Sold by: Cordial
Cordial is the cross-channel marketing and data platform for customer-obsessed brands. Collect all of your customer data in one platform, and use it to build audience segments, discover trends, and automate customer experiences at enterprise scale.
Overview
Cordial's cross-channel messaging and data platform is designed for agile marketing teams and technologists to send personal, relevant, and intelligent messages across any channel. Activate unlimited amounts of customer data up-to-the-second and connect with complex business data, regardless of its structure or schema. Empower your teams to create, experiment, and validate their strategies in real-time, transform your processes, and deliver business-changing customer engagement.
Messaging Channels Deliver a unified brand experience personalized to each person across all channels including email, sms, mobile app, web acquisition and REST channels.
Agile Marketing User Interfaces Empower your teams to work better, faster, smarter developing reusable, scalable messaging workflows and creating personalized messages in a single platform.
Cordial Data Platform Collect all of your customer and business data from anywhere in your tech stack and activate it for immediate use in your messaging programs.
Custom pricing is available for any volume of messages across email, SMS and mobile app. Full platform includes unlimited data, contacts, attributes and real-time events. Additional discounts may apply for multi-year duration and payment terms.
For custom pricing, EULA or a private offer, please contact us at aws-marketplace@cordial.com .
Highlights
- Cordial empowers marketing teams to create personal relationships with every customer. Our vision is to build technology for teams to communicate cordially--delivering messages that are personal, relevant, and intelligent.
- Cordial is powered by and runs only on AWS.
- Cordial and AWS work closely together to service our joint clients in Retail, eCommerce, Healthcare, Media/Publishing & Digitally Native Businesses (DNB)
Details
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Delivery method
Deployed on AWS
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Cordial Enterprise | Full platform with up to 750 million emails | $375,000.00 |
Cordial Mid Market | Full platform with up to 125 million emails | $125,000.00 |
Vendor refund policy
Fees are non-cancellable and non refundable, except as required by law. Contact your Client Success Manager (CSM) to discuss your specific situation.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Support
Vendor support
Each client is assigned a named Client Success Manager (CSM). The Cordial knowledgebase is available at support.cordial.com. Support can be reached via email at support@cordial.com .
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Edward L.
The company name defines their people.
Reviewed on Jun 02, 2025
Review provided by G2
What do you like best about the product?
Their people. From sales to service and support, their team becomes an extension of your brand. They are very professional and knowledgeable, and you can sense that they genuinely want to help our brand succeed. The platform itself has a great user interface and is significantly better than our prior 'legacy' platform. We are still new to using the platform, as just completed onboarding, so there is still much for us to learn.
What do you dislike about the product?
Training is more self-serving and could use a few extra sessions where the cordial team walks you through the platform. Today, I'm not sure what I don't know, but I recall there being some cool features - we're just not taking advantage of them yet.
What problems is the product solving and how is that benefiting you?
The platform has more out of the box capabilities than our previous platform and we have a direct connector set-up with our datalake ro streamline our datashare - data integrations and data gaps caused huge issues with our previous ESP and Cordial has helped resolve that and bring new features into our email templates.
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Katie W.
Would Recommend Cordial!
Reviewed on May 23, 2025
Review provided by G2
What do you like best about the product?
One of the standout aspects of using Cordial is just how easy and intuitive the platform is. From the start, it’s been clear that usability is a top priority. The interface is clean, user-friendly, and makes navigating through campaigns, data, and settings straightforward—even for new users.
Another major highlight is the outstanding support team. They're responsive, knowledgeable, and genuinely invested in our success. Whether it's a quick question or a deeper strategic conversation, they’re always there to help.
We also really value the robust testing capabilities Cordial offers. The platform allows us to experiment and optimize with confidence, from A/B tests to more advanced personalization experiments. This has had a huge impact on our ability to deliver more effective, relevant messaging.
Overall, Cordial makes it easy to do complex things well. The combination of a great interface, strong support, and powerful testing tools makes it a core part of our marketing tech stack.
Another major highlight is the outstanding support team. They're responsive, knowledgeable, and genuinely invested in our success. Whether it's a quick question or a deeper strategic conversation, they’re always there to help.
We also really value the robust testing capabilities Cordial offers. The platform allows us to experiment and optimize with confidence, from A/B tests to more advanced personalization experiments. This has had a huge impact on our ability to deliver more effective, relevant messaging.
Overall, Cordial makes it easy to do complex things well. The combination of a great interface, strong support, and powerful testing tools makes it a core part of our marketing tech stack.
What do you dislike about the product?
While our experience with Cordial has been overwhelmingly positive, there are a few areas where we’re looking forward to continued development.
There are some capabilities currently in the works that we’re eager to see implemented. These enhancements would help streamline certain processes and expand what we can do within the platform. It’s clear the team at Cordial is listening to feedback and prioritizing improvements, which gives us confidence that these features are on the horizon.
Overall, the limitations are minor and don’t significantly impact our day-to-day operations. The platform remains powerful and easy to use, and the roadmap ahead is promising.
There are some capabilities currently in the works that we’re eager to see implemented. These enhancements would help streamline certain processes and expand what we can do within the platform. It’s clear the team at Cordial is listening to feedback and prioritizing improvements, which gives us confidence that these features are on the horizon.
Overall, the limitations are minor and don’t significantly impact our day-to-day operations. The platform remains powerful and easy to use, and the roadmap ahead is promising.
What problems is the product solving and how is that benefiting you?
Before switching to Cordial, we were using separate platforms for each of our marketing channels. This created a lot of inefficiencies—fragmented data, inconsistent messaging, and a heavier lift when it came to campaign execution and reporting.
Cordial has completely changed that for us. By bringing all of our channels into one unified platform, we’ve been able to consolidate our efforts and streamline our workflows. Creating and delivering messages is now much faster and more consistent, and we can manage everything from one place instead of jumping between tools.
Reporting has also improved dramatically. With all our data centralized, we can easily track performance across channels, gain deeper insights, and make more informed decisions—without the hassle of stitching together reports from multiple systems.
In short, Cordial has helped us work smarter, move faster, and deliver a better experience to our customers. It’s been a game-changer for our marketing team.
Cordial has completely changed that for us. By bringing all of our channels into one unified platform, we’ve been able to consolidate our efforts and streamline our workflows. Creating and delivering messages is now much faster and more consistent, and we can manage everything from one place instead of jumping between tools.
Reporting has also improved dramatically. With all our data centralized, we can easily track performance across channels, gain deeper insights, and make more informed decisions—without the hassle of stitching together reports from multiple systems.
In short, Cordial has helped us work smarter, move faster, and deliver a better experience to our customers. It’s been a game-changer for our marketing team.
Elliott S.
So much more than outbound communications
Reviewed on May 20, 2025
Review provided by G2
What do you like best about the product?
I like how we have been able to utilize Cordial like a CDP. Really all the data we collect in hour customer journeys allow us to use that data to be more strategic in the business.
What do you dislike about the product?
I think their pricing and service offered is getting a bit confusing. A lot of the new things that come out they want you to pay for instead of testing and trying it before you commit.
What problems is the product solving and how is that benefiting you?
Emails, email automations, and push notifications. It also allows us to build audience lists that we use for other channels or to build look alike models.
Swapna D.
Cordial: Is It worth It? My Honest Review?
Reviewed on Mar 21, 2025
Review provided by G2
What do you like best about the product?
Honestly, I am very much happy with their marketing platform, like how it is pushing that personalised touch. It's not about a throwing some random messages and calling it a day. Instead, they are really going deep with data, understanding each customer properly, that's what the real messaging makes it feel real. They even handle email more professionally, along with this adding AI to help it out it's like they are making things more smarter and more efficient.
What do you dislike about the product?
Well, to be honest, it can feel a bit complex at first. There's a lot of features which is good but it takes time to really get the hang of everything.And sometimes the support documentation could be a bit clearer. Cordial is a powerful tool but you need to invest the time to learn it properly.
What problems is the product solving and how is that benefiting you?
Using Cordial for mobile marketing and automation, has really helped me streamline our customer reach. Before using it, we struggled to send personalised messages via SMS and In app notifications and our marketing campaigns feels scattered. Cordial solved this issue by centralising our customer data, by allowing us to send messages to our precise targets. This helped us not sending some randomly some generic notifications anymore but able to send some relevant offers and updates that customers actually care about. Thanks to Cordial, for making our work easy and improving our engagement rates.
N.k Rohan G.
Automation Software
Reviewed on Feb 03, 2025
Review provided by G2
What do you like best about the product?
Cordial is Ease of Use and real time data processing ,Ease of implementation and best customer support, frequency of use very good, Number of features
What do you dislike about the product?
UI can be improved and cost effective ,sleep learning, Ease of integration
What problems is the product solving and how is that benefiting you?
Cordial is solving real time segmentationand automation, brand can send highly personalized emails