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    Freshchat

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    Deployed on AWS
    Free Trial
    Vendor Insights
    AWS Free Tier
    Make chat easy for digital customers and delight them with support on channels they love with conversational experiences
    4.4

    Overview

    Freshchat is a modern messaging software built for sales and customer engagement teams to build conversations with prospects and customers on your website, mobile app, or social media. Freshchat helps businesses and its teams focus on a continuous and context-driven messaging experience.

    Use-cases : Live chat(Web/Mobile app), Chatbots, WhatsApp, Instagram, Google Business Messages, etc.

    Plans & Pricing : Each plan has different feature-set & pricing (freshchat.com/pricing)

    Some of the main features available in the most-popular plan (Freshchat Enterprise) are:

    Auto-resolve IntelliAssign Business Hours (by Groups) Live Translate Advanced Dashboard Advanced Automations POPULAR Team Performance Report Agent Availability Report Roles and Permissions CSAT Survey and Report Conversation APIs Allowed Domains User Authentication(JWT) Skill based routing

    DISCLAIMER : We have listed only one plan here(which is most popular), other plans can be procured via AWS Marketplace via Private offer.

    For Additional queries, Different plan options, or Custom / Volume Pricing via Private Offer please contact us at channels-awsportal@freshworks.com 

    Highlights

    • Engage customers on the channel of their choice: Deliver a seamless experience for your customers across any channel, whether it is self-serve or agent-assisted. Messaging, live chat, even email and voice- you name it, we have got it.
    • Scale support with AI-driven bots on any channel: Customers seek quick and effortless self-service on the channels of their choice. Easily create and deploy AI-driven bot experiences across your website, native app, and messaging channels.
    • Help customers before they even know they need it: Proactively engage customers on web or messaging channels to stay ahead of potential issues. And turn any engagement with your company into a potential revenue-generating opportunity.

    Details

    Delivery method

    Deployed on AWS
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    Buyer guide

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    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
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    Pricing

    Free trial

    Try this product free according to the free trial terms set by the vendor.
    Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    1-month contract (4)

     Info
    Dimension
    Description
    Cost/month
    Free
    For getting started
    $0.00
    Growth
    For fast growth
    $23.00
    Pro
    For high performance
    $59.00
    Enterprise
    For enterprise-grade support
    $95.00

    Vendor refund policy

    Unless otherwise specified in these Terms or a Form or a Service Plan, all Subscription Charges are nonrefundable. No refunds shall be issued for partial use or non-use of the Service(s) by You provided however You shall be eligible for a pro-rated refund of the Subscription Charges for the remainder of the Subscription Term if You terminate Your Account as a result of a material breach of these Terms by Us.

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Support

    Vendor support

    We offer free support for all our customers. We provide a 247 email support and 245 Chat/Phone support support@freshchat.com 

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Freshworks Inc.
    By Zendesk
    By monday.com

    Accolades

     Info
    Top
    25
    In Contact Center
    Top
    10
    In Contact Center, CRM, IT Business Management
    Top
    10
    In ITSM Solutions

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    11 reviews
    Insufficient data
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Multi-Channel Messaging Support
    Enables customer engagement across website, mobile app, social media channels including WhatsApp, Instagram, and Google Business Messages with live chat, email, and voice capabilities.
    AI-Driven Chatbot Deployment
    Supports creation and deployment of AI-driven bot experiences across web, native applications, and messaging channels for automated customer interactions.
    Intelligent Conversation Routing
    Includes skill-based routing and IntelliAssign functionality to automatically distribute conversations based on agent capabilities and availability.
    Advanced Analytics and Reporting
    Provides advanced dashboard with team performance reports, agent availability reports, CSAT surveys, and conversation analytics for performance monitoring.
    Conversation Automation and Context Management
    Offers advanced automations, auto-resolve capabilities, live translation, and conversation APIs to maintain context-driven messaging experiences across interactions.
    Omnichannel Communication
    Support across multiple channels including web, social, mobile, voice, messaging, live chat, and email with seamless conversational experiences
    Knowledge Management
    Comprehensive knowledge graph and knowledge management system integrated with AI agents for enhanced resolution capabilities
    Pre-built and Custom Integrations
    Over 1,200+ pre-built integrations available on the Zendesk App Marketplace with tools to create and configure custom experiences
    Real-time Reporting and Analytics
    Real-time reporting and analytics capabilities with measurement and insights for monitoring service performance and outcomes
    Ticketing and Request Management
    Centralized ticketing system for managing and tracking service requests and incidents with SLA compliance capabilities
    Workflow Automation
    Code-free automation builder enabling custom workflows for ticket routing, tagging, notifications, and CSAT survey distribution
    Multi-level Access Control and Audit Logging
    Multi-level user permissions with granular audit logs for security and compliance management
    Integrated Knowledge Management
    Unified platform combining ticketing, projects, assets, and knowledge base management in a single interface
    Real-time Reporting and Analytics
    Advanced reporting capabilities with real-time activity visibility and data-driven insights for trend identification and proactive service delivery

    Contract

     Info
    Standard contract
    No
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.4
    506 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    68%
    26%
    3%
    1%
    2%
    3 AWS reviews
    |
    503 external reviews
    External reviews are from G2  and PeerSpot .
    Muhammed A.

    Freshchat Keeps Live Support Chats Organized with a Clean, Intuitive Interface

    Reviewed on Aug 11, 2026
    Review provided by G2
    What do you like best about the product?
    Freshchat has made handling live customer conversations much more organized, giving our support team real-time visibility into ongoing chats without missing incoming messages. The interface is clean and intuitive, making it easy for agents to manage multiple conversations simultaneously without losing context. Being able to route chats based on availability or topic has kept response times reasonable even during busier periods. Integration with our existing support workflow was smooth, and having chat history readily accessible has made it easier to pick up context when a customer returns with a follow-up question.
    What do you dislike about the product?
    Pricing scales quickly as the number of agent seats grows, which becomes a bigger consideration as our support team expands. Some of the automation and bot configuration features have a learning curve to set up effectively for more nuanced, platform-specific queries. Handling mixed Arabic-English chat messages isn't always seamless, occasionally requiring manual intervention when automated routing misinterprets intent. Support response times from Freshchat itself for configuration questions were slower than expected during initial setup.
    What problems is the product solving and how is that benefiting you?
    Freshchat has given our support team a reliable, organized way to handle live customer conversations instead of relying on scattered messaging channels. This has improved response times and made it easier to maintain context across ongoing conversations, since chat history and customer details stay attached to each conversation rather than getting lost.
    Femi Adeyemi

    Chatbot automation has reduced support calls and now improves staff and customer communication

    Reviewed on Aug 09, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for FreshChat is for communications with our staff and also with our customers. A quick specific example of how I use FreshChat for communicating with staff or customers is that we set up an FAQ, and then that makes our customers able to access our resources without having to call us, and also within our team as well for knowledge sharing.

    Communication is basically what we use FreshChat for.

    What is most valuable?

    The best features FreshChat offers, in my opinion, are the ease of setting up the environment for use, and then the way it responds makes it easier for our customers to interact with the platform.

    When I say the ease of setting up the environment for FreshChat, I can tell you that we converted our FAQ into a chatbot, and then it makes our customers able to access resources that matter to them instead of having to call us and send lengthy emails. So when they log in, the chatbot responds based on our FAQ, and they get serviced on the spot.

    FreshChat has positively impacted my organization because we have a lot of customers that require answers and information. Setting up FreshChat on our mobile app and our website made it easier for our customers to use; they are able to access the information they need right at their fingertips.

    I can share specific outcomes or metrics. Before, we had logs of calls and emails to attend to, but from the time we started using FreshChat, the calls reduced. People calling to find out information reduced, and then that lessened the burden on the entire team. Implementing FreshChat on the app and also on the website has reduced our call log by more than 30% and also the turnaround for the team by more than 70%.

    What needs improvement?

    I think FreshChat can be improved by making it more AI-oriented, where it has more robust knowledge of its own rather than just responding to the local FAQ that is imported, in our case.

    Regarding FreshChat's AI capabilities, I think if it is more local, if it is more direct to implementation, that will be helpful.

    Regarding FreshChat's AI capabilities, in terms of accuracy and reliability of output, I used our local FAQ, and then I'm able to govern the responses based on what we set it on, so for me, it worked perfectly as we intended it to work.

    FreshChat is deployed in my organization on-premises.

    For how long have I used the solution?

    I have been using FreshChat for a little over three years.

    What do I think about the stability of the solution?

    FreshChat is stable.

    What do I think about the scalability of the solution?

    FreshChat's scalability is good; it handles growth in users or data very well.

    How are customer service and support?

    In terms of customer support for FreshChat, we have a dedicated company that supports us, a third party, and for us, they are very responsive, with the support being 100%. Whenever we have a challenge, we reach out to them, and then they resolve the issue for us before we blink. In terms of support, I rate them 10 over 10.

    Which solution did I use previously and why did I switch?

    I did not previously use a different solution before FreshChat.

    How was the initial setup?

    My experience with pricing, setup cost, and licensing for FreshChat is that we have Freshdesk which encompasses FreshChat, so the pricing is a little bit high. I think it's one of those things I wish they can work around. The pricing is high, and then some teams will not want to go along with it, but for me, if they can reduce the pricing to a bearable amount for users, they will make more sales.

    I have seen a return on investment in terms of time saved. We have a lot of customers that require information, and they want information impromptu, but with FreshChat, we just tell them to chat the robot, and then the chatbot responds to them with the information they need. Time is essential to us, and that is what we get while using FreshChat.

    What about the implementation team?

    The advice I would give to others looking into using FreshChat is that they will never regret it; they will enjoy it. It will affect their team positively and have the ROI in no time at all, as it is easy to set up and easy to use.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup cost, and licensing for FreshChat is that we have Freshdesk which encompasses FreshChat, so the pricing is a little bit high. I think it's one of those things I wish they can work around. The pricing is high, and then some teams will not want to go along with it, but for me, if they can reduce the pricing to a bearable amount for users, they will make more sales.

    Which other solutions did I evaluate?

    Before choosing FreshChat, I evaluated other options such as WhatsApp for Business and then FreshChat.

    What other advice do I have?

    I would like to add that the interface of FreshChat is not bad; it's good, and it's working. It's generally accepted by our customers, and they can easily navigate around it. For me, there is no complaint about that; it's good, it's easy to use, and it's accessible to all. I would rate this review a 9 overall.
    Moses Karanja

    Omnichannel chat has improved client support and now needs better accessibility and onboarding

    Reviewed on Jul 31, 2026
    Review provided by PeerSpot

    What is our primary use case?

    FreshChat serves as our primary platform for contacting and engaging with our clients, making it crucial for customer engagement. We use it to speak with our clients, receive their concerns, and offer feedback in areas where they may need assistance through various channels and platforms supported by FreshChat.

    A specific example of how we used FreshChat to engage with clients is when, as a software engineer, we offer services that require clarification. When developing a platform or software for a client, questions are bound to arise and those questions are channeled to our organization. We engage with the client, offer our support, and provide the necessary responses using FreshChat to receive queries and engage with the client in a timely manner.

    Another way we use FreshChat is during the onboarding of customers, where we gather their profiles and onboard them into our system. This allows new customers to use the live chat mode, so we utilize FreshChat to capture their unique details and preferences for better engagement when they have responses or queries.

    What is most valuable?

    FreshChat offers a number of features, one of which is that it is an AI-powered platform equipped with a chatbot known as Freddy AI. This chatbot facilitates automation, ensuring that customer engagement is available 24/7. Additionally, it has a simple user interface, making it easy for employees to learn and use the platform effectively. FreshChat's integration feature is also commendable, allowing excellent integration with existing platforms, such as CRM and other sales systems that handle customer data, resulting in a simple and straightforward customer engagement process.

    FreshChat provides the ability to engage and converse with clients through various channels. We are not restricted to phone or email; we can open multiple channels and thus receive queries from clients in a broad manner, helping us grow our portfolio and build a diverse customer base.

    FreshChat has positively impacted our organization by simplifying how we offer customer support services. We now have multiple ways of communication, opening traffic for queries through various channels. FreshChat's engagement rate and response rate have accelerated; previously, we relied on email, which delayed responses if inquiries went unnoticed. Our clients are happier, and we are satisfied with providing reliable service.

    What needs improvement?

    FreshChat can be improved in its availability on the internet. As a cloud-powered platform with automation and AI capabilities, it requires reliable internet 24/7 to support proper usage. Smaller organizations, especially those building their customer base, may find it less suitable, as FreshChat may seem like a waste of time without sufficient clientele actively engaging.

    FreshChat could improve the time taken for employees to adjust and learn the platform, as not all employees pick up the pace at the same speed, which can delay usage. Forming a user community would facilitate quicker adjustments, enhancing the overall experience with FreshChat.

    For how long have I used the solution?

    I have been using FreshChat for the last five and a half years.

    What do I think about the stability of the solution?

    FreshChat is stable.

    What do I think about the scalability of the solution?

    Scalability with FreshChat is straightforward, depending on the users we have, making it easily scalable.

    How are customer service and support?

    FreshChat's customer support is responsive, valuing their clients through quick response times, so overall, their customer support is commendable and willing to help all clients.

    Which solution did I use previously and why did I switch?

    We did not have a previous solution; FreshChat is our first solution for engaging with clients.

    How was the initial setup?

    Our experience with pricing, setup cost, and licensing was smooth, with no challenges encountered. Our inquiries concerning pricing were answered by the vendor, resulting in a positive experience.

    What was our ROI?

    We have indeed seen a return on investment because, in terms of the number of employees needed, FreshChat handles much of the client interaction, allowing us to require fewer employees who can be assigned new tasks. Consequently, we save money as work is automated, confirming a return on our investment.

    What's my experience with pricing, setup cost, and licensing?

    FreshChat is an affordable platform that elevates the quality of customer support we provide. It simplifies client engagement, resulting in long-term benefits such as an increased customer base and growth in profitability.

    Which other solutions did I evaluate?

    We did not evaluate other options; FreshChat was the solution we settled on during our initial deployment phase.

    What other advice do I have?

    I find Freddy AI chatbot to stand out the most among FreshChat's features because it helps during times when our customer service agents are overwhelmed by the volume of messages and queries. With FreshChat, we are able to achieve omnichannel engagement as messages flow from social media platforms, live chat, and emails. When our human agents are busy, the AI chatbot takes over, sifting through and answering simple queries to enhance our customer engagement.

    Concerning FreshChat's AI capabilities, I have not encountered any security problems; everything we provide to FreshChat remains secure, and it has never been breached. It is a governable and secure platform to use. I find FreshChat's AI capabilities to be reliable and accurate, especially with its chatbots enhancing the quality of interactions, making it dependable for use.

    We have noticed specific outcomes and can discuss customer satisfaction scores as we execute surveys to gauge client responses regarding our services. From these surveys, most of our clients express satisfaction because they can reach us easily, leading to improved scores, which we are happy to see. I would rate this product a seven out of ten.

    reviewer2881437

    AI chat has reduced email volume and now routes customer queries by segment efficiently

    Reviewed on Jul 29, 2026
    Review provided by PeerSpot

    What is our primary use case?

    My main use case for FreshChat is customer chat and messaging.

    A quick specific example of how I use FreshChat for customer chat and messaging is that the AI chatbot can answer common product questions from customers, surface our support guide articles, and route conversations.

    Something unique to my organization regarding my main use case is being able to route and triage customers differently based on the segment that they're in or the tier of service.

    What is most valuable?

    In my opinion, the best features FreshChat offers include conversation tags, escalations, priority, assigning, routing by customer segment, and the fact that customers can reach us via multiple forums but managed in one inbox.

    Conversation tags and routing by customer segment for my team allow the AI to answer a majority of the questions for the scaled team, so the CSMs don't need to get involved in more technical questions or questions that should be handled by either the support team or by AI. For our larger customers, depending on the type of question, if it's more tactical or more strategic, it can get routed to the support team or to the CSM more efficiently.

    FreshChat has positively impacted my organization by decreasing the amount of emails that the CSM has to get involved in because the AI is able to either answer or triage more effectively.

    I have seen a specific reduction in the amount of emails that CSMs need to get involved in, which is helpful for time and cost savings.

    While I don't necessarily have specific metrics, I see a significant decrease in the amount of emails that CSMs need to be looped into, which is very helpful for time savings and cost savings.

    What needs improvement?

    FreshChat can be improved with better customer success workflows, as those are limited right now.

    It could be better about flagging customer health or risk for upcoming renewals.

    Regarding FreshChat's AI capabilities, it seems to be secure; it's solid, but maybe not as advanced as Intercom.

    In terms of accuracy and reliability of output, FreshChat is mostly correct but needs to be trained on certain activities, especially those that are unique to organizations.

    I have noticed that FreshChat could be improved as it doesn't support customer health scores, renewals, QBRs, product adoption, or other types of customer success functionality.

    For how long have I used the solution?

    I have been using FreshChat for one year.

    What do I think about the stability of the solution?

    FreshChat seems stable.

    What do I think about the scalability of the solution?

    FreshChat's scalability is good; it scales pretty well, can handle large support volume and multiple departments, and has role-based permissions.

    Which solution did I use previously and why did I switch?

    I previously used Intercom because it is typically best in class, and we had used it previously.

    What's my experience with pricing, setup cost, and licensing?

    My experience with pricing, setup cost, and licensing is that it's cheaper than Intercom.

    Which other solutions did I evaluate?

    Before choosing FreshChat, I evaluated Intercom.

    What other advice do I have?

    My advice for others looking into using FreshChat is that it's good but needs to be layered with another customer-type software, such as Vitally or a full CRM. I give it a rating of eight because it needs to be paired with a customer success tool such as Vitally, and it's not as advanced as Intercom.
    Akhil S Varughese

    Live chat has transformed daily support work and provides faster, more personalized responses

    Reviewed on Jul 21, 2026
    Review provided by PeerSpot

    What is our primary use case?

    Freshchat serves as the central live messaging platform for our customer support department. We use it to communicate directly with users, handle inbound inquiries, and resolve questions in real time across our website and mobile applications.

    On a daily basis, our support agents rely on Freshchat as their main workspace. The daily workflow includes automated queue routing via IntelliAssign, rapid responses using canned shortcuts, internal team notes for escalations, and viewing real-time customer metadata right alongside the chat thread.

    How has it helped my organization?

    Freshchat has significantly reduced our response times and improved CSAT. Because agents can handle 3 to 4 conversations simultaneously using canned replies and instant user context, we boosted our overall support capacity by roughly 50% without needing to add extra headcount

    What is most valuable?

    Canned replies and contextual customer insights are the two most valuable features for us. Having user account data right in the side panel eliminates repetitive questions, while shortcuts help agents clear queues significantly faster.

    What needs improvement?

    While the core web app is rock-solid, the mobile app (iOS/Android) could use some attention. Support agents occasionally experience slight notification sync delays when monitoring chats on mobile away from their desks.

    For how long have I used the solution?

    About 1 year.

    What do I think about the stability of the solution?

    FreshChat is very stable.

    What do I think about the scalability of the solution?

    Stability: Very stable (10/10). No major outages or disruption to daily operations.

    Scalability: Excellent. It functions as a true enterprise-grade platform that effortlessly scales as interaction volume grows.

    How are customer service and support?

    10/10. Freshworks' support team is responsive and resolves ticket issues quickly.

    How was the initial setup?

    Setup & Pricing: Great experience. Simple deployment via JS snippet/SDK, straightforward seat licensing, and zero hardware overhead.

    ROI: We achieved a clear, positive return on investment within the very first month of full deployment due to immediate handle-time reductions.

    What was our ROI?

    We saw a clear positive return on investment within the first month itself of full implementation.

    What's my experience with pricing, setup cost, and licensing?

    Pricing is straightforward with predictable per-agent seat licensing and seamless AWS Marketplace billing. Setup was quick and low-cost since we deployed via JS snippet/SDK without needing external consultants.

    What other advice do I have?

    10/10.

    My main advice is to approach Freshchat as an asynchronous messaging tool rather than old-school, rigid live chat. Don't treat conversations like phone calls where customers have to stay locked to a browser tab waiting for a reply—let them message and walk away if needed.

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