Sold by: Acxiom
Deployed on AWS
Sweden Consumer Segmentation provides a powerful set of consumer classification systems developed that assess the socio-economic and geodemographic profiles of neighborhoods across Sweden. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Sweden Consumer Segmentation data enables marketers and analysts to segment, profile and analyze consumers and markets providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, the Sweden Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 33 categories organized into 8 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, adult age over 65, education, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Sweden Consumer Segmentation:
- Is ideal for neighborhood-level analysis and trending.
- Provides two segmentation systems with groups and categories as well as key variables for each geography.
- Is available at a small geographical level of ‘Grid Square’ in Sweden.
- Easily integrates into most systems for mapping and analysis. Shapes can be obtained from Acxiom.
Geographic Level of Aggregation
Data has been anonymized to the Grid Square level, representing no fewer than 100 individuals per geography aggregated. File contains data for 202,406 Grid Squares.
Formats
This product is delivered as a tab delimited text file (.txt)
Update Frequency
Sweden Segmentation Data Files are updated annually.
Permitted Uses
- See Acxiom’s Data Use Agreement.
Details
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
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Dimensions summary
This listing is offered at no cost. It uses a single pricing dimension measured in units, with no charge applied. You get a grid square sample of Sweden consumer segmentation data. Because pricing is free, there are no tiers, instance sizes, or usage add-ons to compare. The single dimension covers access to the sample dataset. There is nothing to scale up or configure for billing purposes.
Top-of-mind questions for buyers
You get a sample dataset that groups Swedish consumers by geographic grid squares. It applies demographic, household, and segmentation attributes to those areas. This helps you plan targeting and segmentation. As a sample, it represents a portion of the full data, not the complete set.
No. The single dimension is priced at no cost, measured in units. There are no usage charges, tiers, or add-ons that could trigger a bill. Nothing about your usage volume changes the price. You may still incur separate underlying AWS data delivery or storage fees through your own account.
www.acxiom.com
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Purchase of this product is non-refundable.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Sweden Consumer Segmentation – Grid Square (Sample) | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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