Sold by: Acxiom
Deployed on AWS
Denmark Consumer Segmentation provides a powerful set of consumer classification systems developed to assess the socio-economic and geodemographic portraits of neighborhoods across Denmark. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Denmark Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze customers and markets thereby providing valuable insights for database marketing, customer segmentation exercises and network planning.
Based on key demographic and socio-economic characteristics, the Denmark Consumer Segmentation data classifies Denmark households into categories and groups. The market specific segmentation consists of forty-six categories organized into ten groups. The international segmentation is grouped into five income types and further divided into twenty-five standard life stage categories for consistent classification when comparing across countries. Additional analysis variables are also provided related to presence of children, adult age, building age, property size and average income in local currency.
Data is in accord with local privacy laws and based on census, government and commercial data.
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
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Company Name
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Full Business Address
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State of Incorporation
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Company Contact Name
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Company Contact Email Address
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Company Contact Phone Number
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Intended Use Case
QUICK FACTS
Denmark Consumer Segmentation:
-Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘100m Grid Square Level’ in Denmark.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the 100m Grid Square Level, representing no fewer than 100 households per geography aggregated. File contains data for 438,547 100m Grid Square areas.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation Data Files are updated on an annual basis.
Permitted Uses
See Acxiom’s Data Use Agreement
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement , and your use of AWS services is subject to the AWS Customer Agreement .
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $12,675.00 |
Dimensions summary
This listing uses a single contract-based pricing dimension called Product Access (Units). You buy access to the Denmark consumer segmentation data at the 100m grid square level. Pricing is not tiered or split into instance sizes. Instead, you commit to a contract that grants access under agreed unit terms. Because there is one dimension, there are no add-ons or usage-based charges to combine. You gain segmentation intelligence covering demographic, household, and consumer signals mapped to fine geographic grid areas across Denmark. The contract structure keeps billing predictable over the agreed term.
Top-of-mind questions for buyers
A unit grants your organization access to the Denmark consumer segmentation dataset at the 100m grid square level. Access covers the segmentation intelligence tied to fine geographic grid areas across Denmark. The unit represents entitlement to use the data under the agreed contract terms, not a per-record or per-query charge.
You pay for contract-based access, not per query or per record retrieved. Once your contract is active, you can use the Denmark segmentation data under the agreed terms without separate usage charges accruing. This keeps costs predictable rather than varying with how much data you pull.
You receive consumer segmentation data mapped to 100m grid square areas across Denmark. This covers demographic, household, and consumer signals that support planning, targeting, and personalization. The data helps you build a view of audiences by fine geographic area rather than broad regions.
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This product is not refundable.
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Delivery details
AWS Data Exchange (ADX)
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Denmark Consumer Segmentation – 100m Grid Square Level | All historical revisions | All future revisions | Not included | Not included |
Resources
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