Sold by: Acxiom
Deployed on AWS
Norway Consumer Segmentation provides a powerful set of consumer classification systems developed to assess the socio-economic and geodemographic portraits of neighborhoods across Norway. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Norway Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze customers and markets thereby providing valuable insights for database marketing, customer segmentation exercises and network planning.
Based on key demographic and socio-economic characteristics, the Norway Consumer Segmentation data classifies Norway households into categories and groups. The market specific segmentation consists of forty-two categories organized into ten groups. The international segmentation is grouped into five income types and further divided into twenty-five standard life stage categories for consistent classification when comparing across countries. Additional analysis variables are also provided related to presence of children, adult age over 67, household size, Tenure, and average income in local currency.
Data is in accord with local privacy laws and based on census, government and commercial data.
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
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Company Name
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Full Business Address
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State of Incorporation
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Company Contact Name
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Company Contact Email Address
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Company Contact Phone Number
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Intended Use Case
QUICK FACTS
Norway Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘grunkets’ in Norway.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the Grunket level, representing no fewer than 100 individuals per geography aggregated. File contains data for 119,937 Grunkets.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation Data Files are updated on an annual basis.
Permitted Uses
See Acxiom’s Data Use Agreement.
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement , and your use of AWS services is subject to the AWS Customer Agreement .
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $11,050.00 |
Dimensions summary
This listing uses a single pricing dimension: Product Access (Units). You buy under a contract that grants access to the consumer segmentation data for Norway. Pricing is not split into tiers, instance sizes, or usage add-ons. Instead, you subscribe by acquiring access units, which unlock the product for your subscription. The dataset provides demographic, household, and segmentation intelligence to support planning, targeting, and personalization. Because there is one dimension, your cost is tied to the access units you commit to under the contract term.
Top-of-mind questions for buyers
A unit is the access credential that unlocks the Norway consumer segmentation dataset for your subscription. It grants entitlement to the product rather than metering data volume or query counts. You commit to units under the contract, and those units enable use of the dataset for your team.
No. This listing uses one access-based dimension, not usage metering. Your cost ties to the Product Access units you commit to under the contract term. Querying, targeting, or activating more segments does not add charges, since there are no per-record or per-query usage add-ons in the pricing.
Access covers Norway consumer segmentation data. This provides demographic, household, and segmentation intelligence to support planning, targeting, and personalization. The dataset draws on ethically sourced attributes and in-market signals. Buying units grants entitlement to this segmentation data; it does not include separate activation platforms or identity resolution services.
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Norway Consumer Segmentation – Grunkets | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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