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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

Reviews from AWS Marketplace

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External reviews

2,352 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

It's the best solution I have ever had

  • May 30, 2025
  • Review verified by G2

What do you like best about the product?
It's easy to use from a product analytics standpoint role. I love it
What do you dislike about the product?
Sometimes it gets stuck on some flows, quite buggy
What problems is the product solving and how is that benefiting you?
Live data from users on my databases and systems


    Gustavo S.

My first go-to platform for website analytics

  • May 30, 2025
  • Review verified by G2

What do you like best about the product?
How easy it is to build charts, funnels and events. Also the ability to share public specific links with anyone and with real-time data saves me many hours of reporting.
What do you dislike about the product?
Although you can create literally anything using their charts and segments, it would help if they have templates for more stuff. For instance, it's quite difficult to see returning visitors and behaviors of returning visitors. You need to create a segment and after a chart with that specific segment. More templates would save me time.
What problems is the product solving and how is that benefiting you?
Track website visitors, track usage of my website and track conversions and events.


    Marketing and Advertising

Regarding improvements to Amplitude functionality

  • May 30, 2025
  • Review verified by G2

What do you like best about the product?
In addition to its excellent analytics features, it also has features like Experiments.
What do you dislike about the product?
The Amplitude feature does not provide Kafka integration.
What problems is the product solving and how is that benefiting you?
By verifying the effectiveness of marketing measures and understanding user behavior on websites, we use this data to formulate PDCA and KPIs for marketing measures.


    Computer Software

Good insights

  • May 29, 2025
  • Review verified by G2

What do you like best about the product?
Some predefined funnels, dashboards and charts
What do you dislike about the product?
I'd love to have more AI embeebed to build dashboards quickly
What problems is the product solving and how is that benefiting you?
Trackings in general. Is beneficial to run A/B tests


    Computer & Network Security

Powerful Event Data Capture

  • May 28, 2025
  • Review verified by G2

What do you like best about the product?
Amplitude is easy to use and administer, and fills a gap in our data collection, allowing us to measure & analyze user interaction. Adoption has been smooth, and the Ampltude team is so great to work with- they provide wonderful trainings and support.
What do you dislike about the product?
Truly nothing. I only wish I had more time to complete analyses in it myself!
What problems is the product solving and how is that benefiting you?
Capturing user interaction across our product beyond what we could previously capture.


    Financial Services

Fast, intuitive, and super powerful

  • May 28, 2025
  • Review verified by G2

What do you like best about the product?
I love how easy it is to explore data without needing SQL. Building funnels, tracking events, and slicing by properties feels really intuitive. It’s become my go-to tool for making quick product decisions and spotting trends.
What do you dislike about the product?
Nothing major comes to mind — it’s been a reliable tool that does exactly what we need.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand how users interact with our product and where they drop off. It’s been a game-changer for prioritizing features and improving user flows.


    Management Consulting

Great for product insights, but can get sluggish at scale

  • May 27, 2025
  • Review verified by G2

What do you like best about the product?
It’s super intuitive — I was up and running pretty quickly, even without a technical background. It’s my go-to for checking feature adoption, running funnels, and sharing quick insights with the team.
What do you dislike about the product?
It slows down when we’re dealing with a ton of events, especially during deeper breakdowns. Also wish there was an easier way to validate if events are firing correctly — debugging takes longer than it should.
What problems is the product solving and how is that benefiting you?
We use it to understand how users interact with our product, spot drop-offs, and make faster product decisions. It’s become a core part of our workflow.


    Computer Software

Easy to use, multiple functionalities, setup takes a lot of time

  • May 27, 2025
  • Review verified by G2

What do you like best about the product?
It is quite easy to use, very intuitive UI. Very wide variety of features - the team has been launching features that have been making our job simpler.
Integration with BigQuery / Tableau is a lifesaver for us!
What do you dislike about the product?
Takes quite a lot of time to setup, needs a lot of initial setup effort from engineering, product and analytics team. Lots of handholding is required.

Lack of live chat support is a big deterrent.
What problems is the product solving and how is that benefiting you?
Product analytics and looking at product funnels, usage, adoptipn


    Usman Q.

If you've got a product, you should definitely consider Amplitude!

  • May 27, 2025
  • Review provided by G2

What do you like best about the product?
- There's a lot of flexibility and level of detail you can add, especially if you want to do Org. and Acc. level analysis as well

- Marketing channel level report is helpful, so you are not just limited to product analytics!

- The feature flag is quite helpful though I'd like if we could control that via GTM as well!
What do you dislike about the product?
- Chrome debugging extension is good, but can get complex since the real-time view within the product is a little confusing

- Overall, the UI can be overwhelming because of so much happening, so there's a bit of a steep learning curve

- If you're new, then installation can be a bit tricky with different SDKs and so many options, even if you use a tag manager and the UI can make it a little difficult to see who can view the reports you've created unless they are explicitly shared in a space or with certain users

- Maybe some more documentation on the options available in GTM's Tag Template and their repercussions would help!
What problems is the product solving and how is that benefiting you?
- In product analytics e.g. what are users doing, which features are they using, how much, and how the data looks like at account and org. level as well but now we are also looking into marketing level data


    Sam B.

Easy to build amazing product analtyics

  • May 27, 2025
  • Review provided by G2

What do you like best about the product?
The ease of creating bespoke analytics is fantastic. The fair pricing by number of users and not by events is much better for startups
What do you dislike about the product?
The need to set owners and descriptions on events is unnecessary but the system badgers you into doing this actions to complete your setup
What problems is the product solving and how is that benefiting you?
It helps us track product usage and understand what our users are doing or not doing or having difficult with.