Cross-platform, multi-channel pharmaceutical sales force assistant with a flexible management system, engineered to unlock new opportunities for business growth and make a tangible impact on organizational performance.
Proxima Cloud CRM is a next-generation platform engineered to streamline sales, marketing, and field-force management for pharmaceutical companies.
Leveraging AI-driven analytics and omnichannel engagement, it automates routine tasks, enhances HCP interactions, and delivers actionable insights to support strategic decisions.
The CRM meets the highest data-security requirements, including GDPR and ISO 27001, 27701. It integrates seamlessly with leading HCP reference systems such as Axioma by Proxima, OneKey by IQVIA, and OpenData by Veeva, as well as with internal applications.
Its modular architecture and elastic scalability make it ideal for both local teams and global enterprises.
PRODUCT PACKAGES
BASIC. Improve sales force team efficiency in HCP interactions. Designed to reduce administrative work for the end users and support meaningful engagement. Includes:
HCP Management: Maintain a centralized, compliant database of healthcare professionals
CLM: Integrated visual aids and metric tracking for closed loop marketing
Field Tracking and Reporting: Real-time location monitoring, visit logging, expense management, and compliance oversight
Sample and Inventory Management: Coordination of promotional activities, sample distribution, and in-person events
Consent Management: Fully compliant data collection workflows
Visual Intelligence: Machine learning photo recognition for promotional compliance
ADVANCE. Expand capabilities with digital communication and marketing tools. Includes all Basic features, plus:
Omnichannel Marketing: Unified campaign creation and delivery across email, SMS, WhatsApp, and more
Journey Builder: Configurable rule-based workflows for personalized, event-driven HCP communications
Post-Visit Digital Surveys: Collect timely feedback after interactions
Event Management: Plan and follow up online and offline events to capture insights and build lasting engagement
ENTERPRISE. Built for bigger organizations requiring advanced functionality. Includes all Advanced features, plus:
Sales Plan Allocation: Automated quota setting and target distribution
Territory Alignment: AI-powered territory mapping and workload optimization to increase field force efficiency
With an intuitive interface, strong security framework, and seamless integrations, Proxima Cloud CRM helps teams of any size work smarter and achieve measurable business results.
WHY CHOOSE US
Proxima Research has been delivering advanced technological solutions to the healthcare industry worldwide for over 30 years. We have earned a reputation as a trusted global leader in the field.
Our software solutions are based on comprehensive data analytics and deep market research.
Our services focus on boosting operational efficiency and enabling smarter decision making to help clients achieve exceptional results.
WE PROVIDE:
RELIABILITY. Our solutions are built on cutting-edge technologies and are trusted by over 300 clients worldwide.
EXPERTISE. With over 30 years of domain knowledge, we know how to deliver best practices that optimize pharmaceutical business processes.
FLEXIBILITY. We offer a personalized approach to each partner and client.
Partnering with Proxima Research gives you a competitive edge through decades of healthcare experience and expertise, driving real, measurable business results.
Our solutions are used in 47 countries. Our global reach ensures rapid and effective adaptation to local market needs. We treat each client as a partner, providing tailored solutions and full support throughout the collaboration.
Our results-driven approach has helped over 350 partners reach new heights. We do not just follow change, we shape the future of healthcare.
Proxima Cloud CRM is the first CRM solution specifically designed for the pharmaceutical industry, meeting its unique needs effectively. It offers seamless access across any device, operating system, and country, ensuring smooth team collaboration.
Rapid deployment with a 1-click startup that gets your team operational in just 30 minutes. It's a cost-effective solution with zero implementation or maintenance costs and easy installation on any device.
Intuitive administrator panel for self-service, enhancing productivity by enabling your team to resolve many issues independently. It also provides quick and efficient technical support in multiple languages, catering to your global team and customers.
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Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
You pick one user license tier: BASIC, ADVANCED, or ENTERPRISE. Each is billed per user per month, with a minimum user count that rises across the tiers. On top of your chosen tier, you add usage-based options as needed. The Photo AI Recognition Enablement Package covers model training and a set number of recognition photos. You can add extra training photos and pay recognition overage per additional 1,000 photos. Digital traffic usage covers omni-channel messaging and is billed by usage. These add-ons are independent, so you scale each one to match your actual volume.
Top-of-mind questions for buyers
What counts as one user for the BASIC, ADVANCED, and ENTERPRISE license fees?
Each user is one named person accessing the CRM. BASIC bills a minimum of 10 users. ADVANCED and ENTERPRISE each require a minimum of 20 users. You pay the per-user monthly rate for every named user, so cost scales directly with team size.
What happens if my photo recognition volume exceeds the Enablement Package amount?
The Enablement Package trains a model on 1,000 photos and recognizes 5,000 photos. If you need more training data, you buy extra training photos in blocks of 1,000. If recognition exceeds the included amount, you pay overage for each additional 1,000 photos processed.
Which charges drive my monthly bill, and how do they combine?
Your chosen license tier bills per user per month as a recurring fee. Digital traffic and Photo AI Recognition bill as pay-as-you-go usage on top. These charges add together on one invoice. User count usually drives recurring cost, while messaging volume drives usage cost.
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Enablement & Success Suite for Proxima Cloud CRM offers an end-to-end professional service and support package that accelerates implementation, ensures smooth onboarding, and enhances ongoing success. The suite includes multiple support tiers—Managed Services and Professional Services—tailored to meet the needs of administrators and end users alike. Customers benefit from hands-on training, guided onboarding, CRM customization, and access to expert consultants. Whether you require basic assistance or dedicated technical support, our suite delivers the structure and service levels needed to drive CRM adoption and maximize performance from day one.
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