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CleverTap: All-in-one for Personalized Campaigns and CRM
What do you like best about the product?
I like the ease of segmenting with CleverTap and consider it an all-in-one, as it allows me to create all kinds of campaigns and validate segments to achieve a more personalized experience. It is easy to create simple campaigns and it is a tool that allows for progressive learning as more complex things are created, which I find good.
What do you dislike about the product?
It could allow more advanced journeys that are simpler to make.
What problems is the product solving and how is that benefiting you?
I use CleverTap to create marketing campaigns and automated CRM journeys. It's an all-in-one tool that allows me to validate segments to offer a more personalized experience.
Powerful for Marketing, But Improvement Needed in Previews
What do you like best about the product?
I really like the different communication methods that CleverTap offers, as they allow me to effectively manage my marketing strategies. I find the strategy plan and the platform itself very valuable. Additionally, their statistics system through events conducted in the application in Analytics is good, as it provides me with the necessary information and analyses to make decisions.
What do you dislike about the product?
I would like CleverTap to improve its preview function in campaigns. It would be very helpful to have some kind of message preview in campaigns that are native display. Additionally, I found that the initial setup was not so easy since there are sections of the platform that are a bit complicated to understand.
What problems is the product solving and how is that benefiting you?
I use CleverTap to improve communications and create effective journeys, especially with its communication methods.
Efficient Automation, Outstanding Consulting
What do you like best about the product?
I really like that CleverTap offers me a dedicated account manager, Juan Carlos, with whom I have meetings every two weeks. His ability to resolve doubts and help me is impressive. He is attentive and proactive, sometimes even remembering pending tasks better than I do. This personalized attention is something I value greatly, especially compared to other CRM tools I have used like Salesforce, HubSpot, Braze, Inblue, and ActiveCampaign, where I have not had the same level of support. This positive experience is the main reason why I recommend CleverTap with a score of 10 to my colleagues and friends. The human touch and constant follow-up from my account manager make a big difference in my overall experience with CleverTap.
What do you dislike about the product?
I have had some difficulties with the CleverTap support team. They are often very technical, and since I am not very technical, it becomes complicated for me to understand certain processes. It would have been helpful to have a more accessible introduction, especially in technical areas like HTML configurations and subscriptions. I feel that these aspects required me to learn on my own in order to then teach it to my team, which turned out to be a challenge since I have a more strategic profile. Additionally, I would like there to be a system of exams or tests for interns, so they could practice and learn more effectively, as they often do not practice enough on their own.
What problems is the product solving and how is that benefiting you?
I use CleverTap to automate processes and maintain life cycles, improving the tracking and analysis of user behavior across various channels, facilitating reactivation and onboarding.
Automation and customer analysis that drive user experience
What do you like best about the product?
To be able to automate the company's marketing, in order to improve the user experience. To be able to analyze in depth the behavior of my customers and their navigation within the app.
What do you dislike about the product?
The topic of reports could improve a bit, having the valuable information clearer and easier to analyze.
What problems is the product solving and how is that benefiting you?
Operability in communication issues and user contacts. It solves the issue of improving our communication flows with clients, greater personalization, and assertiveness in the information we provide to users.
Ease of Use and Statistics that Drive Decisions
What do you like best about the product?
Ease of use, technology, and reaching conclusions quickly with the statistics provided to us
What do you dislike about the product?
The way in which the reports are delivered 😪 there are too many fields that result in 0 and create a lot of visual noise. We should be able to fully customize what we want to be sent in the report according to the data that is important for each professional.
What problems is the product solving and how is that benefiting you?
Being able to reach users in a personalized way, based on their behaviors, is extremely beneficial to me, as it allows me to segment precisely and achieve my conversion goals more easily.
Personalization and Automation at Their Best
What do you like best about the product?
Personalization, automation. We can create a lot of campaigns, journeys with different channels for upgrade our performance.
What do you dislike about the product?
Sometimes clevertap is bug and page load is too slow
What problems is the product solving and how is that benefiting you?
CleverTap allows us to optimize operations with automations, consolidate user information, and make use of each segmentation by understanding behavior through events.
CleverTap Revolutionized Our Analytics and Audience Engagement
What do you like best about the product?
CleverTap has been a game changer for our analytics and audience engagement at https://womeninwireless.org/. We use it to track user behavior, segment readers, and personalize content for our global audience. The interface is clean, and the insights are incredibly detailed — perfect for understanding how people interact with our relationship and communication articles.
Its automation tools save time by allowing us to target readers based on interests and activity, while real-time data helps us make smarter editorial decisions. The integration setup took some time, but once running, it provided measurable improvements in retention and engagement.
Pros:
Intuitive analytics dashboard
Accurate behavioral segmentation
Effective user retention features
Excellent customer support
Its automation tools save time by allowing us to target readers based on interests and activity, while real-time data helps us make smarter editorial decisions. The integration setup took some time, but once running, it provided measurable improvements in retention and engagement.
Pros:
Intuitive analytics dashboard
Accurate behavioral segmentation
Effective user retention features
Excellent customer support
What do you dislike about the product?
Cons:
Initial setup can be slightly technical
Overall, CleverTap is a powerful tool for anyone managing an audience-driven platform. It helps transform data into action, making our storytelling at womeninwireless.org more relevant and impactful.
Initial setup can be slightly technical
Overall, CleverTap is a powerful tool for anyone managing an audience-driven platform. It helps transform data into action, making our storytelling at womeninwireless.org more relevant and impactful.
What problems is the product solving and how is that benefiting you?
CleverTap helps us at [womeninwireless.org](https://womeninwireless.org/) solve one of the biggest challenges in digital publishing — understanding audience behavior and engagement in real time. We produce content about relationships and communication, and CleverTap allows us to see what resonates most with our readers, how they navigate the site, and when they’re most active.
By using its segmentation and behavioral analytics tools, we can tailor our articles, newsletters, and recommendations to match audience interests. This personalization has increased reader retention and repeat visits significantly.
In short, CleverTap bridges the gap between content and audience insight — giving us data we can act on, not just analyze. It’s turned engagement tracking into a growth strategy.
By using its segmentation and behavioral analytics tools, we can tailor our articles, newsletters, and recommendations to match audience interests. This personalization has increased reader retention and repeat visits significantly.
In short, CleverTap bridges the gap between content and audience insight — giving us data we can act on, not just analyze. It’s turned engagement tracking into a growth strategy.
Powerful Analytics and Segmentation, But Room for Growth
What do you like best about the product?
The analytics section in Clevertap is invaluable to a company; the heat maps and segmentation based on queries make my work and strategy generation much easier.
What do you dislike about the product?
I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extra feature, and this is very important for a company.
What problems is the product solving and how is that benefiting you?
It solves quick segmentations, and offers a custom user properties option.
Clevertap: Easy Integration and Versatile
What do you like best about the product?
What I appreciate about Clevertap is how simple it is to integrate with other platforms. I also value that it offers a wide range of solutions all within a single platform.
What do you dislike about the product?
To ensure the platform is as effective as possible, it is crucial to have an internal team that can support operations and adapt alongside platform upgrades. However, it can sometimes be challenging to maintain the necessary technical resources within the organization.
What problems is the product solving and how is that benefiting you?
Having both the app and channel analytics available in one place makes it much easier for me to manage growth and run marketing campaigns more efficiently.
Clevertap: Versatility and multichannel capability for personalized campaigns
What do you like best about the product?
I like it a lot, as personally we can create different campaigns for the company.
What do you dislike about the product?
I like how versatile and multichannel Clevertap can be, as we can target the user in different ways.
What problems is the product solving and how is that benefiting you?
Sometimes clevertap can be very repetitive and in the end it makes work easier with its segments and many other things.
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