Sales Creatio is an end-to-end platform to automate sales processes of any types with no-code and maximum degree of freedom. It enables companies to automate their entire sales cycle, from lead to repeat sales, and manage sales processes of any type and complexity, from short e-commerce sales to B2B deals. Sales Creatio is a leader in the Gartner Magic Quadrant for sales force automation and maintains highest user reviews on G2. Customers prefer Sales Creatio due to the robust sales force automation capabilities, omnipresent native BPM engine, extensive no-code and low-code tools as well as powerful OOB AI and ML capabilities.
Highlights
With Sales Creatio, sales professionals can build a 360-degree customer view, identify top clients who can fuel growth, manage sales processes and workflows, automate all types of sales via no-code and AI/ML scoring tools, and accelerate sales performance via intelligent goal setting, forecasting, and analytics.
Powered by Studio Creatio and equipped with no-code and AI/ML automation capabilities, Sales Creatio enables users to create highly automated sales processes, implement new business rules and UI sections into the system, and create flexible opportunity management strategies based on intelligent scoring, built-in best-practice sales templates, and extensive a/b testing options.
Sales Creatio fully supports the modern composability principle by allowing users to create their own applications, workflows, and components to augment the capabilities of their Sales Creatio solution. Additionally, there are hundreds of ready-to-go applications, add-ons, templates, and vertical solutions available for quick installation on the Creatio Marketplace.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Sales Creatio is billed as an annual per-user license. You pick one of three product editions: team, commerce (com.), or enterprise (Ent.). Each edition scales in capability, and you pay per user for the number of licenses you need. Every edition also comes in two deployment options: public cloud (PCl), a shared SaaS environment, or VPC, a dedicated virtual private cloud SaaS environment. This creates six combinations. Your price depends on the edition you select, the deployment type, and how many user licenses you buy for the annual term.
Top-of-mind questions for buyers
What counts as one user license for billing purposes?
One license covers one named user account with access to the Sales Creatio application. You pay per user for each annual term. Different user roles, such as limited internal, mobile-only, or external portal users, are separate license types with their own terms. Contact the vendor for role-specific license details.
What is the difference between the public cloud (PCl) and VPC deployment options?
Public cloud (PCl) runs Sales Creatio in a shared SaaS environment. VPC runs it in a dedicated virtual private cloud SaaS environment. Both bill per user per year for the same edition. The choice affects where your instance runs, not how licenses are counted.
What drives my total cost across the six license options?
Three factors combine: the edition you pick (team, commerce, or enterprise), the deployment type (PCl or VPC), and the number of user licenses. You choose one edition-plus-deployment combination, then multiply the per-user annual rate by your license count. Edition and deployment set the rate; user count scales the total.
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SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Creatio "Business" support service covers unlimited number of cases, consultations on software installation and configuration, consultations on functionality, customization, configuration and development on Creatio platform, as well as identification and elimination of software malfunctions, updates to new versions and critical patches provision provided via offline or online support.
Enhance customer engagement and streamline agent workflows with NovelVox Smart CTI Connector for Creatio. The solution offers embedded call controls, screen pops, click to dial, and real time access to customer data, boosting agent productivity and delivering personalized service experiences.
I appreciate Creatio's highly configurable opportunity pipeline, which allows us to tailor stages to our custom fleet-vehicle build cycle, making it easier to manage from initial client inquiry to final delivery. The pipeline flexibility lets us map our automotive workflow without heavy custom coding, adding dedicated stages for supplier quote review and parts confirmation. I also enjoy how Gmail integrates smoothly with Creatio, pulling client and supplier emails directly into our records to save us a lot of manual logging.
What do you dislike about the product?
I find that Creatio cannot natively sync with our in-house vehicle-build scheduling system, so we have to manually export key data. We still can't push confirmed project details straight to our scheduler, forcing manual data entry for every new fleet order. While the pipeline is flexible, it lacks streamlined trigger-based exports to feed project data into our vehicle-build scheduler. Creatio’s native reporting feels clunky for our automotive-specific metrics. We struggle to build clean reports and have to export raw data to crunch numbers in spreadsheets. Its permission settings also feel overly complex; our junior account reps often get confused adjusting access for sensitive vehicle-order records. Basic account creation was straightforward, but full setup was time-consuming without dedicated IT, and training junior members on permissions took extra hours during our busiest season.
What problems is the product solving and how is that benefiting you?
Creatio eliminates our messy spreadsheets by centralizing fleet client leads and supplier quotes. It streamlines tracking with configurable pipelines, but it can't auto-sync stage data with our build-scheduler, so we still handle manual data entry, which risks errors.
Daniel W.
Easy to Use—Creatio Has Been Great for My Business
Reviewed on Jul 19, 2026
Review provided by G2
What do you like best about the product?
Easy to use. I have been using creatio for my business and it turned out great
What do you dislike about the product?
Pricing is too high as compared to competitors
What problems is the product solving and how is that benefiting you?
Creatio is handling my sales CRM end to end
Randol Antonio P.
Freedom UI Makes Everything Feel Effortless
Reviewed on Jun 16, 2026
Review provided by G2
What do you like best about the product?
Freedom UI feels like a better way to create a UI.
What do you dislike about the product?
Create a personalized object style by using code.
What problems is the product solving and how is that benefiting you?
Replace the old platform and implement a workflow.
Insurance
Foundational Tech and Composable Architecture That Empowers End Users
Reviewed on Jun 12, 2026
Review provided by G2
What do you like best about the product?
I love the foundational tech, composable architecture and the end user empowerment for AI utility.
What do you dislike about the product?
I don’t know that I’ve landed on any negatives yet.
What problems is the product solving and how is that benefiting you?
Providing a CRM that flexes to varying operating models.
Building Materials
Intuitive, Easy-to-Use Interface with a Great User Experience
Reviewed on Jun 12, 2026
Review provided by G2
What do you like best about the product?
Creatio provides a great user experience. The interface feels intuitive, and it’s easy to use.
What do you dislike about the product?
If someone isn’t familiar with how it works, they may end up creating unnecessary fields, which can then be difficult to delete.
What problems is the product solving and how is that benefiting you?
Managing relationships and sales with our customers.