Category: Monetization

In the dynamic world of live video streaming, optimizing costs while maintaining high-quality service is a constant challenge for media companies. Amazon Web Services (AWS) Elemental MediaLive, a cloud-based live video processing service, offers flexible pricing options to help address this challenge. However, determining the right balance between on-demand and reserved instances requires careful analysis […]

Formula 1® (F1) celebrates their 75th year of racing in 2025 and, in partnership with Amazon Web Services (AWS), continues to innovate and create the fan experience of the future. For the start of the 2025 race season, F1 launched a new streaming subscription tier called F1 TV Premium. This new tier is designed to […]

At Amazon Web Services (AWS), we are delighted to introduce the AWS Well-Architected Video Streaming Advertising (VSA) Lens. The VSA Lens consists of a Lens whitepaper and a custom lens, which will become available in the Lens Catalog of the AWS Well-Architected Tool. Contact your account representative for access today. The VSA Lens, the first […]

More than 55,000 media and entertainment professionals from 160 countries gathered in Las Vegas for NAB Show 2025. At this year’s event, Amazon Web Services (AWS) served up new innovations, industry announcements, and memorable moments at the show. Creating. Connecting. Captivating. As the road to convergence starts with data and scalability, the AWS booth featured […]

The Media and Entertainment industry is undergoing unprecedented transformation, with the volume and complexity of content continuing to grow at a rapid pace. To stay competitive, broadcasters and publishers must find innovative solutions to optimize their media workflows from ingest to delivery. Recognizing this challenge, Nomalab, a leading cloud-based media management platform available on the […]

At NAB 2025, April 5-9 in Las Vegas, NV, Amazon Web Services (AWS) will present four integrated demonstrations focused on audio innovation that feature AWS Cloud services and AWS Partner solutions. These demonstrations bring together complete audio workflows including podcast and radio programming creation, content analysis and summarization, metadata creation and tagging, and live transcription […]

Thousands of media and entertainment (M&E) visionaries, technologists, and storytellers will soon gather in Las Vegas for the annual NAB Show from April 5-9, 2025. Amazon Web Services (AWS) will put attendees in the driver’s seat with immersive demos and thoughtful insights shaping the future of the industry, from generative AI to live cloud production. […]

AWS re:Invent, the biggest Amazon Web Services (AWS) event of the year, is almost here! Attendees will hear from AWS leaders about the latest cloud and generative artificial intelligence (AI) innovations during keynotes throughout the event. They’ll also have the opportunity to dive deep with AWS subject matter experts, customers, and partners in breakout sessions […]

Video platforms are increasingly using advertising for monetization, both in free-to-air and subscription-based services. The latter often now offer ad-supported pricing models, allowing users to access content at a discounted subscription price in exchange for viewing ads. Implementing ad insertion into a live streaming platform requires careful planning and integration with multiple systems (including video […]

The need for organizations and users to stream video to TVs, set-top-boxes, mobile viewers and websites is growing. As video streaming demands are surging, and so are costs. This blog walks you through visualizing and improving Amazon Web Services (AWS) Elemental MediaLive reservation utilization by creating an Amazon QuickSight dashboard using AWS Cost and Usage […]