CleverTap All-In-One Customer Engagement Platform

What do you like best about the product?

The support from the account managers and CSMs has been very helpful in enabling different use cases with very quick turnaround times. The platform is easy to use for all kinds of BTL marketing use cases across channels through the Journey Builder; the only real limitation is your creativity - if you can think of it, the platform can handle it. Integrations with legacy systems are also straightforward. I also like how easy it is to re-export data from the platform so other systems and teams can use it for analytics. Overall, it feels like a complete marketing and tracking solution with very competitive pricing, especially since we use it across multiple markets where we have evalutaed other solutions as well. Further, the platform is very scalable with no downtime ever experienced. The only AI experience I have had as part of the tools is with their copy support AI called Scribe to help improve and adjust messaging copies. Having worked with other marketing automation and analytics platforms CleverTap seems to take the lead for me. Lastly, they have also supported us in enabling the solution with tight regualtory data laws by enabling an on-prem solution for us with a very short deployment time.

What do you dislike about the product?

Nothing major to call out overall, but I’d like to see Agentic AI use cases become a bigger part of the value proposition. Also, on the in-app and native display personalization side, it would be good to see the CleverTap team present more solutions and options.

What problems is the product solving and how is that benefiting you?

Operating in the telco space as an MVNO across various markets, CleverTap has had a significant impact on driving user acquisition. More importantly, it has delivered clear, measurable results in improving post-acquisition engagement, supporting upsell efforts, and helping with churn management. The tool’s analytics capabilities also help us generate insights and plan campaigns, which are now entirely trigger-based, allowing us to target users when they have the highest intent to complete the conversion event.

What do you like best about the product?

CleverTap provides a strong overall experience across UI/UX, integrations, performance, ROI, support, and AI capabilities. The interface is intuitive and makes it easy to manage campaigns, create audience segments, and track performance. Its integrations with our existing CRM and analytics ecosystem help streamline campaign execution and reporting. The platform performs reliably even when managing large customer cohorts and high campaign volumes, while real-time analytics make it easy to monitor CTR, conversions, and engagement. From an ROI perspective, its segmentation and personalization capabilities help us move from mass communication to more targeted campaigns, improving engagement and campaign efficiency. The support and onboarding experience also make it easier to adopt new features and workflows. Most importantly, CleverTap’s predictive segmentation and AI-driven intelligence help identify high-intent audiences and uncover actionable customer insights, making our CRM strategy more data-driven and personalized.

What do you dislike about the product?

One area that could be improved is the UI/UX, especially for complex workflows where navigating between multiple sections, segments, and campaign reports can sometimes feel cumbersome. Some pages can also take time to load when working with large audiences or detailed analytics, which can impact workflow efficiency. On the integrations side, deeper and more seamless integrations with other analytics and CRM tools would make data movement and reporting easier. From a pricing/ROI perspective, more flexibility and transparency around feature-based pricing and usage limits would help teams better evaluate the value they are getting. Support and onboarding could be strengthened with faster resolution for platform-specific issues and more detailed documentation for advanced features. Finally, while the AI and intelligence capabilities are useful, there is scope for more actionable recommendations, stronger predictive insights, and better explanation of how AI-generated recommendations can be applied to campaigns.

What problems is the product solving and how is that benefiting you?

Before using CleverTap, managing large customer audiences, creating relevant segments, and tracking campaign performance across different campaigns required more manual effort and made it difficult to personalize communication at scale. CleverTap helps us solve this by bringing audience segmentation, campaign execution, analytics, integrations, and AI-driven insights into one platform. We can create behavioural and predictive segments, personalize campaigns, and monitor performance in real time, which has helped us move from broad mass communication to more targeted campaigns. Its intuitive UI and reliable performance make day-to-day campaign management easier, while integrations help us connect customer data and reporting workflows. The predictive and AI capabilities also help identify high-intent audiences and optimize targeting. Overall, this has improved our campaign efficiency, reduced manual effort, and helped us make more data-driven decisions, ultimately contributing to better engagement and ROI.

What do you like best about the product?

What I like most about CleverTap is the Journeys feature. It helps us automate campaigns easily, understand user behavior, track user activities in real time, and improve reachability by connecting with users through multiple channels like Push, SMS, WhatsApp, InApp.

What do you dislike about the product?

One thing I don't like about CleverTap is that we can't make changes while a Journey is live. We have to stop the Journey first, which can interrupt the campaign. I also feel the campaign performance comparison feature could be better. Other than that, I really like the platform.

What problems is the product solving and how is that benefiting you?

CleverTap solved problem for me by giving complete visibility into campaign performance. In my previous platform, I couldn't see who received push notifications, who clicked them, or analyze the reach across different channels. With CleverTap, I can easily track these metrics and measure campaign performance in one place.

What do you like best about the product?

The user interface is friendly and easy to navigate. WhatsApp and Email BSP are already integrated, so we didn’t have to do much on that front. Overall, the tool performs pretty well, and when it comes to pricing, it’s on par with other competitors in the market. Support, however, is excellent. I’ve raised quite a few tickets and received a timely replies each time. I’ve also recently noticed that the team has integrated a lot of AI features, which I still need to explore and try out.

What do you dislike about the product?

Genuinely speaking, there are pros and cons to every tool out there. I was with a different tool earlier in my previous org, and a few features are different when it comes to segmentation, journeys, etc. but we can navigate the workaround to be honest. Overall it is 8/10.

What problems is the product solving and how is that benefiting you?

The uplift in revenue purely because of CleverTap's features is around 15% in my monthly revenue. The segmentation, the journeys that I have created with the help of this tool have resulted in a good uplift in performance for me.

What do you like best about the product?

The Omnichannel approach CleverTap provides us enables us to target users effectively.

What do you dislike about the product?

Remarketing via Meta and Google ad words can be made more Realtime and options to check creatives can be enabled.

What problems is the product solving and how is that benefiting you?

Our major challenge was the Omnichannel approach and that is being solved by CleverTap.