Sold by: Acxiom
Deployed on AWS
Japan Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Japan. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Japan Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets thereby providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Japan Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 54 categories organized into 10 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to presence of children, adult age, family size, education level, property size, land value / property type, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Japan Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘chomoku’.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the chomoku level, representing no fewer than 100 individuals per geography aggregated. File contains data for 217,153 chomoku.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $17,550.00 |
Dimensions summary
This listing uses a single pricing dimension called Product Access (Units). You buy under a contract that grants access to the Japan consumer segmentation data product. Pricing is based on the number of access units you commit to, rather than usage over time. There are no separate tiers or add-on dimensions to compare. You select the unit quantity that fits your needs, and that determines your contract cost. The product delivers consumer segmentation data for the Japan market to support audience targeting and marketing planning.
Top-of-mind questions for buyers
A unit grants contracted access to the Japan consumer segmentation data set. The unit count you commit to defines your access level under the contract. The marketplace listing does not break out what each unit maps to in records or attributes, so confirm the exact unit definition with the vendor.
You buy under a contract that grants access for the committed number of units. Cost is set by the unit quantity you commit to, not by how much you query or activate over time. This suits steady, planned use rather than variable metering.
The data supports audience targeting, segmentation, and marketing planning for the Japan consumer market. You can use consumer attributes and segment intelligence to build a fuller view of audiences and support smarter planning, targeting, and personalization.
www.acxiom.com
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Japan Consumer Segmentation – Chomaku | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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Japan Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across Japan. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
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