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    Freshchat

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    Deployed on AWS
    Free Trial
    Vendor Insights
    AWS Free Tier
    Make chat easy for digital customers and delight them with support on channels they love with conversational experiences
    4.4

    Overview

    Freshchat is a modern messaging software built for sales and customer engagement teams to build conversations with prospects and customers on your website, mobile app, or social media. Freshchat helps businesses and its teams focus on a continuous and context-driven messaging experience.

    Use-cases : Live chat(Web/Mobile app), Chatbots, WhatsApp, Instagram, Google Business Messages, etc.

    Plans & Pricing : Each plan has different feature-set & pricing (freshchat.com/pricing)

    Some of the main features available in the most-popular plan (Freshchat Enterprise) are:

    Auto-resolve IntelliAssign Business Hours (by Groups) Live Translate Advanced Dashboard Advanced Automations POPULAR Team Performance Report Agent Availability Report Roles and Permissions CSAT Survey and Report Conversation APIs Allowed Domains User Authentication(JWT) Skill based routing

    DISCLAIMER : We have listed only one plan here(which is most popular), other plans can be procured via AWS Marketplace via Private offer.

    For Additional queries, Different plan options, or Custom / Volume Pricing via Private Offer please contact us at channels-awsportal@freshworks.com 

    Highlights

    • Engage customers on the channel of their choice: Deliver a seamless experience for your customers across any channel, whether it is self-serve or agent-assisted. Messaging, live chat, even email and voice- you name it, we have got it.
    • Scale support with AI-driven bots on any channel: Customers seek quick and effortless self-service on the channels of their choice. Easily create and deploy AI-driven bot experiences across your website, native app, and messaging channels.
    • Help customers before they even know they need it: Proactively engage customers on web or messaging channels to stay ahead of potential issues. And turn any engagement with your company into a potential revenue-generating opportunity.

    Details

    Delivery method

    Deployed on AWS
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    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Vendor Insights

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    Pricing

    Free trial

    Try this product free according to the free trial terms set by the vendor.
    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (4)

     Info
    Dimension
    Description
    Cost/month
    Free
    For getting started
    $0.00
    Growth
    For fast growth
    $23.00
    Pro
    For high performance
    $59.00
    Enterprise
    For enterprise-grade support
    $95.00

    Vendor refund policy

    Unless otherwise specified in these Terms or a Form or a Service Plan, all Subscription Charges are nonrefundable. No refunds shall be issued for partial use or non-use of the Service(s) by You provided however You shall be eligible for a pro-rated refund of the Subscription Charges for the remainder of the Subscription Term if You terminate Your Account as a result of a material breach of these Terms by Us.

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    We offer free support for all our customers. We provide a 247 email support and 245 Chat/Phone support support@freshchat.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Freshworks Inc.
    By Zendesk
    By monday.com

    Accolades

     Info
    Top
    25
    In Contact Center
    Top
    10
    In Contact Center, CRM, IT Business Management
    Top
    10
    In ITSM Solutions

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Multi-Channel Messaging Support
    Enables customer engagement across website, mobile app, social media channels including WhatsApp, Instagram, and Google Business Messages with live chat, email, and voice capabilities.
    AI-Driven Chatbot Deployment
    Supports creation and deployment of AI-driven bot experiences across web, native applications, and messaging channels for automated customer interactions.
    Intelligent Conversation Routing
    Includes skill-based routing and IntelliAssign functionality to automatically distribute conversations based on agent capabilities and availability.
    Advanced Analytics and Reporting
    Provides advanced dashboard with team performance reports, agent availability reports, CSAT surveys, and conversation analytics for performance monitoring.
    Conversation Automation and Context Management
    Offers advanced automations, auto-resolve capabilities, live translation, and conversation APIs to maintain context-driven messaging experiences across interactions.
    Omnichannel Communication
    Support across multiple channels including web, social, mobile, voice, messaging, live chat, and email with seamless conversational experiences
    Knowledge Management
    Comprehensive knowledge graph and knowledge management system integrated with unified agent workspace for complete customer context
    Pre-built and Custom Integrations
    Over 1,200+ pre-built integrations available on the Zendesk App Marketplace with tools to create and configure custom experiences
    Real-time Reporting and Analytics
    Real-time reporting and analytics capabilities with measurement and insights for continuous monitoring and improvement of service metrics
    Ticketing and Request Management
    Centralized ticketing system for managing and tracking service requests and incidents with SLA compliance capabilities
    Workflow Automation
    Code-free automation builder enabling custom workflows for ticket routing, tagging, notifications, and CSAT survey distribution
    Multi-level Access Control and Audit Logging
    Multi-level user permissions with granular audit logs for security and compliance management
    Integrated Knowledge Management
    Unified platform combining ticketing, projects, assets, and knowledge base management in a single interface
    Real-time Reporting and Analytics
    Advanced reporting capabilities with real-time activity visibility and data-driven insights for trend identification and proactive service delivery

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.4
    503 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    68%
    27%
    2%
    1%
    2%
    5 AWS reviews
    |
    498 external reviews
    External reviews are from G2  and PeerSpot .
    John Frank

    Unified customer messaging has built trust and supports clients anytime across multiple channels

    Reviewed on Jun 21, 2026
    Review from a verified AWS customer

    What is our primary use case?

    We primarily use FreshChat  to connect with our clients and listen to our stakeholders and clients. We use it to receive queries, feedback, and to execute customer support and resolve any issues that may be held by our clients towards our business. Further, we use it to follow up on our marketing leads, whereas our stakeholders or third parties use it to receive quotes or feedback for people inquiring about us. In essence, we mainly use it to engage and offer customer support to our clients, stakeholders, and our third parties.

    One example of how my team uses FreshChat  to engage with and support clients occurs when our services experience downtime challenges. There are times when our services may not be running efficiently, and our customers want us to give them that feedback so that we can make a rectification or boost our services. When our services are not reaching our clients very well, that is one area where they give us their concerns and we use it to resolve any issues related to our banking experience or our network.

    Another use case is in potential leads. There are people who hear about our services but do not know about our organization very well. We receive many queries, especially from our marketing team. People who want to join our organization and receive our services do not always know how we operate. By connecting with them and giving them comprehensive information, we use it to tap into our target market and diversify our client portfolio and conduct marketing with the platform. This allows us to reach out to new clients and give them the specific information they need about our organization and our business services.

    What is most valuable?

    FreshChat's number one feature is that it is highly integratable. FreshChat offers other services from Freshdesk  and other platforms, so it is easy to integrate it with our customer relationship management platforms, as well as with our e-commerce platforms and our marketing platforms. Another feature is the user interface. Navigating through the platform is not difficult at all. It is easy and straightforward, and even our employees who use it usually find it to be very easy to use. It does not present many challenges in usage. Another aspect is that it is a unified platform. It helps us offer customer support in various forms. We can reach our clients through email, live call, and even chatbots. We can chat with the client directly and engage with them without having any issues.

    The feature that has made the biggest difference for my team is the unified communication options. Not all clients can reach us through phone calls, emails, or live chat. This feature gives us various options to reach our clients. If one client is not able to find us on the phone, they can use email. If they are not able to reach us through email or phone, they can use the live chat option. With those various options, we will not miss any query or any concern from our clients because we have multiple ways for them to reach us. This helps us keep our customer base happy.

    Another valuable feature is that the platform is cloud-based. A cloud-based platform means that we can use it anywhere. Even when we want to work remotely or reach clients after official working hours, we are able to do so because the platform is easily accessible on the cloud, allowing us to work remotely in a unified manner.

    FreshChat has positively impacted the organization in keeping our customer base. It has developed the trust held by our customer base because it is very frustrating when we want a service from an organization that we need and then we are not able to reach them on time. With FreshChat, our clients can reach us anytime they want, twenty-four seven. It has helped us build a loyal customer base and improved our clients' trust in our organization.

    What needs improvement?

    One area for improvement with FreshChat is that, as a cloud-based platform, it is normal to experience internet downtimes. If FreshChat could develop a plan that allows us to use the platform offline, it would be better, because sometimes when we encounter internet difficulties, it becomes difficult to see messages and respond to clients on time.

    Another improvement would be having a diversified customer support system that is globally organized, whereby FreshChat has representatives from users in the Pacific area, European area, or African area. The customer support they offer should be personalized and inclusive of clients' needs. Sometimes the customer support can be one-centered; if they could personalize that and become more inclusive, responding to specific geographical demands, it would be much better.

    For how long have I used the solution?

    I have worked in my current position for about five and a half years.

    What do I think about the stability of the solution?

    FreshChat is stable. As long as we have a proper internet connection and an adequate cloud service provider like AWS Marketplace , FreshChat will be found to be stable. There will not be any downtimes, and we can use it at our convenience.

    What do I think about the scalability of the solution?

    FreshChat's scalability is reliable and depends on our organization's size. For small users, mid-sized, or large enterprises, all we need to do is scale up as our customer base rises. In our case, we have set a target so when we reach a specific threshold, we scale up. If an organization experiences a downsizing in customer size, they just adjust according to their threshold and engagement. FreshChat's scalability is superb and quite reliable.

    How are customer service and support?

    Customer support is reliable, and we have not faced any problems. Many times, especially during our initial periods of using the platform, customer support was always there and ready to help us in adopting the platform and using it effectively. We have not had any delays while using the platform.

    Which solution did I use previously and why did I switch?

    We did not have any other solution initially. We relied on traditional methods with trained human staff for direct phone calls and replying to emails directly. We used only those two modes: phone and emails, which is why we acquired FreshChat to improve our customer experience.

    Before FreshChat, we evaluated the Zendesk  platform, and after gauging the pricing and usage mode, we found that Zendesk  was more resource-consuming since it needed adjustments to our IT infrastructure. However, FreshChat provided a more reliable option with cloud hosting.

    How was the initial setup?

    FreshChat is stable. As long as we have a proper internet connection and an adequate cloud service provider like AWS Marketplace , FreshChat will be found to be stable. There will not be any downtimes, and we can use it at our convenience.

    What about the implementation team?

    We purchased FreshChat directly from the vendor, but for hosting services, we engaged with AWS Marketplace separately. Later we combined them together at our own premises.

    What was our ROI?

    We have seen a return on investment because when acquiring the platform, we aimed to enhance the personalization of our customer engagement. We now have fewer employees managing customer experience services, and FreshChat can handle most queries without much trouble. With fewer employees, we have saved time and money due to faster responses, as it is AI-powered, allowing responses to be generated even without a human touch. This has saved us on operating costs and helped channel our employees into further productive activities.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup cost, and licensing was smooth. It did not have many difficulties because FreshChat already has curated pricing plans. All we had to do was choose our preferred plan and go with it based on our available resources.

    Which other solutions did I evaluate?

    Before FreshChat, we evaluated the Zendesk platform, and after gauging the pricing and usage mode, we found that Zendesk was more resource-consuming since it needed adjustments to our IT infrastructure. However, FreshChat provided a more reliable option with cloud hosting.

    What other advice do I have?

    My advice to others looking into using FreshChat is that it is reliable. If we want a wholesome customer experience and want to move from traditional methods of reaching clients, FreshChat offers a two-dimensional way of communicating whereby we can relay messages to clients, and they can reach us on time. It diversifies how we engage with clients and stakeholders, ensuring we do not miss any message, query, or concern from our clients, thereby keeping our customer base happy.

    FreshChat is deployed in our organization on a public cloud. It is hosted on the cloud, so we use it in the cloud.

    We use Amazon Web Services  as our cloud provider.

    If granted the opportunity, I would pick FreshChat from the beginning to make it our customer engagement platform due to the convenience and easy access to communications from clients. I would rate FreshChat with a nine out of ten.

    Akshat K.

    Fresh Experience with Intuitive Agent Builder

    Reviewed on Jun 05, 2026
    Review provided by G2
    What do you like best about the product?
    I used FreshChat as a conversational agent, and I found it really effective because it provides correct answers without having to go through long documents. I like that it's a tag-based system and also explains the answers. The experience with AI agents was fresh and enjoyable. I also appreciate that the agent builder UI is good and easy to understand. Setting up FreshChat was very easy.
    What do you dislike about the product?
    The LLMs provided have very few AI units. It should offer a better limit for each agent call, or reduce the AI units required per call. It could use other models available in the market that cost less.
    What problems is the product solving and how is that benefiting you?
    I use FreshChat as a conversational agent that's rule-based, providing correct answers quickly without combing through long documents. It explains answers well, and the agent builder UI is good and easy to understand.
    Vikas Kejriwal

    AI chat has improved customer insight and response time but still needs smoother integration

    Reviewed on Jun 04, 2026
    Review from a verified AWS customer

    What is our primary use case?

    We are using FreshChat  for its live chat feature and AI chatbot functionality. When a customer contacts us, they can interact with FreshChat 's live chatbot first. Through this interaction, we gather their primary requirements, identify what problem they are facing, and then direct them to an agent who can conduct live chat with the customer and provide a resolution.

    FreshChat serves our B2C product where certain specific types of users come to our app. We can customize FreshChat's AI chatbot to ask relevant questions to customers so that we can gather more accurate data for our agents.

    What is most valuable?

    FreshChat's best features include its AI chatbot, which is excellent. It provides quite good scaling capability and modularity that we can customize for our particular use case.

    FreshChat has helped us better understand our customer base and provide quick resolution to them. Currently in our beta stage, FreshChat provides pretty accurate and reliable output. The chatbot is almost always accurate in gathering customer information and identifying their main pain points.

    What needs improvement?

    FreshChat could have a more robust documentation system that would help developers better integrate the platform. Implementation is quite challenging, and some cross-functional capabilities could be improved.

    What do I think about the scalability of the solution?

    Currently this feature is in beta stage in our organization, but we are assuming that it will significantly help reduce customer chat response time and our reliance on human agents will be reduced drastically.

    What other advice do I have?

    FreshChat's governance and security appear to be standard. The security aspect should be standard, similar to other companies that provide these features. I have not given much thought to the governance and security aspects.

    FreshChat is a good product that organizations should try out if their use case involves building a custom AI chatbot for their application. FreshChat provides all the tools and features required for this purpose. I would rate this product a seven out of ten.

    Which deployment model are you using for this solution?

    Private Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    PradeepYaduvanshy

    Chat features have accelerated user-to-user design sharing and support creative photo animation

    Reviewed on May 30, 2026
    Review from a verified AWS customer

    What is our primary use case?

    We are searching for chat-related features in my application named StoryZ, and we are evaluating FreshChat  along with some other SDKs. The main use case for FreshChat  is user chat and messaging. We have a community feature in my application, so we want to provide chat functionality to users so they can chat with each other and share their designs. Our application is for animating photos, so users can share their creations with other users and communicate with each other. This is why we want to provide chat features.

    What is most valuable?

    Creating the chat feature from the initial level is too time-consuming and costly in terms of development. We want to explore running SDKs such as FreshChat. It can save about one week and resources as well. Live chat and messaging are the best features FreshChat offers based on my exploration so far.

    For my application, FreshChat serves as an interface, but for me it is an interface for users to communicate with each other rather than a chatting functionality in the traditional sense.

    What needs improvement?

    I rate it eight because I used some part of the chatting features and the features they provided are quite good. However, some integration documentation is a bit confusing, which is why I have rated it an eight rather than ten.

    For how long have I used the solution?

    Not yet.

    Which solution did I use previously and why did I switch?

    In the past, around three or four years ago, we used Slack for chatting in other organisations. However, in the current organisation, we do not want to start with a fresh chat implementation, so we are looking for SDKs.

    Which other solutions did I evaluate?

    I am still in the process of evaluation. FreshChat is the first SDK we are exploring and we will explore more before we can decide.

    What other advice do I have?

    I am exploring right now but have not checked certain aspects. I think we can add that in the future and will explore it then. We have not implemented it yet, as we are still in the exploration phase. So far, based on my exploration, it is good and I do not feel any improvement is needed at this moment.

    Which deployment model are you using for this solution?

    Public Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Raman Shihan

    Unified chat workflows have accelerated deal closure and supported long-term campaign follow-up

    Reviewed on May 29, 2026
    Review from a verified AWS customer

    What is our primary use case?

    We use Freshchat for all escalated customer inbounds via live chat. The great support and the great documentation made the process smooth.

    It's been 4 years and still counting with them, and it's been a pleasure.

    How has it helped my organization?

    It helps us close deals faster as it has the greatest follow-up automation. It has also lined up our financial year campaigns thanks to Freshchat.

    What is most valuable?

    WhatsApp marketing, lead tracking, and automation follow-up.

    What needs improvement?

    WhatsApp deliverability is not 100%, and it should be improved.

    For how long have I used the solution?

    I have been using the solution for 4 years.

    Which solution did I use previously and why did I switch?

    I used Zoho CRM  before. Freshchat is different, especially with making customer journey flow sets it apart from others. It's easy and covers all possible scenarios for a customer journey.

    What's my experience with pricing, setup cost, and licensing?

    The pricing is affordable.

    Which other solutions did I evaluate?

    I also considered TeleCRM.

    What other advice do I have?

    It's highly recommended to all organizations who require a robust chat and ticketing system without paying over the odds for other solutions.

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