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    CleverTap All-In-One Customer Engagement Platform

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    Sold by: CleverTap 
    Deployed on AWS
    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers.

    Overview

    CleverTap is an all-in-one engagement platform that helps consumer brands create personalized experiences to retain their valuable customers. CleverTap is trusted by over 2000 customers, including TiltingPoint, Big Fish, Jio, ESPN Cricinfo, English Premier League, Zomato, Papa Johns, Paytm, TD Bank, Carousell, and AirAsia to increase Customer Lifetime Value.

    The platform is powered by TesseractDB(TM) - the world is first purpose-built database for customer engagement, offering both speed and economies of scale. With CleverTap is unique AI capabilities, you can predict churn, identify the segment of users who will most likely convert, show personalized recommendations, deliver messages at the optimal time, and run growth experiments with confidence.

    Highlights

    • Omni-channel Customer Engagement
    • Product and Marketing Analytics
    • AI-Driven Personalization

    Details

    Delivery method

    Deployed on AWS

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    CleverTap All-In-One Customer Engagement Platform

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (12)

     Info
    Dimension
    Description
    Cost/month
    Overage cost
    Custom Plan-Advanced
    Customized Plan with add-ons for 40K+ MAU
    $100,000.00
    -
    Custom Plan-Cutting Edge
    Customized Plan with add-ons for 40K+ MAU
    $200,000.00
    -
    Essentials: 5,000 MAU
    Essentials plan for startups with upto 5K Monthly Active Users
    $75.00
    -
    Essentials: 20,000 MAU
    Essentials plan for startups with upto 20K Monthly Active Users
    $250.00
    -
    Essentials: 40,000 MAU
    Essentials plan for startups with upto 40K Monthly Active Users
    $500.00
    -
    Datapoints Plan
    Datapoints plan for Gaming clients
    $200,000.00
    Essentials Datapoint Plan
    Essentials Datapoint Plan
    $75.00
    Advanced Datapoint Plan
    Advanced Datapoint Plan
    $250.00
    Cutting-Edge Datapoint Plan
    Cutting-Edge Datapoint Plan
    $500.00
    Integration Services
    Integration Services
    $10,000.00
    -

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional Usage fee per 100 MAU
    $1.50

    Vendor refund policy

    Non-refundable

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    Legal

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

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    Customer reviews

    Ratings and reviews

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    609 external reviews
    External reviews are sourced from G2  and are not included in the star rating for this product.
    Achyuth f.

    Experience is great with the CleverTap

    Reviewed on May 28, 2025
    Review provided by G2
    What do you like best about the product?
    What I like best about CleverTap is how it makes connecting with customers feel less like a guessing game and more like a smooth conversation. It’s super smart at understanding what users want, sending the right message at the right time, and helping businesses grow without all the hassle. Basically, it’s like having a marketing genius on your team who never sleeps
    What do you dislike about the product?
    Honestly, if I’m being real, CleverTap can be pretty overwhelming at the start — it’s like they just throw you into this massive, complicated pool without much of a lifeguard. There’s so much going on, so many features, and at first, you’re just fumbling around trying to figure out what’s what. I won’t lie, I definitely felt lost more than once, like wandering in a maze with no clue where the exit was. But once you spend some time with it, things start clicking, and it gets way easier to handle. Then it’s smooth sailing... well, mostly!
    What problems is the product solving and how is that benefiting you?
    CleverTap is solving our hassle of managing notifications by acting like a smart marketing manager who never takes a coffee break. Instead of juggling endless messages and guessing what works, it handles all the timing and targeting for us, making sure the right notifications reach the right people at the right moment. This means less stress, more focus, and marketing that actually gets results—without us having to micromanage every single ping. Talk about a lifesaver!
    Dennis J.

    One of the Best Platforms for Boosting User Engagement in Your Business

    Reviewed on May 27, 2025
    Review provided by G2
    What do you like best about the product?
    As a mobile application developer and user activity analyst at AllEvents, I can confidently say that CleverTap is one of the best solutions for user engagement and business growth. The push notification and analytics features are my favorites.

    Using CleverTap, I was able to implement feature-rich push notifications within my application. I could easily add custom sounds, icons, deep links, and more. CleverTap also provides well-prepared documentation that explains the entire integration process, which made my job unbelievably easy. The CleverTap dashboard for sending notifications is clean, minimal, and aesthetically pleasing with a soothing light theme. It’s very easy for us to send and schedule notifications targeting individual users or groups of users with specific interests. There are tons of options we can include in a notification, such as custom icons, sounds, deep link URLs, images, texts, and more.

    My second favorite feature is the analytics. Integrating it into the app was also straightforward, thanks to CleverTap's excellent documentation. CleverTap enabled me to effortlessly track all user activities within the application. I could also view graphs showing user engagement for each feature in the app. The dashboard and overall user experience are perfect.

    Additionally, if we ever have any questions or run into issues, CleverTap’s customer support is outstanding. Since implementing CleverTap, the frequency of users engaging with our app has increased by around 50%, thanks to push notifications and our ability to evaluate the data provided by CleverTap analytics.
    What do you dislike about the product?
    When I try to send notifications to users, I occasionally encounter an error called "Chrome: failed." This minor issue has cost me valuable time.

    Additionally, when attempting to send a notification targeting a single user, I see multiple "Send Push" options in the table, but only one of them actually works. This can be confusing and inefficient.
    What problems is the product solving and how is that benefiting you?
    CleverTap is solving key problems like user engagement, retention, and behavior tracking and all in one platform.

    For us at AllEvents, it’s been a game-changer. We can easily send personalized push notifications, re-engage users, and make data-driven decisions with the help of their powerful analytics.
    The clean dashboard, smart segmentation, and excellent support make it an essential tool in our growth strategy.

    We always want out users of AllEvents engaged with best Events and happenings curated for them. For making this all possible, Clevertap is the best finding of ours.
    Navghan D.

    Great Experience using CleverTap to send notifications

    Reviewed on May 27, 2025
    Review provided by G2
    What do you like best about the product?
    i like these features of ClaverTap
    - event tracking
    - push notification
    - user segmentation
    - customer support
    - easy Flutter SDK integration
    What do you dislike about the product?
    Support specifically for deeper integration issues can be more responsive as it is tough to explain the exact requirement over emai.
    What problems is the product solving and how is that benefiting you?
    - sending push notification [android, ios, web] ex. we sending trend base notification for event recomandation
    - user journey tracking ex. on which part of screen user clicking more..
    Marketing and Advertising

    Easy-to-Use Engagement Platform

    Reviewed on May 20, 2025
    Review provided by G2
    What do you like best about the product?
    Ifind creating and launching campaigns with CleverTap remarkably straightforward thanks to its intuitive interface. Its user-centric design eliminates technical hurdles, allowing me to focus on strategy and messaging rather than setup. This streamlined workflow boosts efficiency and ensures timely, targeted outreach.
    What do you dislike about the product?
    I can’t run two completely different campaigns—with unique titles and creatives—on the same audience segment at once. that means i have to finish one test before i can launch the next, which slows me down. it’d be awesome if cleverTap let me test multiple versions side by side so i can optimize faster. I can't also target users through MSISDNs we have to convert to user IDs to create our segments.
    What problems is the product solving and how is that benefiting you?
    Clevertap takes the headache out of manual user targeting and juggling different messaging tools—I can launch push, in-app, and WhatsApp campaigns from a single dashboard. this speeds up campaign roll-out and means we see engagement lifts almost instantly. by cutting out dev handoffs and Excel wrangling, i’ve freed up hours each week to focus on crafting better messages.
    Darsh Nath S.

    Amazing. Intuitive and super helpful

    Reviewed on May 19, 2025
    Review provided by G2
    What do you like best about the product?
    I use CleverTap for my day-to-day work as a Marketing Intern at AllEvents. So far, my experience has been super amazing with it. The support team is very responsive, my doubts get cleared easily and overall the analytics help me track the performance of my campaigns as well
    What do you dislike about the product?
    There is nothing specific that comes to my mind. So far, the experience has been pretty good
    What problems is the product solving and how is that benefiting you?
    The ability to send push notifications and get real-time analytics tracking on has helped me smoothen my work.
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