the company, Gupshup was already being used.

I do not have any specific metric or feedback that stood out about how this agility has impacted business results or customer satisfaction.

I do not have that metric available regarding return on investment using Gupshup.

I was not involved in the cost part. The only part that I got involved in was the credit and balance part for sending messages for customers. It is relatively simple, as they have a wallet with the balance for sending messages and we can monitor the sending and how much the customer consumes. We do not have server, storage, cloud, or any costs with Gupshup.

At UANET, I have not used a different solution; we have always used Gupshup from the beginning.

On a scale from one to ten, I would rate Gupshup an eight. I rate it eight because I imagine they could have improvements to get to ten. I understand ten as something that is perfect, and eight I understand as something that is very good. I really think it is very good, but I think it can still be improved.

I recommend that others who are thinking about using Gupshup consider that the ease of integration makes using Gupshup worthwhile. It is a stable platform and has good support.

My company has a solution that our clients use to talk with clients, and we use Gupshup  as a broker to send a message to Meta and receive a message from Meta because we thought that it was easier to use a broker than to develop our integration with Meta.

I don't have anything else to add about my use case because I've been using Gupshup  for just six months, and it's not every day that I use the integration with Gupshup, so I am learning a lot about Gupshup.

I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation.

The documentation is very easy to read and is very specific, and I don't have any trouble when developing our features using Gupshup, such as using webhooks.

Gupshup has improved a lot how our clients can talk to other users. When we implemented the integration with Gupshup, almost all our clients approved the integration and they appreciate it. Plus, we use almost all the features about Gupshup, which I think is the most important for our clients.

I don't know what could be better about Gupshup. Our solution uses almost everything, as we can send stickers, images, PDFs, and audios, and we receive almost any type of message.

I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased.

I have been using Gupshup for maybe six months.

I have never experienced downtime or disruptions with Gupshup, except for the case where I received the same webhook three times.

I think that Gupshup is very good when it comes to accuracy. Sometimes I have trouble, such as when I was testing a new feature and received webhooks three times, which means we need to improve our code to prevent sending the same message to the user.

We have a WhatsApp group with some people from Gupshup Brazil, and when I have a question or need assistance, I send a message there and they respond quickly and accurately. I don't have any problems with the customer support, which is very good at Gupshup.

I think there isn't anything else I appreciate about Gupshup's features.

My advice for others looking into using Gupshup is to read the documentation very carefully and try to integrate using it because it's very good.

I don't remember anything else to add about Gupshup.

I think that I just don't give a ten because everything needs to improve—there's always something to enhance. I think Gupshup is very good, but I believe that if we think about the ten, it might lead to complacency, so I give it a nine because maybe they can surprise me in the future by adding a feature that would impress me. I would appreciate a short poem or haiku that summarizes my review.

I rate this review a nine out of ten.

My main use case for Gupshup  is WhatsApp automation and marketing campaigns.

One specific use case involved running a campaign for user acquisition for a financial organization to acquire credit card users. I used one of the WhatsApp templates that were created by the organization and utilized it to reach a large number of specific existing users to deploy the particular offers and promotional content. I leveraged Gupshup 's Meta detecting tool to confirm the contents from the financial organization side and ran the WhatsApp automation for the same campaign as well.

I do not have anything else to add about my main use case or any other ways I use Gupshup at this time.

The best features Gupshup offers are quick verification of the content and quick redirection towards the particular domain the content falls into. Additionally, faster deployment of content including WhatsApp messages or triggers and broad options in terms of user acquisition and CTA  buttons are valuable.

The CTA  button options in Gupshup have been widely used in the campaign so far. I have leveraged three CTA buttons which are the multiple option button, the single click button, and the WhatsApp poll. These have helped me identify current users and filter specific users who belong to a particular category that I segregated within the campaign I ran.

Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months.

The specific metrics I used to track that increase were the number of WhatsApp message openings and UTM tracking parameters.

Gupshup can be improved in terms of the UI and the design of the particular model. Additionally, testing has to be done in terms of the website and the login panel, or the vendor login.

The color in Gupshup needs to be improved and the loading time out has to improve.

On a positive note, the overall experience in terms of the tool experience, the usage and the speed that it automates in is significantly excellent. However, the UI that I mentioned previously and the response rate of the application need improvement, along with a little bit of improvement in terms of experimentation that can be done in the campaigns.

Regarding Gupshup's AI capabilities, I would say accuracy is specifically seventy percent as the content always gets redirected to a specific domain within the Meta guidelines. The reliability of the output is pretty much a one to one ratio.

I have been using Gupshup for approximately one and a half years.

Gupshup is stable. Out of ten particular days, seven days Gupshup stays stable. During some periods, it goes to a maintenance phase.

The scalability of Gupshup is pretty good.

Gupshup's customer support needs improvement.

I would rate the customer support of Gupshup on a scale of one to ten as seven.

I used to use WhatsApp Business combined with Google Sheets before due to no proper investment in a particular tool.

There were no such problems during the initial setup or onboarding with Gupshup. The only problems I faced were the vendor login bugs where I was unable to log in through multiple accounts. I also found difficulty changing the spaces from a particular team. For example, if I had to operate the Gupshup account and manage a few spaces for specific campaign related workflows, the shift from one particular project to another was a little bit confusing. That can be improved.

I do not manage user permissions and access controls within Gupshup. The IT team handles it.

I have seen a return on investment. Specifically, I would point to the employee example. The particular workflow before Gupshup used to take at least ten to fifteen employees to do the work and after Gupshup it took only three to four employees to do the same.

My experience with pricing, setup cost, and licensing is pretty smooth as they provided a very lean option in terms of the prices and they are flexible as well.

Before choosing Gupshup, I evaluated other options and went through a few local vendors who provide the same solutions but they were not as accurate as Gupshup.

Regarding Gupshup's AI capabilities, I have leveraged the AI capabilities in terms of agentic AI uses where I have used the particular Gupshup agentic AI voices to leverage it to specific users across my organization, the existing ones. I haven't seen much growth but it is actually considered at least 0.2x growth from the month I started.

My experience with Gupshup's reporting and analytics features is that it is pretty good comparatively as the tracking mechanism works really well compared to other tools.

I would rate how easy it is for my team to customize workflows or templates in Gupshup at least 7.5 out of ten.

Regarding how Gupshup handles data privacy and compliance requirements for my organization, I have directly sent an approval request to the IT department where they go through a maker-checker process and then approval is given from that team after verifying from which tool the specific request has come in. If it is from Gupshup, they validate and then if it is a go, they approve the particular campaign. That covers the data privacy and compliance issues as well.

Gupshup's documentation and training resources are helpful for new users.

The advice I would give to others looking into using Gupshup is that the setup has to be done in terms of how that particular organization wants the tool to work and how they expect the ROI. That is the key for them to get the maximum out of the particular product. I would rate my overall experience with Gupshup as seven out of ten.