Phrase Platform

Automate multilingual content delivery across every market. The Phrase Language Intelligence Platform centralizes translation workflows, linguistic assets, and vendor management in one place, giving localization teams the control and visibility to operate at scale. Phrase Orchestrator automates the pipelines that move content through them, eliminating the manual effort that makes localization slow and expensive.

Translate faster and smarter with AI. Phrase Language AI provides access to 30+ MT engines including Amazon Translate, with intelligent engine selection based on language pair, content type, and quality threshold. MT Optimize tunes engine performance using a company's own translation data, improving output quality over time automatically. Phrase Custom AI trains dedicated translation engines on a company's own content, ensuring output reflects the company's own terminology and brand voice across every market. Formality settings apply consistently across AI translation, quality checks, and post-editing. Operating within the full governance of the Phrase Platform, AI translation scales without compliance or quality risk.

Automate the workflows that slow down content operations. Phrase Orchestrator eliminates manual handoffs and repetitive routing decisions with a no-code workflow builder that lets any team design and automate sophisticated content pipelines without engineering resources. Running workflows up to 50x faster than manual processes, it supports both traditional automation and agentic workflows, where AI agents orchestrate content end-to-end without human intervention.

Keep every piece of content on-brand and culturally resonant. Style Guides define brand identity, tone, and audience guidelines once, then apply that context consistently across translation generation, post-editing, and quality evaluation. Translation memories and glossaries reinforce approved terminology at every stage. Auto Adapt applies all of that context automatically to AI-generated output, so every asset reflects brand voice and cultural nuance without manual intervention. The longer a customer uses Phrase, the more precisely the system reflects their brand.

Ship software in every language without slowing your release cycle. Phrase Strings handles key-based content from code repositories and design files, fitting directly into agile development workflows. With Zero-Touch Localization, a developer opens a pull request and Phrase detects, translates, and commits strings back to the branch automatically. Figma pushes and pulls run 42% faster with branch support, so design and translation stay in sync. Phrase Orchestrator automates handoffs between development, translation, and review so nothing waits in a queue.

Give every team governed access to language intelligence. When departments outside the core team rely on unvetted free tools to translate internal communications, customer-facing content, or legal documents, quality and compliance risk follows. Phrase Portal gives every department access to secure, governed, enterprise-grade translation on demand, keeping output within approved workflows and away from ungoverned tools.

Multilingual audiovisual content, governed and at scale. Phrase Studio handles transcription, subtitling, dubbing, and video across 130 languages, drawing on the same translation memories, glossaries, and quality standards built across the rest of the platform. Per-language timing and styling rules eliminate guesswork for editors, and segment-level approvals make ownership and publishing decisions clear and auditable.

Govern AI content at scale. As AI-generated content volumes grow, so does the exposure to inconsistent or non-compliant output. Phrase Quality Technologies provides automated quality gates and real-time scoring across every workflow, routing content for human review only when scores indicate it is needed. Quality Profiles evaluate output against defined Style Guides, giving teams precise control over what good looks like for every content type.

Measure performance across every language and market. Phrase Analytics surfaces cost, quality, and speed data across every language, market, and content type with customizable reports and visualizations requiring no SQL knowledge or BI team involvement. Leadership gets the visibility to identify where performance is strong and where investment is having the most impact.

Connect Phrase to your existing technology stack. With 200+ integrations including Notion, ServiceNow, and Salesforce, a Verified Solutions Programme, and a Bring Your Own Engine architecture, the platform extends without disruption. New APIs for Style Guides, Quality Profiles, and language assets let teams manage localization intelligence programmatically. MCP server support means technical teams can access translation memories, run quality evaluations, and manage files directly from any MCP-compatible AI tool or agent, including Claude Desktop.