Sold by: GupShup IncÂ
Deployed on AWS
Gupshup is awarded the WhatsApp Partner of the Year for 2023 and 2024. With Gupshup Conversation Cloud, businesses can seamlessly engage with customers using the latest WhatsApp features, including Flows, catalogs, carousel messages, as well as beta capabilities like voice calling and group messaging.
Overview
Built for the conversational era, Gupshup makes it easy for businesses to create personalized, automated and frictionless experiences across the customer lifecycle. Gupshup Conversation Cloud powers two-way interactions with industry-trained AI agents so businesses can go live faster across all major channels including WhatsApp, RCS, Instagram, Web, App, and more.
Trusted by 45,000+ brands across the globe, Gupshup works with many of the top companies across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth, and optimize costs.
Gupshup is awarded the WhatsApp Partner of the Year for 2023 and 2024. With Gupshup Conversation Cloud, businesses can seamlessly engage with customers using the latest WhatsApp features, including Flows, catalogs, carousel messages, as well as beta capabilities like voice calling and group messaging.
Gupshup also offers robust click-to-chat ads offering, AI journeys, personalized and automated campaigns and analytics. An integrated dashboard combines ad, journey and remarketing performance reports, providing businesses with ROI metrics. Gupshup Agent Assist empowers businesses with consultative live chat and AI-driven tools like AI Copilot to enhance agent productivity and drive personalized customer engagements.
Finally, Gupshup supports all the latest and beta WhatsApp features, ensuring our clients stay at the forefront of conversational engagement.
Highlights
- Comprehensive WhatsApp Engagement: Gupshup enables businesses to leverage WhatsApp for seamless customer communication, offering features like personalized messages, rich media (catalogs, carousels), and beta capabilities such as voice calling and group messaging.
- AI-Powered Automation: Streamline customer interactions with advanced AI-driven chatbots and tools for automated workflows, customer support, and marketing journeys, ensuring a personalized and frictionless experience.
- Cutting-edge Analytics & Compliance: Access integrated dashboards with performance metrics for campaigns, journeys, and remarketing while ensuring full compliance with WhatsApps business policies and data regulations.
Details
Sold by
Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month | Overage cost |
|---|---|---|---|
Whatsapp_Marketing | Whatsapp_API_Marketing_25k_messages_month | $272.50 | |
Whatsapp_Utility | Whatsapp_API_Utility_25k_messages_month | $130.00 | |
Whatsapp_Services | Whatsapp_API_Services_25k_messages_month | $125.00 | |
Whatsapp_MKTLITE | Whatsapp_API_MKTLITE_25k_messages_month | $226.00 | - |
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NA
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Delivery details
Software as a Service (SaaS)
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10
In Customer Experience Personalization, Customer Support, Sales & Marketing
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25
In Contact Center
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25
In Speech Recognition
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Messaging Platform Capabilities
Supports multi-channel communication across WhatsApp, RCS, Instagram, Web, and App interfaces
AI-Powered Interaction Engine
Enables two-way interactions with industry-trained AI agents for automated customer engagement
Advanced Messaging Features
Provides support for rich media messaging including flows, catalogs, carousel messages, voice calling, and group messaging
Conversational AI Toolset
Offers AI journeys, personalized campaigns, and AI-driven tools like AI Copilot for enhanced customer interactions
Performance Analytics Framework
Integrates comprehensive dashboard for tracking ad, journey, and remarketing performance with detailed ROI metrics
Messaging Channels
Support for multiple communication channels including web, mobile app, WhatsApp, Instagram, and Google Business Messages
AI-Powered Automation
Advanced AI-driven bot experiences for creating and deploying self-service chatbot interactions
Authentication Mechanism
User authentication support using JSON Web Tokens (JWT) for secure access
Routing Capabilities
Skill-based routing for intelligent conversation distribution among support agents
Reporting and Analytics
Advanced dashboard with team performance reports, agent availability tracking, and customer satisfaction survey capabilities
Conversational AI Architecture
Middleware solution for building comprehensive conversational AI solutions including virtual agents, chatbots, and voice assistants
Integration Ecosystem
Supports over 80 industry cartridges and integrations with customer relationship management software and enterprise platforms
Machine Learning Capabilities
Utilizes AI and machine learning for continuous improvement and adaptive interaction handling
Multi-Environment Support
Purpose-built to handle complex ecosystems by integrating legacy, hybrid, and cloud infrastructure elements
Rapid Deployment Framework
Enables quick configuration and deployment of conversational experiences with pre-built technical integrations and reusable components
Validated by AWS Marketplace
FedRAMP
GDPR
HIPAA
ISO/IEC 27001
PCI DSS
SOC 2 Type 2
No security profile
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No security profile
Standard contract
No
No
Customer reviews
0 ratings
0 AWS reviews
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64 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Human Resources
Best domestic WA service provider
Reviewed on Nov 14, 2025
Review provided by G2
What do you like best about the product?
I have used 2-3 wa service providers, including gupshup. but the gupshup UI felt different.. as a indian user its very easy and convenient to use domestic service providers and gupshup is one of the great option of it. their customer support is always on time. if any things breaks directly from meta's end then gupshup team proactively looking with them and helping us on real time.
What do you dislike about the product?
I mostly use this platform for whatsapp template approval, sometime when I create the new template and refresh the page then the new created templates take a time to reflect on list section.
What problems is the product solving and how is that benefiting you?
Gupshup is really easy to use, their real time support help us to solve problems and integration new APIs on real time. also their pricing is also convenient. so if I look at overall level gupshup is one of the great vendor which help us for our journey of growth.
Santhosh Kumar Reddy T.
Feature-Rich Platform, But UI/UX Needs Improvement
Reviewed on Oct 28, 2025
Review provided by G2
What do you like best about the product?
Gupshup has wide variety of features covering different use cases which will help in address 1 CBP, different templates, Chatbots, SMS, RCS, Email etc
What do you dislike about the product?
UI/UX could be a lot better and ease of dashboard usage
What problems is the product solving and how is that benefiting you?
WhatsApp is the key channel, it helped us a lot in able to promote and market our content better the chatbot flow helped us a lot in understanding what is needed for customers and it was seamless to build bot flows and running campaigns.
ARVIND S.
BEST WHATSAPP SERVICE
Reviewed on Oct 01, 2025
Review provided by G2
What do you like best about the product?
This software is user-friendly and easy to navigate, making it accessible and understandable for everyone.
What do you dislike about the product?
Since our service manager resigned, there hasn't been a specific person assigned to help us resolve issues.
What problems is the product solving and how is that benefiting you?
Send multiple WhatsApp messages with just a single click.
Amit S.
Best communication platform for businesses.
Reviewed on Sep 29, 2025
Review provided by G2
What do you like best about the product?
It has all type of communication service including SMS , Whatsapp etc.
Able to send all type of sms like Transactional or promotional.
Able to send all type of sms like Transactional or promotional.
What do you dislike about the product?
Nothing to dislike about the Gupshup platform.
What problems is the product solving and how is that benefiting you?
In our organisation we are using gupshup to send all whatsapp communication, we have build whatsapp bot and whatsapp based journey through it.
Sunny J.
Review for Gupshup offerings and services
Reviewed on Jul 29, 2025
Review provided by G2
What do you like best about the product?
They keep pace with the innovation and give priority to new and innovative ways of outreach.
What do you dislike about the product?
Their pricing model. They are bit expensive than others.
What problems is the product solving and how is that benefiting you?
Solving problem of outreach. It provides the seamless services which makes job easier and impactful.