Listing Thumbnail

    Freshsales

     Info
    Deployed on AWS
    Free Trial
    Vendor Insights
    AWS Free Tier
    Grow revenue fast with context-driven sales with a modern, easy-to-use CRM that your teams will love.
    4.5

    Overview

    Freshsales is a modern and easy-to-use CRM that combines the power of sales force automation, chat, and telephony in one smart and comprehensive solution. Powered by Freddy AI, Freshsales can help you discover the best leads, boost customer engagement, visually manage pipeline, forecast revenue with intelligence, drive deals to closure, and even nurture existing customers.

    Plans & Pricing : Each plan has different feature-set & pricing (https://www.freshworks.com/crm/pricing/ )

    Some of the key features available in the most-popular plan (Enterprise) are: Contact and Account Management Pipeline Management Auto-profile Enrichment AI-powered Deal Insights Sales Forecasting Predictive Contact Scoring Custom Modules Sales Sequences Chat Campaigns (Whatsapp, Apple Business Chat, Facebook) Workflows Web Forms Custom Reports & Dashboards Advanced Access & Control (Role-based access) Mobile App for iOS and Android (Available for all plans)

    For Additional queries, Different plan options, or Custom / Volume Pricing via Private Offer please contact us at channels-awsportal@freshworks.com 

    Highlights

    • Generate more opportunities, identify promising leads, and have conversations with context: Turn your website into a lead generation machine. Surface the best leads, communicate across a customer-preferred channels, and personalize messages based on behavior.
    • Drive deals to closure, faster. Improve sales conversions with AI-powered insights: Freddy AI helps you focus on the right deals that will drive revenue. Get insights across the funnel from lead to revenue.
    • Customer 360 degree view made easy. Grow customer value with integrated sales and support: Develop long-lasting relationships with customers. Enable sales and support to work together to help the customer seamlessly.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Trust Center

    Trust Center
    Access real-time vendor security and compliance information through their Trust Center powered by Drata or Vanta. Review certifications and security standards before purchase.

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Vendor Insights

     Info
    Skip the manual risk assessment. Get verified and regularly updated security info on this product with Vendor Insights.

    Pricing

    Free trial

    Try this product free according to the free trial terms set by the vendor.
    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (4)

     Info
    Dimension
    Description
    Cost/month
    Free
    Get sales and marketing teams organized with built-in chat, email, and
    $0.00
    Growth
    Powerful CRM automation to help growing teams personalize and scale cu
    $11.00
    Pro
    Everything you need to manage multiple sales and marketing teams, and
    $47.00
    Enterprise
    CRM your way with advanced customization, governance, and controls
    $71.00

    Vendor refund policy

    Unless otherwise specified in these Terms or a Form or a Service Plan, all Subscription Charges are nonrefundable. No refunds shall be issued for partial use or non-use of the Service(s) by You provided however You shall be eligible for a pro-rated refund of the Subscription Charges for the remainder of the Subscription Term if You terminate Your Account as a result of a material breach of these Terms by Us.

    Custom pricing options

    Request a private offer to receive a custom quote.

    How can we make this page better?

    Tell us how we can improve this page, or report an issue with this product.
    Tell us how we can improve this page, or report an issue with this product.

    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    We offer free support for all our customers. We provide a 247 email support and 245 Chat/Phone support crm-support@freshworks.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Freshworks Inc.
    By Zendesk
    By monday.com

    Accolades

     Info
    Top
    10
    In Contact Center, CRM, IT Business Management
    Top
    10
    In ITSM Solutions

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    4 reviews
    Insufficient data
    Insufficient data
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Sales Force Automation
    Combines sales force automation with chat and telephony capabilities in a unified platform for streamlined sales operations.
    AI-Powered Lead Intelligence
    Powered by Freddy AI engine to discover best leads, provide deal insights across the sales funnel, and enable predictive contact scoring for lead prioritization.
    Pipeline and Revenue Management
    Provides visual pipeline management, sales forecasting with intelligence, and AI-powered deal insights to drive deals to closure and forecast revenue.
    Multi-Channel Communication
    Supports chat campaigns across WhatsApp, Apple Business Chat, and Facebook for customer engagement across preferred communication channels.
    Role-Based Access Control
    Implements advanced access control and role-based permissions for managing user access and data security across the organization.
    Omnichannel Communication
    Support across multiple channels including web, social, mobile, voice, messaging, live chat, and email with seamless conversational experiences
    Knowledge Management
    Comprehensive knowledge graph and knowledge management system integrated with AI agents for enhanced resolution capabilities
    Pre-built and Custom Integrations
    Over 1,200+ pre-built integrations available on the Zendesk App Marketplace with tools to create and configure custom experiences
    Real-time Reporting and Analytics
    Real-time reporting and analytics capabilities with measurement and insights for monitoring service performance and outcomes
    Ticketing and Request Management
    Centralized ticketing system for managing and tracking service requests and incidents with SLA compliance capabilities
    Workflow Automation
    Code-free automation builder enabling custom workflows for ticket routing, tagging, notifications, and CSAT survey distribution
    Multi-level Access Control and Audit Logging
    Multi-level user permissions with granular audit logs for security and compliance management
    Integrated Knowledge Management
    Unified platform combining ticketing, projects, assets, and knowledge base management in a single interface
    Real-time Reporting and Analytics
    Advanced reporting capabilities with real-time activity visibility and data-driven insights for trend identification and proactive service delivery

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.5
    1234 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    77%
    18%
    2%
    1%
    2%
    3 AWS reviews
    |
    1231 external reviews
    External reviews are from G2  and PeerSpot .
    Harjoth Sudan

    Centralized lead tracking has given clear visibility into team performance and customer stages

    Reviewed on Aug 04, 2026
    Review provided by PeerSpot

    What is our primary use case?

    I use Freshsales to manage leads for a company that has customers. I handle customer relationships in one place where I mark them under bucketing, bucketing them under different stages to check how the sales guys are doing. These sales guys and clients work for our client, and I monitor their stages on Freshsales.

    What is most valuable?

    What I like most about Freshsales is that it gives clarity. It provides proper visibility because it is a CRM where I can monitor everything. Without this tool, I would have to do it either in Excel or manually. I can create reports around it. It is a shared CRM where everyone has access and whoever needs to report and monitor can do so.

    What needs improvement?

    What I dislike about Freshsales is that it is a bit complicated and the initial setup is very difficult. It takes a lot more time to customize it according to your stages and use cases. I also require an external person to set this up for me, or I have to hire someone specifically to set up the system.

    Regarding the initial setup of Freshsales, I have to mention my stages, bucketing, and set up all the processes, including how the leads will flow and what the customer's cycle looks like. It takes at least a month or 45 days to set this up, process it properly, and check whether the automations and workflows are working. Then I onboard all the team members I want to use Freshsales. Thirty to 45 days is the rough timeframe I have realized. As I start using it, if I see any flaws, I correct them.

    What do I think about the stability of the solution?

    Freshsales stability is good. These guys are stable, and it is a very renowned company. Whenever they have any maintenance downtime, they notify me before I get notifications about it, but it is very rare. I do not have such issues.

    What do I think about the scalability of the solution?

    Regarding Freshsales scalability, adding a team and scaling it up is not a problem. However, setting up different processes and different life cycles is a bit complicated. If I onboard more team members and scale the team, it is not a problem at all. I can multiply it multifold very quickly and very easily. It is very simple.

    How are customer service and support?

    Freshsales does not require any maintenance on my end, but the vendor provides maintenance.

    How was the initial setup?

    Freshsales initial setup is a bit difficult. I have to mention my stages, bucketing, and set up all the processes, including how the leads will flow and what the customer's cycle looks like. It takes at least a month or 45 days to set this up, process it properly, and check whether the automations and workflows are working. Then I onboard all the team members I want to use Freshsales.

    What about the implementation team?

    For the deployment of Freshsales, usually vendors do it and they have a team for different processes. For this particular company, I know there was one guy who used to do it, but he has his backup team at the back end who also does certain other things based on the requirements.

    Which other solutions did I evaluate?

    When it comes to the pricing of Freshsales, most of them are very similar. HubSpot and Zoho are the two competitors I have used. Pricing-wise, it is doing good. I can negotiate it on a case-by-case basis, but it is not very costly. These three are very nearby in terms of pricing.

    What other advice do I have?

    I use some AI-driven insights with Freshsales. It shows some predictions based on scoring, but I do not rely on that much at the moment.

    Regarding the predictive scoring in Freshsales, because I do not rely on it, there are certain other things which are answered but not on Freshsales. Not everything is marked on the CRM. For me, it is not very good. I usually do it according to my prior history and prior learnings. I do not rely on that very much, and I have not checked it properly. I just see it on the CRM, but I do not rely on or use it much.

    I have used the workflow automation in Freshsales for bucketing, emails, and lead cycle. If I have to change them to a customer, I set up how I want them to onboard and what initial emails they should be getting. I have used it, and it is quite good, but it is a bit complicated. I have to set it up in great detail with what exactly should happen after each particular step.

    I would rate this review 9 out of 10.

    Alvin Y.

    Poor Support, Limited Integrations and Little Visible Product Progress

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    Cheaper than Hubspot and Salesforce. Replaces Excel.
    What do you dislike about the product?
    We reported a Freshsales defect in 2025, and it remains unresolved. Despite months of correspondence, Freshworks has not provided a firm resolution date, a meaningful technical explanation, or a credible plan to fix the problem.
    The response pattern has been consistently disappointing: apologize, claim the matter has been escalated, introduce another person or department, and then provide no substantive follow-up. More names are added, but nobody appears to take ownership and no solution is delivered.
    The wider product experience is also concerning. Useful marketplace integrations appear limited, and there has been little visible development in the areas that matter to us. While competing CRMs are introducing practical AI integrations and expanding their ecosystems, Freshsales does not appear to be keeping pace. Our experience also raises doubts about whether existing functionality is being adequately maintained.
    We continue paying for software with a known defect while receiving holding responses instead of measurable progress. Even basic questions, including what is blocking the fix, who is accountable, and when it will be resolved, remain unanswered.
    What problems is the product solving and how is that benefiting you?
    Gives the CRM function to our organization.
    Andrea M.

    Practical German Dev CRM Held Back By Compliance & Integration Limitations

    Reviewed on Jul 03, 2026
    Review provided by G2
    What do you like best about the product?
    Its single source of truth for client contacts and project pipelines eliminated our messy spreadsheet-based tracking. Custom tagging lets me flag records holding personal data to trace DSGVO processing quickly during audits, and permanent activity logs meet BSI IT-Grundschutz retention rules. Split team access also restricts broad developer exposure to sensitive customer PII.
    What do you dislike about the product?
    There is no native integration with our Git, CI, or internal audit systems, so I rely on monthly CSV exports. Exports corrupt German umlauts in business and contact names, and there are no industry-specific DSGVO audit templates to speed report writing. Bulk record exports are slow, and role permissions lack enough granularity to fully lock away high-risk client data as required by BSI standards. I would welcome tiered PII-only access for compliance teams and pre-built German privacy audit report templates.
    What problems is the product solving and how is that benefiting you?
    We previously managed customer data across scattered spreadsheets and a basic CRM with no compliance-focused features, creating disjointed audit trails that threatened DSGVO violations. Freshsales consolidates all client records in one space, adds traceable data categorization, and drastically cuts the manual work needed to compile evidence for federal IT security reviews.
    Sumesh Gansar

    Centralized CRM has given me a 360-degree view and helps me run smarter, AI-driven sales campaigns

    Reviewed on Jun 26, 2026
    Review from a verified AWS customer

    What is our primary use case?

    I primarily use Freshsales as a sales CRM software. It is very easy to use, and it provides me with all the information I need about a contact. That is, it gives me a 360-degree view of my accounts or my contacts and helps me reach out to my leads and customers in a better way.

    Any information about a lead, any information about a contact and an account gets stored in Freshsales. It helps me manage my sales pipeline and also visualize my deal progress and my sales target. I would know what is in my pipeline, how much I can generate for this month and this quarter, and what the status of the deal is. My team and I can effortlessly engage with our prospects and customers, and I can know where my customer is on the sales pipeline with the help of Freshsales.

    What is most valuable?

    One unique thing that I use with Freshsales is the built-in email and the built-in call phone function. With Freshsales, with the account information that I have, I directly reach out to customers via Freshsales without any third-party application. That is also something very useful with Freshsales.

    One great thing about Freshsales is the dedicated workflow template and the email template that it offers. I can easily send cold emails or beginning emails to my leads or customers with the help of Freshsales, directly through Freshsales. The Freddy AI feature in Freshsales helps me generate the email content easily, and there are also many built-in templates available. That helps me create content and reach out to my leads and customers in a much quicker way.

    One more thing that I appreciate very much with Freshsales is the dashboard that it offers, the deal dashboard or the progress dashboard. It gives me the complete picture, a 360-degree view of what is in my pipeline, what is there about the customer, and what the major pain point the customer is having. That will help me reach out to them in a much more personalized manner.

    The workflow templates from Freshsales handle everything from welcome emails to call reminders to different social media connections. That gives me a complete picture of what I am doing in terms of my pipeline. The welcome emails are basically very much useful because there are many built-in templates available, and I can just pick and choose from that. Freddy AI in Freshsales helps me draft contextual sales emails, receive actionable deal insights, and it helps me basically never miss out on any revenue opportunity. Wherever there is a revenue opportunity, I will be able to crack it with the help of Freddy AI.

    I get a 360-degree view of the customer, so I need not go to different places to fetch the customer data. Everything is available in a single centralized dashboard. That has helped me save a lot of time. I would say about 40% of my overall time has been saved with the help of Freshsales. This has directly impacted my overall working efficiency as well. I would say 25% improvement in my overall working efficiency with the help of Freshsales.

    After adopting Freshsales, I am now able to run much smarter sales campaigns with the help of the contextual sales emails that Freddy AI is helping me generate. I am able to run smart email campaigns. That has helped me generate leads, then capture and qualify the data in a much more qualitative manner. That has helped me gather a 360-degree view of information about the customer. I can easily plan my entire sales process with the help of Freshsales because there are Kanban-style dashboards and views available, which helps me configure and control everything by dragging and dropping different cards in different pockets. It is also easier to collaborate with Freshsales with different team members. The marketing team, the sales team, and the product team can all collaborate easily. That has helped me save a lot of time and improve my overall efficiency.

    What needs improvement?

    One thing that Freshsales can improve is making it much easier because it is not quite easy for everybody to get a grasp of the entire CRM software. It is quite vast and quite complex. Perhaps more knowledge-based documents can be introduced. Apart from that, I do not have any major complaints.

    The integration in Freshsales is quite good because it is easily integratable with many other Freshworks software as well as with third-party solutions. The integration is quite good. Perhaps in the reporting feature, it takes some time to process the reports due to the amount of data that it handles. Apart from that, I do not have any major complaints with Freshsales so far.

    For how long have I used the solution?

    I have been using Freshsales for about two and a half years.

    What do I think about the stability of the solution?

    I believe Freshsales is a highly stable solution. Being a cloud solution, I have not faced any downtime so far. It also handles a lot of data with ease, so it is highly stable.

    What do I think about the scalability of the solution?

    Freshsales is very easy to scale. The number of users can be added via the admin user itself. I have increased my overall users from seven users to 14 users. It is highly easily scalable in my opinion.

    How are customer service and support?

    The customer support is quite good. They are very knowledgeable, very dedicated, and very prompt, which is something that I appreciate. I would rate them a 10 on 10.

    Which solution did I use previously and why did I switch?

    I was using a solution called Zoho CRM, Zoho Sales CRM. I did not like the UI and I did not appreciate the features of that particular software. That is why I switched to Freshsales.

    How was the initial setup?

    In terms of pricing, I would say it is low pricing or it is a very cheap product for the amount of services that it offers. I would definitely rate it very high because of the price itself. In terms of setup, it was quite easy to get everything set up. It took around a week for me to get everything implemented and set up, so it was very smooth for me.

    What about the implementation team?

    I did not use an implementation team.

    What was our ROI?

    I have definitely seen a return on investment. Earlier, when I used to send out emails through email campaigns, I used to have a lot of no-show rate or bounce rate. With the help of Freshsales, I have brought it down to, I would say, 30%. That is something that is very much useful for me. I have also increased my overall sales by about 25% after the introduction of Freshsales because I am having more qualified leads than before with the help of Freshsales.

    Which other solutions did I evaluate?

    I did not evaluate any other option. I knew about Freshsales and I went ahead with it because it suited my requirement.

    What other advice do I have?

    One thing that made it stand out for me is the inbuilt templates that it has for email generation, and I get an AI-powered score for the contact. I call it contact scoring. It gives me a score for my lead or for my contact, which helps me build some insight and build some knowledge before I reach out to a customer. That is something that is very much useful with Freshsales. Via Freshsales acting as a centralized repository, I am able to reach out to my customers via emails, via calls, via social media, everything from a centralized place. That is also something that is very much useful with Freshsales.

    I think it is a highly secure platform. The AI has its own governance laws and rules. It is a highly secure and highly stable AI solution.

    It is very great, actually. It is very much accurate and very much reliable in my opinion because I use Freddy AI to generate the email content, and whatever prompt I gave, it delivers exactly to my prompt, and each time it delivers even a better result than the previous time. It is highly reliable and stable in my opinion.

    I would definitely urge anyone to use a centralized CRM, sales CRM like Freshsales because they get a holistic view of their customer data, which in turn will help them only to reach out to their customers in a better manner and convert them to paying customers or revenue-making customers. Freshsales will give a holistic view and help convert better.

    Freshsales is a much reliable and much useful software for any business that wants to convert leads to customers to revenue. I would definitely invest in a software like Freshsales. It is quite good for the money that is being spent on it. It provides a lot more value. I would rate this review a 10 on 10.

    Ishan S.

    A Practical CRM for Managing Leads and Customer Interactions

    Reviewed on Jun 11, 2026
    Review provided by G2
    What do you like best about the product?
    I work as a Dietician and Nutritionist, manage a homeopathy clinic, and also create health education content. What I like most about Freshsales is that it is easy to use and did not take much time to set up. The interface feels straightforward, so managing daily work is not complicated. I regularly use the contact management and lead tracking features to keep nutrition consultation inquiries and wellness program prospects organized. It helps me see who has been contacted, who needs a follow-up, and which inquiries are still active. The pipeline view is also useful because it gives a clear picture of where each opportunity stands. Instead of checking different notes or messages, I can quickly review progress and plan the next action. Another thing I like is the task and activity management. I can schedule follow-ups, add notes after discussions, and keep track of important client interactions in one place. This is helpful when handling multiple consultations and health education projects at the same time.

    I also use it to maintain records of people who show interest in diet plans, wellness programs, and health awareness activities. Having contact details, communication history, and follow-up information available in one system makes day-to-day coordination easier. The email and activity tracking features are useful for monitoring ongoing conversations and ensuring that important inquiries are not missed. This helps maintain better communication and follow-up consistency during busy work schedules. The performance has been reliable during regular use. Pages load quickly, contact records open without delays, and moving between leads, activities, and pipeline stages feels smooth. Overall, it provides a good balance of features without making the system feel overly complex.
    What do you dislike about the product?
    I like the reporting features, but when I need a very specific view of lead activity or follow-up performance, I sometimes spend extra time adjusting filters and report settings. The information is available, though creating a highly customized view can take a little more effort. For standard reporting it works well, but for more detailed analysis I occasionally need to refine the report settings before getting the exact view I am looking for.
    What problems is the product solving and how is that benefiting you?
    It is helping me keep contacts, leads, follow-ups, and communication activities organized in one place. Instead of tracking inquiries through different notes, emails, or records, I can manage everything through a single system. I can keep contact information updated, schedule follow-up activities, review previous interactions, and monitor the progress of leads more easily. Having lead records, notes, tasks, meetings, and communication history connected together helps keep ongoing work organized.

    The pipeline view also provides a clear overview of active opportunities and upcoming actions. This makes it easier to prioritize follow-ups, stay updated on ongoing discussions, and keep communication moving forward without missing important details. Having everything available in one place makes daily work easier to manage. I can review information more quickly, keep follow-up activities organized, and spend less time searching through different records to find important details.
    View all reviews