Sold by: CleverTapÂ
Deployed on AWS
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers.
Overview
CleverTap is an all-in-one engagement platform that helps consumer brands create personalized experiences to retain their valuable customers. CleverTap is trusted by over 2000 customers, including TiltingPoint, Big Fish, Jio, ESPN Cricinfo, English Premier League, Zomato, Papa Johns, Paytm, TD Bank, Carousell, and AirAsia to increase Customer Lifetime Value.
The platform is powered by TesseractDB(TM) - the world is first purpose-built database for customer engagement, offering both speed and economies of scale. With CleverTap is unique AI capabilities, you can predict churn, identify the segment of users who will most likely convert, show personalized recommendations, deliver messages at the optimal time, and run growth experiments with confidence.
Highlights
- Omni-channel Customer Engagement
- Product and Marketing Analytics
- AI-Driven Personalization
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
Custom Plan-Advanced | Customized Plan with add-ons for 40K+ MAU | $100,000.00 | - |
Custom Plan-Cutting Edge | Customized Plan with add-ons for 40K+ MAU | $200,000.00 | - |
Essentials: 5,000 MAU | Essentials plan for startups with upto 5K Monthly Active Users | $75.00 | - |
Essentials: 20,000 MAU | Essentials plan for startups with upto 20K Monthly Active Users | $250.00 | - |
Essentials: 40,000 MAU | Essentials plan for startups with upto 40K Monthly Active Users | $500.00 | - |
Datapoints Plan | Datapoints plan for Gaming clients | $200,000.00 | |
Essentials Datapoint Plan | Essentials Datapoint Plan | $75.00 | |
Advanced Datapoint Plan | Advanced Datapoint Plan | $250.00 | |
Cutting-Edge Datapoint Plan | Cutting-Edge Datapoint Plan | $500.00 | |
Integration Services | Integration Services | $10,000.00 | - |
Dimension | Cost/unit |
|---|---|
Additional Usage fee per 100 MAU | $1.50 |
Vendor refund policy
Non-refundable
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Email Support https://help.clevertap.com/Â
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Customer Data Management
Purpose-built TesseractDB database for storing and processing customer engagement data
Predictive Analytics
AI-powered capabilities to predict customer churn and conversion probabilities
Personalization Engine
Advanced recommendation system for generating personalized user experiences
Multi-Channel Messaging
Comprehensive engagement platform supporting cross-channel communication strategies
User Segmentation
Advanced algorithmic segmentation for targeted marketing and user analysis
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Standard contract
No
No
Customer reviews
0 ratings
0 AWS reviews
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614 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Unais T.
Awesome tool for CRM
Reviewed on Jul 10, 2025
Review provided by G2
What do you like best about the product?
Customer journy and CRM, Marketing flow - easy intergration
What do you dislike about the product?
cost is bit higher, Also support we get from clevertap is not good
What problems is the product solving and how is that benefiting you?
CRM
Events Services
An easy tool to manage the emails capturing
Reviewed on Jun 15, 2025
Review provided by G2
What do you like best about the product?
The platform makes it super easy to create and send personalized email campaigns. The drag-and-drop builder is really intuitive, so you don’t need to be a design expert to make things look great. Plus, the ability to segment your audience based on real-time data has been wont
What do you dislike about the product?
Pricing can be done bit reasonable so small business can manage to use this amazing tool too.
What problems is the product solving and how is that benefiting you?
Reducing the churn rate, by using this tool we make them our clients again.
Events Services
The right tool for good retention rate
Reviewed on Jun 13, 2025
Review provided by G2
What do you like best about the product?
It is an amazing tool as it helps us draft and send good emails to users, understand the churn rate and minimize it, and convert it to gain maximum retention. This tool makes it very easy and supportive for me to work on this and achieve results. Easy to install and use.
What do you dislike about the product?
CleverTap pricing can be cut down to a more reasonable rate, apart from that, the new features are really amazing. No complaints — it's a great tool
What problems is the product solving and how is that benefiting you?
his helps me understand user behavior, and accordingly, we work to improve our product. Customer mapping helps us increase our retention rate more effectively.
Hitesh P.
AI Features of Clevertap is amazing
Reviewed on Jun 13, 2025
Review provided by G2
What do you like best about the product?
In the fast-paced world of digital marketing, finding a platform that effortlessly combines user engagement, analytics, and automation can feel like chasing a mythical creature. Enter CleverTap – a robust solution that brings all these elements together in one unified platform.
What do you dislike about the product?
CleverTap's pricing structure, particularly for small businesses. One review highlighted that the cost can be high for smaller companies, making it a less viable option for those with limited budgets.
What problems is the product solving and how is that benefiting you?
By integrating data from various sources into a single platform, CleverTap provides a comprehensive view of each customer. This unified profile enables businesses to understand user behavior more effectively and tailor their marketing strategies accordingly.
Shreya B.
Most expensive way to analyse product
Reviewed on Jun 13, 2025
Review provided by G2
What do you like best about the product?
Clevertap is very structured. The way it captures the information is very organised and is easy to look for data.
What do you dislike about the product?
It is very expensive.
Doesn’t store data over an year.
Doesn’t store data over an year.
What problems is the product solving and how is that benefiting you?
Clevertap lets me record user level data in terms of events and properties.
Easy to create segments and create and push campaigns for them.
Easy to create segments and create and push campaigns for them.