Sold by: Acxiom
Deployed on AWS
Denmark Consumer Segmentation provides a powerful set of consumer classification systems developed to assess the socio-economic and geodemographic portraits of neighborhoods across Denmark. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Denmark Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze customers and markets thereby providing valuable insights for database marketing, customer segmentation exercises and network planning.
Based on key demographic and socio-economic characteristics, the Denmark Consumer Segmentation data classifies Denmark households into categories and groups. The market specific segmentation consists of forty-six categories organized into ten groups. The international segmentation is grouped into five income types and further divided into twenty-five standard life stage categories for consistent classification when comparing across countries. Additional analysis variables are also provided related to presence of children, adult age, building age, property size and average income in local currency.
Data is in accord with local privacy laws and based on census, government and commercial data.
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
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Company Name
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Full Business Address
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State of Incorporation
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Company Contact Name
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Company Contact Email Address
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Company Contact Phone Number
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Intended Use Case
QUICK FACTS
Denmark Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘100m Grid Square Level’ in Denmark.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the 100m Grid Square Level, representing no fewer than 100 households per geography aggregated. File contains data for 438,547 100m Grid Square areas.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation Data Files are updated on an annual basis.
Permitted Uses
See Acxiom’s Data Use Agreement
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Test use only.
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Sample data may not be shared with a third party.
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Sample data may not be used in production environment.
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement , and your use of AWS services is subject to the AWS Customer Agreement .
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
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Dimensions summary
This listing is free to use. You subscribe through a single dimension, Product Access (Units), which grants you access to the product. There are no tiers, usage add-ons, or instance sizes to choose from. Because the product is offered at no charge, pricing does not scale with quantity or consumption. You gain access to the Denmark consumer segmentation sample at the 100m grid square level once you subscribe. This is a sample dataset providing demographic and segmentation insights for that market.
Top-of-mind questions for buyers
One unit grants you access to the Denmark consumer segmentation sample at the 100m grid square level. It is a single access grant, not a per-record or per-user count. Because the listing is free, subscribing to one unit unlocks the full sample dataset without additional quantity charges.
No. The listing is free, so cost does not rise with usage or query volume. Product Access has no tiers, overage points, or included-amount thresholds. Once you subscribe, using more of the sample does not trigger any charge from this listing.
You get a sample dataset with demographic and segmentation insights for the Denmark market, aggregated to 100m grid squares. As a sample, it represents a portion of the vendor's consumer data offering rather than a full commercial dataset. Contact the vendor for details on scope beyond the sample.
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Denmark Consumer Segmentation – 100m Grid Square Level Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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