Sold by: CACI Ltd
Deployed on AWS
Acorn is a geodemographic segmentation of the UK population. It segments households, postcodes and neighbourhoods into 7 categories, 22 groups and 65 types. By analysing significant demographic factors and population behaviour, it provides precise information and an in-depth understanding of different types of people, enabling profiling of different customer groups, targeting of messages or the understanding of geographic areas such as retail catchments.
Overview
Acorn Product Overview
Acorn provides a detailed understanding of the consumer characteristics of people and places across the UK, allowing you to define and deliver appropriate targeting strategies across all consumer facing sectors. Whether you are trying to understand your existing customers, identify profitable prospects or allocate resources effectively, Acorn can provide insight to help you do just that.
Acorn is supplied as a postcode directory with each UK postcode allocated an Acorn segment describing the demographic make-up of the postcode. It can be appended to customer records for message selection, used to profile different cohorts of customers, aggregated to describe areas using tools like a GIS or used to fuel BI & analytics platforms, CDPs or CEPs.
Use Cases
- Fashion Retailer: Needs to understand the demographic profile of their best performing stores so they can find locations with similar catchment areas
- Grocery Retailer: wants to understand demographic profile in order to display tailored product images depending whether the customer is in Acorn segment 'City Sophisticate' or 'Comfortable Senior'
- Financial Services Organisation: uses Acorn to target appropriate products for cross sell to their customer base, for example, mortgages to the 'Starting Out' segment and investment products to 'Executive Wealth'.
- Water Company: wants to understand usage by demographics to predict water consumption and uses Acorn to target tailored messages to reduce consumption
- Local Authority: needs to understand the demographic make up of their area compared to the rest of the UK to ensure they are funded fairly by central Government so creates a profile of their area compared to the UK average using a GIS
- Charities: Need to understand deprived areas, in order to determine where resource and aid should be focused
Metadata
| Description | Value |
|---|---|
| Update Frequency | Annual |
| Original Publisher of data | CACI Ltd |
| Geographic coverage | UK |
| Data Set(s) Format(s) | Postcode, Acorn Category, Acorn Group, Acorn Type |
Additional Information
- Data Dictionary: (https://www.caci.co.uk/sites/default/files/resources/IAG03474_AWSDM_Acorn_FileSpec.xlsx )
- Acorn FAQs: (https://acorn.caci.co.uk/faqs/ )
Pricing Information
- Please provide the number of records you wish to append with Acorn segments for custom pricing
Regulatory and Compliance Information
- On each copy of the deliverables and/or reports the client produces they shall include the following statement: ''The applicable copyright notices can be found at https://www.caci.co.uk/sites/default/files/resources/CACI_Acorn_Copyright.pdf ''
Subscription Verification Request Information
To verify your identity before sending out any data please provide your company name and address, email address and phone number. Please provide this information in the use case section in the verification step once you hit the subscribe button.
Need Help?
- If you have questions about our products, contact us emailing using the following email address IMGSalesOnly@caci.co.uk
About Acorn
-
Acorn Fact Sheet: (https://www.caci.co.uk/wp-content/uploads/2024/09/CACI-Acorn-Product-Sheet.pdf )
-
Acorn Further Information: (https://acorn.caci.co.uk/ )
Details
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $20,000.00 |
Dimensions summary
This listing uses a single contract-based pricing dimension called Product Access (Units). You buy units that grant access to the Acorn demographic segmentation dataset for your subscription. Pricing scales with the number of units you purchase, rather than by usage volume or metered activity. There are no separate tiers, instance sizes, or usage add-ons to choose from. Access covers the UK-wide postcode-level segmentation data. Because terms are contract-based, you agree the unit quantity as part of the subscription. Contact the vendor to confirm the unit count that fits your needs.
Top-of-mind questions for buyers
A unit grants your subscription access to the Acorn dataset, which classifies every UK postcode into seven categories, 22 groups, and 65 types. It covers postcode-level demographic, geographic, and consumer characteristics. Access is granted for the term of the contract you agree with the vendor.
No. Pricing is contract-based and scales only with the number of Product Access units you buy. It does not meter query volume, records analysed, or activity. Your cost stays fixed for the agreed unit quantity regardless of how heavily you use the dataset during the term.
Acorn is maintained from hundreds of data sources and segments UK postcodes by shared characteristics. The related Household Acorn dataset is updated yearly. For confirmation of how often the Acorn dataset itself refreshes within your contract term, contact the vendor.
www.caci.co.uk+1
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Acorn - demographic segmentation | No historical revisions | All future revisions | Not included | Not included |
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