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    Branch Deep Linking and Attribution V2

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    Deployed on AWS
    Branch provides the leading deep linking and attribution platform, offering solutions unifying user experience and measurement across all devices and channels. With the power of Branch, marketers see increased engagement, higher conversions, and better retention.

    Overview

    Branch's linking platform is what you need for a mobile world. Using Branch links behind your marketing communications delivers a better customer experience, driving higher performance. Branch seamlessly integrates your app into every customer journey, adding new value to offline and online touch points. With Branch links behind all your marketing communications, you have a consistent platform to capture lost attribution data and comprehensively and accurately measure the impact of those efforts. The data from all your marketing is easily exported to a single database where it can be utilized for downstream personalization efforts and multi-touch attribution reporting.

    Eliminate Broken Customer Experiences: Intelligent linking is a critical component is delivering personal, seamless experiences that drive higher engagement and performance across all channels.

    Measure Comprehensively: Branch solves growing gaps in attribution with predictive modeling capabilities that match important in-app events to the channels and campaigns that drove them.

    Aggregate all your data in the Cloud: With a common linking infrastructure, all campaign data can be harmonized to better inform marketing decisions.

    Bridge Offline and Online: Customer expectations for touch-less engagement is integrating offline communications with an app to extend the life cycle of those moments.

    Enterprise customers can purchase Branch through Private Offer by emailing AWSmarketplace@branch.io .

    Highlights

    • The industry-leading cross-platform mobile measurement and deep linking solution
    • Increase performance in every channel across mobile web, email, ads, and app
    • Easily connect Branch data to partners in the ecosystem to measure and optimize campaigns

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Branch Deep Linking and Attribution V2

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    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (10)

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    Dimension
    Description
    Cost/12 months
    Engagement Pro
    Maximize conversions from every owned and organic channel with solutions to personalize and optimize linking and growth campaigns at scale. Access robust deep linking, advanced smart banners with A/B testing & targeting, custom QR codes, quick links for social, link management and analytics,ESP, SEO
    $1.00
    Performance Pro
    Maximize your ads ROI with sophisticated cost analysis, audience building & attribution. Access ad partner integrations (including custom ad partners), privacy-compliant attribution, unified analytics, fraud protection, advanced ROI insights, household measurement, multi-touch data for SANs, SEO etc
    $1.00
    Engagement Essentials
    Drive growth from owned and organic channels with experiences that convert. Access robust deep linking, basic smart banners for desktop and mobile, black and white QR codes, quick links for social, link management and analytics, ESP integrations, SEO app attribution, and cohort reporting.
    $1.00
    Performance Essentials
    Improve your ads ROI with accurate attribution. Access ad partner integrations, privacy-compliant attribution, unified analytics, fraud protection, SEO app attribution and cohort reporting.
    $1.00
    Advanced Compliance
    Leverage Branch linking and measurement solutions through a protected API environment to maintain compliance, as indicated in mutual business agreements.
    $1.00
    Advanced Data Feeds
    Get your Branch data when and how you want it with webhooks, outbound data integrations, and advanced APIs for scheduled log exports, cross-events, and unified analytics.
    $1.00
    EU Data Center
    Localize data processing to have your data stored in the EU region.
    $1.00
    Professional Services Hours
    Get access to Branch Professional Services team for implementation consulting, use case expansion, implementation validation, technical advisory and ongoing consultation
    $1.00
    Account Management
    Work with a dedicated account manager and technical specialists for personalized support and product usage and adoption recommendations.
    $1.00
    Volume Credits
    Receive a monthly allotment of Volume Credits, covering all conversion events and key user actions attributable to Branch.
    $1.00

    Additional usage costs (4)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Description
    Cost/unit
    engagement_essentials_volume_credits
    Excess volume credit usage will be invoiced according to actual overage amounts.
    $0.03
    engagement_pro_volume_credits
    Excess volume credit usage will be invoiced according to actual overage amounts.
    $0.03
    performance_essentials_volume_credits
    Excess volume credit usage will be invoiced according to actual overage amounts.
    $0.03
    performance_pro_volume_credits
    Excess volume credit usage will be invoiced according to actual overage amounts.
    $0.03

    Vendor refund policy

    All fees are non-cancellable and non-refundable except as required by law.

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    Branch Support

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

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    Accolades

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    Top
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    Overview

     Info
    AI generated from product descriptions
    Deep Linking Technology
    Advanced cross-platform linking infrastructure enabling seamless navigation between mobile web, apps, and digital channels
    Attribution Modeling
    Predictive modeling capabilities for matching in-app events to specific marketing channels and campaigns
    Data Integration
    Cloud-based data aggregation platform for harmonizing campaign data across multiple marketing touchpoints
    Cross-Channel Tracking
    Comprehensive measurement solution supporting engagement tracking across mobile web, email, ads, and application environments
    Marketing Analytics
    Advanced event tracking and performance measurement system with capabilities for downstream personalization and multi-touch attribution reporting
    Data Attribution
    Advanced multi-channel marketing data attribution with comprehensive tracking across mobile, web, console, and connected TV platforms
    AI Integration Protocol
    Secure Model Context Protocol (MCP) enabling natural language interactions with marketing data using large language models
    User Segmentation
    Advanced user segmentation capabilities based on in-app behavior and performance metrics
    Fraud Prevention
    Real-time mobile ad fraud detection and prevention mechanisms
    Deep Linking Technology
    Cross-platform deep linking and engagement tools for creating seamless user journeys
    Multi-Channel Communication
    Supports engagement across email, SMS, in-app messages, web push notifications, and multiple communication channels
    Customer Journey Orchestration
    Provides intuitive journey design capabilities for creating seamless and consistent user lifecycle experiences
    Marketing Analytics
    Offers comprehensive analytics and reporting tools for tracking campaign performance and user behavior metrics
    AI-Powered Personalization
    Utilizes artificial intelligence capabilities to predict user behavior and enable contextually relevant engagement
    Customer Data Platform
    Enables aggregation, segmentation, and targeting of customer data for personalized marketing automation

    Contract

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    Standard contract
    No
    No

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