Sold by: CleverTap
Deployed on AWS
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers.
4.6
Overview
CleverTap is an all-in-one engagement platform that helps consumer brands create personalized experiences to retain their valuable customers. CleverTap is trusted by over 2000 customers, including TiltingPoint, Big Fish, Jio, ESPN Cricinfo, English Premier League, Zomato, Papa Johns, Paytm, TD Bank, Carousell, and AirAsia to increase Customer Lifetime Value.
The platform is powered by TesseractDB(TM) - the world is first purpose-built database for customer engagement, offering both speed and economies of scale. With CleverTap is unique AI capabilities, you can predict churn, identify the segment of users who will most likely convert, show personalized recommendations, deliver messages at the optimal time, and run growth experiments with confidence.
Highlights
- Omni-channel Customer Engagement
- Product and Marketing Analytics
- AI-Driven Personalization
Details
Sold by
Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
Custom Plan-Advanced | Customized Plan with add-ons for 40K+ MAU | $100,000.00 | - |
Custom Plan-Cutting Edge | Customized Plan with add-ons for 40K+ MAU | $200,000.00 | - |
Essentials: 5,000 MAU | Essentials plan for startups with upto 5K Monthly Active Users | $75.00 | - |
Essentials: 20,000 MAU | Essentials plan for startups with upto 20K Monthly Active Users | $250.00 | - |
Essentials: 40,000 MAU | Essentials plan for startups with upto 40K Monthly Active Users | $500.00 | - |
Datapoints Plan | Datapoints plan for Gaming clients | $200,000.00 | |
Essentials Datapoint Plan | Essentials Datapoint Plan | $75.00 | |
Advanced Datapoint Plan | Advanced Datapoint Plan | $250.00 | |
Cutting-Edge Datapoint Plan | Cutting-Edge Datapoint Plan | $500.00 | |
Integration Services | Integration Services | $10,000.00 | - |
Dimension | Cost/unit |
|---|---|
Additional Usage fee per 100 MAU | $1.50 |
Vendor refund policy
Non-refundable
Legal
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Email Support https://help.clevertap.com/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Purpose-Built Database Technology
TesseractDB, a purpose-built database for customer engagement, enabling both speed and economies of scale
Omni-Channel Message Delivery
Omni-channel customer engagement capabilities for delivering messages across multiple communication channels
AI-Driven Predictive Analytics
AI capabilities for churn prediction, user segment identification for conversion likelihood, and personalized recommendation generation
Optimal Timing Delivery
Capability to deliver messages at optimal times based on user behavior and engagement patterns
Product and Marketing Analytics
Integrated product and marketing analytics for measuring engagement performance and campaign effectiveness
Omni-Channel Communication
Support for customer engagement across web, mobile, and email channels from a unified platform
Customer Analytics
Product and marketing analytics capabilities for analyzing customer behavior and engagement metrics
AI-Powered Journey Orchestration
Artificial intelligence-driven customer journey orchestration for automated engagement workflows
Personalization Engine
AI-driven personalization functionality to deliver customized communication based on customer insights
Unified Dashboard
Centralized dashboard integrating customer analytics, journey orchestration, and personalization capabilities
Multi-Channel Communication
Support for customer engagement across email, SMS, in-app messages, web push notifications, and additional communication channels.
Customer Journey Orchestration
Intuitive journey designer enabling creation of seamless customer lifecycle journeys with consistent experiences across multiple touchpoints.
AI-Powered Behavioral Prediction
Artificial intelligence capabilities to predict user behavior patterns and enable real-time engagement based on predictions.
Customer Data Platform
Centralized customer data platform for collecting, unifying, and leveraging customer information for targeted engagement.
Campaign Analytics and Reporting
Comprehensive analytics and reporting tools providing actionable insights into customer behavior, campaign performance metrics, and user preferences.
Standard contract
No
No
Customer reviews
Umesh B.
Simple, Easy-to-Use Platform with a Supportive CSM Team
Reviewed on Sep 05, 2026
Review provided by G2
What do you like best about the product?
Ease of use is a strong point. The product design is simple and makes it easy to understand the platform quickly. The CSM team is also supportive and stays close to the client to help clarify things, answer questions, and resolve queries.
What do you dislike about the product?
Creating AMP emails used to be difficult earlier, but now it’s okay because there are predefined templates available to use.
What problems is the product solving and how is that benefiting you?
Understanding DAU and MAU helps us see what users are doing and what they like about our platform. It also helps us understand user choices, so we can target them again and again and achieve better retention.
Aditya C.
User-Friendly Platform with Timely Support
Reviewed on Sep 04, 2026
Review provided by G2
What do you like best about the product?
The platform is user friendly and easy to understand. The support is timely
What do you dislike about the product?
New features stay a lot longer in the beta phase and implementing them takes time
What problems is the product solving and how is that benefiting you?
Clevertap is ensuring the marketing communications are seamlessly sent across channels in an effective way. Performance is fast
reviewer2885628
Targeted analytics have powered retention campaigns and bring inactive users back effectively
Reviewed on Sep 03, 2026
Review from a verified AWS customer
What is our primary use case?
We typically create campaigns for retention and reactivation using app push and email. Our general approach with CleverTap involves creating certain cohorts based on the date when users become detached from our service within a specific period. We then send messages based on particular campaign scenarios to bring them back to our service.
What is most valuable?
We use many analytics features from CleverTap itself, and they are quite useful. I believe the most powerful features are the combination of behavioral analytics and segmentation. There are many CRM messaging tools in our field, and each service has special features. CleverTap's specialty in those aspects is analytics. I can use their features and reports as decent analytics reports without needing another product analytics tool. So far, we are using CleverTap at a certain level and are quite satisfied with it.
What needs improvement?
One area that could be improved is the overall usability of the platform as the number of campaign segments grows. CleverTap offers a lot of functionality, but because analytics, segmentation, and campaigns are all available in the same platform, it can become fairly complex for new users. The biggest opportunity is simplifying some of those advanced functionalities while keeping the depth of the platform.
For how long have I used the solution?
I have used CleverTap for around one year.
What do I think about the stability of the solution?
CleverTap is quite stable in our circumstance.
What do I think about the scalability of the solution?
Beyond the campaigns we are currently running, there are many features that we have not used yet. I believe the scalability is quite large and extensive.
How are customer service and support?
CleverTap's customer service is quite good because we are currently holding regular meetings with the AE and the CSM from CleverTap. They regularly gather our feedback and conduct question-and-answer sessions about that. We are quite satisfied with this level of service.
Which solution did I use previously and why did I switch?
Before using CleverTap, we did not use any CRM messaging tools. We wanted to conduct messaging campaigns and see the experience among them, but we could not implement them properly because we had to do all of those things manually on our first-party system. Thanks to CleverTap, we could easily create all of those campaign scenarios and make them happen. We can also see the results and develop them based on those results.
How was the initial setup?
CleverTap offered us plenty of information, documentation, and a thorough onboarding process.
What was our ROI?
I cannot state the absolute number of the ROI itself, but I have no information about the purchase. However, we have set certain goals for our retention campaigns via CleverTap, and we are currently achieving those goals. I assume the ROI is satisfactory.
What's my experience with pricing, setup cost, and licensing?
The setup cost is generally really useful and easy to work with. I have no complaints about that.
Which other solutions did I evaluate?
As I am not in charge of the purchase, I only have limited information about that. As far as I know, the pricing of CleverTap is quite competitive compared to the other competitors we reviewed before. I believe it would be reasonable.
What other advice do I have?
There are several features that we are aiming for with our CRM campaigns using CleverTap, and most of those features have improved compared to what we could not do before. I would rate CleverTap eight out of ten. I typically do not give a ten to any service I have experienced unless it truly feels perfect. I personally consider the maximum to be a nine. The reason I subtract one from the nine is that there was some struggling involved.
I actually do not use much of the AI features in CleverTap itself. However, I can see that CleverTap is trying to adapt and put AI features into their product, and it will get improved. To be honest, I do not have any expectations for AI features that are built into any product. I do not use them separately, so I do not have much information to provide feedback about them. I have no idea how the purchase of CleverTap was done as I was not in charge of it. I would recommend CleverTap primarily to B2C companies with a strong mobile or digital product presence, like us. It is particularly useful for e-commerce, gaming, or other subscription-based services where user behavior and retention are very important. My overall review rating for CleverTap is eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Computer Software
Flexible Segmentation and Automation That Delivers Fast Results
Reviewed on Sep 03, 2026
Review provided by G2
What do you like best about the product?
The most helpful part is the flexibility in segmentation and automation. We can target users based on real behavior, personalize campaigns, test different approaches, and see results quickly - all within one platform. Also different team at CleverTap are doing a great job.
What do you dislike about the product?
Some parts of CleverTap can feel complex and require several steps especially for advanced segmentation and campaign setup. Reporting and data exports could also be more flexible and it can sometimes take time to understand why a campaign or audience behaves differently than expected.
What problems is the product solving and how is that benefiting you?
CleverTap helps us better understand user behavior and turn that data into targeted communication. It allows us to segment users, automate campaigns, which saves time and helps improve engagement and campaign performance.
Janvi K.
Easy-to-Use UX, Great Features, and Prompt Support Deliver Strong ROI
Reviewed on Sep 03, 2026
Review provided by G2
What do you like best about the product?
The UX is very easy to understand and navigate. The features are great, and customer support is prompt and helpful. Overall, it delivers great ROI.
What do you dislike about the product?
The new developments are taking a bit longer than expected.
What problems is the product solving and how is that benefiting you?
We use it to execute campaigns, and we mostly rely on the push notification channel.