Category: Compute

Many media organizations face complexity in their content operations. Teams can spend weeks coordinating asset management, content analysis, and distribution across disconnected systems. Manual handoffs between different teams such as creative, operations, and distribution teams create bottlenecks that delay progress and limit business agility. A media workflow could involve multiple teams and dozens of tools, […]

This blog was co-authored by David González, CTO at Cires21 and Nacho Mileo, Head of Product at Cires21. The media and entertainment landscape are experiencing unprecedented transformation. Content creators across industries—from educational institutions to enterprise marketing teams—are demanding sophisticated video processing capabilities that were once exclusive to broadcast professionals. Cires21, with over 15 years of […]

Modern broadcast and streaming operations face unprecedented challenges in maintaining professional-grade audio quality while scaling to meet growing content demands. Traditional hardware-based monitoring solutions struggle to be flexible and cost-effective, as well as meet geographic distribution required for today’s cloud-first media workflows. Audio quality control (QC)—from loudness compliance to real-time stream analysis—has become increasingly complex […]

This blog is co-authored by Abbie Lin, Assistant Manager, KKBOX. KKBOX, the leading music streaming platform in Taiwan and across Asia, is using Amazon Personalize to elevate its recommendation engine—delivering more relevant, diverse content with less operational overhead. Serving over 12 million users across Taiwan, Hong Kong, Japan, and Singapore, KKBOX aims to deepen user […]

In the high-stakes world of NASCAR, fuel management can make the difference between victory and defeat. Recent races have demonstrated how critical fuel calculations are, with multiple top drivers experiencing last-minute fuel shortages, dramatically altering race outcomes. NASCAR broadcasts have historically provided limited visibility into fuel consumption—one of racing’s most crucial strategic elements. While announcers […]

In a rapidly evolving media and entertainment landscape, agility and scalability are essential. As studios navigate industry volatility and increasingly distributed creative teams, cloud-based workflows are no longer a futuristic concept—they’re a competitive advantage. The founders of EngineLab, which launched early 2025, recognized the growing need for industry-specific expertise in cloud transformation for studios. Now, […]

This blog was co-authored by Jun Ye, Graphics and Automation Technology Manager of Nine Network. When Nine Network (Nine) faced the dilemma of aging edit suites and mounting hardware costs in their Brisbane studios, they didn’t just see a problem—they saw an opportunity. The traditional approach would have been straightforward: replace hardware (server, processor, memory, […]

This blog is co-authored by Mark Osborn, Principal Software Engineer at CoStar Group. Seeking greater control over their video transcoding capabilities while reducing costs and enhancing quality for their customers, CoStar Group embarked on a transformative solution. Let’s dive into how CoStar brought their video transcoding and distribution backends in house using Amazon Web Services […]

Today’s streaming platforms handle both high-value media, like premium sports, and confidential information, such as enterprise video communications. This evolution requires that the underlying infrastructure be protected with enterprise-grade security. Streaming is now essential infrastructure for businesses far beyond traditional media. It powers critical operations across industries, including secure financial announcements, HIPAA-compliant telemedicine, global manufacturing […]

This post is co-authored by Lewis James, Senior Data Scientist at Reach plc and Dan Taffler, Group Director of Data and Analytics at Reach plc. News occurs at breakneck speeds. Publishers need to constantly evaluate and innovate business processes to accelerate the process of publishing—from initiation to publication. Changing this became one publisher’s mission—creating their […]