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    Amplitude Digital Analytics Platform

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    Deployed on AWS
    Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
    4.5

    Overview

    We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.

    Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.

    The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:

    • See and understand customer behavior
    • Predict which actions lead to business outcomes
    • Adapt each experience to maximize impact

    Amplitude Products:

    • Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
    • AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
    • Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
    • Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
    • Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
    • Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.

    For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com  for a private offer.

    Highlights

    • Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
    • Self-improving products - Move from understanding what's happening to constantly improving what's possible.
    • Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Trust Center

    Trust Center
    Access real-time vendor security and compliance information through their Trust Center powered by Drata. Review certifications and security standards before purchase.

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Amplitude Digital Analytics Platform

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Amplitude Growth
    Amplitude Growth Package with up to 50 Million Events Included
    $80,000.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional Event Volume
    $10,000.00

    Vendor refund policy

    Contact us

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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    Support

    Vendor support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    10
    In eCommerce, Data Analytics
    Top
    10
    In Analytics, eCommerce
    Top
    25
    In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Data Analytics Capability
    Unified platform for comprehensive product and customer behavioral analytics with real-time insights generation
    AI-Powered Insights
    AI agents that continuously monitor metrics, deliver insights, and enable intelligent automated actions
    User Journey Tracking
    Comprehensive 360-degree view of user interactions and behavioral patterns across digital experiences
    Experimentation Framework
    Native experimentation solution powered by analytics and customer behavior data for experience optimization
    Cross-Platform Data Integration
    Ability to unify customer data across multiple ecosystem platforms and activate insights for personalized experiences
    User Interaction Visualization
    Advanced heatmap and journey tracking technology that captures user clicks, hovers, and scrolling behaviors across digital platforms
    Session Replay Technology
    Comprehensive user journey recording system that captures mouse movements, clicks, taps, and swipes with precise replay capabilities
    Performance Analytics
    AI-powered analytics platform that evaluates content element performance using metrics like attractiveness, engagement, click rate, and conversion
    Digital Experience Intelligence
    Machine learning-driven platform that provides deep insights into user progression from entry to exit across digital interfaces
    Impact Measurement Framework
    Advanced quantification system that correlates user experience metrics with key business performance indicators like conversion rates and revenue
    Data Capture Automation
    Autocapture technology that automatically tracks and streams comprehensive digital interaction data without manual event tracking
    Real-time Data Analysis
    Instant access to high-quality behavioral data with real-time exploration and analysis capabilities
    Data Science Integration
    Advanced data science techniques applied to complete digital engagement data to uncover behavioral insights
    Streaming Data Pipeline
    Automated event streaming infrastructure enabling continuous data collection across web, mobile, and digital applications
    Behavioral Insight Generation
    Automated insight mining that identifies unique user engagement patterns and potential improvement opportunities

    Contract

     Info
    Standard contract
    No

    Customer reviews

    Ratings and reviews

     Info
    4.5
    2623 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    40%
    51%
    9%
    1%
    0%
    5 AWS reviews
    |
    2618 external reviews
    External reviews are from G2  and PeerSpot .
    Ritesh A.

    Feature-Rich Yet Amazingly Intuitive

    Reviewed on Dec 27, 2025
    Review provided by G2
    What do you like best about the product?
    I love how Amplitude Analytics helps me figure out how my product is doing and how users are interacting with it easily. It's very easy to use yet comprehensive. I also appreciate the ability to slice and dice data just the way I want. Despite having a lot of features, it's still approachable and simple, yet a complex powerhouse. The event segmentation feature lets me view data based on any event and see the frequency and quantity of events triggered per user. Additionally, the funnel reporting and user flow features are fantastic, allowing me to filter events or properties to focus on what I need. The retention reports are great as well, letting me segment users based on cohorts or behaviors and see which events lead to retention. The initial setup was very easy, and I have used it with other tools like customer.io and measurement partners for ads. I've switched my teams to Amplitude Analytics from other platforms multiple times, and I highly recommend it.
    What do you dislike about the product?
    Nothing - its awesome.
    What problems is the product solving and how is that benefiting you?
    I use Amplitude Analytics to easily understand how my product is doing and how my users are using it. It's easy to use and comprehensive, with great features like event segmentation, funnel reporting, and retention reports that help control and analyze user behavior.
    Boukaddouss Z.

    Intuitive Analytics with Room for Performance Improvement

    Reviewed on Dec 24, 2025
    Review provided by G2
    What do you like best about the product?
    I like the intuitive user experience of Amplitude Analytics and how simple it is to build charts and track user activity. The AI aspect is also a great feature, making the process of building charts even easier. The intuitive user experience helps make building dashboards less overwhelming for the final user.
    What do you dislike about the product?
    The solution is lagging especially if there are too many events coming in real-time. The live events list becomes blank or takes time to load. The mobile (responsive) version is not optimized enough for mobile phones.
    What problems is the product solving and how is that benefiting you?
    I use Amplitude Analytics to track user activity, get an overview of behavior, and access meaningful statistics through charts and dashboards. The intuitive interface and AI features simplify building dashboards, making it less overwhelming for the final user.
    Shubham S.

    Empowers Fast Insights with User Centric Analytics

    Reviewed on Dec 18, 2025
    Review provided by G2
    What do you like best about the product?
    Amplitude’s event and user-centric model makes it easy to understand real user behavior, segment accurately, and get answers fast without heavy SQL or data team dependency.
    What do you dislike about the product?
    Complex setup and governance overhead. Defining and maintaining a clean event taxonomy takes effort, and costs rise quickly as data volume and advanced features scale.
    What problems is the product solving and how is that benefiting you?
    Amplitude solves the problem of understanding how users actually behave across products. It helps identify drop-offs, validate hypotheses, and measure impact, enabling faster, more confident product and growth decisions.
    Computer Software

    Intuitive Dashboard Creation, Perfect for Teams

    Reviewed on Dec 16, 2025
    Review provided by G2
    What do you like best about the product?
    It's very intuitive to generate dashboards, super powerful for teams.
    What do you dislike about the product?
    Not related to the tool, but it's rather cumbersome to add new events to an existing project. It has more to do with how we organize the data internally.
    What problems is the product solving and how is that benefiting you?
    Quickly see how a journey or a flow is doing. Being autonomous.
    Dan R.

    Powerful Analytics with Helpful Dashboards

    Reviewed on Dec 15, 2025
    Review provided by G2
    What do you like best about the product?
    I love that Amplitude Analytics is a super powerful tool that picks up a huge amount of data and constructs it into easy-to-understand dashboards. I appreciate being able to look at what features specific customers are using or not using, and get a general picture as a whole of how our tool is being used.
    What do you dislike about the product?
    Amplitude Analytics is fairly dense and we needed developer assistance to get started. We also had some struggles with attributing account-based analytics vs user-based analytics. Additionally, we were lacking some components that we had with June, in particular the Customer Success elements and Health Scoring
    What problems is the product solving and how is that benefiting you?
    Amplitude Analytics solves the problem of not knowing how our product is used by customers and what features are most adopted. It provides powerful data analytics in easy-to-understand dashboards, allowing us to see which features specific customers use and gain a general overview of tool usage.
    View all reviews