Sold by: CleverTap
Deployed on AWS
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers.
4.6
Overview
CleverTap is an all-in-one engagement platform that helps consumer brands create personalized experiences to retain their valuable customers. CleverTap is trusted by over 2000 customers, including TiltingPoint, Big Fish, Jio, ESPN Cricinfo, English Premier League, Zomato, Papa Johns, Paytm, TD Bank, Carousell, and AirAsia to increase Customer Lifetime Value.
The platform is powered by TesseractDB(TM) - the world is first purpose-built database for customer engagement, offering both speed and economies of scale. With CleverTap is unique AI capabilities, you can predict churn, identify the segment of users who will most likely convert, show personalized recommendations, deliver messages at the optimal time, and run growth experiments with confidence.
Highlights
- Omni-channel Customer Engagement
- Product and Marketing Analytics
- AI-Driven Personalization
Details
Sold by
Delivery method
Deployed on AWS
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
Custom Plan-Advanced | Customized Plan with add-ons for 40K+ MAU | $100,000.00 | - |
Custom Plan-Cutting Edge | Customized Plan with add-ons for 40K+ MAU | $200,000.00 | - |
Essentials: 5,000 MAU | Essentials plan for startups with upto 5K Monthly Active Users | $75.00 | - |
Essentials: 20,000 MAU | Essentials plan for startups with upto 20K Monthly Active Users | $250.00 | - |
Essentials: 40,000 MAU | Essentials plan for startups with upto 40K Monthly Active Users | $500.00 | - |
Datapoints Plan | Datapoints plan for Gaming clients | $200,000.00 | |
Essentials Datapoint Plan | Essentials Datapoint Plan | $75.00 | |
Advanced Datapoint Plan | Advanced Datapoint Plan | $250.00 | |
Cutting-Edge Datapoint Plan | Cutting-Edge Datapoint Plan | $500.00 | |
Integration Services | Integration Services | $10,000.00 | - |
Dimension | Cost/unit |
|---|---|
Additional Usage fee per 100 MAU | $1.50 |
Vendor refund policy
Non-refundable
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Email Support https://help.clevertap.com/
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Customer Data Management
Purpose-built TesseractDB database for storing and processing customer engagement data
Predictive Analytics
AI-powered capabilities to predict customer churn and conversion probabilities
Personalization Engine
Advanced recommendation system for generating personalized user experiences
Multi-Channel Messaging
Comprehensive engagement platform supporting cross-channel communication strategies
User Segmentation
Advanced algorithmic segmentation for targeted marketing and user analysis
Customer Analytics
Advanced behavioral analysis and insights generation for customer data
Multi-Channel Engagement
Unified communication across web, mobile, and email platforms
AI-Powered Personalization
Machine learning algorithms for creating tailored customer experiences
Real-Time Data Processing
Instant customer behavior tracking and engagement response mechanisms
Multi-Channel Communication
Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
Customer Journey Orchestration
Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
Marketing Analytics
Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
AI-Powered Personalization
Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
Customer Data Platform
Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation
Standard contract
No
No
Customer reviews
Angie R.
CleverTap: All-in-one for Personalized Campaigns and CRM
Reviewed on Dec 05, 2025
Review provided by G2
What do you like best about the product?
I like the ease of segmenting with CleverTap and consider it an all-in-one, as it allows me to create all kinds of campaigns and validate segments to achieve a more personalized experience. It is easy to create simple campaigns and it is a tool that allows for progressive learning as more complex things are created, which I find good.
What do you dislike about the product?
It could allow more advanced journeys that are simpler to make.
What problems is the product solving and how is that benefiting you?
I use CleverTap to create marketing campaigns and automated CRM journeys. It's an all-in-one tool that allows me to validate segments to offer a more personalized experience.
Alive L.
Powerful for Marketing, But Improvement Needed in Previews
Reviewed on Nov 25, 2025
Review provided by G2
What do you like best about the product?
I really like the different communication methods that CleverTap offers, as they allow me to effectively manage my marketing strategies. I find the strategy plan and the platform itself very valuable. Additionally, their statistics system through events conducted in the application in Analytics is good, as it provides me with the necessary information and analyses to make decisions.
What do you dislike about the product?
I would like CleverTap to improve its preview function in campaigns. It would be very helpful to have some kind of message preview in campaigns that are native display. Additionally, I found that the initial setup was not so easy since there are sections of the platform that are a bit complicated to understand.
What problems is the product solving and how is that benefiting you?
I use CleverTap to improve communications and create effective journeys, especially with its communication methods.
Belissa C.
Efficient Automation, Outstanding Consulting
Reviewed on Nov 25, 2025
Review provided by G2
What do you like best about the product?
I really like that CleverTap offers me a dedicated account manager, Juan Carlos, with whom I have meetings every two weeks. His ability to resolve doubts and help me is impressive. He is attentive and proactive, sometimes even remembering pending tasks better than I do. This personalized attention is something I value greatly, especially compared to other CRM tools I have used like Salesforce, HubSpot, Braze, Inblue, and ActiveCampaign, where I have not had the same level of support. This positive experience is the main reason why I recommend CleverTap with a score of 10 to my colleagues and friends. The human touch and constant follow-up from my account manager make a big difference in my overall experience with CleverTap.
What do you dislike about the product?
I have had some difficulties with the CleverTap support team. They are often very technical, and since I am not very technical, it becomes complicated for me to understand certain processes. It would have been helpful to have a more accessible introduction, especially in technical areas like HTML configurations and subscriptions. I feel that these aspects required me to learn on my own in order to then teach it to my team, which turned out to be a challenge since I have a more strategic profile. Additionally, I would like there to be a system of exams or tests for interns, so they could practice and learn more effectively, as they often do not practice enough on their own.
What problems is the product solving and how is that benefiting you?
I use CleverTap to automate processes and maintain life cycles, improving the tracking and analysis of user behavior across various channels, facilitating reactivation and onboarding.
Susana C.
Automation and customer analysis that drive user experience
Reviewed on Nov 20, 2025
Review provided by G2
What do you like best about the product?
To be able to automate the company's marketing, in order to improve the user experience. To be able to analyze in depth the behavior of my customers and their navigation within the app.
What do you dislike about the product?
The topic of reports could improve a bit, having the valuable information clearer and easier to analyze.
What problems is the product solving and how is that benefiting you?
Operability in communication issues and user contacts. It solves the issue of improving our communication flows with clients, greater personalization, and assertiveness in the information we provide to users.
Financial Services
Ease of Use and Statistics that Drive Decisions
Reviewed on Nov 19, 2025
Review provided by G2
What do you like best about the product?
Ease of use, technology, and reaching conclusions quickly with the statistics provided to us
What do you dislike about the product?
The way in which the reports are delivered 😪 there are too many fields that result in 0 and create a lot of visual noise. We should be able to fully customize what we want to be sent in the report according to the data that is important for each professional.
What problems is the product solving and how is that benefiting you?
Being able to reach users in a personalized way, based on their behaviors, is extremely beneficial to me, as it allows me to segment precisely and achieve my conversion goals more easily.