Sold by: Cordial
Deployed on AWS
Cordial is the cross-channel marketing and data platform for customer-obsessed brands. Collect all of your customer data in one platform, and use it to build audience segments, discover trends, and automate customer experiences at enterprise scale.
4.6
Overview
Cordial's cross-channel messaging and data platform is designed for agile marketing teams and technologists to send personal, relevant, and intelligent messages across any channel. Activate unlimited amounts of customer data up-to-the-second and connect with complex business data, regardless of its structure or schema. Empower your teams to create, experiment, and validate their strategies in real-time, transform your processes, and deliver business-changing customer engagement.
Messaging Channels Deliver a unified brand experience personalized to each person across all channels including email, sms, mobile app, web acquisition and REST channels.
Agile Marketing User Interfaces Empower your teams to work better, faster, smarter developing reusable, scalable messaging workflows and creating personalized messages in a single platform.
Cordial Data Platform Collect all of your customer and business data from anywhere in your tech stack and activate it for immediate use in your messaging programs.
Custom pricing is available for any volume of messages across email, SMS and mobile app. Full platform includes unlimited data, contacts, attributes and real-time events. Additional discounts may apply for multi-year duration and payment terms.
For custom pricing, EULA or a private offer, please contact us at aws-marketplace@cordial.com .
Highlights
- Cordial empowers marketing teams to create personal relationships with every customer. Our vision is to build technology for teams to communicate cordially--delivering messages that are personal, relevant, and intelligent.
- Cordial is powered by and runs only on AWS.
- Cordial and AWS work closely together to service our joint clients in Retail, eCommerce, Healthcare, Media/Publishing & Digitally Native Businesses (DNB)
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Cordial Enterprise | Full platform with up to 750 million emails | $375,000.00 |
Cordial Mid Market | Full platform with up to 125 million emails | $125,000.00 |
Vendor refund policy
Fees are non-cancellable and non refundable, except as required by law. Contact your Client Success Manager (CSM) to discuss your specific situation.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
Each client is assigned a named Client Success Manager (CSM). The Cordial knowledgebase is available at support.cordial.com. Support can be reached via email at support@cordial.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
By Cordial
By Iterable
Top
10
In Sentiment Analysis
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Multi-Channel Message Delivery
Unified brand experience delivery across email, SMS, mobile app, web acquisition, and REST channels with personalization capabilities
Real-Time Customer Data Activation
Activation of unlimited customer data up-to-the-second with support for complex business data regardless of structure or schema
Audience Segmentation and Workflow Automation
Creation of audience segments, development of reusable and scalable messaging workflows, and automation of customer experiences at enterprise scale
Integrated Data Collection and Management
Collection and consolidation of customer and business data from multiple sources within the tech stack with support for unlimited data, contacts, and attributes
Real-Time Campaign Creation and Experimentation
Real-time creation, experimentation, and validation of marketing strategies with personalized message generation in a single platform
Data Integration and Activation
Integrates with major data sources including AWS and modern data stack components to eliminate data silos and enable scalable data activation for high-volume use cases
Cross-Channel Campaign Orchestration
Supports natively integrated channels including web, email, SMS, and in-app messaging for coordinated customer communication across multiple touchpoints
AI-Powered Personalization Engine
Utilizes built-in artificial intelligence to optimize campaigns, automate routine tasks, and deliver individualized customer experiences based on behavioral and contextual data
Self-Service Campaign Management
Provides marketers with native tools to independently activate data, build audience segments, and design personalized customer journeys without requiring technical resources
Enterprise-Scale Architecture
Built on modern cloud technologies designed to handle communications for over 3 billion people globally with support for complex campaign orchestration and high-volume data processing
Multi-Channel Notification Delivery
Unified API for delivering notifications across push notifications, email, SMS, chat, in-app messaging, and direct messaging platforms like Slack and Facebook Messenger through a single integration point.
Visual Notification Designer
Drag-and-drop notification template builder with consistent rendering across email clients, content reusability across channels, and support for both visual design interface and JSON-based template configuration.
Intelligent Message Routing Engine
Rules-based delivery system enabling drag-and-drop channel prioritization, configurable always-send settings, and best-of channel selection to route messages to optimal notification channels.
Comprehensive Analytics and Logging
Detailed event logging and performance metrics across all channels and providers, including deliverability comparison, channel effectiveness analysis, and per-user channel tracking.
Managed Infrastructure and Scalability
Fully-managed and automated notification infrastructure platform designed to handle development, scaling, and management of notifications with reduced resource requirements.
Standard contract
No
No
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Customer reviews
reviewer2867085
Targeted journeys have boosted customer retention and personalized omnichannel outreach is growing
Reviewed on Jun 30, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case for Cordial is reaching out to multiple customers through this platform.
A specific example of how I use Cordial is that we have a database of customers, and based on that database, we reach out to customers in different aspects. We reach out to customers by using different mailing services, sending messages, and then sending offer details through Cordial.
I use Cordial for sending personalized messages and SMS services, and I will also use it for different types of sending offers to customers and sending marketing content.
How has it helped my organization?
Cordial has positively impacted our organization in multiple ways. One way is that it helps us keep track of customer movement. It also orchestrates the journey by building automated customer triggers and personalizes information based on customer needs. The AI-powered marketing features are very interesting and help create marketing content around our services and products.
Cordial has helped us regain lost customers who abandoned our services, allowing us to reach out to them and retain our customer base.
What is most valuable?
The best features that Cordial offers are the seamless services and user-friendly interface.
What makes Cordial user-friendly is both the interface and the automation, making it more convenient to use.
Cordial has been built with customer data platform intelligence which reminds me when I am sending offers or details about customers, so the system alerts me that I need to follow up with certain customers on specific aspects. This is one of the very interesting features I found in Cordial. Moreover, it is a SaaS-based technology that helps connect with different customers across different channels, making omnichannel marketing very smooth and easy.
What needs improvement?
I think the major area for improvement in Cordial is the cost of the services, which could be reduced. Additionally, I feel it could be created on a multilingual basis so it can be managed by different states and types of people. Even though it has a wide range of capabilities, integrating more AI-driven capabilities would make marketing and targeting more precise, which would be an added advantage to Cordial.
Regarding Cordial's AI capabilities, I think it needs a little more accuracy. Sometimes, when a customer raises queries and then abandons their journey, the system still suggests actions on those queries without identifying at what stage the customer abandoned. This is an area where I think Cordial should improve.
For how long have I used the solution?
I have been using Cordial for more than one year.
What do I think about the stability of the solution?
Cordial is stable.
What do I think about the scalability of the solution?
Cordial's scalability is very good.
How are customer service and support?
I would rate the customer support a ten out of ten.
Which solution did I use previously and why did I switch?
Earlier, we used a service called Amura, but it was very generic and basic, created by local companies. That service was not secure or accurate and did not provide us with a return on investment, which is why we abandoned it in favor of Cordial.
How was the initial setup?
Cordial is quite easy to integrate, and there is no issue with the integration services. The process is very seamless and user-friendly regarding UX and UI, so I do not think any improvement is needed on the user interface basis.
What about the implementation team?
Cordial was purchased through an executive who visited our company, not through the AWS Marketplace .
What was our ROI?
I have seen a return on investment with Cordial.
What's my experience with pricing, setup cost, and licensing?
I think the pricing for Cordial can be reduced a little as we have been using it and expect the pricing to be more customer-friendly.
Which other solutions did I evaluate?
I absolutely evaluated other options before choosing Cordial.
Before choosing Cordial, we evaluated Knowledge Store, Salesforce , Future Scape, and Escape Velocity platforms.
What other advice do I have?
I would rate Cordial around eight out of ten.
I choose eight out of ten because when I compare Cordial with another technology platform available in the market, Cordial has features that other technologies do not have, but it also lacks some features that other platforms possess. It is essential to recognize that one platform cannot fulfill 100% of a customer's needs, but the features Cordial has are more than sufficient for a marketer in a mid-sized company to drive omnichannel marketing.
Regarding Cordial's AI capabilities, I have been told that it is end-to-end encrypted. While I have not checked it from our end, I trust the communication sent by the company and support team, believing that compliance and governance are in place compared to other platforms.
I think others looking into using Cordial should do so because it is a very orchestrated platform that provides opportunities for multi-level omnichannel marketing. People should use Cordial frequently; the only obstacle for some is the pricing of the platform. If that can be managed, I believe this is the best platform available in our country currently. My overall review rating for Cordial is eight out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Stephen I.
Effortless Cross-Platform Messaging Made Easy
Reviewed on Apr 21, 2026
Review provided by G2
What do you like best about the product?
ability to message cross platform with ease
What do you dislike about the product?
the cost can be prohibitive and implementation did take a bit
What problems is the product solving and how is that benefiting you?
ability to cross platform message and create the right messaging sequences
Prateek S.
Cordial: Powerful, Yet Challenging for Advanced Features
Reviewed on Feb 12, 2026
Review provided by G2
What do you like best about the product?
I like Cordial's ability to combine speed, data, and personalization to drive customer engagement. The platform enables marketers to move beyond generic campaigns to tailored immediate customer experiences. I also appreciate the smooth integration structure, onboarding, and API capabilities that Cordial offers.
What do you dislike about the product?
I struggle with the learning curve for advanced features, which feels a bit challenging. The user interface updates could be more intuitive, and I wish there was more flexibility in reporting customization.
What problems is the product solving and how is that benefiting you?
I use Cordial for cross-channel marketing automation, managing customer data, and hyper-personalized messaging. It solves fragmented customer data issues, speeds up campaign launch, and improves audience targeting. I like how it drives customer engagement with speed, data, and personalization.
Naman J.
Centralized Messaging and Real-Time Data for Enhanced Engagement
Reviewed on Dec 19, 2025
Review provided by G2
What do you like best about the product?
I think I like about cordial is that it can centralized all the messaging platefrom like mail, normal messages(sms) and also they uses real time data of users up to date data which is very good for brands to know about their customers and increase their engagement.
What do you dislike about the product?
I think main difficulty is that as this plateform uses data (upto date data) so for the initial user it is difficult to use easily it takes time for the user to understand the whole system, but after understanding the user can frequently use the platefrom.
What problems is the product solving and how is that benefiting you?
I think cordial solves the major problem which is gatheirng the data, as many other plateforms also gather the data but they are not frequently update the user's data which cause problem to the enterprises so here cordial helps it will gather the data and also update the data continuously(frequently) so that enterprise will understand the user demand
Stephen I.
Easy to Use and Onboard, But Pricey
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
ease of onboarding and the ability to train new employees made it eas
What do you dislike about the product?
the cost was pretty high which sometimes makes us think if the roi is worth it
What problems is the product solving and how is that benefiting you?
helping with create a seamless marketing eco system in how we connect with current and prospective customers