Sold by: IterableÂ
Iterable is the AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle, on the right channel, at the right time. The Iterable data engine, ease of use, and flexible and open architecture make it the best cross-channel platform to close the data activation gap by bringing together customer data, ability to design cohesive customer experiences, deliver and optimize them. All in one platform.
Overview
Iterable is the AI-powered customer communication platform that powers data activation, cross-channel campaign orchestration, and joyful customer interactions at scale.
With Iterable, brands create individualized marketing touchpoints that earn customer engagement, solidify trust and galvanize loyal consumer-brand relationships. Developed for the Enterprise, Iterable is built from modern technologies that transform cloud, partner and tool-specific data into integrated, personalized engagements. No matter the audience size or degree of campaign sophistication, Iterable empowers brands to execute where it matters most - creating experiences and cultivating connections with over 3 billion people world-wide.
Iterable integrates with major data sources like AWS and provides a scalable solution for enterprises seeking to maximize engagement and ROI.
More than 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users. We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Portugal, Australia and New Zealand. For more information, visit iterable.com
Highlights
- Built for Data: Eliminate data silos and close the data activation gap by easily integrating with the modern data stack. With Iterable you can scale with advanced use cases and high volumes of data
- Ease of Use: Empower marketers to activate data, build segments & personalize journeys themselves on a single platform with natively integrated channels (web, email, sms, in-app and more)
- AI-Powered Personalization: Leverage our built-in intelligence to optimize campaigns, automate routine tasks, accelerate growth, and deliver more meaningful experiences
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Iterable Platform | 5M Users,
75M Emails 2 IP,
750K US SMS,
250M Push,
Gold Setup, Support | $115,000.00 |
Dimension | Cost/unit |
|---|---|
Subscriber Overage | $1.00 |
Custom Event Overage | $1.00 |
Email Overage | $1.00 |
SMS Overage | $1.00 |
Push Overage | $1.00 |
Embedded Messaging Overage | $1.00 |
Inbound MMS | $1.00 |
Outbound MMS | $1.00 |
Inbound_SMS | $1.00 |
Outbound_SMS_Canada | $1.00 |
Vendor refund policy
Non-refundable
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Iterable support documentation can be found at https://support.iterable.com/hc/en-us . Engage with Iterable's user community at https://community.iterable.com/ . Become an Iterable power user at https://academy.iterable.com/ . Reach out to partners@iterable.com to get started with custom plans.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
0 ratings
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672 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Charlie D.
Great ESP, even better people
Reviewed on Jul 03, 2025
Review provided by G2
What do you like best about the product?
Iterable has been great for us in many ways;
- Event based triggers have allowed us to tap into customer moments and deliver personalised messaging.
- Iterable has also helped us achieve greater levels of personalisation including dynamic content (that we can really dial in using the agility of handlebar logic) and personalised STO.
- AI powered brand affinity score allows us identify users at different stages of brand loyalty and target them appropriately.
- Reusable content including snippets and saved content rows rapidly speeds up campaign creation.
- Reporting, list management and templates are also great.
- Iterable has extensive documentation, online training and and online community to offer support.
As much as we appreciate Iterable as an email solution, by far the best part of switching has been the people. We had great support whilst prospecting and on-boarding, and now working with out customer success manager who is readily available and offers great insight and support. Chat support is available on tap and very helpful, with further technical support available if needed. Iterable host a fantastic conference each year, as well as webinars.
- Event based triggers have allowed us to tap into customer moments and deliver personalised messaging.
- Iterable has also helped us achieve greater levels of personalisation including dynamic content (that we can really dial in using the agility of handlebar logic) and personalised STO.
- AI powered brand affinity score allows us identify users at different stages of brand loyalty and target them appropriately.
- Reusable content including snippets and saved content rows rapidly speeds up campaign creation.
- Reporting, list management and templates are also great.
- Iterable has extensive documentation, online training and and online community to offer support.
As much as we appreciate Iterable as an email solution, by far the best part of switching has been the people. We had great support whilst prospecting and on-boarding, and now working with out customer success manager who is readily available and offers great insight and support. Chat support is available on tap and very helpful, with further technical support available if needed. Iterable host a fantastic conference each year, as well as webinars.
What do you dislike about the product?
Almost nothing! A small bugbear is the media library (libraries). We create our email campaigns using the brilliant drag and drop editor, but as mentioned also take full advantage of the snippets function, which uses the side-by-side editor. Unfortunately, they use different media libraries which means that storing assets that we use for both would mean duplication natively. Instead, we’re currently using our website CMS, however this could limit how we can take advantage of AI powered campaign building, which is coming soon in Iterable. We’re currently working this through.
What problems is the product solving and how is that benefiting you?
Tapping into customer moments with personalised messaging to build brand affinity and achieve business goals.
Sports
Excellent and Forward Thinking!
Reviewed on Jul 02, 2025
Review provided by G2
What do you like best about the product?
I'm very happy about how forward thinking Iterable are! We are a very new client, but already I am very excited about all of the new innovations (especially NOVA).
What do you dislike about the product?
Honestly, at this point, nothing at all!
What problems is the product solving and how is that benefiting you?
Iterable will (when fully set up) allow us to build and store one overarching customer profile from multiple different data sources.
Rory B.
Excellent support, highly flexible platform
Reviewed on Jul 02, 2025
Review provided by G2
What do you like best about the product?
Flexible enough to do basically anything that you need to do. Data integration is very simple. API and Webhooks are easy to use.
What do you dislike about the product?
Email block builder is limited, and we found a lot of value in using an external platform which was very easy to integrate.
What problems is the product solving and how is that benefiting you?
Centralised hub of customer data which allows us to create powerful marketing automations across all platforms.
Daniel P.
Iterable is unmatched for orgs that need to send in-app comms internationally
Reviewed on Jun 18, 2025
Review provided by G2
What do you like best about the product?
Locales are my favorite feature within Iterable. It saves me a ton of time being able to clone out the EN version of an email to translate it in 7 different languages.
What do you dislike about the product?
I wish you had a custom builder, the current 3rd party tool is a bit dated. By having your own building tool, the UI would be much more cohesive.
What problems is the product solving and how is that benefiting you?
Iterable allows us to send localized emails, SMS, in-app pops, and pushes to our members every day. By leveraging automations we are cutting down on our daily ad hoc sends.
Leisure, Travel & Tourism
Very customer friendly
Reviewed on Jun 04, 2025
Review provided by G2
What do you like best about the product?
The most helpful thing is that there are so many features like catalog and segmentations that really help us create targeted campaigns and help us with our BAU campaigns saving a lot of time. It is an intuitive system.
What do you dislike about the product?
I don’t like how time consuming it is to set up campaigns
What problems is the product solving and how is that benefiting you?
It’s solving our problem with cross channel marketing including web push and push. It has also helped us with in-app marketing too which has been great.