Sold by: Iterable
Iterable is the AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle, on the right channel, at the right time. The Iterable data engine, ease of use, and flexible and open architecture make it the best cross-channel platform to close the data activation gap by bringing together customer data, ability to design cohesive customer experiences, deliver and optimize them. All in one platform.
4.4
Overview
Iterable is the AI-powered customer communication platform that powers data activation, cross-channel campaign orchestration, and joyful customer interactions at scale.
With Iterable, brands create individualized marketing touchpoints that earn customer engagement, solidify trust and galvanize loyal consumer-brand relationships. Developed for the Enterprise, Iterable is built from modern technologies that transform cloud, partner and tool-specific data into integrated, personalized engagements. No matter the audience size or degree of campaign sophistication, Iterable empowers brands to execute where it matters most - creating experiences and cultivating connections with over 3 billion people world-wide.
Iterable integrates with major data sources like AWS and provides a scalable solution for enterprises seeking to maximize engagement and ROI.
More than 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users. We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Portugal, Australia and New Zealand. For more information, visit iterable.com
Highlights
- Built for Data: Eliminate data silos and close the data activation gap by easily integrating with the modern data stack. With Iterable you can scale with advanced use cases and high volumes of data
- Ease of Use: Empower marketers to activate data, build segments & personalize journeys themselves on a single platform with natively integrated channels (web, email, sms, in-app and more)
- AI-Powered Personalization: Leverage our built-in intelligence to optimize campaigns, automate routine tasks, accelerate growth, and deliver more meaningful experiences
Details
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Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Iterable Platform | 5M Users,
75M Emails 2 IP,
750K US SMS,
250M Push,
Gold Setup, Support | $115,000.00 |
Dimension | Cost/unit |
|---|---|
Subscriber Overage | $1.00 |
Custom Event Overage | $1.00 |
Email Overage | $1.00 |
SMS Overage | $1.00 |
Push Overage | $1.00 |
Embedded Messaging Overage | $1.00 |
Inbound MMS | $1.00 |
Outbound MMS | $1.00 |
Inbound_SMS | $1.00 |
Outbound_SMS_Canada | $1.00 |
Vendor refund policy
Non-refundable
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Iterable support documentation can be found at https://support.iterable.com/hc/en-us . Engage with Iterable's user community at https://community.iterable.com/ . Become an Iterable power user at https://academy.iterable.com/ . Reach out to partners@iterable.com to get started with custom plans.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Marketing and Advertising
Launched quickly. Is critical component of our stack
Reviewed on Jan 14, 2026
Review provided by G2
What do you like best about the product?
Fairly robust platform for lifecycle marketing. We're using it for push, email, transactional, and in-app messages. Support is good. We were able to get up and running inside of 1 month
What do you dislike about the product?
Using the datafeeds is somewhat difficult to use. Dashboard and reporting capabilities are very weak.
What problems is the product solving and how is that benefiting you?
Lifecycle marketing and marketing communications
Photography
A great all-in-one CRM solution!
Reviewed on Jan 13, 2026
Review provided by G2
What do you like best about the product?
Iterable has changed how we do CRM as it's such a flexible system that allows us to send to our customers all over the world with ease, handlebars means one template can be used worldwide. It's also becoming an all-in-one solution for omnichannel marketing which means we can use one tool for all our uses. Customer support helped us onboard and get to know the system, they're very fast to answer.
What do you dislike about the product?
Some features need work and improvement (Alerts, AI), it would also be good to have more flexibility over emails in the D&D editor, like being able to annotate emails in Gmail for promos - features that smaller tools provide.
What problems is the product solving and how is that benefiting you?
Iterable is helping us do marketing automation to a global audience with it's all-in-one solution. The more data you give it - the smarter it is.
Kendall R.
Powerful Tool with Journey Excellence, Needs Better Admin Transparency & Basic Admin Functionality
Reviewed on Jan 08, 2026
Review provided by G2
What do you like best about the product?
I think the best thing about Iterable is its Journey functionality and the user-friendly nature of the builder. The Journeys are incredibly flexible, and it's easy to troubleshoot issues later or see where patients went. The flow chart structure is intuitive, even for folks not in Iterable daily. Also, being able to pull segmentation lists and feed patients into intelligent Journeys helps walk them through engagement steps, lifting the load for our support team. We also leverage SMS and Push, which makes it even easier to engage the audience.
What do you dislike about the product?
I would like to see an easier way to pull someone out of a Journey, as managing this is not as intuitive as it could be. It would be helpful if I could easily remove or drop someone into a Journey much like handling user details or lists. Updating field values directly on a User Detail page would save so much time for certain scenarios instead of using the API portal or creating a webhook. The reporting functionality could be improved by drilling down into specific user actions, like seeing which 5 people clicked in a campaign, directly from the report. Finally, there are some 'black box' elements in Iterable's design decisions that could be more transparent for admins, and the Knowledge Base does not adequately address common points of confusion, having too many 'happy path' articles rather than clarifying articles for when something does not work entirely smoothly the first time.
What problems is the product solving and how is that benefiting you?
Iterable automates patient communications, moving them from registration to scheduling appointments without manual support intervention, reducing our team's load. It uses SMS and Push to enhance engagement, creating a comprehensive Journey ecosystem that intelligently guides patients through their next steps.
Apparel & Fashion
Powerful Data Control, But Support Needs Improvement
Reviewed on Jan 07, 2026
Review provided by G2
What do you like best about the product?
Iterable is technically advanced, but what stands out is the control it gives over integrations, data, and segmentation. It’s flexible enough to support complex workflows without feeling overly restrictive.
What do you dislike about the product?
The biggest downside is support. While the platform itself is powerful, support can be slow and not always as proactive as you’d want, especially when you’re dealing with time-sensitive issues.
What problems is the product solving and how is that benefiting you?
Iterable solves the problem of orchestrating complex, data-driven lifecycle messaging at scale.
It lets us centralize customer data, segment users precisely, and trigger messaging based on real behavior rather than static lists or one-off campaigns.
For us, that means more relevant communication, better control over who gets what and when, and the ability to iterate quickly without heavy engineering support. It’s especially valuable when you’re running multiple concurrent campaigns and need consistency, visibility, and flexibility across channels.
It lets us centralize customer data, segment users precisely, and trigger messaging based on real behavior rather than static lists or one-off campaigns.
For us, that means more relevant communication, better control over who gets what and when, and the ability to iterate quickly without heavy engineering support. It’s especially valuable when you’re running multiple concurrent campaigns and need consistency, visibility, and flexibility across channels.
Leisure, Travel & Tourism
Powerful, User-Friendly Email Marketing with Outstanding Support
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
Iterable is easy to use, well structured, and powerful without being complicated. It’s a great tool for email marketing and automation, and the support team is outstanding: responsive, knowledgeable, and easy to work with.
What do you dislike about the product?
Segmentation takes some getting used to, particularly for more advanced or time-based scenarios. There are cases where it would be helpful to have more flexibility when segmenting directly within journeys.
What problems is the product solving and how is that benefiting you?
I use Iterable for email marketing, and it helps me easily build, schedule, and automate campaigns. It saves time and ensures consistent communication with our audience, while giving me the flexibility to test and optimize messaging.