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Effortless Personalization, But Advanced Tweaks Need Dev Help
What do you like best about the product?
Creating personalized onsite experiences is straightforward with this platform, as it doesn't require extensive development work. Additionally, it integrates seamlessly with our current tech stack and consent tools.
What do you dislike about the product?
Some advanced customizations still require developer support.
What problems is the product solving and how is that benefiting you?
Insider enables us to tailor onsite experiences according to user behavior, resulting in increased conversions and improved engagement, all without a heavy dependence on developers. The platform makes it easy to set up A/B tests and run optimization experiments, which supports our data-driven decision-making and enhances onsite performance. By centralizing segmentation and customer journeys, Insider reduces the amount of manual work required and streamlines automated remarketing efforts. Additionally, it connects different channels such as web, email, and push notifications, providing a more cohesive customer experience and helping to boost retention.
Best-in-Class Marketing Automation That Keeps Getting Better
What do you like best about the product?
This platform truly stands out as best-in-class for marketing automation, and I appreciate how it is continually being improved and developed further.
What do you dislike about the product?
At times, it can take longer to address certain needs, especially since our company operates in a more niche area within the e-commerce space.
What problems is the product solving and how is that benefiting you?
Insider's CDP brings together data from various sources, which allows us to deliver personalized campaigns.
Exceptional Targeting and Segmentation for Complex User Bases
What do you like best about the product?
The real added value of this platform is the detailed targeting and segmentation. Even with a complex user base, Insider makes it possible to target the right users with the right content. That is something we didn't find in other platforms.
What do you dislike about the product?
Because of the high number of features and possibilities, it is sometimes more complex and technical to 1) get the right data to appear in Insider and 2) understand how you can build your campaign in the most optimal way.
What problems is the product solving and how is that benefiting you?
More targeted communication and more features using AI.
Reliable and easy-to-use platform
What do you like best about the product?
Insider is an intuitive and easy platform — the interface feels very user-friendly, even when managing complex automations. The integration process was quite detailed, but it went smoothly thanks to the continuous support and close follow-up from the Insider team. Their customer support really stands out: they’re always available, quick to respond, and genuinely committed to helping us find solutions.
What do you dislike about the product?
There are a few areas that could be improved, mainly related to reporting and some usability details. Certain reporting views could be more flexible or easier to customize. Also, small process improvements would make the overall experience even faster and smoother.
What problems is the product solving and how is that benefiting you?
Insider allows us to build and launch all types of campaigns and automations without depending on technical or IT teams, which saves a huge amount of time and resources. The platform gives us full flexibility and autonomy to test, optimize, and personalize experiences across channels. On top of that, the AI-driven features help us create more tailored and relevant campaigns for our customers
Insider helps us connect and engage with thousands of subscribers
What do you like best about the product?
At Me And My Golf, meandmygolf.com, we use Insider to manage and engage a huge base of subscribers through our newsletters. The platform makes it easy to organize campaigns, segment our audience, and track results. I especially appreciate the automation features, they save a ton of time and let us deliver personalized messages at scale. Insights from the reporting tools help us improve every send and make sure we're reaching the right people.
What do you dislike about the product?
There’s not much to complain about. Sometimes I’d like even deeper analytics or easier integrations with other systems, but for our main needs, it handles everything reliably. Very often some changes requires Insider support to be solved, they work always fine, but they have very long waiting time.
What problems is the product solving and how is that benefiting you?
Insider streamlines how we communicate with our members and our community and keeps us connected to our subscribers. Handling large lists is smooth, and automation means we can stay consistent and relevant without spending hours on manual tasks. It’s become a key part of how we keep our members engaged and informed. It has been integrated in our customised stack, works perfectly together with Mixpanel, and helps handling millions of messages per months easily.
Exceeding expectations
What do you like best about the product?
The product is great, and my favourite part is the support. Fantastic support throughout the implementation process as well as after from our Customer Success Manager.
What do you dislike about the product?
It took a while to get used to the platform and figure out how it all works. It doesn't make it easier that our platform is custom made and very complex as well. It took a while to set up, but now we are up and running and see months of solid data, it's great.
What problems is the product solving and how is that benefiting you?
It's bringing personalisation into our ecomm website so customers see what is relevant to them.
Insider helps businesses effectively reach users at different levels to achieve marketing goals.
What do you like best about the product?
Diverse customer outreach methods and detailed customization features.
What do you dislike about the product?
Ultimately, cross-country cultural differences remain a significant challenge. Even when marketing needs are alike, the Insider platform can still result in communication gaps as marketing campaigns extend across various countries.
What problems is the product solving and how is that benefiting you?
For businesses with little to no marketing data foundation or a weak one, Insider provides a quick way to get into digital outreach.
Creating tailored experiences for every customer is effortless
What do you like best about the product?
The ease of creating customized customer journeys has increased significantly.
What do you dislike about the product?
No big issues--only that onboarding could be more streamlined.
What problems is the product solving and how is that benefiting you?
Enhancing engagement through text and email has been a valuable service provided by Insider. Automated journeys built with Architect allow us to increase conversions and reinforce customer loyalty.
Powerful Marketing tool to increase lead generation and strong ROI.
What do you like best about the product?
Insider helps us connect with our customers and makes us possible to follow our Revenue increase.
What do you dislike about the product?
InOne panel is fast but at some nights it is a little bit laggy.
What problems is the product solving and how is that benefiting you?
Insider helps us to obtain leads through SMS and WhatsApp communications, create a community and strenghten customer loyalty.
Using Insider to transform our mobile app
What do you like best about the product?
Easy integration with our existing app environment
Highly personalized in-app journeys for users
Real-time engagement tools that boost retention
Simple UI/UX for managing campaigns
Strong support and guidance from the Insider team
Highly personalized in-app journeys for users
Real-time engagement tools that boost retention
Simple UI/UX for managing campaigns
Strong support and guidance from the Insider team
What do you dislike about the product?
Sometimes setting up more advanced in-app campaigns can take extra time
What problems is the product solving and how is that benefiting you?
Building personalized journeys that drive mobile app engagement
Creating seamless onboarding for new users
Increasing app stickiness with real-time targeting
Providing better retention strategies to reduce churn
Improving overall mobile customer experience with data-driven insights
Creating seamless onboarding for new users
Increasing app stickiness with real-time targeting
Providing better retention strategies to reduce churn
Improving overall mobile customer experience with data-driven insights
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