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    Amplitude Digital Analytics Platform

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    Deployed on AWS
    Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.

    Overview

    We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.

    Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.

    The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:

    • See and understand customer behavior
    • Predict which actions lead to business outcomes
    • Adapt each experience to maximize impact

    Amplitude Products:

    • Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
    • AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
    • Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
    • Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
    • Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
    • Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.

    For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com  for a private offer.

    Highlights

    • Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
    • Self-improving products - Move from understanding what's happening to constantly improving what's possible.
    • Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.

    Details

    Delivery method

    Deployed on AWS

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    Buyer guide

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    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
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    Pricing

    Amplitude Digital Analytics Platform

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Amplitude Growth
    Amplitude Growth Package with up to 50 Million Events Included
    $80,000.00

    Additional usage costs (1)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional Event Volume
    $10,000.00

    Vendor refund policy

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    Vendor terms and conditions

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    10
    In eCommerce, Data Analytics
    Top
    10
    In Analytics, eCommerce
    Top
    25
    In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Data Analytics Capability
    Unified platform for comprehensive product and customer behavioral analytics with real-time insights generation
    AI-Powered Insights
    AI agents that continuously monitor metrics, deliver insights, and enable intelligent automated actions
    User Journey Tracking
    Comprehensive 360-degree view of user interactions and behavioral patterns across digital experiences
    Experimentation Framework
    Native experimentation solution powered by analytics and customer behavior data for experience optimization
    Cross-Platform Data Integration
    Ability to unify customer data across multiple ecosystem platforms and activate insights for personalized experiences
    User Interaction Visualization
    Advanced heatmap and journey tracking technology that captures user clicks, hovers, and scrolling behaviors across digital platforms
    Session Replay Technology
    Comprehensive user journey recording system that captures mouse movements, clicks, taps, and swipes with precise replay capabilities
    Performance Analytics
    AI-powered analytics platform that evaluates content element performance using metrics like attractiveness, engagement, click rate, and conversion
    Digital Experience Intelligence
    Machine learning-driven platform that provides deep insights into user progression from entry to exit across digital interfaces
    Impact Measurement Framework
    Advanced quantification system that correlates user experience metrics with key business performance indicators like conversion rates and revenue
    Data Capture Automation
    Autocapture technology that automatically tracks and streams comprehensive digital interaction data without manual event tracking
    Real-time Data Analysis
    Instant access to high-quality behavioral data with real-time exploration and analysis capabilities
    Data Science Integration
    Advanced data science techniques applied to complete digital engagement data to uncover behavioral insights
    Streaming Data Pipeline
    Automated event streaming infrastructure enabling continuous data collection across web, mobile, and digital applications
    Behavioral Insight Generation
    Automated insight mining that identifies unique user engagement patterns and potential improvement opportunities

    Contract

     Info
    Standard contract
    No

    Customer reviews

    Ratings and reviews

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    4
    1 ratings
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    4 star
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    1 AWS reviews
    |
    2473 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Financial Services

    I think there is an easy-to-use interface with good data processing performance.

    Reviewed on Sep 05, 2025
    Review provided by G2
    What do you like best about the product?
    The ease of accessing real-time information and the ability to generate filters
    What do you dislike about the product?
    What I like least is that, at times, it is not so intuitive to find some filters or views.
    What problems is the product solving and how is that benefiting you?
    Analyses of user retention and engagement based on their behaviors
    Faith K.

    Easy implementation and great, flexible insights!

    Reviewed on Sep 05, 2025
    Review provided by G2
    What do you like best about the product?
    Amplitude was really easy to get up and running in the multiple applications we have. We're able to define insightful events that we can dig even deeper into with amplitude's support for endless additional properties.
    What do you dislike about the product?
    There's a bit of a learning curve with what insights will actually be helpful to you and how to best organize them to get the most value.
    What problems is the product solving and how is that benefiting you?
    Amplitude is answering the question of what are users doing in our application, and what successes and failures are they encountering.
    Mariana M.

    Approachable and easy to use

    Reviewed on Sep 05, 2025
    Review provided by G2
    What do you like best about the product?
    What I like best about Amplitude is how approachable it makes product analytics. You don’t need to be a data scientist to uncover insights. It is easy to access actionable insights for our process and team.
    What do you dislike about the product?
    The main challenge with Amplitude is it requires a solid implementation and governance plan. If events aren’t clearly defined, it can be hard to maintain data quality.
    What problems is the product solving and how is that benefiting you?
    Amplitude helps our teams uncover where customers are getting stuck, what drives engagement, and how product changes impact the user journey.
    Information Technology and Services

    Great Analytics - Could be better UX

    Reviewed on Sep 05, 2025
    Review provided by G2
    What do you like best about the product?
    The ability to splice data in a million (exaggerating) ways. It's super helpful to do extremely in depth analysis on user acquisition and behavior. I also am a huge fan of how quick and easy it is to visualize data and compare against other periods. Some of our other tools don't have this comparison functionality built out as well.
    What do you dislike about the product?
    Ramping up your skills in Amplitude is a bit of a pain point. To this day I still mainly rely on reports that have been created and then toggle the dimensions. Some of the terminology on Amplitude doesn't tie to our internal definitions. I'm not sure if this is how we've configured the data or an Amplitude issue. Overall the pain points are worth it, once you're fully ramped on Amplitude theres a lot of powerful data.
    What problems is the product solving and how is that benefiting you?
    It's solving quite a few problems. Historically, Amplitude was the only software that allowed certain channel and sub-channel level reporting. We've since built out some other tools but this insight was critical for decision making, win forecasting, and CAC forecasting. Another key problem is understanding customer usage of certain feature. This has helped keep the team (product mainly) informed about what our customers are actually doing on a day to day basis. We couple this more quantitative data with some qualitative data from customer interviews.
    Vikas R.

    Best Analytics Software for startup’s

    Reviewed on Sep 05, 2025
    Review provided by G2
    What do you like best about the product?
    We liked the amplitude because it got integrated in no time. Their customer support was great. Loved it. Lots of features to test on
    What do you dislike about the product?
    As of now we don’t find any disliking we will update it if any problem arises
    What problems is the product solving and how is that benefiting you?
    Amplitude helped us in improving our Retention, D0,D7,D30 all improved because of amplitude which resulted higher ACV
    View all reviews