Visit us at the Startup Loft to connect with innovative founders, investors, and AWS experts while exploring exclusive startup programmes.

🌟 Startup Demos: Immerse in innovative demos from our customers Threedium, RobinAI, FernLabs, Kurrent, Ripjar, ClimateX, Censornet, Overcast

🎭 Dedicated Startup Sessions: Sessions tailored to get your Startup from Idea to scale, see detailed agenda below

💡 Ask a Startup Expert: Our specialists are here to provide tailored guidance on business and technical questions, weather you have questions on Go to market or GenAI or Data security, we'll have someone at hand to answer those.

🎯 Startup Elevator: Take your startup higher by getting 1:1 support

• 9:30 AM - 11:00 AM: Elevating Startup Security & Compliance
• 11:00 AM - 12:30 PM: Elevating your Startup Pitch
• 12:30 PM - 2:00 PM: Elevating Fintechs - Ask us about Scaling, Compliance and Innovation
• 2:00 PM- 3:30 PM: Elevating HCLS Startups - Ask us about Scaling, Compliance and Innovation
• 3:30 PM - 5:00 PM: Elevating your Startup Pitch

Startup Loft Agenda

11:15 AM 11:20 AM: Welcome and Opening Remarks

Speakers: Tricia Troth, Head of Startups UKI, AWS

11:20 AM - 11:50 AM: Startup to Scaleup: Founders Share Their Growth Journey: Join us for an inspiring panel discussion featuring founders who have transformed their business trajectories. Our panelists will share candid insights about key decisions that transformed their startups, overcoming early-stage challenges while also scaling their platforms to serve growing customer bases.

Speakers: Ana Kirova, Founder & CEO, Field | James Lo, Founder & CEO, Ethos | Murat Abur, Co-Founder and CIO, Suade | Shaleen Dhrobra, Head of Marketing, Startups, UKI, AWS

12:10 PM - 1:05 PM: The Agent Journey: Taking AI from Idea to Production: Getting started can be hard, but so can getting to production. Join us as Xelix tells us about their story of bringing AI and AI Agents into their product, and taking it to production. Followed by a panel with startups that have deployed AI workloads and agents from idea to production. We'll discuss their journeys, struggles, and successes, and then take a step back and understand how you can take your ideas on the same journey!

Speakers: Angie Ma, Co-Founder, Faculty.ai | Jason Hillary, CTO, Zerve | Paul Solomon, Head of AI, Xelix | Kevin Shaffer-Morrison, Startup Architecht, AWS

1:25 PM - 2:10 PM: Scaling to 4M users and beyond: Discover how Zilch transformed to a scalable microservices architecture supporting 4.5 million users with 100,000 new customers monthly. To reduce operational overhead and enable seamless scaling, they adopted Kubernetes containers, MLOps, messaging architecture, and more performant database solutions. Learn about their critical decisions and lessons learned that maintained customer experience while unlocking growth. Discover how to address similar challenges in your own technology transformation.

Speakers: Sean Hederman, CTO, Zilch | Laura Caicedo, Head of UKI Startup Solutions Architecture, AWS

2:30 PM - 3:15 PM: Data Foundations for AI Innovation: While 70% of organizations struggle with data initiatives, successful companies leverage modern data architectures for AI and AI Agents. Transform your data infrastructure into a competitive advantage through intentional strategy and AWS capabilities. Learn how Apache Iceberg data lakes, zero-ETL patterns, and automated governance enable AI agents and accelerate progress from data to insights. Real-world examples show how startups democratize data access, power generative AI applications and agents, and drive revenue growth.

Speakers: Iain Niven-Bowling, CTO, Harbr Data | Tom Peirson-Webber, VP Engineering, Harbr Data | Kait Healy, Solutions Architect, AWS | Chris Wood, Solutions Architect, AWS

3:35 PM - 4:20 PM: The GTM Readiness Playbook: What Go-To-Market (GTM) readiness looks like: In a landscape where 75% of founders identify Go-To-Market (GTM) as their primary challenge and most sought-after area for guidance, understanding GTM readiness has never been more crucial. This candid panel discussion brings together experienced founders and GTM strategists to explore what true go-to-market readiness looks like. We'll examine how successful startups efficiently leverage finite resources – whether that's people, channels, or budget – to maximize ROI while maintaining sustainable cost of sales and competitive advantage.

Speakers: Kyle Galbraith, Founder & CEO Depot.dev | Elisabeth Duijnstee, CEO, Compass Labs | Shamal Thakar, Dir. Strategic Partnerships & Growth, Atomico | Steven Marconi, COO & CFO, Cloudmargin | Saumitra Ganguly, Head UKI Sales for Startups, AWS

4:40 PM - 5:20PM Investor Panel - What investors are looking for in 2025: Join us for an exclusive panel with leading investors discussing the evolving venture capital landscape. Gain insights into current and future investment trends across UK, EMEA, and global markets. Our panelists will share their investment theses for 2025 and beyond, highlighting sectors with the greatest potential.

Whether you're a founder seeking funding, an investor, or an industry professional, this panel provides crucial information to navigate market trends and make informed decisions.

Speakers: Ash Arora, Partner, LocalGlobe| Chris Adelsbach, Founding Partner, Outrun Ventures | Tom Wilson, Partner Seedcamp | Sam Edge, Head of Startups & VC, UKI, AWS