Sold by: Amplitude AnalyticsÂ
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
4.5
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
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Delivery details
Software as a Service (SaaS)
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Support
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AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
Top
25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Analytics Capability
Unified platform for comprehensive product and customer behavioral analytics with real-time insights generation
AI-Powered Insights
AI agents that continuously monitor metrics, deliver insights, and enable intelligent automated actions
User Journey Tracking
Comprehensive 360-degree view of user interactions and behavioral patterns across digital experiences
Experimentation Framework
Native experimentation solution powered by analytics and customer behavior data for experience optimization
Cross-Platform Data Integration
Ability to unify customer data across multiple ecosystem platforms and activate insights for personalized experiences
User Interaction Visualization
Advanced heatmap and journey tracking technology that captures user clicks, hovers, and scrolling behaviors across digital platforms
Session Replay Technology
Comprehensive user journey recording system that captures mouse movements, clicks, taps, and swipes with precise replay capabilities
Performance Analytics
AI-powered analytics platform that evaluates content element performance using metrics like attractiveness, engagement, click rate, and conversion
Digital Experience Intelligence
Machine learning-driven platform that provides deep insights into user progression from entry to exit across digital interfaces
Impact Measurement Framework
Advanced quantification system that correlates user experience metrics with key business performance indicators like conversion rates and revenue
Data Capture Automation
Autocapture technology that automatically tracks and streams comprehensive digital interaction data without manual event tracking
Real-time Data Analysis
Instant access to high-quality behavioral data with real-time exploration and analysis capabilities
Data Science Integration
Advanced data science techniques applied to complete digital engagement data to uncover behavioral insights
Streaming Data Pipeline
Automated event streaming infrastructure enabling continuous data collection across web, mobile, and digital applications
Behavioral Insight Generation
Automated insight mining that identifies unique user engagement patterns and potential improvement opportunities
Standard contract
No
Customer reviews
Hospital & Health Care
Effortless to Use with Clear, Intuitive Features
Reviewed on Dec 09, 2025
Review provided by G2
What do you like best about the product?
Easy to use with clear functionalities, and it lets us create charts that would otherwise be complicated.
What do you dislike about the product?
I was trying to find where the raw data for the chart is stored. If there is a raw data list or a way to download it, I can use it for validation.
What problems is the product solving and how is that benefiting you?
We need to build some more complicated analysis, such as funnel analysis and digital conversions. I can do this easily without much coding, and the charts are easy to understand.
Ravi M.
Insightful Dashboard, Easy Setup
Reviewed on Dec 09, 2025
Review provided by G2
What do you like best about the product?
I use Amplitude Analytics for customer behavior insights, particularly in understanding drop-offs and how different segments react differently. I like the dashboard feature because it helps me visualize customer behaviors in various forms and with granularity. The initial setup is pretty easy since it's similar to Google Analytics, which is widely used.
What do you dislike about the product?
Nothing at the moment
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for understanding customer behavior, especially drop-offs and segment reactions. The dashboard feature helps me visualize these behaviors in detail.
Consumer Electronics
Excellent tool for uncovering user journeys
Reviewed on Dec 09, 2025
Review provided by G2
What do you like best about the product?
This is an excellent tool for understanding user journeys. It eliminates the guesswork from analyzing user flows and clearly shows how people are moving through our website and app, uncovering friction points we were previously unaware of.
What do you dislike about the product?
The platform presents a steep learning curve. Our marketing team finds it challenging to navigate and quickly locate the information they need, often requiring assistance from a data analyst to first understand the events taxonomy.
What problems is the product solving and how is that benefiting you?
It helps our Marketing team better understand the customer journey and identify friction points. Additionally, it serves as an intraday, real-time user interface, providing valuable insights throughout the day.
Cain Y.
Easily Build Dashboards and Understand User Behavior!
Reviewed on Dec 08, 2025
Review provided by G2
What do you like best about the product?
I think Amplitude Analytics is really great for getting quick answers to data. I really like how simple it is to use and that there's a lot of options for how to display data. It covers most of the use cases I could use data for. It's very easy to organize, and the layout is quite easy to understand. It's also relatively easy to create events for web events, which helps me make quick day-to-day decisions based on how users react. It streamlines my ability to pull events without having to depend on engineers once they've been established.
What do you dislike about the product?
I find troubleshooting issues with Amplitude Analytics challenging. Sometimes, I'm not sure if the problem is with Amplitude not tracking things correctly, but often it turns out to be a technical issue with the company's data. It's a bit complex to understand and use Amplitude to its full potential, and I need to get a lot of information from internal engineers. Mobile tracking could be improved, but this might also reflect how my company's data lake is structured, making it harder to pull mobile events.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand user behavior across features, enabling quick data-driven decisions without relying on engineers. It facilitates viewing page views and event sequences, making it easier to track user interactions and streamline my workflow.
Oliver S.
Powerful Analytics and Deep Insights with Amplitude
Reviewed on Dec 05, 2025
Review provided by G2
What do you like best about the product?
Amplitude stands out for its depth and the strength of its interlinking features. I can track usage not only by volume but also by time spent, and then connect this data to specific events, which helps me gain a broader understanding of user behavior.
Another aspect I appreciate is the ability to create both static and dynamic cohorts, allowing me to tailor my investigations based on what I want to explore.
Another aspect I appreciate is the ability to create both static and dynamic cohorts, allowing me to tailor my investigations based on what I want to explore.
What do you dislike about the product?
Amplitude presents a somewhat steeper learning curve compared to other platforms I have used, mainly because of its extensive range of features. It takes a bit more time to become familiar with everything it offers.
Additionally, I find the customization options for both charts and dashboards to be limited. In my experience with Looker, I was able to create dashboards with greater flexibility and freedom, such as adding pre-defined filters. When it comes to charting and visual customization, Looker also provides a wider variety of options.
Additionally, I find the customization options for both charts and dashboards to be limited. In my experience with Looker, I was able to create dashboards with greater flexibility and freedom, such as adding pre-defined filters. When it comes to charting and visual customization, Looker also provides a wider variety of options.
What problems is the product solving and how is that benefiting you?
Amplitude is providing us with deeper insights into not only which sections of our website and app our users are engaging with most, but also how they are interacting with them. We can now determine whether specific user groups are following certain patterns, such as spending more time in particular areas on certain days of the week, which is important since our user base tends to follow routines. This information allows us to identify which products will be most beneficial to specific cohorts and how we can tailor these offerings to their needs. For example, we might introduce more user-friendly beginner features for some groups, or more advanced options for others, depending on their preferences.