AWS for M&E Blog
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Racing against time: How SRO Motorsports cut inspection time by 83% with AWS
In the high-octane world of racing, precision and fairness are non-negotiable. SRO Motorsports America (SRO), the organization behind GT World Challenge America, partnered with Amazon Web Services (AWS) Professional Services to revolutionize how race car compliance is verified—transforming a 90-minute manual process into an automated system that takes less than 15 minutes. This collaboration not […]
Non-disruptive streaming with Olyzon and AWS Elemental MediaTailor preconditioned ads
Streaming video providers face the ongoing challenge of maximizing ad revenue while preserving viewer engagement. The challenge lies in delivering seamless advertisements (ads) that integrate with content without causing buffering delays, quality degradation, or playback interruptions that drive viewers away. AWS Partner Olyzon has developed an innovative solution using the preconditioned ads of Amazon Web […]
Enabling real-time audio using multicast on AWS
This blog was coauthored by Patrick McCoy, Chief Product Officer of swXtch and John Schur, President at Telos Alliance TV Solutions Group. Reliable, low-latency solutions are critical in the media and entertainment industry. This is especially true for intercom systems serving live production teams working across multiple locations. Producers, directors, camera operators, audio engineers, roving […]
Deepdub’s AI localization tools unlock business opportunities for Paramount’s Ananey Studios
Scaling content globally is no longer optional—it’s urgent. Audiences expect fast, seamless access to high-quality content in their native language. Studios face rising expectations, tighter timelines, and increasingly complex compliance demands. Yet, getting content to global audiences—quickly, locally, and authentically—is harder than it looks. This is where AI is transforming the game. Deepdub provides a […]
Formula 1® unlocks the most competitive season yet with AWS
This post is co-authored by Ruth Buscombe-Divey, AWS Motorsports Ambassador and Technical Advisor and Race Strategist at Formula 1. In the high-octane world of Formula 1® (F1), where milliseconds separate triumph from defeat, data isn’t just valuable—it’s the invisible force reshaping the sport itself. Since 2018, F1 and Amazon Web Services (AWS) have innovated together […]
CaptionHub Live on AWS expands the reach of live video with subtitling
Live event subtitling is a challenging task, especially when it involves translating into multiple languages simultaneously. CaptionHub Live provides a high degree of accuracy while supporting near real-time latency. Subtitles are accurately synchronized to the audio without affecting the broadcast stream. Traditional solutions are often expensive and complicated, deliver sub-optimal results, and affect the broadcast […]
Inside the architecture: How the NFL delivers player performance insights at scale using Amazon QuickSight
Every year, the National Football League (NFL) Scouting Combine brings together hundreds of the most promising college football prospects to showcase their abilities through a series of physical and mental tests. While individual drill results—like 40-yard dash times or bench press repetitions—provide valuable data points, synthesizing this information into actionable insights presents a significant challenge. […]
Beyond the stopwatch: Inside the NFL’s new interactive Combine dashboard
The NFL’s Next Gen Stats Combine IQ system, powered by AWS and Amazon QuickSight, transforms athlete performance data into meaningful insights through real-time tracking, sophisticated analytics, and machine learning models that predict player success probabilities for scouts, teams, and fans following the NFL Combine.
4 Nations Face-Off: Revolutionizing hockey analytics with AWS
The highly anticipated 4 Nations Face-Off (February 12-20, 2025) doesn’t just showcase international hockey excellence—it also highlights the future of hockey analytics. NHL EDGE IQ analytics powered by Amazon Web Services (AWS) machine learning help transform how fans experience the game. Breaking down Ice Tilt Watch as Stathletes’ CEO Meghan Chayka and NHL’s Brant Berglund […]
How the NFL uses generative AI from AWS to streamline media asset search
Behind every gravity-defying catch and over-the-top tackle, a team of engineers and data scientists work tirelessly to bring National Football League (NLF) fans closer to the on-field action. One of the latest NFL analytics implementations is a sophisticated generative AI system built on Amazon Web Services (AWS). Its creation and deployment is one of the […]