Sold by: Acxiom
Deployed on AWS
Italy Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Italy. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Italy Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Italy Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 47 categories organized into 10 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of adults 60 and over, presence of children, household size, education level, building age, and average income in local currency.
Data complies with local privacy laws and based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Italy Consumer Segmentation:
-
Is ideal for neighborhood-level analysis and trending.
-
Provides two segmentation systems with groups and categories as well as key variables for each geography.
-
Is available at a small geographical level Italy ‘census tract’.
-
Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the census tract level, representing no fewer than 100 individuals per geography aggregated. File contains data for 402,121 census tracts.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $12,675.00 |
Dimensions summary
This listing uses a contract pricing model with one dimension: Product Access (Units). You buy access units under an agreed contract term. This single dimension grants subscribers access to the product. Pricing scales with the number of units you commit to, rather than by usage or instance size. The offering provides consumer segmentation data for Italy at the census tract level, giving you demographic and household segmentation intelligence for planning and targeting. There are no separate tiers or add-ons in this listing; all access is granted through the one Product Access dimension.
Top-of-mind questions for buyers
A unit grants subscriber access to the Italy consumer segmentation data at the census tract level. You commit to a number of access units under your contract. The unit represents entitlement to use the dataset, not a per-record or per-query charge.
Cost scales with the number of Product Access units you commit to in your contract. It does not vary with your usage volume, query counts, or instance size. To increase access, you adjust the committed unit quantity rather than incurring automatic usage overages.
You get consumer segmentation data for Italy at the census tract level. This provides demographic and household segmentation intelligence to support planning, targeting, and personalization. Access covers this specific dataset only, with no separate add-ons in this listing.
www.acxiom.com
Helpful?
Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Italy Consumer Segmentation – Census Tract | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
Similar products
Italy Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Italy. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Jefferson Frank Candidate Search is your go-to tool for AWS staffing requirements whether you are looking for an engineer, developer, solution architect, devops or other technical professional for your AWS project. This powerful tool gives you access to experienced and qualified candidates who are looking for their next great job - all qualified and vetted by Jefferson Frank.
With 6.8 million Businesses in Italy , Techsalerator has access to the highest B2B count in Italy . Thanks to our unique sourcing , we can select the ideal targeted dataset based on unique elements such as the sales volume of a company, the company's location, # of employees, type of business etc...
This dataset includes historical and upcoming job postings for Italy (IT) collected by Techmap since January 2020,
with an average of 71.1k new postings added monthly.
Use it to identify leads, track hiring trends, analyze markets, spot company signals, or enhance job boards.
Gain actionable insights into emerging technologies and potential prospects to stay competitive.
WorldView sociodemographics and disposable income data for Italy. Data is provided in GIS-ready file geodatabase format (FGDB).