Category: Compute

Introduction The media and entertainment industry is undergoing a fundamental shift toward cloud-based live production workflows. Broadcasters want to realize new avenues of revenue by unlocking global workflows, produce more content with fewer resources, and drive viewer engagement at scale. This shift reduces costs through decreased crew travel and capital expenses for production hardware that […]

For media companies, delivering highlights to social platforms quickly is a competitive advantage that directly drives viewership and monetization. With hundreds of live events across multiple leagues, many organizations lack resources for manual clipping and reformatting key moments for every game. The key moments still happen — but without a scalable way to capture and […]

Live sports production and delivery have changed tremendously in the past decade, backed by cloud and streaming advancements making it more accessible to a broader range of organizations. TV 2 Norway has helped pioneer this incredible transformation, building a video platform on Amazon Web Services (AWS) that can support the live streaming of more than […]

Traditional basketball statistics capture what happened—points, rebounds, assists—but miss the context that determines game outcomes. A missed shot that draws three defenders and creates an open corner three-pointer generates zero points for the passer in the box score yet fundamentally shifts win probability. A rebound is a rebound in the box score, whether it’s a […]

Live streaming helps businesses engage global audiences with low latency. Cloud-based streaming costs less up front than traditional broadcasting and scales to match your needs. By using serverless Amazon Web Services (AWS) services, you can automatically scale resources to match your exact streaming needs, spinning up channels for major events and efficiently cleaning up afterwards. […]

This blog post was co-authored by Martin Grohme, Streaming Architect, WDR. The digital age has brought unprecedented challenges in verifying the authenticity of media content. ARD, Germany’s leading public broadcaster, faced a critical challenge: how to guarantee the authenticity of their video content in an era where digital manipulation and misinformation are rampant. The broadcaster […]

This blog post was co-authored by Jhon Valencia (SVP of Technology & Data), Preston Porter (Vice President of Operations), and Claire McCue (Director of Marketing) at BMG360. When you depend on high-volume lead generation, media buying efficiency directly impacts revenue and scalability. However, as campaigns expand across channels, optimizing traditional media (like TV and radio) […]

This blog is co-authored by Steve Cockett, Sports Data Adviser – Tech, at Warner Bros. Discovery and Andrea Fanfani, Principal Product Manager – Tech, at Warner Bros. Discovery. Feed latency and marker accuracy are two critical challenges in live sports broadcasting. Warner Bros. Discovery (Nasdaq: WBD) has developed a solution to tackle both as it […]

This blog is co-authored by Brent Evans, Gergely Jahn, Alex Manning, and Marco Lorenzi, from Sony Sports Businesses. The world of professional sports has entered a new era where continuous data streams power every aspect of the game from officiating to fan engagement. The real-time tracking technology of Hawk-Eye Innovations, a Sony-owned company and AWS […]

Ensuring you have reliable video capture and storage when one of your recording devices fails or loses connectivity remains a challenge. We will demonstrate how to build a resilient video streaming solution using Amazon Kinesis Video Streams to automatically back up video to Amazon Simple Storage Service (Amazon S3). It will verify footage is not […]