Norway Consumer Segmentation provides a powerful set of consumer classification systems developed to assess the socio-economic and geodemographic portraits of neighborhoods across Norway. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Norway Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze customers and markets thereby providing valuable insights for database marketing, customer segmentation exercises and network planning.
Based on key demographic and socio-economic characteristics, the Norway Consumer Segmentation data classifies Norway households into categories and groups. The market specific segmentation consists of forty-two categories organized into ten groups. The international segmentation is grouped into five income types and further divided into twenty-five standard life stage categories for consistent classification when comparing across countries. Additional analysis variables are also provided related to presence of children, adult age over 67, household size, Tenure, and average income in local currency.
Data is in accord with local privacy laws and based on census, government and commercial data.
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
Company Name
Full Business Address
State of Incorporation
Company Contact Name
Company Contact Email Address
Company Contact Phone Number
Intended Use Case
QUICK FACTS
Norway Consumer Segmentation:
Is ideal for neighborhood-level analysis and trending.
Provides two segmentation systems with groups and categories as well as key variables for each geography.
Is available at a small geographical level of ‘grunkets’ in Norway.
Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the Grunket level, representing no fewer than 100 individuals per geography aggregated. File contains data for 119,937 Grunkets.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation Data Files are updated on an annual basis.
Permitted Uses
See Acxiom’s Data Use Agreement.
Test use only.
Sample data may not be shared with a third party.
Sample data may not be used in production environment.
Usage information
By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement , and your use of AWS services is subject to the AWS Customer Agreement .
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Top-of-mind questions for buyers
What counts as one unit under Product Access (Units)?
One unit grants you access to the product as a subscriber. It is not metered by data volume, seats, or usage. Subscribing activates access to the Norway consumer segmentation sample. You select this single access unit to receive the product at no cost.
Will my cost change as I use more data or run more queries?
No. The product is offered at no cost through a single access dimension. Pricing does not scale with data volume, query counts, or the number of records you review. There are no tiers or overage charges to trigger a change in cost.
What does this sample include and what is not covered?
This listing provides a sample of Norway consumer segmentation data for evaluation. It is a subset, not the full dataset. Broader attributes, audiences, and enrichment described on the seller's site are separate offerings and are not part of this free access unit.
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