Sold by: Amplitude Analytics
Deployed on AWS
Do you truly understand how your digital products drive growth? Amplitude helps you turn product data into business impact. As a unified platform for product and customer analytics, Amplitude gives you real-time insights and the speed to act, so you can optimize every digital experience, as it happens.
4.5
Overview
We are living through a digital revolution, with digital products changing every aspect of how we work and live. Yet, organizations still struggle to understand how their digital products drive their business.
Poor data quality and inaccessible insights make it difficult to analyze, test, and personalize digital experiences. Their high effort, low impact tooling is slowing innovation while competition grows.
The Amplitude Digital Analytics platform is a unified system for data, analytics and personalization. It brings every team across the organization together with common data and visibility to:
- See and understand customer behavior
- Predict which actions lead to business outcomes
- Adapt each experience to maximize impact
Amplitude Products:
- Analytics: Accelerate product decisions & actions that drive growth with the #1 product analytics solution.
- AI Agents: AI assistants that work 24/7 across Amplitude to monitor metrics, deliver insights, and enable intelligent action.
- Experiment: Determine and deliver the best experiences faster with the first experimentation solution powered by analytics and customer behavior.
- Guides and Surveys: Transform how you engage users with personalized in-product messaging based on behavioral data.
- Session Replay: Combine real-time analytics with visual replays for a comprehensive view of user behavior.
- Activation: Unify customer data across your entire data ecosystem and activate those insights into more personalized experiences.
For custom pricing, EULA, or a private contract, please contact aws-sales@amplitude.com for a private offer.
Highlights
- Breadth & depth of insights - Instantly answer simple and complex questions with a 360-view of the user journey.
- Self-improving products - Move from understanding what's happening to constantly improving what's possible.
- Built for speed & action - Continuously innovate with a fully-integrated analytics and personalization suite.
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Amplitude Growth | Amplitude Growth Package with up to 50 Million Events Included | $80,000.00 |
Dimension | Cost/unit |
|---|---|
Additional Event Volume | $10,000.00 |
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Updated weekly
By Amplitude Analytics
By Contentsquare
By Heap
Top
10
In eCommerce, Data Analytics
Top
10
In Analytics, eCommerce
Top
25
In Analytic Platforms, Business Intelligence & Advanced Analytics, Data Analytics
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Real-time Analytics and Insights
Provides instant access to product analytics with 360-degree view of user journey to answer both simple and complex questions about customer behavior.
AI-powered Monitoring and Insights
Includes AI agents that operate continuously across the platform to monitor metrics, deliver insights, and enable intelligent automated actions.
Experimentation Framework
Offers experimentation solution powered by analytics and customer behavior data to determine and deliver optimal user experiences.
Session Replay and Visual Analysis
Combines real-time analytics with visual session replays to provide comprehensive view of user behavior and interactions.
Customer Data Activation
Unifies customer data across the entire data ecosystem and enables activation of insights into personalized experiences through integrated activation capabilities.
User Interaction Visualization
Heatmaps and journey mapping capabilities that display user clicks, hovers, scrolls, and content element performance metrics including attractiveness, engagement, click rate, and conversion.
Session Replay Technology
Capability to replay individual user sessions including mouse movements, clicks, taps, and swipes to identify pain points and validate user experience hypotheses.
Customer Journey Analysis
End-to-end journey tracking from entry to exit with segmentation capabilities to identify opportunities, frustrations, and conversion progression patterns across key audience segments.
Impact Quantification Engine
Measurement and analysis of user experience impact on business metrics including conversion rate, revenue, site and app performance.
AI-Powered Analytics Platform
Scalable and flexible artificial intelligence-powered platform designed for analyzing digital experience data across websites and applications.
Automatic Event Capture
Autocapture technology that automatically captures granular digital interactions across the customer journey without requiring manual event tracking or additional engineering resources.
Real-time Data Analysis
Data science capabilities applied to complete and retroactive digital engagement data enabling real-time exploration and analysis of behavioral patterns.
Streaming Data Pipeline
Event streaming pipeline built on Autocapture architecture that delivers instant access to high-quality, trusted data at scale.
Cross-platform User Tracking
Capability to track and understand user engagement across web, mobile, and other applications within a unified platform.
Automated Data Integration
Fully automated data pipelines that enable users to act on insights through streamlined workflows and integration with chosen tools or data warehouses.
Standard contract
No
Customer reviews
Computer Software
Powerful Funnel Insights, But a Steep Learning Curve for New Users
Reviewed on May 18, 2026
Review provided by G2
What do you like best about the product?
I like that I can create many different charts and compare them. I can also build a funnel to better understand where I need to improve or adjust my product. When I create a funnel, I can clearly see the drop-offs, which for me is a strong indicator of where I should focus and fine-tune things to reduce that drop-off.
Right now, I’m still exploring the new AI tool and the integrations that could be added. If it truly works effortlessly, that would mean we could potentially use Amplitude a lot more. So far, it looks very promising.
Right now, I’m still exploring the new AI tool and the integrations that could be added. If it truly works effortlessly, that would mean we could potentially use Amplitude a lot more. So far, it looks very promising.
What do you dislike about the product?
As a new user, it can feel very overwhelming to get started. The menu is packed with options, which makes it harder to choose what to do first and leaves me unsure where to begin. I often end up copying older charts and then changing the events, but I wouldn’t expect that to be the easiest or most straightforward way to create new charts.
What problems is the product solving and how is that benefiting you?
It helps me understand where to focus on the product I’m working on. It gives me a clear indication of what I need to investigate further and more thoroughly so I can optimize my product and make it even better. Without the data I can get through Amplitude, I’d be fumbling in the dark and likely spending more time on parts of the product that already work well.
Ori L.
Senior Product Manager
Reviewed on May 18, 2026
Review provided by G2
What do you like best about the product?
I like how smart, advanced, and flexible it is. It often answers my needs before I even realize them, and it genuinely feels like it was built for data-oriented product people. It also has a lot of great features and a deep understanding of data.
What do you dislike about the product?
Sometimes it feels overly complicated. I also used to dislike the deep root analysis because it took ages and then bombarded me with charts.
What problems is the product solving and how is that benefiting you?
Wow—this honestly feels like a leap into the next generation of AI-driven, agentic product analytics. I don’t feel like I need to build reports anymore; I can simply ask questions and get what I’m looking for. It’s kind of unbelievable, and it genuinely feels like it’s democratizing access to data. The AI features, in particular, are truly mind-blowing.
Murilo B.
Ease and Flexibility in Creating Insights with Amplitude
Reviewed on May 15, 2026
Review provided by G2
What do you like best about the product?
I like the ease of creating and manipulating data in Amplitude Analytics. It has a very simple way of selecting and filtering data, as well as choosing the type of visualization or chart I need. This gives me the freedom to make my own creations without relying on a development team, which gives me a lot of autonomy. It's also easy to ask a developer to add something new, or even for me to go into our code and do it myself, everything is very easy. Working with data, making decisions, and analyzing results quickly is essential for us, and Amplitude allows us to do all of this quickly. Additionally, the platform is robust, easy to use, and the plans are quite interesting, especially for companies that are starting and don't have a large budget.
What do you dislike about the product?
I think it's a bit confusing at times how segments and some special properties work in Amplitude Analytics. There are some details that don't work exactly the way we expected. Moreover, the platform handles domain events very well (like a message being sent, a login being made, or a payment being executed), but not as well or in a simple manner with state change events (like an account update, plan change, etc.).
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to understand our users, their activities on the platform, and the main features they use, analyzing events for quick and safe decisions. It gives me the freedom to create visualizations without relying on other teams, facilitating agile development.
Jaime C.
Effortless Setup, Empowering Analytics
Reviewed on May 14, 2026
Review provided by G2
What do you like best about the product?
I find Amplitude Analytics super easy to set up, especially with the Segment integration. It's straightforward to create charts and dashboards, and I appreciate how easy it is to send data to other destinations. One of the highlights for me is that there's no need for a technical person to set up the tool, allowing the analytics, product, and design teams to have full ownership without depending on others.
What do you dislike about the product?
I think that funnel and conversion tracking is a bit confusing at times, also the cohorts and how cohorts and retention curves are calculated took a bit of time to getting used to.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to see conversion funnels, track user cohorts, and understand product interactions. It's super easy to set up with Segment integration, allows easy chart and dashboard creation, and empowers teams to own the tool without needing technical support.
My L.
Intuitive for A/B Testing, Seamless Daily Insights
Reviewed on May 14, 2026
Review provided by G2
What do you like best about the product?
I like how easy Amplitude Analytics is to use with its drag-and-drop interface and simple rules. The new AI agents are really nice because they monitor my dashboard, saving me a lot of time and providing great insights that can be sent to Slack. This helps a lot with tracking performance. The setup was pretty easy and intuitive, taking me just two days to learn and personalize it with ease. I appreciate that I only need to check daily summaries to stay informed and know what's going on.
What do you dislike about the product?
I think one of the things that could be improved is the capacity for grouping certain values when you choose a certain thing. For example, when I create a chart and filter by properties, I'd like to create groups of properties so I don't have to choose them every single time.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics for AB testing, which helps me decide which channels or page changes benefit our business. The AI agents save me time by summarizing performance daily and providing insights integrated into Slack.