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    Amplitude Digital Analytics Platform

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    Deployed on AWS
    Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.

    Overview

    We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.

    Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.

    The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:

    • See and understand customer behavior
    • Predict which actions lead to business outcomes
    • Adapt each experience to maximize impact

    Amplitude Products:

    • Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
    • AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
    • Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
    • Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
    • Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
    • Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.

    For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com  for a private offer.

    Highlights

    • Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
    • Self-improving products - Move from understanding what's happening to constantly improving what's possible.
    • Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.

    Details

    Delivery method

    Deployed on AWS

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    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Amplitude Digital Analytics Platform

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Amplitude Growth
    Amplitude Growth Package with up to 50 Million Events Included
    $80,000.00

    Additional usage costs (1)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional Event Volume
    $10,000.00

    Vendor refund policy

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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    Support

    Vendor support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Updated weekly

    Accolades

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    Top
    10
    In eCommerce, Data Analytics
    Top
    10
    In Analytics, eCommerce
    Top
    25
    In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics

    Customer reviews

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    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Data Analytics Capability
    Unified platform for comprehensive product and customer behavioral analytics with real-time insights generation
    AI-Powered Insights
    AI agents that continuously monitor metrics, deliver insights, and enable intelligent automated actions
    User Journey Tracking
    Comprehensive 360-degree view of user interactions and behavioral patterns across digital experiences
    Experimentation Framework
    Native experimentation solution powered by analytics and customer behavior data for experience optimization
    Cross-Platform Data Integration
    Ability to unify customer data across multiple ecosystem platforms and activate insights for personalized experiences
    User Interaction Visualization
    Advanced heatmap and journey tracking technology that captures user clicks, hovers, and scrolling behaviors across digital platforms
    Session Replay Technology
    Comprehensive user journey recording system that captures mouse movements, clicks, taps, and swipes with precise replay capabilities
    Performance Analytics
    AI-powered analytics platform that evaluates content element performance using metrics like attractiveness, engagement, click rate, and conversion
    Digital Experience Intelligence
    Machine learning-driven platform that provides deep insights into user progression from entry to exit across digital interfaces
    Impact Measurement Framework
    Advanced quantification system that correlates user experience metrics with key business performance indicators like conversion rates and revenue
    Data Capture Automation
    Autocapture technology that automatically tracks and streams comprehensive digital interaction data without manual event tracking
    Real-time Data Analysis
    Instant access to high-quality behavioral data with real-time exploration and analysis capabilities
    Data Science Integration
    Advanced data science techniques applied to complete digital engagement data to uncover behavioral insights
    Streaming Data Pipeline
    Automated event streaming infrastructure enabling continuous data collection across web, mobile, and digital applications
    Behavioral Insight Generation
    Automated insight mining that identifies unique user engagement patterns and potential improvement opportunities

    Contract

     Info
    Standard contract
    No

    Customer reviews

    Ratings and reviews

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    4
    1 ratings
    5 star
    4 star
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    1 AWS reviews
    |
    2465 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Ben S.

    Amplitude is our go-to tool for product analytics

    Reviewed on Sep 03, 2025
    Review provided by G2
    What do you like best about the product?
    Amplitude is our go-to tool for product analytics. It's really easy to share our key metrics across the business.
    What do you dislike about the product?
    Personally, there was a bit of a learning curve when first using Amplitude.
    What problems is the product solving and how is that benefiting you?
    Amplitude helps us measure key analytics within our products to see if we are meeting our users expectations and internal goals.
    Human Resources

    Amplitude for better understanding about UX/UI bottleneck

    Reviewed on Sep 02, 2025
    Review provided by G2
    What do you like best about the product?
    the creation of funnel and retention charts to understand the drop-off points of our platform
    What do you dislike about the product?
    It's not intuitive at first, and you always need a tech guy to connect all the events properly.
    What problems is the product solving and how is that benefiting you?
    The main problem that Amplitude helps us solve is understanding the usage rates of our various features. In addition to investigating the critical points in the flow of each feature, which are often detected in the UX/UI.
    Information Technology and Services

    One of the best Analytics Products I've used

    Reviewed on Aug 29, 2025
    Review provided by G2
    What do you like best about the product?
    I love how user friendly the interface is!
    What do you dislike about the product?
    I wish that Amplitude Analytics had more AI and third party integrations.
    What problems is the product solving and how is that benefiting you?
    Amplitude Analytics is helping me learn about how users are interacting with my product so I can generate business insights for my team. It is very user-friendly, which I like. It benefits me by giving me a clear picture/view of user traffic.
    Lisa M.

    Analytics all in one place

    Reviewed on Aug 29, 2025
    Review provided by G2
    What do you like best about the product?
    Interrelations between different charts (right click)
    What do you dislike about the product?
    Difficulties in calculating some KPIs (e.g. time spent)
    What problems is the product solving and how is that benefiting you?
    Integration between more functionalities (analytics, experimentation...)
    Logistics and Supply Chain

    Good, but it can improve in some areas

    Reviewed on Aug 28, 2025
    Review provided by G2
    What do you like best about the product?
    Real-time tracking of metrics, Dashboards that consider medium to long-term evolution
    What do you dislike about the product?
    but as I said, Portuguese is missing, because since English is not my first language, understanding the site ends up needing a few more seconds
    What problems is the product solving and how is that benefiting you?
    I use it to compare metrics and make sure the numbers match, as well as to do some design.
    View all reviews