Sold by: ShareThis Inc
Deployed on AWS
This free sample contains Interest Scores for anonymized users with a high engagement and interest level in personal care products in the last 30 days. Reach and target shoppers currently showing intent to purchase based on their online behavior and activities.
Overview
ShareThis collects real-time online behavioral data and signals from over 180 billion consumer interactions each year. Then use best-in-class data science to enable timely and actionable insights into the wants and needs of consumers. Accelerate growth in CPG with our global consumer interest data.
How ShareThis Interest Scores Work
ShareThis uses NLP and machine learning technologies to extract the contextual meaning of websites and their contents. We capture relevant intent signals associated with specific CPG product categories and calculate an interest score for every user in our network based on their engagement with these web pages. Scores above 1 represent higher than average interest. It identifies highly-engaged users within a category or users more inclined to consider and purchase products in that category.
This is an anonymized sample containing a subset of the ShareThis Interest Scores dataset for Consumer Packaged Goods.
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
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Dimensions summary
This listing uses a single pricing dimension, Product Access (Units), offered at no cost. It grants subscribers access to an audience segment of shoppers who engaged with personal care products online in the last 30 days. There are no tiers, instance sizes, or usage add-ons to choose from. You subscribe to this one audience segment, which you can activate programmatically for targeting across digital channels. Pricing does not scale with volume or usage under this free model.
Top-of-mind questions for buyers
One unit grants your account access to this single audience segment: shoppers who engaged with personal care products online in the last 30 days. Access is not counted per user, per record, or per impression. You subscribe once to unlock the segment for programmatic activation.
No. This segment is offered at no cost under a single Product Access dimension. Cost does not scale with the number of channels, campaigns, or impressions. You can activate it programmatically across digital channels like social, display, and connected TV without added charges.
The segment is built from real-time behavioral signals collected across publisher websites, then mapped to interest and intent using natural language processing. Pricing does not vary with the volume of underlying signals or the segment size. You get access under one free dimension regardless of scale.
www.sharethis.com
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Delivery details
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
CPG_Personal Care_Sample | No historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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